BICG

What BICG does

BICG (legal name: The Business Innovation Consulting Group) is a privately held management consulting firm founded in 1999 in Madrid, Spain, and spun out of a research institute whose scientific methodology continues to underpin its service portfolio. The firm employs 101-250 people across five offices in Madrid, Barcelona, Mexico City, Bogotá and Cologne, and serves large enterprises — primarily in banking, insurance, pharmaceutical, energy, automotive, telecommunications, industrial, legal, retail, fashion and consulting — on organizational transformation, workplace design, innovation ecosystem management, change communication, ESG/sustainability, and digital tooling. Named clients include Deutsche Bank, Santander, CaixaBank, Bankinter, BMW, Mercedes-Benz, ABB, Endesa, Repsol, Cepsa, Roche, Novartis, Telefonica, Siemens, HP, IBM, Baker McKenzie, Cuatrecasas, Mutua Madrileña, Generali, Mercadona, Mango, Desigual, EY and everis.

BICG's offering is structured around six service practices (People and Organization, Design and Workplace, Innovation, Communication, Sustainability, and Digital Suite) layered on top of a small set of proprietary IP assets. The most distinctive of these is the Liquid Real Estate™ concept — a flexible workplace design methodology weighted toward 80% collaborative space and 20% focused work — operationalized through The Club by bicg, a physical experience center where prospects can experience the methodology firsthand. The Digital Suite bundles the free hyTeams mobile application (iOS/Android) for hybrid team coordination, a hyTeams Administration space-planning tool, and the Playkit template library. BICG holds ISO 14001, ISO 45001, GDPR and LOPDGDD certifications, and operates a multilingual website (Spanish, English, French, German) supporting cross-border enterprise sales.

Commercially, BICG operates a pure professional services revenue model: custom-quoted, multi-year enterprise consulting engagements with no publicly disclosed pricing. Go-to-market is enterprise field sales initiated via website consultation requests ('Solicita una consulta') and reinforced by a content-marketing engine (Insights, Reports & Trends, podcasts) plus the freemium hyTeams app, which functions as a top-of-funnel brand and lead-generation asset. There is no disclosed M&A, no external funding history, and no indication of institutional or private equity ownership.

Name

BICG

Legal name

The Business Innovation Consulting Group

Website

https://bicg.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

BICG (Business Innovation Consulting Group) is a Madrid-headquartered, 25-year-old consulting firm that helps large enterprises in banking, pharma, energy, automotive, and legal sectors transform their culture, workplace, and ways of working, augmented by proprietary tools including the hyTeams hybrid-work app and the Liquid Real Estate™ workplace methodology.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Organizational transformation consulting
• Workplace strategy design
• Hybrid work management
• Innovation ecosystem consulting
• Cultural change management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Organizational Transformation Consulting: BICG generates revenue through professional consulting services for organizational transformation, covering areas such as people and organization, workplace design, innovation management, communication, sustainability, and digital transformation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BICG is a research and consulting firm that provides organizational transformation services across six practice areas: People and Organization, Design and Workplace, Innovation, Communication, Sustainability, and Digital Suite. The firm helps large enterprises evolve their ways of working, physical spaces, and employee experience through a methodology grounded in scientific research. It complements its consulting work with proprietary digital tools including the free hyTeams mobile app and the Liquid Real Estate concept for flexible corporate headquarters.

Product overview

BICG (Business Innovation Consulting Group) is a consulting firm offering organizational transformation services organized into six core practice areas: People and Organization, Design and Workplace, Innovation, Communication, Sustainability, and Digital Suite. The Digital Suite includes the hyTeams mobile application (free) and hyTeams Administration (space planning tool). BICG also developed the proprietary Liquid Real Estate™ methodology for transforming corporate headquarters. Supporting resources include Playkit (free templates for hybrid work) and The Club experience center. The portfolio is structured as a unified consulting approach with digital tools embedded within practice areas.

Differentiator

Problem solved

Functional benefit

Brands

• hyTeams: A free application that allows managers to make hybrid work of their teams more efficient. Includes digital space planning tool for workspace optimization.
• The Club by bicg
• Liquid Real Estate™

Products and services

• People and Organization (Personas y Organización)
• Design and Workplace (Diseño y Workplace)
• Innovation (Innovación)
• Communication (Comunicación)
• Sustainability (Sostenibilidad)
• Digital Suite (Suite Digital)
• hyTeams Mobile Application

Quantifiable outcome

• 86% of employee satisfaction in work relationships comes from relationship with managers (McKinsey research cited)
• +1 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• hyTeamscoreTechnology or IntegrationhyTeams is a proprietary digital tool developed by BICG that enables efficient hybrid team management. Available as a free application on iOS and Android platforms, it helps managers optimize hybrid work coordination and uses BICG's HyTeams Administration tool for space planning in client projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEO: Design and innovation consultancy combining human-centered design, organizational transformation and innovation ecosystem work — comparable to BICG's Innovation practice and multidisciplinary culture/space/tech approach.
• M Moser Associates: Workplace strategy and design firm integrating change management, space design and digital tools. Operates globally with strong Asia presence; closely aligned with BICG's hybrid-work and Liquid Real Estate value proposition.
• Gensler: Global architecture and design firm with a dedicated Workplace strategy practice that integrates physical space design with organizational consulting — closely mirroring BICG's Design & Workplace / Liquid Real Estate offering.
• Cushman & Wakefield: Global real estate services firm with a dedicated Workplace Strategy & Change Management practice serving enterprise occupiers, overlapping with BICG's hybrid-work and space optimization services.
• HOK: Global architecture firm with a Workplace practice that combines workplace strategy, change management and interior design — directly comparable to BICG's Design & Workplace offering for enterprise HQs.

Broad incumbents

• Boston Consulting Group: Top-tier global strategy consultancy with active people & organization, workplace, and innovation practices (e.g., BCG Platinion, BCG GAMMA). Competes with BICG for enterprise transformation mandates across banking, energy and pharma.
• Bain & Company: Global management consultancy with strong organizational and operating-model practices serving financial services, industrials and consumer goods — the same verticals where BICG has marquee clients (Deutsche Bank, BMW, Mercadona, Cepsa).
• McKinsey & Company: Global management consulting giant with a large Organizational Practice that advises enterprises on culture, ways of working, and transformation — directly overlapping BICG's People & Organization and Innovation offerings, but at far greater scale and with broader scope.

Emerging players

• Leesman: Workplace experience data and benchmarking firm that measures employee experience across large enterprise real estate portfolios — adjacent to BICG's workplace design practice, providing data-driven validation of BICG's Liquid Real Estate concept.
• Steelcase: Global office furniture and workplace insights company that researches and advises on new ways of working, with content and consulting offerings that overlap with BICG's hybrid-work and workplace methodology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/bicg
• LinkedInlinkedin.com/company/the-business-innovation-consulting-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BICG