What Skate One does

Skate One is a privately held skateboarding equipment manufacturer and multi-brand distributor founded in 1976 and headquartered in Goleta, California, with primary manufacturing operations in Ventura, California. The company sells complete skateboards, decks, wheels, trucks, bearings, and accessories across a portfolio of wholly owned sub-brands including Powell-Peralta, Bones Bearings, BONES WHEELS, Mini Logo, Aera Trucks, Bones Brigade, Golden Dragon, Animal Chin, and Factory 1st. Its product engineering centers on proprietary urethane wheel compounds (X-Formula, Dragon Formula, A.W.O.L. all-terrain) and the FLIGHT® deck platform, an aerospace-grade epoxy-and-fiberglass-reinforced construction built with U.S. hard rock maple, claimed to be more than twice as strong as standard 7-ply decks in tail break tests. Skate One also offers component-level customization through a "Build Your Own" configurator and pre-configured sub-assemblies, alongside specialty lines such as Aera S1 slalom/downhill trucks and Bones Brigade limited edition collaborative decks.

The company operates a dual go-to-market model: direct-to-consumer e-commerce on skateone.com (with parallel brand-specific storefronts for each sub-brand) and a global authorized dealer network accessed through a dealer locator on the site. Pricing is one-time unit-level across SKUs ranging from roughly $38 for an 8-pack of Bones Super REDS bearings to $496–$699 for a custom-assembled Aera slalom truck set, with free U.S. shipping over $60. Manufacturing remains in-house at the Ventura facility, supporting a Made-in-USA positioning, a 100% satisfaction guarantee on Skate One-manufactured products, and a lifetime warranty against manufacturing defects. Marketing is primarily brand-portfolio storytelling through email (the Propaganda newsletter), YouTube product embeds featuring pro riders, and the dealer network. The company employs 101–250 people, has no disclosed external funding, and appears to be founder/family-controlled with no parent company or institutional investor identified in available data.

Name

Skate One

Legal name

Skate One

Website

https://skateone.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Skate One, founded in 1976 and based in Goleta/Ventura, California, is a privately held manufacturer and distributor of skateboarding equipment sold under a portfolio of heritage brands including Powell-Peralta, Bones Bearings, BONES WHEELS, Mini Logo, and Aera Trucks. The company serves skaters of all skill levels worldwide through direct e-commerce and a global authorized dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Goleta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Direct Sales: Skate One generates revenue primarily through direct-to-consumer online sales of complete skateboards, decks, wheels, trucks, bearings, and accessories through their website skateone.com.
2. Dealer/Wholesale Distribution: Company sells to skateboard dealers through a dealer locator system, indicating B2B wholesale distribution alongside direct consumer sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Skate One manufactures and distributes skateboard equipment and apparel, including complete skateboards, decks, wheels, trucks, bearings, grip tape, clothing, and accessories, under a multi-brand portfolio (Powell-Peralta, Bones Bearings, BONES WHEELS, Mini Logo, Aera Trucks, Bones Brigade, Factory 1st, and others). The company produces proprietary products such as FLIGHT fiber-reinforced decks, X-Formula, Dragon Formula, and A.W.O.L. urethane wheels, and Mini Logo Skate Rated precision bearings at its Ventura, California manufacturing facility. Sales are executed primarily through direct-to-consumer e-commerce at skateone.com and through an authorized dealer locator network serving skaters from beginner to professional level.

Product overview

Skate One is a direct-to-consumer skateboard equipment manufacturer and distributor operating from Ventura, California since 1976. The company offers a multi-brand portfolio including Powell-Peralta (professional decks and skateboards), Bones Bearings (precision bearings), BONES WHEELS (performance wheels), Mini Logo (value-oriented trucks, wheels, and components), Aera Trucks (high-end downhill trucks), Bones Brigade (limited edition collaborative decks), and Factory 1st (fine art prints). Product architecture centers on complete skateboards as the primary offering, with modular components including decks, wheels, trucks, bearings, and accessories available separately. Key technologies include proprietary FLIGHT deck construction (fiber-reinforced epoxy composite) and Dragon Formula/X-Formula wheel compounds. The company sells directly to consumers via e-commerce and through a dealer network, offering both complete setups and individual replacement parts.

Differentiator

Problem solved

Functional benefit

Brands

• Powell-Peralta: Skateboard decks, complete skateboards, clothing, and accessories - iconic brand founded by George Powell and Stacy Peralta
• Bones Bearings
• BONES WHEELS
• Mini Logo
• Aera Trucks
• Bones Brigade
• Golden Dragon
• Animal Chin
• Factory 1st

