Royal Freemasons

What Royal Freemasons does

Royal Freemasons Ltd is a Victorian, not-for-profit aged care organisation founded in 1867, governed by a Board of Directors, Trustees linked to Freemasons Victoria, and an executive team. It delivers three core service lines: Residential Aged Care at seven homes across Melbourne and regional Victoria, In-home Support delivered through the Support at Home and Commonwealth Home Support Programme funding streams, and Independent Living Units at nine locations including Brunswick, Carnegie, Geelong, Irymple, Mooroopna, Preston and Swan Hill. Specialised services comprise Dementia Care (including a 16-bed Memory Support Unit opened at Monash Gardens in August 2025), Respite Care and Palliative Care.

The business operates on a service-fee revenue model where ~2,000 staff deliver care across owned-and-operated facilities and home-visit care. Revenue derives from government-subsidised care fees and accommodation payments for residential clients, programme funding for in-home services, retirement living unit fees, and tax-deductible donations. Pricing is not publicly disclosed; residential care is determined via government assessment through ACAS. Underlying technology is described as standard aged care management systems with digital communication platforms — no proprietary platform, public API, or partner integrations are in evidence. Go-to-market is direct-to-consumer through phone enquiries, website inquiries, and in-person tours, supplemented by referrals from Aged Care Assessment Services (ACAS).

Recent strategic posture is portfolio-refocusing: in 2024 Royal Freemasons divested the Moe and Sale residential communities to Respect Group Limited and the Monash Gardens Village retirement living community to Auscare Retirement, while investing in specialty dementia care via the new Memory Support Unit. Capital structure is not-for-profit with reinvested surpluses; no venture, private equity, or public shareholders are involved. The organisation remains fully accredited by the Australian Government's Aged Care Quality and Safety Commission, with all residential homes rated three to five stars in the 2025 Government Star Rating survey.

Name

Royal Freemasons

Legal name

Royal Freemasons Ltd

Website

https://royalfreemasons.org.au

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Royal Freemasons Ltd is a Victorian not-for-profit founded in 1867 that operates seven residential aged care homes, government-funded in-home support services, and nine independent living unit locations, serving older Victorians across metropolitan and regional areas.

Ownership category

akta.pro rank

Product category

Residential Aged Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), In-Home Personal Hygiene Support (Non-Medical) (HSABABAI)

Keywords

• Residential aged care
• In-home support services
• Independent living units
• Dementia care services
• Retirement living

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Aged Care Fees: Government-subsidized residential aged care services with daily care fees and accommodation payments
2. In-home Support Services: Government-funded home care services through Support at Home (SAH) and Commonwealth Home Support Programme (CHSP)
3. Independent Living Unit Fees: Retirement living accommodation fees for independent living units across Victoria
4. Donations: Tax-deductible donations (over $2) to support residents in need and enhance care services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Royal Freemasons is a not-for-profit aged care provider delivering residential aged care at seven homes across Victoria, government-subsidised in-home support services through Support at Home (SAH) and Commonwealth Home Support Programme (CHSP), and independent living units at multiple regional Victorian locations. It also offers specialised dementia care, respite care and palliative care to older Victorians.

Product overview

Royal Freemasons is a not-for-profit aged care organization providing an integrated suite of three core services: Residential Aged Care (at seven homes across Victoria), In-home Support (through Support at Home and Commonwealth Home Support Programme), and Independent Living Units (at eight locations in regional Victoria). The organization also offers specialized Dementia Care, Respite Care, and Palliative Care services. All services are fully accredited by the Australian Government's Aged Care Quality and Safety Commission.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Aged Care Full-time aged care accommodation and support services at seven locations across Victoria, providing 24-hour nursing care, dementia care, respite care and palliative care for older Australians.
• In-home Support

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Respect Group LimitedminorOthers · 9 January 2024Acquired Royal Freemasons' aged care communities in Moe and Sale (transferred ownership in 2024).
• Aged Care Quality and Safety CommissioncoreOthersNational regulator of aged care services that protects the health, safety, and wellbeing of older people. Royal Freemasons works closely with the commission for accreditation and compliance.
• Older Persons Advocacy Network (OPAN)coreOthersProvides free, independent, and confidential support to older people receiving government-funded aged care services.
• Green Leaves Early Learning CentreminorStrategic or Co-development PartnerIntergenerational program partnership where Mount Martha Valley residents visit the early learning centre twice monthly for activities with children aged 12 months to 4 years.
• Aquinas CollegeminorStrategic or Co-development PartnerCentennial Lodge residents participate as special guests at Aquinas College's Café N9ne, operating from the college's Wurundjeri Trade Training Centre.
• Catholic Regional College SydenhamminorStrategic or Co-development PartnerIntergenerational program where Year 11 and 12 students engage with Springtime residential aged care home residents.
• National Ageing Research Institute (NARI)minorStrategic or Co-development PartnerCollaborative research partnership focused on improving care practice in aged care, funded by Keith and Aya Thornton Homes Fund.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/royalfreemasons
• YouTubeyoutube.com/c/royalfreemasonsorgau
• Facebookfacebook.com/RoyalFreemasons
• LinkedInlinkedin.com/company/royal-freemasons-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Freemasons