Rubicon Publishing

What Rubicon Publishing does

Rubicon Publishing Inc. is a Canadian K-12 educational publisher operating as a wholly owned subsidiary of Savvas Learning Company, headquartered in Oakville, Ontario with a distribution partner in Newmarket. The company produces curriculum-aligned print and digital learning resources for Canadian classrooms across math, literacy, and professional learning, organized around two flagship product lines: the MathUP Solution (MathUP Classroom, MathUP Student, MathUP Practise and Reflect, Numeracy Readiness Checks, MathUP Leadership, Open Questions, SuccessMaker Math) and the literacy portfolio (Sankofa K-3 Black Heritage Collection, BOLDPRINT Inquiry including Indigenous Packs, I Can Dance, Plaid Phonics, SuccessMaker Reading, Words Their Way Classroom). Content is authored by a network of more than 500 Canadian educators and is delivered in editions aligned to provincial curricula across all Canadian provinces and territories.

The technology stack combines proprietary digital content with the Savvas Realize learning management system, which provides curriculum-aligned delivery, auto-rostering, single sign-on, and LTI-Advantage integrations with D2L Brightspace, Google Classroom, Schoology, and Canvas (1EdTech certified). The MathUP Student platform introduced generative-AI features in 2024 for unlimited personalized practice generation, alongside integrated Brainingcamp digital manipulatives and Marian Small narrated instructional video. Digital licenses are sold as 1-6 year subscriptions with 6 years of platform support; print packages (e.g., Sankofa K-3 grade sets at $438-$1,710) are sold as one-time purchases.

Commercially, Rubicon runs an enterprise field-sales motion with dedicated Math and Literacy specialists covering each Canadian province, complemented by direct e-commerce on its website, event- and webinar-driven demand generation, an Educator Research Panel, and the inherited Savvas distribution and procurement relationships. The customer base is almost entirely Canadian school boards and districts, with revenue split across multi-year digital licenses and one-time print package sales plus ancillary professional learning services. There is no disclosed revenue; the company is privately held with no external funding rounds.

Name

Rubicon Publishing

Legal name

Rubicon Publishing Inc.

Website

https://rubiconpublishing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Rubicon Publishing is a Canadian K-12 publisher (a Savvas Learning Company subsidiary) producing curriculum-aligned math, literacy, and professional learning resources delivered via the Savvas Realize LMS to school boards across all Canadian provinces.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Book Publishers (51313), Other Publishers (51319)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGAAAA

Core Subject Textbooks (ELA, Math, Science, Social Studies)

Education/Educational Publishing & Learning Content/K–12 Curriculum & Textbooks

SECONDARYEDAGAAAJ

Digital/Blended K–12 Courseware & Interactive Textbooks

Education/Educational Publishing & Learning Content/K–12 Curriculum & Textbooks

SECONDARYMPAJABAA

K–12 Textbook Publishing (Core Curriculum)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Educational & Academic Publishing (Textbooks, Scholarly, STM)

SECONDARYEDAGADAH

Formative & Benchmark Assessment Content (K–12)

Education/Educational Publishing & Learning Content/Assessment, Testing & Exam Prep Publishing

SECONDARYEDAGAIAL

Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports)

Education/Educational Publishing & Learning Content/Children’s & Young Adult Educational Trade Publishing

Keywords

• K-12 educational publishing
• Curriculum-aligned resources
• Mathematics learning resources
• Literacy instructional materials
• Professional learning services

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Educational Resource Sales: Sale of K-12 print and digital learning resources including MathUP Classroom, MathUP Student, Sankofa K-3, BOLDPRINT Inquiry, and SuccessMaker programs. Products are sold as packages to schools and school boards across Canada, with provincial curriculum-aligned editions.
2. Subscription Licensing: Digital platform access for MathUP Classroom and other digital resources is licensed on a term basis. The MathUP Classroom Whole-School Upgrade may be licensed for one to six years, with a default six-year licence term from date of purchase. Platform support is maintained for 6 years after purchase.
3. Print Resource Packages: Sale of physical classroom materials including student books, teacher guides, and complete grade-level packages. Products like Sankofa K-3 are available as grade-specific packages (K, Grade 1, 2, 3) with multiple copies plus teacher's guides.
4. Professional Learning Services: Virtual professional learning courses such as MathUP Leadership Virtual Series: Driving Measurable Change, a 5-session course led by Doug Duff to support school-wide math improvement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rubicon Publishing is a Canadian K-12 educational publisher that creates and sells curriculum-aligned print and digital learning resources for math, literacy, and professional learning, delivered primarily to school boards and districts across Canada. Its core product is the MathUP Solution — anchored by MathUP Classroom (K-9 digital resource) and supplemented by MathUP Student (AI-powered practice), MathUP Practise and Reflect, and MathUP Leadership — alongside a literacy portfolio (Sankofa K-3, BOLDPRINT Inquiry, SuccessMaker) developed by more than 500 Canadian authors and educators with provincial curriculum-aligned editions.

