Invest AZ
InvestAZ is an SPK-regulated Turkish online brokerage headquartered in Istanbul, offering retail and institutional investors trading in Borsa İstanbul equities, VİOP derivatives, and Forex via proprietary mobile and web platforms.
- Company typePrivate
- Founded2013
- HeadquartersIstanbul
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Invest AZ does
InvestAZ Yatırım Menkul Değerler A.Ş. is a privately held Turkish online brokerage headquartered in Istanbul, operating under Capital Markets Board of Turkey (SPK) authorization and memberships in Borsa İstanbul, Takasbank, and Merkezi Kayıt Kuruluşu (MKK). The company provides retail and institutional investors in Turkey with a multi-product investment platform spanning three core asset classes: equities on Borsa İstanbul, derivatives via VİOP (futures and options), and Forex (100+ currency pairs, precious metals, indices, and commodities) with leverage up to 10:1. Note: firmographic inputs list a 2004 founding date while company history timeline and site footer (Version 9.3, 2013-2024) indicate founding around 2013 — the 2013 date is used here as it is more specific and internally corroborated.
The technology stack combines proprietary and third-party infrastructure: a proprietary InvestAZ Borsa mobile application (iOS and Android, launched 2024), the iDeal platform for VİOP, and MetaTrader 4 / WebTrader for Forex, all backed by an in-house Otomatik Para Transferi (Automatic Money Transfer) system described as a first-in-Turkey capability that lets clients fund accounts via reference codes without manual broker intervention. Onboarding is fully digital: a three-step flow of online form, video interview, and app download, with no physical branch network — distribution is handled exclusively through the website, mobile app, e-Şube portal, and seven partner banks (Garanti BBVA, QNB Finansbank, Yapı Kredi, Akbank, İş Bankası, Vakıfbank, Takasbank) for deposits and withdrawals.
The business model is transaction-fee driven across all three product lines. Forex revenue is generated via bid-ask spreads on a no-commission basis (e.g., EUR/USD spreads as low as 0.1-3 pips), while equity and VİOP trading generate commissions layered over Borsa İstanbul exchange fees, with additional revenue from securities lending (2% of Takasbank's commission) and ancillary services such as individual portfolio management. Customer acquisition is digital-first, relying on SEO-driven educational content (Forexpedia, investment glossaries), YouTube, social channels, free webinars, and a $100,000 demo account as a product-led growth funnel — converting retail Turkish investors via content marketing rather than direct sales.
Invest AZ firmographics
Firmographics- Name
- Invest AZ
- Legal name
- InvestAZ Yatırım Menkul Değerler A.Ş.
- Website
- https://investaz.com.tr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- InvestAZ is an SPK-regulated Turkish online brokerage headquartered in Istanbul, offering retail and institutional investors trading in Borsa İstanbul equities, VİOP derivatives, and Forex via proprietary mobile and web platforms.
- Ownership category
- akta.pro rank
Invest AZ industry classification
Industry- Product category
- Retail Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)
- akta.pro secondary industries
- Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)
Keywords
Where Invest AZ is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Invest AZ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Forex Transaction Commissions and Spreads: InvestAZ generates revenue from Forex trading through spreads on currency pairs and precious metals. Major pairs like EUR/USD feature spreads as low as 0.1-3 pips. The company operates on a no-commission model for Forex with revenue derived from the bid-ask spread.
- Equity and VIOP Trading Commissions: Commissions on stock (Pay) and VIOP (Vadeli İşlem ve Opsiyon Piyasası) transactions. Fees include Borsa İstanbul (BIST) market fees, exchange fees, and cancellation charges. Equity stock transfer fees are calculated as number of parcels x 3.57 TL based on acquisition costs.
- Account and Maintenance Fees: Various account-related fees including monthly account operation/maintenance fees (covered by Borsa İstanbul), withdrawal fees (free for TL, free for USD 1-5,000, with bank fee + 0.003% service charge for amounts above 5,001 USD), and repo transactions with commissions calculated based on transaction volume x term x commission rate.
