OfficeMax New Zealand

What OfficeMax New Zealand does

OfficeMax New Zealand Limited is a privately held office supplies and stationery retailer headquartered in Auckland, operating as a New Zealand subsidiary focused on the domestic market. The company's primary offering is an e-commerce platform (officemax.co.nz) supported by phone and email ordering, distributing a comprehensive product catalogue that spans office products, paper, ink and toner, technology, furniture, cleaning and hygiene supplies, safety and first aid, healthcare, cafe and catering supplies, packaging and mailing, tools and hardware, school supplies, and art supplies. Notable branded assets include the EcoMax sub-brand for products with verified environmental credentials (recycled content, sustainable packaging, recyclability, carbon certification) and the ParcelMax delivery service for parcel logistics.

The company runs a hybrid go-to-market that combines self-serve e-commerce for consumers and small buyers with a registered business account programme that unlocks enhanced pricing, account management, and faster delivery. Free delivery is offered on orders above NZ$75 ex GST, with both GST-exclusive and GST-inclusive pricing displayed. Customer segmentation is vertical-led, targeting business/SME buyers as the primary segment, supplemented by education (schools and early childhood centres), government agencies, and consumer/home office customers, with dedicated page-presence for each. Microsoft Single Sign-On is supported for business account logins.

OfficeMax's positioning is built around three pillars: breadth of catalogue under a single supplier, sustainability leadership (ISO 14001 certification since 2011, FSC and PEFC Chain of Custody, Toitū carbon-compatible freight reporting, a 2020 first-in-NZ fully recyclable copy paper wrap preventing 35,962 kg of plastic from landfill), and community engagement via the Max e-Grants programme with Barnardos Aotearoa ($1.71M donated helping 17,925 children since 2011). The business also operates an ecosystem of circular-economy partnerships covering furniture take-back, device refurbishment, printer and battery recycling, and soft-plastics recovery, plus education-sector sponsorships and industry association memberships (Sustainable Business Council, Packaging Council of New Zealand, Business East Tamaki). Revenue is generated transactionally through product sales at retail and discounted business pricing; no revenue, headcount specifics, or ownership disclosures are publicly available.

Name

OfficeMax New Zealand

Legal name

OfficeMax New Zealand Limited

Website

https://officemax.co.nz

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OfficeMax New Zealand is an Auckland-based e-commerce retailer of office supplies, stationery, furniture, technology, cleaning, safety, and school products, serving business, education, government, and consumer customers across New Zealand via its own storefront and business account programme.

Ownership category

akta.pro rank

Product category

Office Supplies Retail

NAICS

Office Supplies and Stationery Retailers (45941)

SIC

Retail-Furniture Stores (5712), Computer & Office Equipment (3570)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

akta.pro secondary industries

Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC), Ink, Toner & Printer Supplies Retail (CRALABAH), Office Furniture & Workspace Accessories Retail (CRALABAE), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

Keywords

• Office supplies retail
• Stationery products
• Workplace supplies
• Office furniture
• School and education supplies

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: OfficeMax generates revenue through the sale of office products, stationery, supplies, technology, furniture, cleaning, safety, packaging, and cafe/catering products. Sales are transaction-based with products sold at retail/commercial pricing. Registered business accounts receive discounted pricing compared to standard retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

OfficeMax New Zealand is an office supplies and stationery retailer selling a comprehensive range of workplace products online and via phone/email, with delivery across New Zealand. The catalogue covers paper, ink and toner, filing and storage, desk accessories, pens, notebooks, whiteboards, technology, furniture, cleaning and hygiene, safety and first aid, healthcare, cafe and catering, packaging and mailing, tools and hardware, and school and art supplies. It supplements the retail offering with the EcoMax sustainable product sub-brand, a ParcelMax delivery service, and a registered business account programme with discounted pricing for commercial buyers.