Product overview

Rubicon Publishing is an award-winning Canadian K-12 educational publisher (a Savvas Company) offering a portfolio of math, literacy, and professional learning resources. The MathUP Solution provides a unified suite anchored by MathUP Classroom (K-9 digital resource by Marian Small) integrated with MathUP Student (AI-powered practice tool), MathUP Practise and Reflect (print supplements), Numeracy Readiness Checks, MathUP Leadership, and Open Questions. The literacy portfolio includes Sankofa K-3 Black Heritage Collection, BOLDPRINT Inquiry series with Indigenous Packs, I Can Dance, SuccessMaker Reading, Plaid Phonics, and Words Their Way Classroom. All digital resources are delivered via the Savvas Realize LMS platform with professional learning services available across disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• MathUP Classroom: Comprehensive K-9 digital mathematics resource with professional learning woven throughout, created by Marian Small
• MathUP Student
• MathUP Practise and Reflect
• Numeracy Readiness Checks
• MathUP Leadership
• Open Questions
• SuccessMaker Math
• Sankofa K-3
• Sankofa 4-10
• BOLDPRINT Inquiry
• BOLDPRINT Inquiry Indigenous Packs
• I Can Dance
• SuccessMaker Reading
• Words Their Way Classroom
• Plaid Phonics & Spelling Workout
• Savvas Realize

Products and services

• MathUP Classroom A comprehensive K-9 digital math resource by Marian Small featuring three-part lessons, assessment, and practice with rich professional learning woven throughout, with provincial editions (National, Ontario, Alberta, British Columbia) meeting different Canadian curriculum requirements. Designed for K-9 teachers, schools, and school boards seeking curriculum-aligned math instruction.
• MathUP Student AI-powered digital student resource for Grades 1-9 providing targeted practice, reteaching, and differentiated support aligned with MathUP Classroom foundational lessons. Features secure generative AI tools to create unlimited aligned practice, Marian Small-narrated reteaching videos, real-time data, and integrated Brainingcamp digital manipulatives.
• MathUP Practise and Reflect Print practice supplement for MathUP Classroom educators providing physical space for students to show their work and develop deeper mathematical understanding. Available in multiple provincial editions including Ontario, National WNCP, and Alberta in English and French.
• MathUP Leadership Professional learning program by Doug Duff for K-8 principals and administrators to build capacity in teaching mathematics. Provides data-gathering tools, professional learning modules, and the School Improvement Cycle framework for whole-school math improvement.
• Numeracy Readiness Checks Assessment tool designed to identify numeracy gaps and support MathUP integration, providing actionable data from assessment to instruction to close the numeracy gap in K-8 classrooms.
• Open Questions Professional learning series by Marian Small providing banks of highly visual open questions for teachers to deepen mathematical understanding. Available in Ontario and WNCP Math curriculum editions, in English and French.
• Sankofa K-3 Black Heritage Collection Contemporary Black heritage literacy resource featuring 16 cross-curricular content readers for K-3 students celebrating Black Canadian history and culture. All titles written, illustrated, and reviewed by Black Canadian authors, with 4 Teacher Guides supporting culturally responsive and relevant pedagogy (CRRP).
• BOLDPRINT Inquiry Series of content readers for K-10 grades that sparks inquiry and wonder, promoting authentic understanding of diverse perspectives, histories, and cultures.
• BOLDPRINT Inquiry Indigenous Packs Collection of 30 Indigenous titles by Indigenous authors and illustrators, reviewed by Elders, supporting integration of Indigenous content into cross-curricular learning plans with explicit alignment to the Truth and Reconciliation Commission's Calls to Action.
• I Can Dance Emotional health resource for students using expressive play and guided audio by Hannah Beach, helping students move through big feelings via somatic release and self-regulation activities.
• SuccessMaker Math Continuously adaptive personalized learning program for Grades K-8 providing online math instruction where one hour of weekly usage is claimed to lead to a year's worth of growth. Features translations in more than 60 languages for multilingual learner support.
• SuccessMaker Reading Adaptive reading program providing personalized literacy instruction with systematic, cumulative spiral review of reading skills for K-8 students.
• Savvas Realize LMS 1EdTech-certified Learning Management System (LMS) serving as the digital home for interactive Rubicon resources, providing curriculum-aligned content, easy assignment capabilities, real-time student data, auto-rostering, and single sign-on, with LTI-Advantage integrations to D2L Brightspace, Google Classroom, Schoology, and Canvas.