- Securities Lending (Ödünç Alma/Verme): Commission revenue from securities lending operations where InvestAZ charges 2% of the commission Takasbank receives for both borrowing and lending activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | TL Withdrawals - Free |
| Transaction based/ take rate | Pay-as-you-go | USD Withdrawals - Free up to $5,000 |
| Transaction based/ take rate | Pay-as-you-go | TL Withdrawal with Form - Tiered Pricing |
| One time/ perpetual license | Pay-as-you-go | Forex Minimum Starting Deposit |
| Transaction based/ take rate | Pay-as-you-go | Repo Minimum Limit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Invest AZ product offering
Product offeringCore offering
InvestAZ is a Turkish licensed online brokerage offering retail investors a single account to trade Forex (100+ currency pairs, precious metals, commodities, indices), VİOP (futures and options on Borsa İstanbul), and Borsa İstanbul equities. Trading and account services are delivered through the proprietary InvestAZ Borsa mobile application, the MetaTrader 4 platform, the iDeal VİOP platform, and the e-Şube web portal, supported by an automated fund-transfer system and free investor education.
Product overview
InvestAZ is a full-service online brokerage offering a multi-product investment platform. The core offering includes stock trading on Borsa İstanbul (Hisse Senetleri), derivatives trading via VİOP, and forex trading with 100+ instruments. These are accessible through the InvestAZ Borsa mobile app, MetaTrader 4 for forex, and iDeal for VİOP. The platform supplements core trading with automated money transfers, portfolio management services, investment education, market analysis, and corporate investment services. The company serves retail and institutional investors through web, desktop, and mobile channels with SPK regulation.
Differentiator
Problem solved
Functional benefit
Products and services
- InvestAZ Borsa Mobile Application Proprietary iOS and Android mobile trading application providing retail investors real-time trading across Borsa İstanbul equities, VİOP derivatives, and Forex, with portfolio management and live market data access.
- Hisse Senetleri (Equity Trading on Borsa İstanbul) Equity trading service on Borsa İstanbul giving retail investors access to Turkish listed stocks (e.g., Türk Hava Yolları, Arçelik, Garanti Bankası) with low commissions, T-0 cash transactions, and real-time market data.
- VİOP (Futures and Options Trading) Derivatives trading on Borsa İstanbul offering futures and options contracts on indices, currencies, commodities, and equities with leverage and margin trading capabilities for retail investors.
- Forex Trading Foreign exchange trading with 100+ currency pairs, precious metals (gold, silver), commodities, indices, and cryptocurrencies, offering leverage up to 10:1, 24-hour market access, and MetaTrader 4 platform connectivity.
- Bireysel Portföy Yönetimi (Individual Portfolio Management) Personalized portfolio management service providing professional investment advisory and tailored portfolio construction and rebalancing for individual investors.
- MetaTrader 4 Trading Platform Industry-standard MetaTrader 4 trading platform providing charting tools, technical indicators, Expert Advisor automated trading, and multi-device access for retail Forex clients.
- iDeal VİOP Trading Platform VİOP trading platform accessible via mobile and desktop with real-time quotes, order management, and position tracking for derivatives clients.
- e-Şube (Electronic Branch Web Portal) Web-based portal providing existing customers 24/7 access for securities transactions, money transfers, and account administration.
- Kurumsal Yatırım (Corporate Investment Services) Institutional investment services including advisory, execution, and custody solutions for corporate clients.
Companies that use Invest AZ
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Invest AZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability1 record
Feature2 records
Invest AZ partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Borsa İstanbulcoreInvestAZ is a member of Borsa İstanbul (BIST), enabling the company to offer equity trading on Turkey's primary stock exchange. This membership is a prerequisite for operating as a licensed brokerage in Turkey and grants access to all BIST-listed securities.
- TakasbankcoreTakasbank (Istanbul Settlement and Custody Bank) provides central clearing, settlement, and custody services for InvestAZ transactions. Client funds are held in Takasbank accounts providing an additional layer of investor protection. Takasbank also serves as counterparty guarantor in VIOP transactions.
- Merkezi Kayıt Kuruluşu (MKK) - Central Registry AgencycoreMKK is Turkey's central securities depository and registry. InvestAZ's membership enables electronic share registration, investor records management, and securities custody services required for stock trading operations.
- Garanti BBVAmajorGaranti BBVA is one of Turkey's largest banks serving as a fund transfer partner. Clients can deposit and withdraw funds via Garanti BBVA accounts with dedicated IBAN accounts in TL, USD, and EUR. Automatic transfer functionality is supported for faster fund movements.
- QNB FinansbankmajorQNB Finansbank serves as a fund transfer partner for InvestAZ clients, enabling deposits and withdrawals in TL, USD, and EUR through dedicated account numbers.
- Yapı Kredi BankasımajorYapı Kredi Bankası provides banking channel support for InvestAZ fund transfers including TL, USD, and EUR account options for client deposits and withdrawals.
