El Trailero Magazine
- Company typePrivate
- Founded2007
- HeadquartersClaremont, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
El Trailero Magazine firmographics
Firmographics- Name
- El Trailero Magazine
- Legal name
- El Trailero Magazine
- Website
- https://eltraileromagazine.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
El Trailero Magazine industry classification
Industry- Product category
- Trucking Industry Publications
- NAICS
- Directory and Mailing List Publishers (51314)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where El Trailero Magazine is headquartered
LocationHeadquarters
- HQ city
- Claremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
El Trailero Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Others
Revenue model
- Display Advertising: The magazine generates revenue primarily through advertising. The publication is free to readers, monetized entirely through ad placements from trucking industry advertisers including insurance providers, truck parts stores, mechanics, towing services, and other trucking-related businesses.
- Classified/Directory Listings: The placement of classified ads is free in Job Directory and Trucks/Trailers/Cars for Sale. However, certain categories require payment in order for the ad to be published.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free magazine distribution |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
El Trailero Magazine product offering
Product offeringCore offering
El Trailero Magazine is a free bilingual (English/Spanish) monthly trucking magazine founded in May 2007 that delivers news, regulations, health, safety, tax, mechanic, and technology content to Hispanic and American commercial drivers. It is distributed in print at major truck stops across California, Arizona, Nevada, Oregon, and Washington and is complemented by a digital edition, an online business directory, classified listings for jobs/vehicles, and driver utility tools.
Product overview
El Trailero Magazine is a bilingual (English/Spanish) monthly trucking publication distributed for free throughout California. Founded in May 2007, the magazine serves the Hispanic trucking community and American truckers with 12 issues published annually. The product portfolio includes the core magazine (available in both print and digital editions), categorized content segments covering topics from taxes and safety to technology and health, a business directory for trucking services, utility services for drivers (road service, diesel prices, weather), and multimedia features including video content, model galleries, and truck shows. The magazine maintains a strong market position with a claimed return rate of less than 0.04% and 90% customer retention.
Differentiator
Problem solved
Functional benefit
Products and services
- El Trailero Magazine (Print and Digital Edition) Monthly bilingual (English/Spanish) trucking magazine covering news, regulations, health, safety, taxes, mechanics, and technology for Hispanic and American commercial drivers in California, Arizona, Nevada, Oregon, and Washington; reaches 1M+ readers monthly and is distributed free in print at truck stops plus via digital edition.
- Online Business Directory
Quantifiable outcome
- 90% customer retention rate
- +2 more outcomes
Companies that use El Trailero Magazine
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
El Trailero Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Trailero Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Truck Stop Partners (TA Petro, Pilot Travel Centers, Loves Travel Stops, Petro Stopping Centers)coreThese major truck stop chains serve as key distribution points for the free magazine, enabling widespread physical distribution to the trucking community. The magazine is available at these truck stops throughout California and other operating regions.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
El Trailero Magazine competitors and assessment
Company assessmentDirect peers
- Overdrive Magazine: Long-running monthly trade magazine serving U.S. owner-operators and truckers with news, regulation coverage, and lifestyle content. Closest direct competitor in the trucking trade magazine category, though English-only.
- Land Line Magazine: Official publication of OOIDA, providing news, regulatory analysis, and business content to professional truckers. A direct peer in the trucking trade magazine space with comparable editorial focus.
- Truckers News: Rand McNally-published trucking magazine targeting professional drivers with regulatory, lifestyle, and equipment content. Direct competitor in the trucking trade publication category.
- The Trucker: National trucking news publication covering industry regulation, equipment, and driver lifestyle. Comparable in editorial scope and target audience to El Trailero.
- Heavy Duty Trucking: B2B trucking publication focused on fleet operations, equipment, and maintenance. Direct peer in the trucking trade magazine category with overlapping advertiser base (parts, service, insurance).
- Commercial Carrier Journal: Fleet-focused trucking trade publication covering equipment, regulation, and operations. Peer in the trucking media category serving overlapping advertisers and a related but more fleet-oriented audience.
- 10-4 Magazine: Independent trucking lifestyle and industry magazine distributed at truck stops. Direct competitor in the free-distribution truck-stop magazine model that El Trailero operates.
Emerging players
- CDL Life: Digital-first trucking media outlet covering driver news, lifestyle, and regulation. Emerging peer competing for the same driver attention and advertiser dollars via digital channels rather than print.
- Trucking Truth: Online trucking information and community site covering training, careers, and industry news. Adjacent peer competing for Hispanic and new-driver audiences that El Trailero serves in print.
Broad incumbents
- Transport Topics: Long-established industry-wide trucking newspaper and digital platform covering freight, regulation, and fleet news. Broad incumbent peer with overlapping advertiser base but a more B2B/fleet orientation than El Trailero's driver-focused model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
El Trailero Magazine social profiles
Digital presenceEl Trailero Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Trailero Magazine leadership team
Management profileNumber of profiles
Profiles1 record
El Trailero Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Trailero Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Trailero Magazine
What does El Trailero Magazine do?
El Trailero Magazine is a free bilingual (English/Spanish) monthly trucking magazine founded in May 2007 that delivers news, regulations, health, safety, tax, mechanic, and technology content to Hispanic and American commercial drivers. It is distributed in print at major truck stops across California, Arizona, Nevada, Oregon, and Washington and is complemented by a digital edition, an online business directory, classified listings for jobs/vehicles, and driver utility tools.
Is El Trailero Magazine a public or private company?
El Trailero Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Trailero Magazine founded?
El Trailero Magazine was founded in 2007. It employs 11 to 50 people.
Where is El Trailero Magazine based?
El Trailero Magazine is headquartered in Claremont, United States, in the North America region.
How does El Trailero Magazine make money?
Two revenue lines are on record. Display Advertising is the primary driver. The others are classified/Directory Listings.
Who are El Trailero Magazine's main competitors?
Direct peers on record are Overdrive Magazine, Land Line Magazine, Truckers News, The Trucker, Heavy Duty Trucking, Commercial Carrier Journal and 10-4 Magazine. Emerging players are CDL Life and Trucking Truth. Transport Topics is listed as a broad incumbent.
Does El Trailero Magazine have an API?
No public API is recorded for El Trailero Magazine.
What industry is El Trailero Magazine in?
El Trailero Magazine's product category is Trucking Industry Publications. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 51314 and its SIC code is 2721.