Product overview

OfficeMax New Zealand is a comprehensive office products retailer operating as a single unified brand with a broad e-commerce platform and physical product catalogue. The core offering is the OfficeMax brand platform supplemented by the EcoMax sub-brand for eco-friendly products. The product portfolio spans office products and stationery (business card holders, desk organisers, cash boxes, safes), paper products, ink and toner cartridges, technology equipment, furniture, cleaning and hygiene supplies, safety and first aid equipment, healthcare products, school supplies, art supplies, cafe and catering items, packaging and mailing solutions, and tools and hardware. Notable service offerings include ParcelMax for shipping and the Max e-Grants CSR programme supporting disadvantaged school children. The company also operates a supplier partnership network for recycling programmes including Brother printer recycling, L'OR coffee capsule recycling, and battery recycling through Makita.

Differentiator

Problem solved

Functional benefit

Brands

• EcoMax: OfficeMax's eco-friendly product range featuring products with lower environmental impact, including 20%+ recycled content, sustainably sourced packaging, recyclable products, compostable items, and products with carbon or environmental certifications.

Products and services

• OfficeMax Online Storefront Comprehensive online retail offering providing New Zealand-wide purchasing of office products, stationery, paper, ink and toner, technology, furniture, cleaning and hygiene, safety and first aid, healthcare, cafe and catering, packaging and mailing, tools and hardware, school and art supplies, available to both consumer (guest) and registered business account customers.
• EcoMax Sustainable Product Range Curated eco-friendly product range spanning office products, paper, cleaning supplies, technology, cafe and catering, furniture, packaging, school supplies and art supplies, available to consumer and business buyers seeking lower-environmental-impact workplace products.
• ParcelMax Delivery Service Delivery and shipping service providing parcel handling and logistics for OfficeMax customers across New Zealand, supporting the company's nationwide fulfilment capability.
• Recyclable Copy Paper Wrap Fully recyclable packaging for copy paper sold through the OfficeMax storefront, replacing plastic-coated wrap to enable standard paper recycling and prevent plastic waste.

Quantifiable outcome

• $1.71 Million donated to Max e-Grants programme since 2011
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

22 partnerships are on record, tiered minor and core.

• All Heart NZminorStrategic or Co-development PartnerAll Heart NZ are specialists in circular solutions for unwanted business assets, providing second life for surplus office furniture and equipment that would otherwise be disposed.
• Accent - Furniture Take Back SchememinorStrategic or Co-development PartnerWhen customers replace an Accent product with a new Accent product, they take back old furniture for reuse.
• ChairSolutions - Take Back ProgramminorStrategic or Co-development PartnerChairs can be returned to ChairSolutions for recycling or proper disposal when they reach end of life.
• Eden Spectrum Chair - Refurbish, Repair and RecycleminorStrategic or Co-development PartnerSpectrum chairs can be taken back by Eden and recycled or repurposed at end of life.
• Recycle A Device (RAD)minorStrategic or Co-development PartnerRAD enables participation in the digital world by providing students without their own device with a refurbished laptop. Students in RAD clubs refurbish donated corporate devices.
• Brother - Printer RecyclingminorChannel Partner/ Reseller/ DistributorWhen purchasing a new Brother printer, they pick up packaging and recycle old printers (any brand) for free.
• L'OR Coffee Capsules Recycling (TerraCycle)minorStrategic or Co-development PartnerFree recycling programme for used L'OR aluminum coffee capsules delivered by TerraCycle.
• NZ Post - Soft Plastics RecyclingminorChannel Partner/ Reseller/ DistributorCustomers can recycle soft plastics using pre-paid NZ Post courier bags.
• Makita - Battery Recycling ProgrammeminorStrategic or Co-development PartnerMakita offers battery recycling for old and used Makita batteries.
• Barnardos AotearoacoreStrategic or Co-development PartnerMax e-Grants programme developed in conjunction with Barnardos Aotearoa to provide grants to children aged 5-18 years for school books, stationery, uniforms, equipment, special tuition, and subsidies for excursions and camps. Since 2011, $1.71 Million donated helping 17,925 Kiwi kids.
• Barnardos What's UpcoreStrategic or Co-development PartnerOfficeMax is an official supporter of Barnardos What's Up, a national child and teen counselling service helping children since 2001.
• Association of Integrated Schools Aotearoa New ZealandminorStrategic or Co-development PartnerEducation sponsorship and business partnership supporting educational organisations.
• Early Childhood CouncilminorStrategic or Co-development PartnerEducation sponsorship and business partnership supporting early childhood education.
• Interface ExpominorStrategic or Co-development PartnerEducation sponsorship and business partnership.
• New Zealand Principals' FederationminorStrategic or Co-development PartnerEducation sponsorship and business partnership supporting school principals.
• School Business Managers' AssociationminorStrategic or Co-development PartnerEducation sponsorship and business partnership supporting school business managers.
• Secondary Principals Association of New ZealandminorStrategic or Co-development PartnerEducation sponsorship and business partnership supporting secondary school principals.
• Te Rito Maioha Early Childhood New ZealandminorStrategic or Co-development PartnerEducation sponsorship and business partnership supporting early childhood education.
• Various Regional Principals AssociationsminorStrategic or Co-development PartnerEducation sponsorship and business partnerships supporting regional principal associations.
• Sustainable Business CouncilminorStrategic or Co-development PartnerOfficeMax is a member of the Sustainable Business Council, supporting sustainable business practices.
• Packaging Council of New ZealandminorStrategic or Co-development PartnerOfficeMax is a member supporting sustainable packaging initiatives.
• Business East TamakiminorStrategic or Co-development PartnerOfficeMax is a member of Business East Tamaki.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warehouse Stationery: Warehouse Stationery is OfficeMax's closest direct competitor in New Zealand, operating a similar multi-category office supplies, stationery, and school supplies retail model across physical stores and online. Overlap with OfficeMax is essentially complete across product categories, customer segments, and GTM motion.
• Viking Office: Viking Office is an NZ office supplies distributor serving business customers with stationery, consumables, and workplace products. It competes most directly with OfficeMax's business account programme and is a direct comparable on B2B office supply economics in NZ.

