Sharon Towers
The Sharon at SouthPark is a 501(c)(3) Life Plan Community on a 28-acre campus in Charlotte's SouthPark neighborhood, serving 400+ residents with a full continuum of senior living, assisted living, skilled nursing, memory care, and home care services.
- Company typePrivate
- Founded1969
- HeadquartersCharlotte, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sharon Towers does
Sharon Towers, operating as The Sharon at SouthPark, is a 501(c)(3) not-for-profit Life Plan Community (continuing care retirement community) located on a 28-acre wooded campus at 5100 Sharon Road in Charlotte's SouthPark neighborhood. Founded in 1969 by Presbyterian leaders in Charlotte, the community serves more than 400 residents and offers a complete continuum of care on a single campus: independent living apartments and cottages, assisted living, skilled nursing and rehabilitation, memory care, therapy, home care, and an on-site Hicks Wellness Clinic. Independent living residence options include Belmore (planned for 2029), Heritage, Terraces, Magnolia Villas (opened 2017), The Deerwood (opened late 2022), and Cottages.
The business model is built on entrance fees plus recurring monthly service fees paid by residents for housing, amenities, dining, and access to the care continuum, with pricing varying by residence type, size, and care level. Go-to-market is consultative and relationship-driven, using a dedicated marketing phone line, campus tours, an application process, and the Sharon Club Priority List waitlist to build pipeline. The community operates with 101-250 employees and serves a single regional market (Charlotte MSA, Southeast US). Distribution is direct via in-person tours and inside sales inquiries rather than third-party channels.
The organization is in the middle of a multi-decade campus transformation: Magnolia Villas (2017), The Deerwood (2022), a 2023 rebrand to The Sharon at SouthPark, and the planned 2029 opening of Belmore and the Center for Vibrant Living. The community is governed by a Board of Directors and operates under a faith-based mission of resident well-being across seven wellness dimensions (emotional, environmental, intellectual, physical, social, spiritual, vocational).
Sharon Towers firmographics
Firmographics- Name
- Sharon Towers
- Legal name
- The Sharon at SouthPark ("The Presbyterian Home at Charlotte")
- Website
- https://sharontowers.org
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Sharon at SouthPark is a 501(c)(3) Life Plan Community on a 28-acre campus in Charlotte's SouthPark neighborhood, serving 400+ residents with a full continuum of senior living, assisted living, skilled nursing, memory care, and home care services.
- Ownership category
- akta.pro rank
Sharon Towers industry classification
Industry- Product category
- Senior Living / Life Plan Community (Continuing Care Retirement Community)
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- General Assisted Living Facilities (HLADABAA)
Keywords
Where Sharon Towers is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sharon Towers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Residential Living Fees: Entrance fees and monthly service fees charged to independent living residents for apartment residences and cottages. The community offers multiple residence types including Belmore, Heritage, Terraces, Magnolia Villas, The Deerwood, and Cottages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living apartments and cottages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Sharon Towers product offering
Product offeringCore offering
The Sharon at SouthPark (formerly Sharon Towers) is a nonprofit Life Plan Community providing independent living residences (apartments and cottages) alongside a full continuum of on-site health care services including assisted living, skilled nursing and rehabilitation, memory care, therapy, home care, and an on-site wellness clinic. Residents pay entrance fees plus recurring monthly service fees, and can transition across care levels without leaving the 28-acre campus.
Product overview
The Sharon at SouthPark is a Life Plan Community (Continuing Care Retirement Community) offering a continuum of senior living options. The product portfolio includes independent living apartments (Belmore, Heritage, Terraces, Magnolia Villas, The Deerwood, Cottages) and comprehensive health care services (Assisted Living, Nursing Care & Rehabilitation, Memory Care, Therapy, Home Care, Hicks Wellness Clinic). The community provides a complete care continuum from independent living to skilled nursing care, all on a single 28-acre campus in Charlotte's SouthPark neighborhood.
Differentiator
Problem solved
Functional benefit
Products and services
- Belmore Newest planned Independent Living apartment building within the Life Plan Community, featuring floor plans ranging from 1,700 to 2,600 square feet. Targeted at adults aged 60+ seeking independent living on the SouthPark campus.
- Heritage Apartments Independent living apartment option within the Life Plan Community for adults seeking maintenance-free senior living.
- Terraces Apartments Independent living apartment option within the Life Plan Community for adults seeking maintenance-free senior living, with campus transformation projects including renovated Heritage lobbies.
- Magnolia Villas Independent living villa apartments opened in 2017 as part of the initial phase of the campus transformation, providing resort-style independent living for active adults 60+.
- The Deerwood Independent living apartment building opened in late 2022 as part of the community's campus transformation, providing additional independent living residences for adults 60+.
- Cottages Independent living cottage options within the Life Plan Community for adults seeking single-family-style senior living while accessing the full continuum of care.
- Assisted Living Assisted living services for residents requiring help with daily activities such as bathing, dressing, medication management, and other personal care tasks while maintaining independence.
- Nursing Care & Rehabilitation 24-hour skilled nursing care and rehabilitation services available seven days a week for residents requiring ongoing medical care, post-hospital rehabilitation, or long-term nursing support.
- Memory Care Specialized memory care services for residents with dementia or Alzheimer's disease, providing structured programming and specialized support for individuals experiencing cognitive decline.
- Therapy Rehabilitation therapy services including physical, occupational, and speech therapy for residents needing therapeutic support to maintain or improve function.
- Home Care In-home care services for residents needing additional support with daily living activities while remaining in their independent living residence.
- Hicks Wellness Clinic On-site wellness clinic providing health care services to residents of the Life Plan Community.
Companies that use Sharon Towers
Customer profileSegments4 records
Ideal customer profiles4 records
Sharon Towers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sharon Towers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Presbyterian Leaders in CharlottefoundingThe community was founded in 1969 by Presbyterian leaders in Charlotte as a not-for-profit organization. This founding relationship established the community's faith-based mission of serving older adults. The founding partners provided the initial vision and resources to establish Sharon Towers (now The Sharon at SouthPark).
Scale indicators4 records
Recent moves10 records
Expansion highlights4 records
Sharon Towers competitors and assessment
Company assessmentDirect peers
- Southminster: Nonprofit Life Plan Community located in Charlotte, NC, offering independent living, assisted living, skilled nursing, and memory care on a single campus. It is the closest geographic and product-line competitor to Sharon Towers in the Charlotte market.
- The Cypress of Charlotte: Nonprofit Life Plan Community in Charlotte, NC, providing a full continuum of senior living services including independent living, assisted living, memory care, and skilled nursing. Directly comparable to Sharon Towers in mission, structure, and service offerings.
- Acts Retirement-Life Communities: One of the largest nonprofit Life Plan Community operators in the U.S., with multiple campuses in the Southeast and Mid-Atlantic. Comparable to Sharon as a faith-rooted, multi-state CCRC operator with a similar continuum-of-care model.
- Erickson Senior Living: Large operator of continuing care retirement communities (CCRCs) across the U.S. with a similar entrance-fee model and full continuum of care. Directly comparable to Sharon's Life Plan Community structure, though larger scale.
- Life Care Services: One of the largest managers of Life Plan Communities (CCRCs) in the U.S., serving over 140 communities. Closely comparable to Sharon's CCRC model, with a particular focus on continuing care and resident wellness services.
- Presbyterian Homes of North Carolina (River Landing): Faith-based nonprofit Life Plan Community in North Carolina offering independent living, assisted living, skilled nursing, and memory care. Shares Sharon's Presbyterian heritage and nonprofit CCRC structure, making it a highly comparable peer.
Broad incumbents
- Brookdale Senior Living: Largest senior living operator in the U.S. with a broad portfolio spanning independent living, assisted living, and memory care. Overlaps with Sharon in service offerings but operates as a for-profit, multi-state, predominantly rental portfolio rather than a CCRC.
- Atria Senior Living: Major for-profit senior living operator with communities across the U.S. offering independent living, assisted living, and memory care. Comparable service mix to Sharon, but without the CCRC entrance-fee model.
- Sunrise Senior Living: Established senior living provider with a national portfolio focused on assisted living and memory care, with some independent living. Comparable to Sharon within the assisted living and memory care segments, though geographically and structurally broader.
- Five Star Senior Living: Operator and manager of senior living communities across the U.S., including independent living, assisted living, and memory care. Comparable to Sharon in service breadth, though differs as a for-profit, multi-state operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sharon Towers social profiles
Digital presenceSharon Towers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharon Towers leadership team
Management profileNumber of profiles
Sharon Towers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharon Towers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharon Towers
What does Sharon Towers do?
The Sharon at SouthPark (formerly Sharon Towers) is a nonprofit Life Plan Community providing independent living residences (apartments and cottages) alongside a full continuum of on-site health care services including assisted living, skilled nursing and rehabilitation, memory care, therapy, home care, and an on-site wellness clinic. Residents pay entrance fees plus recurring monthly service fees, and can transition across care levels without leaving the 28-acre campus.
Is Sharon Towers a public or private company?
Sharon Towers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sharon Towers founded?
Sharon Towers was founded in 1969. It employs 101 to 250 people.
Where is Sharon Towers based?
Sharon Towers is headquartered in Charlotte, United States, in the North America region.
How does Sharon Towers make money?
One revenue line is on record: residential Living Fees.
Who are Sharon Towers's main competitors?
Direct peers on record are Southminster, The Cypress of Charlotte, Acts Retirement-Life Communities, Erickson Senior Living, Life Care Services and Presbyterian Homes of North Carolina (River Landing). Broad incumbents are Brookdale Senior Living, Atria Senior Living, Sunrise Senior Living and Five Star Senior Living.
Does Sharon Towers have an API?
No public API is recorded for Sharon Towers.
What industry is Sharon Towers in?
Sharon Towers's product category is Senior Living / Life Plan Community (Continuing Care Retirement Community). Its primary akta.pro industry code is HLADABAA, General Assisted Living Facilities. Its NAICS code is 62331 and its SIC code is 8050.