Quantifiable outcome

• One hour of SuccessMaker Math usage weekly (20 minutes/day, 3-5 times/week) can lead to a year's worth of growth.
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Google ClassroomcoreTechnology or IntegrationSavvas Realize integrates seamlessly with Google Classroom, allowing for additional teacher flexibility in sharing content, assessments, and rosters. As a Google for Education Partner, Savvas Realize offers integrations, support, and flexibility with curriculum and technology.
• SchoologycoreTechnology or IntegrationSavvas Realize integrates with Schoology through LTI-Advantage standards, providing seamless interoperability for content sharing and roster management in schools and districts using the platform.
• D2L BrightspacecoreTechnology or IntegrationSavvas Realize provides LTI-Advantage integrations with D2L Brightspace, enabling schools and districts using Brightspace to access Savvas curriculum content directly within their LMS environment.
• 1EdTech ConsortiumcoreTechnology or IntegrationSavvas Realize is 1EdTech Certified, ensuring interoperability standards compliance for educational technology platforms and enabling seamless integration with other certified systems.
• Savvas Learning CompanyflagshipStrategic or Co-development PartnerRubicon Publishing is a Savvas Company, operating as a division of Savvas Learning Company. This parent-subsidiary relationship provides access to Savvas's broader platform infrastructure including Savvas Realize LMS, EasyBridge rostering solutions, and national distribution networks.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pearson Canada: Pearson Canada publishes K-12 textbooks, digital courseware, and assessments across math, literacy, and science for Canadian provincial curricula. It is one of Rubicon's primary competitors in the Canadian school-board market, especially in Ontario and BC.
• McGraw-Hill Canada: McGraw-Hill Canada provides K-12 instructional materials and adaptive digital programs (e.g., Redbird, ConnectEd) competing directly with Rubicon's MathUP and SuccessMaker offerings in Canadian school districts.
• Nelson Education: Nelson Education is a long-standing Canadian K-12 and higher-ed publisher with curriculum-aligned textbooks and digital resources across all provinces. It competes head-on with Rubicon in math, literacy, and core subject publishing.
• Scholastic Canada: Scholastic Canada publishes K-12 literacy and reading programs, classroom books, and educational resources for Canadian schools. It is a direct competitor in literacy reading materials where Rubicon's BOLDPRINT and Sankofa series compete.
• Chenelière Éducation: Chenelière Éducation is a major Quebec-based French-language K-12 and post-secondary publisher. It overlaps with Rubicon's French editions and Canadian curriculum footprint, especially in Quebec.
• Oxford University Press Canada: OUP Canada publishes K-12 and post-secondary educational content including literacy programs, dictionaries, and subject textbooks aligned to Canadian curricula, competing with Rubicon's literacy and core subject catalog.
• TVO (TVO Education): TVO Education provides Ontario-aligned digital learning resources, math tools (TVO Mathify), and Indigenous education content. It competes with Rubicon in Ontario schools, particularly on digital math and culturally responsive content.
• Benchmark Education Company: Benchmark Education publishes K-8 literacy and content-area resources with a strong culturally responsive and dual-language catalog. It overlaps with Rubicon's BOLDPRINT Inquiry and Sankofa series in Canadian literacy adoption.

Emerging players

• Carnegie Learning: Carnegie Learning provides adaptive K-12 math software (MATHia) and curriculum. It is an emerging competitor in Canadian math with AI-driven adaptive instruction, overlapping with MathUP Student and SuccessMaker Math.

Broad incumbents

• Savvas Learning Company: Savvas Learning Company is Rubicon's parent and a major US-headquartered K-12 publisher. While Rubicon is a subsidiary, Savvas's broader US K-12 portfolio (enVision, myPerspectives, Realize) sets the competitive benchmark for what Rubicon's integrated digital platforms are measured against.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rubiconpubs
• YouTubeyoutube.com/@RubiconASavvasCompany
• Facebookfacebook.com/RubiconPublishing
• LinkedInlinkedin.com/company/rubicon-publishing-inc
• Instagraminstagram.com/rubiconpublishing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubicon Publishing