Products and services

• Complete Skateboards Ready-to-ride pre-assembled skateboards offered in FLIGHT, Classic/Re-Issue, Street/Park, Cruiser, Mini, and Kid sizes, for skaters from beginner to professional level across all disciplines.
• FLIGHT Deck Technology Thin, fiber-reinforced skateboard deck construction using epoxy resin and high-strength fiberglass with U.S. hard rock maple, claimed to be more than twice as strong in tail break tests than standard 7-ply decks and delivering long-lasting pop for professional-level skateboarders.
• Dragon Formula Wheels Proprietary high-performance urethane skateboard wheels available in multiple hardness levels (88A, 93A, 95A, 97A) and various shapes including Dragons, Nano Rats, and Nano-Cubics, with symmetrical and asymmetrical ride patch configurations for performance skating.
• X-Formula Wheels Proprietary BONES WHEELS X-Formula urethane wheel formula providing excellent grip and slide characteristics for varied terrain and street/park/skatepark riding styles.
• Aera S1 Slalom Trucks High-performance downhill and slalom skateboard trucks with 110mm hangers, 10mm rake, and optimized 50° front / 25° rear baseplate angles, backwards compatible with K3/K4 hangers and baseplates, for slalom and downhill skaters.
• Mini Logo AWOL Wheels All-Terrain Formula (ATF) cruiser wheels with super-high rebound 80a urethane and injection-molded fiber-reinforced hub, designed for smooth rolling over any surface.
• Mini Logo Hybrid Sidecut Wheels High-rebound urethane wheels in 90a and 95a hardness at 53mm and 54mm sizes with a sidecut profile, intended for technical street and park skating.
• Bones Bearings High-performance precision 608 skateboard bearings including Super REDS, REDS, Swiss, Swiss Ceramic, and Big Balls REDS variants, with removable rubber shields and pre-lubrication using Speed Cream racing lubricant.
• Bones Brigade Limited Edition Decks Limited edition skateboard decks featuring Bones Brigade pro team rider graphics, including the Series 17 pre-order release and Moetallica limited fine art collaborations, sold under the Factory 1st collectible line.
• Skateboard Clothing Apparel including T-shirts, long sleeves, sweatshirts, jackets, caps, hats, beanies, socks, and youth sizes featuring team graphics from Powell-Peralta, Bones Brigade, and other Skate One sub-brands, targeted at skaters and brand fans.
• Mini Logo Cruiser Kits Pre-bundled cruiser wheel and truck packages combining Mini Logo A.W.O.L. wheels, bearings, risers, and hardware for converting any skateboard deck into a cruiser.
• Skateboard Truck Parts Replacement skateboard truck parts including axles, base plates, hangers, bushings, kingpins, and pivot cups for Mini Logo and Aera Trucks.

Quantifiable outcome

• FLIGHT decks are more than twice as strong in tail break tests compared to standard 7-ply decks
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Bones BrigadecoreStrategic or Co-development PartnerBones Brigade is Skate One's iconic pro skate team brand. They collaborate on limited edition skateboard decks and art prints, including artist collaborations like the Moetallica Limited Fine Art Series. Series 17 pre-orders are featured on Skate One's website.
• Factory 1stminorStrategic or Co-development PartnerFactory 1st is a Skate One brand for limited edition fine art skateboard decks and prints, sold through skateone.com.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NHS (Santa Cruz / Independent / Bronson / MOB / OJ / Ricta): NHS is a closely comparable multi-brand skateboard hardgoods company (Santa Cruz Skateboards, Independent Trucks, MOB Grip, Bronson Speed Co, OJ Wheels, Ricta) and is one of Skate One's principal competitors across decks, trucks, wheels, and bearings.
• Tum Yeto (Foundation / Toy Machine / Pig / Ruckus): Tum Yeto distributes multiple skate hardgoods brands including Foundation Skateboards, Toy Machine, Pig, and Ruckus, directly competing with Skate One's Powell-Peralta and Mini Logo lines in decks, wheels, and trucks.
• Dwindle Distribution (Almost / Blind / Enjoi / Darkstar): Dwindle distributes Almost, Blind, Enjoi, Darkstar, and Speed Demons skateboard decks, wheels, and completes. It is a direct peer in skateboard deck and wheel manufacturing/distribution.
• Element Skateboards: Element is a globally recognized skateboard deck and hardgoods brand (with sister brands Plan B, Nearly, and Tensor trucks) that competes head-to-head with Powell-Peralta and Bones Bearings for pro-team and core skater mindshare.
• Globe International (Globe / Dusters): Australian-listed Globe International designs, manufactures, and distributes skateboards, cruisers, and apparel under Globe and Dusters. It is a direct peer in skateboard manufacturing, distribution, and brand-led retail.
• Baker Distribution (Baker / Deathwish / Shake Junt / Heroin): Baker Distribution is a privately held multi-brand skate hardgoods distributor (Baker, Deathwish, Shake Junt, Heroin) that competes with Skate One across decks, wheels, and accessories, particularly in the pro-team segment.
• Loaded Boards: Loaded Boards designs and sells premium longboards, cruisers, and skateboard components with strong direct-to-consumer e-commerce. It overlaps with Skate One's cruiser, downhill, and component categories.
• Landyachtz: Landyachtz is a Canadian longboard and cruiser manufacturer with DTC e-commerce and a global dealer network. It directly competes with Aera Trucks and Mini Logo cruisers in the cruiser/downhill segment.
• CCS (California Cheap Skates): CCS is one of the largest US skateboard e-commerce and catalog retailers, selling competing brands (including its own private label) across decks, trucks, wheels, and bearings. It is a channel competitor to Skate One's DTC storefront.
• Tactics: Tactics is a major US skate hardgoods e-commerce retailer (with brick-and-mortar stores) competing for the same end consumer that Skate One targets through skateone.com, including sales of Skate One's brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skateonecorp
• Facebookfacebook.com/skateone
• LinkedInlinkedin.com/company/skate-one-corp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skate One