- AkbankmajorAkbank supports InvestAZ client fund transfers across TL, USD, and EUR currencies through dedicated account relationships.
- Türkiye İş Bankasımajorİş Bankası provides fund transfer services for InvestAZ clients. Note: Due to the bank's security system, transaction receipts may be requested for transfers from İş Bankası.
- VakıfbankmajorVakıfbank enables InvestAZ client fund transfers in TL, USD, and EUR through dedicated account services.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Invest AZ competitors and assessment
Company assessmentDirect peers
- İş Yatırım: Turkey's largest brokerage and a subsidiary of İş Bankası. Offers Borsa İstanbul equity, VIOP, and Forex trading with extensive research and education — directly comparable in product mix to InvestAZ but with bank-distribution scale.
- Garanti Yatırım: Garanti BBVA's brokerage arm offering multi-asset trading (stocks, VIOP, Forex) with strong digital onboarding. Bank-affiliated peer competing for the same Turkish retail trading customers as InvestAZ.
- Yapı Kredi Yatırım: Yapı Kredi Bank's in-house brokerage offering stocks, VIOP, and FX trading to retail and institutional clients. Comparable multi-product platform with bank-distribution advantages.
- Ak Yatırım: Akbank's brokerage subsidiary providing equity, derivatives, and FX trading services in Turkey. Directly comparable product set and similar target retail segment.
- Gedik Yatırım: Independent Turkish brokerage offering Borsa İstanbul, VIOP, and Forex trading, plus extensive investor education — the closest independent, non-bank-affiliated comparable to InvestAZ.
- QNB Finansinvest: QNB Finansbank's brokerage offering multi-asset trading (equities, VIOP, FX) with digital onboarding. Bank-affiliated peer with similar Turkish retail focus.
- Deniz Yatırım: DenizBank's brokerage arm providing stock, derivatives, and FX trading services in Turkey. Comparable multi-product platform and similar retail client base.
- İntegral Yatırım: Independent Turkish online broker focused on BIST, VIOP, and FX trading with strong digital infrastructure. Closely aligned with InvestAZ's digital-first, multi-product positioning.
Broad incumbents
- Saxo Bank: Global multi-asset broker serving retail and institutional clients across stocks, FX, and derivatives. Broader incumbent competitor to InvestAZ for higher-net-worth Turkish traders.
- Interactive Brokers: Global multi-asset online broker offering equities, options, futures, and FX to retail and institutional clients. Sets a price/technology benchmark that increasingly pressures Turkish brokers including InvestAZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Invest AZ social profiles
Digital presenceInvest AZ compliance and trust
Trust signalCompliance4 records
Invest AZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invest AZ leadership team
Management profileNumber of profiles
Profiles1 record
Invest AZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invest AZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invest AZ
What does Invest AZ do?
InvestAZ is a Turkish licensed online brokerage offering retail investors a single account to trade Forex (100+ currency pairs, precious metals, commodities, indices), VİOP (futures and options on Borsa İstanbul), and Borsa İstanbul equities. Trading and account services are delivered through the proprietary InvestAZ Borsa mobile application, the MetaTrader 4 platform, the iDeal VİOP platform, and the e-Şube web portal, supported by an automated fund-transfer system and free investor education.
Is Invest AZ a public or private company?
Invest AZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invest AZ founded?
Invest AZ was founded in 2013. It employs 51 to 100 people.
Where is Invest AZ based?
Invest AZ is headquartered in Istanbul.
How does Invest AZ make money?
Four revenue lines are on record. Forex Transaction Commissions and Spreads are the primary driver. The others are equity and VIOP Trading Commissions, account and Maintenance Fees and securities Lending (Ödünç Alma/Verme).
Who are Invest AZ's main competitors?
Direct peers on record are İş Yatırım, Garanti Yatırım, Yapı Kredi Yatırım, Ak Yatırım, Gedik Yatırım, QNB Finansinvest, Deniz Yatırım and İntegral Yatırım. Broad incumbents are Saxo Bank and Interactive Brokers.
Does Invest AZ have an API?
No public API is recorded for Invest AZ.
What industry is Invest AZ in?
Invest AZ's product category is Retail Brokerage. Its primary akta.pro industry code is FSAGAEAC, Digital Brokerage & Self-Directed Investing Platforms, with a secondary code of FSAAAAAA, Full-Service Retail Brokerage & Wealth Platforms. Its NAICS code is 5231 and its SIC code is 6200.