StoreCrafters

What StoreCrafters does

StoreCrafters is a U.S.-based retail general contractor that has delivered buildout, remodel, and tenant improvement services for retailers, landlords, and developers since 1989. The company is headquartered in Rochester, NY (100 Boxart Street, Suite 25, Rochester, NY 14612) and serves clients nationwide through a network of pre-qualified subcontractors, while operating with a lean core staff of approximately 14 people across executive, operations, project management, estimating, bidding, business development, and administrative functions.

The company offers three integrated service lines: Retail Buildouts (transforming empty spaces into fully operational stores), Open Remodels (renovating active retail stores with minimal business disruption via phased construction), and Retail Landlords & Developers services (preparing vacant or underutilized properties for tenants). Each project is staffed with a dedicated team comprising an Account Executive, Project Manager, Superintendent, and Project Coordinator. A documented operational example includes completing in seven weeks a buildout that would normally take ten, ahead of a retailer's Black Friday grand opening.

StoreCrafters operates as a project-based professional services firm, with revenue earned through one-time construction contracts rather than recurring fees. Pricing is custom quote-based per project, with on-time and on-budget delivery positioned as the central value proposition. Go-to-market relies on direct sales through a dedicated Business Development & Marketing function, supported by a website, case studies, and a presence on LinkedIn and Facebook. Ownership is private and appears closely held, with leadership including Mark White (CEO/President), Kevin Halpin (COO), and Joe Schindler (VP/Director of Operations).

Name

StoreCrafters

Legal name

StoreCrafters, Inc.

Website

https://storecrafters.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

StoreCrafters is a Rochester, NY-based retail general contractor, founded in 1989, that provides nationwide retail buildouts, open remodels, and landlord/developer tenant improvement services through a network of pre-qualified subcontractors.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Construction Services: StoreCrafters generates revenue through project-based fees for retail buildouts, open remodels, and retail property development services. Revenue is earned through one-time project contracts with retailers and landlords/developers, not recurring subscription models. The company manages end-to-end construction projects from planning through execution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

StoreCrafters is a retail general contractor that delivers end-to-end retail construction services nationwide. The company transforms empty commercial spaces into fully operational retail environments (buildouts), renovates active retail stores while keeping them open for business (open remodels), and partners with retail landlords and developers to convert vacant or underutilized properties into tenant-ready commercial spaces.

Product overview

StoreCrafters is a retail construction company offering three integrated service modules: Retail Buildouts (transforming empty spaces into operational stores), Open Remodels (renovating active retail environments without closing), and Retail Landlords & Developers services (property development and tenant-ready solutions). These services work together to provide end-to-end retail space solutions from initial build-out through remodels and property optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Buildouts End-to-end construction service that transforms empty commercial spaces into fully operational retail environments tailored to the client's brand, managing every aspect from planning to execution. Designed for retailers opening new locations.
• Open Remodels Renovation and updating of active retail stores while keeping them open for business through strategic scheduling, phased construction, and minimal disruption. For retailers seeking format refreshes without revenue loss from closures.
• Retail Landlords & Developers Services Partnership service for landlords and developers to transform vacant, outdated, or underutilized commercial properties into vibrant retail-ready spaces that drive leasing opportunities. Includes tenant-ready solutions, multi-unit property remodels, and cost-effective buildouts to maximize property value.

Quantifiable outcome

• Completed 10-week project in 7 weeks for Black Friday grand opening

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nationwide Subcontractor NetworkcoreOthersStoreCrafters maintains a comprehensive nationwide network of pre-qualified subcontractors who understand and comply with the company's stringent standards of quality, service, and communication. These partnerships are essential for delivering projects across different geographic locations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• R&O Construction: R&O Construction specializes in retail and restaurant tenant improvements and buildouts nationwide. It is closely comparable to StoreCrafters in target customers (retail chains, landlords), service scope (TI buildouts, remodels), and project-based delivery model.
• National Retail Construction Group: National Retail Construction Group focuses exclusively on retail construction, remodels, and rollouts across the US. It shares StoreCrafters' vertical specialization and B2B project services model.
• RC Andersen: RC Andersen is a national general contractor focused on retail, restaurant, and commercial buildouts. It directly competes with StoreCrafters in providing tenant improvements, open remodels, and ground-up retail spaces for enterprise retail clients.
• Commercial Builders of America: Commercial Builders of America specializes in retail, restaurant, and commercial tenant buildouts nationally. Comparable to StoreCrafters in customer base, project size, and nationwide delivery via subcontractor networks.
• Satterfield & Pontikes Construction: Satterfield & Pontikes delivers retail, commercial, and institutional construction nationwide. Like StoreCrafters, it serves retail and developer clients with project-based buildout services.

Broad incumbents

• Gilbane Building Company: Gilbane is a large, established construction firm serving retail, commercial, healthcare, and education clients. It is comparable as a broader incumbent that competes with StoreCrafters on larger retail programs while also serving adjacent verticals.
• Manhattan Construction Company: Manhattan Construction is a national general contractor with a portfolio that includes retail, commercial, and sports facilities. Comparable as a broader incumbent competing for mid-to-large retail construction programs.
• Whiting-Turner Contracting: Whiting-Turner is a top ENR general contractor with a nationwide retail and commercial practice. It overlaps with StoreCrafters on enterprise retail buildouts but at significantly larger scale.
• Suffolk Construction: Suffolk is a large national GC active in commercial, retail, hospitality, and healthcare construction. It is comparable as an incumbent competitor for larger retail buildouts and multi-site rollouts.

Emerging players

• NCI Construction: NCI Construction is a regional/specialty general contractor focused on commercial and retail construction. Comparable to StoreCrafters in service scope but typically smaller and more geographically concentrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StoreCrafters-111286253856546
• LinkedInlinkedin.com/company/storecrafters-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StoreCrafters