Fireplace Professionals

What Fireplace Professionals does

Fireplace Professionals Inc. is a privately held, family-owned specialty retailer headquartered in Sioux Falls, South Dakota, operating since 1989. The company sells fireplaces, stoves, gas logs, inserts, mantels, surrounds, and outdoor hearth products across gas, wood, electric, and pellet fuel types, and complements retail sales with professional installation and ongoing repair and maintenance services. It is an authorized dealer for eight major manufacturers — Heat & Glo, Heatilator, Quadra-Fire, SimpliFire, Dimplex/Optimyst, Vermont Castings, Outdoor Lifestyles, and Stellar — and operates what it describes as the largest fireplace showroom in the Sioux Falls region at 1217 W 41st Street, displaying 153 SKUs.

The business model combines one-time product sales (price points ranging from approximately $998 to $12,357) with professional services revenue from installation and recurring maintenance work. Go-to-market is sales-led, anchored by the physical showroom experience and supported by an e-commerce storefront, inside phone sales, social media, blog content, local TV/radio advertising, and community events such as an annual contractor appreciation luncheon. Customer base is exclusively residential homeowners in the Sioux Falls trade area, with no commercial or enterprise accounts identified. The company holds a BBB A+ rating and has been named a KELOLAND Local Best winner for 19 consecutive years.

Operational footprint is single-location (plus the 2014 BBQ Heaven spinoff targeting outdoor kitchen products) and remains concentrated in South Dakota with no disclosed expansion into new geographies. No funding rounds, acquisitions, or external institutional investors are present in the data; ownership appears to remain with the founding family. No AI/ML, software platform, or proprietary technology is developed in-house — the company's technology exposure is limited to third-party manufacturer innovations such as Heat & Glo's IntelliFire Touch ignition system and Dimplex/Optimyst water vapor flame effects distributed through the showroom.

Name

Fireplace Professionals

Legal name

Fireplace Professionals Inc.

Website

https://fireplaceprofessionals.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Fireplace Professionals is a family-owned Sioux Falls retailer selling, installing, and servicing fireplaces, stoves, gas logs, and outdoor hearth products as an authorized dealer for eight major manufacturers, serving residential homeowners across the regional trade area.

Ownership category

akta.pro rank

Product category

Fireplace and Stove Retail

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Electrical Work (1731)

akta.pro industry

PRIMARYCRAIAIAI

Outdoor Heating, Fire Pits & Fireplaces Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYHSAEANAE

Fireplace Cleaning & Maintenance (Wood/Gas)

Home & Personal Services/Home Cleaning & Housekeeping/Chimney, Fireplace & Dryer Vent Cleaning

Keywords

• Fireplace retail
• Gas fireplaces
• Wood stoves
• Hearth products
• Fireplace installation

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Fireplace and Stove Product Sales: One-time sales of fireplaces, stoves, inserts, and accessories across gas, wood, electric, and pellet fuel types. Products range from $448 to $12,357 with most items quote-priced. Revenue generated from direct retail sales to consumers.
2. Installation Services: Professional fireplace and stove installation performed by trained technicians. Customers purchase products and installation as a bundled service offering.
3. Repair and Maintenance Services: Ongoing repair and maintenance services for products purchased at Fireplace Professionals, including routine cleanings, complex repairs, and annual maintenance inspections.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fireplace Professionals is a Sioux Falls-based authorized retailer and installer of fireplaces, stoves, gas logs, inserts, outdoor hearth products, mantels, and surrounds across gas, wood, electric, pellet, and water vapor fuel types from brands including Heat & Glo, Heatilator, Quadra-Fire, SimpliFire, Dimplex/Optimyst, Vermont Castings, Outdoor Lifestyles, and Stellar. The company's offerings are bundled with professional installation and ongoing repair and maintenance services through its single physical showroom, e-commerce site, and phone-based inside sales.

Product overview

Fireplace Professionals is a retail dealer offering a comprehensive portfolio of fireplace products across multiple fuel types (gas, wood, electric, pellet) and styles (traditional, linear, outdoor, water vapor). The company serves as an authorized dealer for major manufacturers including Heat & Glo, Heatilator, Quadra-Fire, SimpliFire, Dimplex/Optimyst, Vermont Castings, Outdoor Lifestyles, and Stellar. Their product lineup includes 153+ products across categories: gas fireplaces (37 products), wood fireplaces (11 products), electric fireplaces (17 products), water vapor fireplaces (8 products), outdoor products (9 products), stoves (19 products), fireplace inserts (13 products), gas logs (24 products), fireboxes (14 products), and mantels/surrounds. They complement their product sales with professional installation and repair/maintenance services. Notable premium products include the Heat & Glo Primo II and Escape series gas fireplaces, SimpliFire electric fireplaces featuring customizable flame effects, and Optimyst water vapor fireplaces using ultrasonic technology for realistic flame simulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Gas Fireplaces Gas-powered fireplaces including see-through, corner, linear, and traditional designs, priced from $2,149 to $12,357, sold to residential homeowners for home heating and ambiance.
• Wood Fireplaces Traditional wood-burning fireplaces in multi-sided and standard configurations, priced from $1,269 to $6,649, sold to residential homeowners seeking a classic wood-burning heating option.
• Electric Fireplaces Electric fireplaces including linear, built-in, and wall-mount designs providing hassle-free warmth and ambiance with zero emissions, priced from $998 to $6,800, sold to residential homeowners.
• Water Vapor Fireplaces Innovative fireplaces using ultrasonic water vapor technology to create realistic flame and smoke effects without heat, sold to residential customers seeking ambiance without combustion.
• Outdoor Fireplaces & Products Outdoor gas and wood fireplaces, firepits, and patio heating products designed for exterior living spaces, priced from $1,609 to $11,148, sold to residential customers for outdoor living enhancement.
• Stoves Freestanding stoves available in wood, pellet, gas, and electric fuel types for supplemental residential heating, priced from $1,199 to $5,329.
• Fireplace Inserts Insert products for existing fireplaces including gas, electric, pellet, and wood options to convert traditional fireplaces into more efficient heating units.
• Gas Logs Decorative gas log sets for converting existing wood-burning fireplaces to gas operation.
• Mantels and Surrounds Decorative mantels, surrounds, and accessories sold to complement fireplace installations and home aesthetics.
• Installation Services Professional fireplace and stove installation performed by trained company technicians to ensure safe, code-compliant setup per manufacturer specifications, sold bundled with product purchases.
• Repairs & Maintenance Full-service repair and maintenance for fireplaces, stoves, and inserts purchased from Fireplace Professionals, including routine cleanings, complex repairs, and annual maintenance inspections.
• SimpliFire Inception Electric Fireplace New SimpliFire-branded electric fireplace featuring advanced lighting with realistic flame presentation, handcrafted log set, glowing ember bed, and year-round flame enjoyment with or without heat, sold to residential customers.
• SimpliFire Allusion Platinum 50 Electric Fireplace New SimpliFire-branded linear electric fireplace offering multiple flame colors, ember-bed lighting options, crystal media, approximately 400 sq ft supplemental heating, and a multifunction remote control, sold to residential customers.
• Organic Modern Fireplace Design Package Design package combining a Forge Front, Tranquil Greige Stacked Brick Interior, and Driftwood Log Set, designed for open-concept homes and modern interiors, sold to residential customers.

