Rehab Alternatives

What Rehab Alternatives does

Rehab Alternatives, PLLC is a privately held healthcare staffing and management solutions company headquartered in Jericho, New York, founded in 2000 and operating across the tri-state region of New York, New Jersey, and Connecticut. The company places allied healthcare professionals — primarily physical therapists (PT), occupational therapists (OT), and speech-language pathologists (SLP) — into Skilled Nursing Facilities (SNF), outpatient clinics, homecare agencies, and private practices on a temporary, short-term, ongoing, or permanent basis. Its integrated portfolio consists of three core service lines: Healthcare Staffing (recruitment and placement), Rehab Management (program oversight and clinician development), and Support Staff (ancillary personnel placement). The business is led by CEO Susan Gursky and operates with a headcount of 251-500 employees as a professional services firm under a PLLC structure, with no external funding rounds disclosed in available data.

The company runs a sales-led, direct distribution model: facilities submit staffing requests via the website or direct contact, while clinicians apply through a "Quick Apply" portal and a searchable job board. Its go-to-market is supplemented by a referral program and content marketing through a blog covering Medicare policy changes (e.g., PDPM outcomes), professional development, and rehabilitation therapy best practices. Revenue is generated through staffing and management fees charged to healthcare facilities, with pricing conducted on a quote basis that varies by discipline, duration, and facility need rather than published rate cards. The underlying technology is described as a healthcare staffing and rehabilitation management platform, though no proprietary AI, API, or automation capabilities are disclosed, and the firm's competitive positioning is grounded in its clinician network, management oversight, and regional service density rather than technology differentiation.

Name

Rehab Alternatives

Legal name

Rehab Alternatives, PLLC

Website

https://rehabalternatives.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Rehab Alternatives is a private healthcare staffing and management firm placing physical, occupational, and speech-language therapists into skilled nursing facilities, outpatient clinics, homecare agencies, and private practices across the New York tri-state area.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Nursing and Residential Care Facilities (623)

SIC

Services-Health Services (8000), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Allied Health & Rehab Referral Platforms (PT/OT/SLP) (HLALALAI)

akta.pro secondary industries

Skilled Nursing Facilities (SNF) (HLAFAFAB), Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG)

Keywords

• Healthcare staffing
• Rehabilitation therapy
• Allied health professionals
• Clinical placement
• Staffing management

Headquarters

HQ city

New Hyde Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Staffing Services: Provides allied healthcare staffing and management solutions to facilities for temporary, short-term, ongoing or permanent positions. Revenue derived from staffing fees charged to healthcare facilities for placing qualified rehabilitation professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rehab Alternatives provides allied healthcare staffing and rehabilitation management solutions, placing physical therapists, occupational therapists, and speech-language pathologists (PT, OT, SLP) into Skilled Nursing Facilities (SNF), outpatient clinics, homecare agencies, and private practices for temporary, short-term, ongoing, or permanent engagements. The firm also delivers rehab program management oversight and support staff placement to healthcare facilities, operating primarily in the U.S. tri-state area (New York, New Jersey, Connecticut).

Product overview

Rehab Alternatives is a full-service healthcare staffing and management solutions company offering a unified portfolio of three core services: Healthcare Staffing, Rehab Management, and Support Staff. The company specializes in providing allied healthcare professionals—primarily physical therapists, occupational therapists, and speech-language pathologists—to healthcare facilities including Skilled Nursing Facilities (SNF), Out-Patient clinics, Homecare settings, and Private Practices. The three services work together as an integrated staffing solution, with Healthcare Staffing handling recruitment and placement of clinicians, Rehab Management providing oversight and management of rehabilitation programs, and Support Staff supplying ancillary personnel to support facility operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Staffing Placement services providing temporary, short-term, ongoing, or permanent placement of allied healthcare professionals—including physical therapists, occupational therapists, and speech-language pathologists—to healthcare facilities such as Skilled Nursing Facilities (SNF), outpatient clinics, homecare agencies, and private practices.
• Rehab Management Rehabilitation management solutions that implement comprehensive staffing solutions for healthcare-facility clients while providing clinicians with skills training and long-term career growth opportunities.
• Support Staff Support staff placement services providing qualified personnel to assist with rehabilitation and healthcare facility operations.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• AMN Healthcare: Largest U.S. healthcare staffing firm with a dedicated allied health and therapy division. Comparable as a competitor to Rehab Alternatives in PT/OT/SLP placement, though much larger and national in scope.
• Aya Healthcare: Major tech-enabled healthcare staffing company placing allied health professionals across the U.S. Comparable as a competitor in allied health staffing and as a benchmark for the digital-platform model Rehab Alternatives currently lacks.
• CompHealth: Large healthcare staffing firm placing therapists and other clinicians nationwide. Comparable as a competitor in allied health placement, though broader in scope.

Direct peers

• Aureus Medical Group: Therapy-focused staffing agency placing PT, OT, and SLP professionals across the U.S. Closely comparable in core offering to Rehab Alternatives, with overlapping services for SNFs and outpatient clinics.
• Jackson Therapy Partners: Division of Jackson Healthcare specializing in therapy staffing for SNFs, outpatient, and home health settings. Directly comparable in service mix and customer base to Rehab Alternatives.
• TherapyTravelers: Travel and local therapy staffing firm placing PT, OT, and SLP professionals in school, SNF, and outpatient settings. Directly comparable in core allied health staffing model.
• Club Staffing (AMN): Allied health staffing brand under AMN Healthcare placing therapists in travel and permanent roles. Comparable service lines and customer segments to Rehab Alternatives.
• Centra Healthcare: Allied health and therapy staffing agency placing PT, OT, and SLP professionals nationwide. Comparable in therapist placement focus and multi-setting customer base.
• Pioneer Healthcare: Healthcare staffing firm with an allied health therapy division serving SNFs and outpatient facilities. Comparable in therapist placement and rehab management offerings.

Regional players

• Advantage Therapy: Regional therapy staffing and management provider focused on placing PT/OT/SLP clinicians in SNFs and outpatient settings. Comparable model and customer overlap with Rehab Alternatives, particularly in the Northeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/RhbAlternatives
• Facebookfacebook.com/RehabAlternatives

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehab Alternatives