Regional players

• Officeworks (Australia): Officeworks is the leading Australian office supplies, stationery, and furniture retailer with a very similar broad-category model to OfficeMax NZ. It is a strong comparable on category breadth, store-plus-online model, and B2B account programme, although it does not operate in NZ.
• Smiggle / Typo (stationery brands): Smiggle and Typo (Cotton On Group) are AU/NZ stationery and lifestyle retailers with overlap in the consumer-facing stationery, diaries, and back-to-school segments OfficeMax serves. They compete most directly for the consumer/home and education segments rather than the core B2B business account.

Broad incumbents

• Staples: Staples is a global office supplies incumbent selling office products, technology, furniture, and workplace supplies to business and consumer customers. It is comparable on category breadth and B2B account model, and is the dominant global benchmark for the office supplies retail category OfficeMax operates in.
• Office Depot: Office Depot is a major global office products retailer and contract supplier serving SMB, enterprise, government, and education customers. It is comparable on product breadth and vertical coverage (education, government), providing the global benchmark for the kind of contracts OfficeMax NZ is targeting domestically.
• Harvey Norman: Harvey Norman is a large NZ/AU omni-channel retailer of furniture, technology, and household goods. It overlaps with OfficeMax on office furniture and technology categories and competes for the same small-business and home-office buyers.

Emerging players

• PB Tech: PB Tech is a large NZ technology and office equipment retailer with strong overlap in the technology, ink/toner, and workplace-equipment categories OfficeMax carries. It is a meaningful competitor in the technology slice of OfficeMax's catalog and in NZ SMB tech procurement.

Others

• The Warehouse: The Warehouse is NZ's largest general merchandise retailer and overlaps with OfficeMax in stationery, school supplies, and basic office consumables sold to consumers and small businesses. It is a partial competitor primarily on price-sensitive consumer/home and school categories.
• Jaycar Electronics: Jaycar is an NZ/AU electronics and tools retailer that overlaps with OfficeMax in tools, hardware, batteries, and small workplace electronics. It is a partial competitor on the tools/hardware slice of OfficeMax's catalog rather than a direct substitute for the full office supplies range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OfficeMax New Zealand