What ASM Chartered Accountants does

ASM Chartered Accountants is a multi-office chartered accountancy and advisory firm headquartered in Magherafelt, Northern Ireland, founded in 1995 by Michael McAllister (a former Coopers & Lybrand senior manager). The firm operates five offices across Northern Ireland (Derry, Dungannon, Magherafelt, Newry) and the Republic of Ireland (Dundalk), employing approximately 200 people and providing integrated coverage of both UK and Irish regulatory regimes from a single provider relationship.

The firm's service portfolio spans audit and accounting, tax compliance and advisory, corporate finance (M&A, buy-outs, fund raising, due diligence), insolvency and recovery (IVAs, CVAs, liquidations, administrations), internal audit and risk management, and business consultancy, alongside a dedicated Hotels, Tourism & Leisure practice that publishes the annual Northern Ireland Hotel Industry Survey. Technology infrastructure centres on the proprietary myASMcloud platform (myasmcloud.com), which delivers cloud-based accounting tools and introduces a modest recurring subscription revenue stream alongside the firm's predominantly fee-based professional services. The firm is an independent member of the Crowe Global accounting network and holds a designation as an InterTrade Ireland 'Brexit Service Provider'.

Revenue is generated principally through fee-based engagements across all service lines, plus recurring subscription income from myASMcloud. Distribution is entirely direct via the firm's five physical offices and senior-practitioner-led client engagement, with a sales-led go-to-market motion supplemented by Belfast city-centre billboard advertising, content marketing (budget reports, sector surveys, Brexit briefings), event sponsorship, and PR-driven award positioning. Customer segments are diversified across owner-managed businesses, corporates, hospitality operators, not-for-profits, and high-net-worth individuals, with no single customer representing a disclosed share of revenue. Named corporate-finance clients include McCloskey International Group, Bangor Marine, and MDS International.

Name

ASM Chartered Accountants

Legal name

ASM Chartered Accountants (trading as ASM (D) Ltd, ASM (M) Ltd and ASM (N) Ltd)

Website

https://asmaccountants.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

ASM Chartered Accountants is a multi-office chartered accountancy and advisory firm with ~200 staff across five offices in Northern Ireland and the Republic of Ireland, delivering audit, tax, corporate finance, insolvency, consultancy, and cloud accounting services to owner-managed businesses, corporates, hospitality operators, and not-for-profits.

Ownership category

akta.pro rank

Product category

Chartered Accountancy and Professional Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

Keywords

• Chartered accountancy services
• Audit and accounting services
• Tax advisory compliance
• Corporate finance advisory
• Insolvency recovery services

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Audit and Accounting Services: Fees charged for audit engagements, financial statement preparation, and accounting advisory services to businesses and organisations.
2. Tax Advisory and Compliance: Comprehensive tax compliance, planning, and advisory services for businesses, not-for-profit entities, and private clients in the UK and Ireland.
3. Corporate Finance: Advisory fees for M&A transactions, buy-outs, raising finance, restructuring, due diligence, and insolvency services.
4. Insolvency and Recovery Services: Fees for personal and corporate insolvency procedures including bankruptcies, IVAs, CVAs, liquidations, and administrations.
5. Consultancy Services: Business and management consultancy engagements delivered by experienced professionals across various industry sectors.
6. Cloud Accounting Subscriptions: Ongoing subscription fees from the myASMcloud platform providing clients with cloud-based accounting tools and services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ASM Chartered Accountants is a multi-office chartered accountancy firm providing professional services including audit and accounting, tax compliance and advisory, corporate finance (M&A, buy-outs, restructuring, due diligence), insolvency and recovery, internal audits, business consultancy, and sector-specific hospitality advisory. The firm also delivers cloud-based accounting solutions through its proprietary myASMcloud platform, serving owner-managed businesses, corporates, not-for-profits, and private clients across Northern Ireland and the Republic of Ireland.

Product overview

ASM Chartered Accountants is a professional services firm offering a comprehensive suite of accounting, tax, and advisory services. Rather than a unified software platform, the firm operates as a multi-office practice across Northern Ireland and the Republic of Ireland, providing standalone service lines including Audit & Accounting, Tax Services, Corporate Finance, Insolvency Services, Consultancy Services, Internal Audits, and Hotels/Tourism & Leisure advisory. The firm also offers Cloud Accounting services through its myASMcloud platform. These services are delivered through experienced professionals across offices in Derry, Dundalk, Dungannon, Magherafelt, and Newry, with a focus on both UK and Irish regulatory environments.