Quantifiable outcome

• 35+ years of fireplace industry expertise
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• BBQ HeavencoreStrategic or Co-development Partner · 1 January 2014Separate retail location opened in spring 2014 featuring barbecues, grills, outdoor kitchen design services, accessories, sauces, and seasonings. Related entity operated by the same ownership providing complementary outdoor cooking products.
• Heat & GlocoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Heat & Glo (Hearth & Home Technologies) gas and wood fireplaces, stoves, and inserts. Heat & Glo is one of the flagship fireplace brands sold at Fireplace Professionals.
• HeatilatorcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Heatilator (Hearth & Home Technologies) fireplace products including gas and wood fireplaces.
• Quadra-FirecoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Quadra-Fire pellet, wood, and gas stoves and inserts.
• Outdoor LifestylescoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Outdoor Lifestyles outdoor fireplaces, gas fireplaces, and outdoor heating products.
• Dimplex / OptimystcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Dimplex and Optimyst water vapor and electric fireplaces featuring innovative flame technology.
• SimpliFirecoreChannel Partner/ Reseller/ DistributorAuthorized dealer of SimpliFire electric fireplaces and inserts.
• Vermont CastingscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Vermont Castings wood, pellet, and gas stoves.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Travis Industries: US manufacturer of Lopi, FireplaceX, and DaVinci Custom fireplaces and stoves. Comparable because it distributes through specialty hearth dealers and competes for the same premium residential install market.
• Regency Fireplace Products: Manufacturer of gas, wood, and pellet fireplaces and stoves with a North American dealer network. Comparable because Regency sells through the same independent specialty retailer channel and overlaps with Fireplace Professionals' Quadra-Fire/Vermont Castings-style mid-to-premium positioning.
• Hearth & Home Technologies: Parent company of Heat & Glo, Heatilator, and Quadra-Fire — the dominant US hearth OEM and the supplier of Fireplace Professionals' flagship brands. Comparable because the manufacturer's direct-to-consumer strategy and dealer economics directly shape Fireplace Professionals' revenue and margins.
• Majestic Products: Fireplace manufacturer (part of Hearth & Home Technologies' extended family of brands) selling gas, wood, and electric units through dealers. Comparable because it competes in the same authorized-dealer channel and end-customer category mix.
• Empire Comfort Systems: Manufacturer of gas fireplaces, inserts, and heaters with a national dealer network. Comparable because Empire sells through specialty hearth retailers like Fireplace Professionals and overlaps in mid-range gas fireplace SKUs.
• Napoleon: Major Canadian fireplace and stove manufacturer with a strong US dealer network. Comparable because it competes for the same authorized-dealer shelf space and end-customer purchase decisions across gas, wood, and electric categories.
• HearthStone Stoves: Manufacturer of premium soapstone and cast-iron wood and gas stoves distributed through specialty hearth dealers. Comparable because it sells into the same authorized-dealer channel and overlaps in the high-end wood stove category.

Direct peers

• The Fireplace & Hearth Outfitters: Regional fireplace and hearth retailer/installer carrying multi-brand hearth products with in-house installation services. Comparable because it operates the same showroom-plus-installation-plus-service model targeting local residential customers.
• Cutting Edge Fireplace: Multi-brand specialty fireplace retailer and installer with showrooms and installation crews serving regional markets. Comparable because it runs the same product-plus-installation business model and competes for authorized-dealer status with the same OEMs.
• FireplacesDirect (Blaze Industries): Online-first direct-to-consumer fireplace retailer carrying the same major hearth brands (Heat & Glo, Dimplex, etc.). Comparable because it competes head-to-head for the same residential end-customer purchase, particularly on price and convenience, threatening Fireplace Professionals' showroom-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FireplaceProfessionals
• Instagraminstagram.com/fireplaceprosinc
• Pinterestpinterest.com/fireplaceprofes
• Xx.com/FPPROS
• LinkedInlinkedin.com/company/fireplace-professionals-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fireplace Professionals