Rehab First

What Rehab First does

Rehab First Inc. is a privately held, multidisciplinary rehabilitation assessment and treatment organization founded in 2000 in London, Ontario, by the former principals of Associative Rehabilitation Inc. The company employs approximately 100 professional staff and operates Ontario-wide from Ottawa to Windsor, delivering services through in-clinic locations in London and Toronto, in-home community service, and virtual/telephone channels. Service disciplines span Occupational Therapy, Physiotherapy, Speech-Language Pathology, Social Work, Nursing, Kinesiology, Case Management, Life Care Planning, Vocational Rehabilitation, and Medical/Psychological Assessment.

The company's product portfolio is organized around a set of branded sub-lines: MedNet® (a pre-qualified roster of physicians, psychologists, and health professionals for medical/psychological assessment), WorkPathways® (twenty employer and disability insurer services), kidsFIRST™ (pediatric in-home and clinic-based services), FirstAssist™ (24/7 rapid-response hospital discharge planning), and specialized assessment programs including Employability Assessments and the Functional Restoration Program. Underpinning service delivery is a proprietary technology stack comprising Client Pathways™ (case management software and decision-support system), LifeCareAnalyst™ (regional cost-capture and life care cost-projection system), and FirstXchange™ (a secure web portal for online provider referrals). The organization holds ten or more registered trademarks covering its service-line and technology brands.

Rehab First generates revenue primarily on a fee-for-service professional services model, with direct billing to auto insurers, extended health benefit insurers, disability insurers, WSIB, employers, Veterans Affairs, and the Department of Defence. Fees are set per referral based on time, expense, documentation, and applicable regulated fee schedules (SABS, WSIB). Go-to-market is referral-led and relationship-driven, targeting medical professionals, personal injury and employment lawyers, auto and disability insurers, hospital discharge planners, employers, and self-referring consumers. The company is FSCO-licensed and applies regulatory expertise across multiple benefit frameworks (SABS, EHC/EHB, WSIB, STD/LTD) as a core differentiator. The company is independently owned and led by co-founders James Campbell (President) and Joanne Gram (VP, Rehabilitation Services), with no disclosed external private equity or venture capital ownership.

Name

Rehab First

Legal name

Rehab First Inc.

Website

https://rehabfirst.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Rehab First is an Ontario-based multidisciplinary rehabilitation assessment and treatment firm with ~100 professional staff, serving auto insurers, WSIB, disability insurers, personal injury lawyers, employers, and consumers across Ontario via branded service lines and proprietary case management technology.

Ownership category

akta.pro rank

Product category

Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Vocational Rehabilitation Services (624310)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN)

akta.pro secondary industries

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Pediatric Physical Therapy & Developmental Rehab (HSADAIAE)

Keywords

• Rehabilitation assessment services
• Multidisciplinary therapy services
• Vocational rehabilitation programs
• Life care planning services
• Case management services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Healthcare Services: Fee-for-service rehabilitation assessment and treatment delivered by multidisciplinary team of health professionals including Occupational Therapists, Physiotherapists, Speech-Language Pathologists, Social Workers, Nurses, and Kinesiologists
2. Insurance Billing Services: Direct billing to auto insurers, extended health benefit insurers, spending account administrators, and WSIB. Coordinated payments from multiple insurers for same services when client has multiple coverage sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rehab First is a multidisciplinary rehabilitation assessment and treatment organization that provides clinical and vocational rehabilitation services across Ontario. It delivers Occupational Therapy, Physiotherapy, Speech-Language Pathology, Counselling, Case Management, Rehabilitation Therapy, Life Care Planning, and Future Care Cost Reporting, organized into branded programs (MedNet®, WorkPathways®, kidsFIRST™, FirstAssist™) and supported by proprietary case management, cost analysis, and referral portal technology.

Product overview

Rehab First is a multidisciplinary rehabilitation assessment and treatment organization offering a comprehensive portfolio of branded service programs and proprietary technology. Their core offering comprises branded service lines including MedNet® (medical and psychological assessment roster), WorkPathways® (20+ vocational rehabilitation and return-to-work services), kidsFIRST™ (pediatric services), and FirstAssist™ (hospital discharge support). These are supported by proprietary technology including Client Pathways™ (case management software) and LifeCareAnalyst™ (cost analysis system). The company delivers assessments and treatments across disciplines including Occupational Therapy, Physiotherapy, Speech-Language Pathology, Social Work, Case Management, Life Care Planning, and Vocational Rehabilitation, serving clients from Ottawa to Windsor across Ontario.

Differentiator

Problem solved

Functional benefit

Brands

• FirstAssist: Rapid response discharge planning program providing just-in-time attention by Occupational Therapists, Nurses and Social Workers for hospital discharge professionals.
• Client Pathways
• WorkPathways
• MedNet
• kidsFIRST

Products and services

• MedNet®
• WorkPathways® A specialized suite of twenty assessment, treatment, and Return-to-Work services for employers, disability insurers, and legal professionals, focused on worker retention and re-integration.
• kidsFIRST™ Child-focused and family-centered assessment and treatment services providing in-home and clinic-based therapies for children with physical, cognitive, and emotional challenges.
• FirstAssist™ A rapid response discharge planning program providing 24/7 availability of Occupational Therapists, Nurses, and Social Workers for just-in-time hospital discharge facilitation.
• Client Pathways™ A proprietary case management service model and software system used by Rehab First case managers for consistent service delivery, case decision support, and activity tracking.
• LifeCareAnalyst™ A proprietary information technology system used to capture prevailing regional costs, facilitate instantaneous cost comparisons and research, and propagate cost schedules for life care planning.
• FirstXchange™ A proprietary secure web portal enabling online referrals by registered MedNet® providers.

Quantifiable outcome

• Clients able to return to most activities of daily living in six months, and all activities within a year with rehab therapy team support
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lifemark Health Group: One of Canada's largest multidisciplinary rehabilitation and physiotherapy networks, offering multi-jurisdiction service lines that overlap directly with Rehab First's OT/PT/SLP and assessment offerings across Ontario payers.
• CBI Health: National Canadian provider of physiotherapy, occupational therapy, vestibular, vocational and case management services, with overlapping payer relationships and similar multidisciplinary assessment-and-treatment model.
• Bayshore HealthCare: Canada-wide home health and community care provider with rehabilitation, personal injury and case management services, competing for similar auto-insurance, WSIB and disability-payer referrals.

Regional players

• March of Dimes Canada: Canadian nonprofit delivering rehabilitation, vocational, and case management services, including acquired-attendant and post-injury programs that overlap with Rehab First's WorkPathways and case management lines.
• St. Joseph's Health Care London: London, Ontario hospital network operating inpatient and outpatient rehabilitation programs and Parkwood Institute rehab services, sharing geography and discharge-referral pathways with Rehab First's FirstAssist rapid-response program.

Emerging players

• Homewood Health: Canadian mental-health, addiction and disability-management provider with assessment, treatment and return-to-work services that intersect Rehab First's counselling, MedNet psychological assessment and WorkPathways capabilities.

Others

• Medavie Health Services: Canadian health-services platform managing ambulatory care, rehab and integrated health programs alongside its Blue Cross insurance arm; adjacent payer-service player relevant to Rehab First's insurance-funded model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RehabFirstInc
• LinkedInlinkedin.com/company/rehab-first-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehab First