Royal Freemasons
Royal Freemasons Ltd is a Victorian not-for-profit founded in 1867 that operates seven residential aged care homes, government-funded in-home support services, and nine independent living unit locations, serving older Victorians across metropolitan and regional areas.
- Company typePrivate
- Founded1867
- HeadquartersMelbourne, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Royal Freemasons does
Royal Freemasons Ltd is a Victorian, not-for-profit aged care organisation founded in 1867, governed by a Board of Directors, Trustees linked to Freemasons Victoria, and an executive team. It delivers three core service lines: Residential Aged Care at seven homes across Melbourne and regional Victoria, In-home Support delivered through the Support at Home and Commonwealth Home Support Programme funding streams, and Independent Living Units at nine locations including Brunswick, Carnegie, Geelong, Irymple, Mooroopna, Preston and Swan Hill. Specialised services comprise Dementia Care (including a 16-bed Memory Support Unit opened at Monash Gardens in August 2025), Respite Care and Palliative Care.
The business operates on a service-fee revenue model where ~2,000 staff deliver care across owned-and-operated facilities and home-visit care. Revenue derives from government-subsidised care fees and accommodation payments for residential clients, programme funding for in-home services, retirement living unit fees, and tax-deductible donations. Pricing is not publicly disclosed; residential care is determined via government assessment through ACAS. Underlying technology is described as standard aged care management systems with digital communication platforms — no proprietary platform, public API, or partner integrations are in evidence. Go-to-market is direct-to-consumer through phone enquiries, website inquiries, and in-person tours, supplemented by referrals from Aged Care Assessment Services (ACAS).
Recent strategic posture is portfolio-refocusing: in 2024 Royal Freemasons divested the Moe and Sale residential communities to Respect Group Limited and the Monash Gardens Village retirement living community to Auscare Retirement, while investing in specialty dementia care via the new Memory Support Unit. Capital structure is not-for-profit with reinvested surpluses; no venture, private equity, or public shareholders are involved. The organisation remains fully accredited by the Australian Government's Aged Care Quality and Safety Commission, with all residential homes rated three to five stars in the 2025 Government Star Rating survey.
Royal Freemasons firmographics
Firmographics- Name
- Royal Freemasons
- Legal name
- Royal Freemasons Ltd
- Website
- https://royalfreemasons.org.au
- Company type
- Private
- Founded year
- 1867
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Royal Freemasons Ltd is a Victorian not-for-profit founded in 1867 that operates seven residential aged care homes, government-funded in-home support services, and nine independent living unit locations, serving older Victorians across metropolitan and regional areas.
- Ownership category
- akta.pro rank
Royal Freemasons industry classification
Industry- Product category
- Residential Aged Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), In-Home Personal Hygiene Support (Non-Medical) (HSABABAI)
Keywords
Where Royal Freemasons is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices14 records
Markets served
Royal Freemasons business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Residential Aged Care Fees: Government-subsidized residential aged care services with daily care fees and accommodation payments
- In-home Support Services: Government-funded home care services through Support at Home (SAH) and Commonwealth Home Support Programme (CHSP)
- Independent Living Unit Fees: Retirement living accommodation fees for independent living units across Victoria
- Donations: Tax-deductible donations (over $2) to support residents in need and enhance care services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential Aged Care - government-subsidized |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Royal Freemasons product offering
Product offeringCore offering
Royal Freemasons is a not-for-profit aged care provider delivering residential aged care at seven homes across Victoria, government-subsidised in-home support services through Support at Home (SAH) and Commonwealth Home Support Programme (CHSP), and independent living units at multiple regional Victorian locations. It also offers specialised dementia care, respite care and palliative care to older Victorians.
Product overview
Royal Freemasons is a not-for-profit aged care organization providing an integrated suite of three core services: Residential Aged Care (at seven homes across Victoria), In-home Support (through Support at Home and Commonwealth Home Support Programme), and Independent Living Units (at eight locations in regional Victoria). The organization also offers specialized Dementia Care, Respite Care, and Palliative Care services. All services are fully accredited by the Australian Government's Aged Care Quality and Safety Commission.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Aged Care Full-time aged care accommodation and support services at seven locations across Victoria, providing 24-hour nursing care, dementia care, respite care and palliative care for older Australians.
- In-home Support
Companies that use Royal Freemasons
Customer profileNamed customers5 records
Ideal customer profiles3 records
Royal Freemasons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Royal Freemasons partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Respect Group LimitedminorAcquired Royal Freemasons' aged care communities in Moe and Sale (transferred ownership in 2024).
- Aged Care Quality and Safety CommissioncoreNational regulator of aged care services that protects the health, safety, and wellbeing of older people. Royal Freemasons works closely with the commission for accreditation and compliance.
- Older Persons Advocacy Network (OPAN)coreProvides free, independent, and confidential support to older people receiving government-funded aged care services.
- Green Leaves Early Learning CentreminorIntergenerational program partnership where Mount Martha Valley residents visit the early learning centre twice monthly for activities with children aged 12 months to 4 years.
- Aquinas CollegeminorCentennial Lodge residents participate as special guests at Aquinas College's Café N9ne, operating from the college's Wurundjeri Trade Training Centre.
- Catholic Regional College SydenhamminorIntergenerational program where Year 11 and 12 students engage with Springtime residential aged care home residents.
- National Ageing Research Institute (NARI)minorCollaborative research partnership focused on improving care practice in aged care, funded by Keith and Aya Thornton Homes Fund.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Royal Freemasons competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Royal Freemasons social profiles
Digital presenceRoyal Freemasons compliance and trust
Trust signalCompliance1 record
Royal Freemasons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Freemasons leadership team
Management profileNumber of profiles
Profiles17 records
Royal Freemasons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Freemasons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Freemasons
What does Royal Freemasons do?
Royal Freemasons is a not-for-profit aged care provider delivering residential aged care at seven homes across Victoria, government-subsidised in-home support services through Support at Home (SAH) and Commonwealth Home Support Programme (CHSP), and independent living units at multiple regional Victorian locations. It also offers specialised dementia care, respite care and palliative care to older Victorians.
Is Royal Freemasons a public or private company?
Royal Freemasons is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Royal Freemasons founded?
Royal Freemasons was founded in 1867. It employs 1,001 to 5,000 people.
Where is Royal Freemasons based?
Royal Freemasons is headquartered in Melbourne, Australia, in the Oceania region.
How does Royal Freemasons make money?
Four revenue lines are on record. Residential Aged Care Fees are the primary driver. The others are in-home Support Services, independent Living Unit Fees and donations.
Does Royal Freemasons have an API?
No public API is recorded for Royal Freemasons.
What industry is Royal Freemasons in?
Royal Freemasons's product category is Residential Aged Care Services. Its primary akta.pro industry code is HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care, with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 6233 and its SIC code is 8050.