Differentiator

Problem solved

Functional benefit

Brands

• myASMcloud: Cloud accounting platform offered by ASM to clients

Products and services

• Audit & Accounting Audit, accounting systems development, management reporting, accounts preparation, and public sector and charity audit services delivered through close client involvement. Targets organisations requiring assurance services and ongoing financial reporting.
• Tax Services Comprehensive tax compliance, planning, and advisory services for business, not-for-profit, and private clients in the UK and Ireland, spanning both Northern Ireland and Republic of Ireland tax regimes.
• Corporate Finance Advisory services covering acquisitions and disposals, management buy-outs, finance raising, restructuring, and due diligence. Led high-profile transactions including the $450M sale of McCloskey International to Metso Group and the £9.8M Levelling-Up Fund grant for Bangor Marine.
• Insolvency Services Corporate and personal insolvency solutions including Individual Voluntary Arrangements, Company Voluntary Arrangements, administrations, and liquidations. The firm advocates for early intervention. Delivered by Licensed Insolvency Practitioners.
• Consultancy Services Advisory services delivered by experienced professionals to address complex business challenges and strategic needs, with engagements requiring highly experienced assignment teams.
• Internal Audits Outsourced internal audit and risk management services providing assurance and risk oversight for organizations, including fully out-sourced internal audit engagements.
• Hotels, Tourism & Leisure Advisory Industry-specific financial and advisory services including feasibility studies, business planning, funding proposals, and performance reviews for hospitality sector clients. Supported by the annual Northern Ireland Hotel Industry Survey, the only comprehensive assessment of hotel performance on the island of Ireland.
• Cloud Accounting (myASMcloud) Cloud-based accounting solutions and advisory services for clients, including access to the myASMcloud proprietary platform providing digital access to financial data and ongoing service delivery.

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Crowe GlobalcoreOthers · 14 June 2019ASM is an independent member of Crowe, one of the largest accounting networks in the world. This affiliation provides ASM with access to international resources, methodologies, and a global network while maintaining its independent status. The partnership enables the firm to serve multinational clients and refer work internationally.
• InterTrade IrelandcoreStrategic or Co-development Partner · 10 August 2017ASM was appointed as a 'Brexit Service Provider' with InterTrade Ireland. InterTrade Ireland is a cross-border body that supports businesses preparing for Brexit. ASM's appointment enables the firm to offer Brexit advisory services backed by a recognised cross-border organisation, positioning ASM as a key resource for businesses navigating Brexit-related challenges.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BDO Ireland: BDO Ireland is one of the largest mid-tier accountancy and advisory networks operating across the Republic of Ireland and Northern Ireland. It competes directly with ASM in audit, tax, corporate finance, and insolvency services for owner-managed and mid-market clients in both jurisdictions.
• RSM Ireland (formerly Baker Tilly): RSM Ireland is a mid-tier accountancy and advisory firm serving SMEs, owner-managed businesses, and corporate clients across Ireland. It directly overlaps ASM on audit, tax, corporate finance, and insolvency service lines for similar customer segments.
• Grant Thornton Ireland: Grant Thornton Ireland provides audit, tax, advisory, and corporate finance services across Ireland with a comparable mid-market focus. It is a near-direct competitor to ASM on cross-border advisory mandates and mid-market M&A deal flow.
• Mazars Ireland: Mazars Ireland operates a multi-office audit, tax, and advisory practice spanning Dublin and regional Ireland. It competes with ASM for the same owner-managed and corporate mid-market client base across both Northern Ireland and the Republic of Ireland.

Broad incumbents

• EY Ireland: EY Ireland operates an integrated practice across both Irish jurisdictions offering audit, tax, and advisory services. It competes with ASM at the upper end of the mid-market segment and on cross-border transaction advisory.
• PwC Ireland: PwC operates across the Republic of Ireland and Northern Ireland as a Big 4 incumbent. It competes with ASM for larger corporate, audit, and corporate finance mandates, and serves as the historical training ground for several ASM directors.
• KPMG Ireland: KPMG Ireland provides audit, tax, and advisory services to corporate and mid-market clients across the Republic of Ireland and Northern Ireland. It is a broader incumbent competing with ASM for cross-border and mid-market mandates.
• Crowe LLP (US): Crowe LLP is the US member firm and a founding node of the Crowe Global network of which ASM is an independent member. Comparable as the network anchor and as a broader mid-market audit, tax, and advisory firm operating at significantly larger scale than ASM.
• Deloitte Ireland: Deloitte operates a major Irish practice spanning audit, tax, consulting, and corporate finance. It is a broader incumbent competitor that contests ASM's mid-market advisory and corporate finance deals when client scale permits.

Emerging players

• HLB Ireland: HLB Ireland is a growing mid-tier accountancy network member firm serving SMEs and mid-market clients across Ireland. It represents an emerging competitor with overlapping service lines (audit, tax, advisory) and a similar focus on owner-managed businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/asmaccountants
• Facebookfacebook.com/ASM-Chartered-Accountants-315101831847944
• LinkedInlinkedin.com/company/asm-chartered-accountants

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASM Chartered Accountants