Well Dunn Insurance Services

What Well Dunn Insurance Services does

Well Dunn Insurance Services is a trading brand of Well Dunn Limited, a private limited company incorporated in England (Company Number 07918469) and authorised and regulated by the Financial Conduct Authority (FCA Ref 582576). The company operates from a registered office in Manchester, United Kingdom, with a headcount in the 101-250 range. Under the Insurance Revolution brand and related trading names (5 Star Insurance Services, Insurance Revolution Broking Services), it functions as a specialist insurance broker intermediating between UK customers seeking commercial and non-standard cover and a panel of specialist insurance providers.

Its product portfolio is concentrated in commercial motor and adjacent specialty lines: business vehicle (van, car, HGV/truck, taxi, minibus, pool car), fleet insurance (with any-driver, courier, HGV and motor fleet variants), convicted driver insurance (segmented down to conviction codes such as IN10 and TT99), courier and delivery insurance, motor trade insurance, and plant and machinery insurance. These are increasingly complemented by broader commercial lines — public liability, professional indemnity, commercial property, landlord, commercial combined, tradesman, hospitality and retail & shop insurance. Distribution is direct-to-consumer via the insurancerevolution.co.uk website and a UK-based inside-sales team reachable at 0330 808 0606, with supporting organic presence on LinkedIn, Facebook and a content blog. There is no proprietary technology platform, no APIs, no mobile app, and the differentiator is explicitly positioned as human-led bespoke broking rather than automated quote generation.

Revenue is generated on a fee- and commission-based brokerage model: the company receives commission on policies placed with insurers, with bespoke quote-based pricing reflecting individual customer circumstances (vehicle type, conviction history, trade activity, fleet size). All quoting is delivered through human agents after an online form submission or inbound phone call; pricing is not publicly disclosed. The business serves four primary customer segments — non-standard and commercial vehicle owners (primary), business and commercial entities (SMEs, sole traders, limited companies), motor trade professionals, and plant and machinery operators — without disclosed named-account customers, institutional investors, funding rounds or M&A activity.

Name

Well Dunn Insurance Services

Legal name

Well Dunn Limited

Website

https://welldunninsurance.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Well Dunn Insurance Services is a Manchester-based FCA-regulated specialist insurance broker operating under the Insurance Revolution brand. It intermediates UK customers seeking commercial, non-standard and fleet motor cover — including convicted drivers, couriers, motor traders and plant operators — via a human-led, commission-based brokerage model with no proprietary technology platform.

Ownership category

akta.pro rank

Product category

Specialist Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Commercial vehicle insurance
• Specialist insurance brokerage
• Non-standard motor insurance
• Fleet insurance services
• Motor trade insurance

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: Insurance Revolution acts as an intermediary between customers and specialist insurance providers, earning commission on policies placed. The company is a fee and commission-based insurance broker regulated by the FCA.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Well Dunn Insurance Services is a UK-based specialist insurance broker that arranges commercial and non-standard insurance policies on behalf of businesses and individuals. The firm operates a human-led broking model with UK-based sales agents who assess each customer's risk profile and place cover with suitable underwriters. Trading under brands including Insurance Revolution, Well Dunn Insurance Services, and 5 Star Insurance Services, the company focuses on difficult-to-place risks such as convicted drivers, motor traders, fleets, plant and machinery, taxis, couriers, and landlords.

Product overview

Insurance Revolution operates as a specialist insurance broking platform offering commercial and non-standard insurance coverage through multiple product lines. The core offering consists of Business Vehicle Insurance (covering vans, cars, taxis, minibuses, HGVs, and pool cars) and Fleet Insurance (including any driver, van fleet, motor fleet, HGV fleet, and courier fleet options). These are complemented by Convicted Driver Insurance for drivers with criminal convictions, Courier Insurance for delivery and logistics operations, Motor Trade Insurance for automotive businesses, and Plant & Machinery Insurance for construction equipment. The portfolio also includes Business Insurance products such as landlord, public liability, professional indemnity, commercial property, and combined business cover. All products are distributed through a human-first broking approach, with UK-based sales agents who provide personalized policy matching rather than automated quote systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Vehicle Insurance Commercial vehicle insurance arranged for businesses operating cars, vans, and other vehicles, tailored to trade-specific risks and fleet sizes.
• Fleet Insurance Single-policy fleet cover for businesses running multiple vehicles, including mixed fleets of vans, trucks, and cars.
• HGV and Truck Insurance Specialist insurance for heavy goods vehicles and trucks, arranged with underwriters experienced in haulage risks.
• Taxi Insurance Private and public hire taxi cover for licensed drivers and taxi operators, including minibuses.
• Courier Insurance Motor insurance for couriers and delivery drivers, designed for high-mileage, time-pressured commercial driving.
• Motor Trade Insurance Combined motor trade policy for garages, dealerships, and vehicle-related businesses covering customer vehicles, demonstrators, and road risks.
• Plant and Machinery Insurance Specialist cover for operators of plant, construction, and agricultural machinery, including on-road and site use.
• Business Insurance Composite commercial package policy combining material damage, liability, and business interruption cover for SMEs and trades.
• Landlord Insurance Property insurance for residential and commercial landlords, covering buildings, contents, and landlord liabilities.
• Convicted Driver Insurance Personal motor insurance for drivers with convictions, endorsements, or non-standard histories, arranged through specialist underwriters.
• Minibus Insurance Cover for minibus owners and operators including schools, community groups, and private hire use.
• Pool Car Insurance Insurance for shared business vehicles used by multiple employees, arranged on an any-driver basis for employers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jensten Group: UK insurance broker consolidator with strong commercial vehicle, motor trade, and fleet specialism — represents the type of scaled specialist consolidator that PE buyers often use as a comparable and potential acquirer of brokers like Insurance Revolution.
• Howden Insurance Brokers: Large UK and global insurance broker with significant UK commercial lines and specialist risk practices, representing the scaled incumbent that smaller specialist brokers like Insurance Revolution compete against for mid-market commercial accounts.
• Towergate Insurance: UK commercial insurance broker covering motor trade, commercial vehicle, fleet, and SME business — broader portfolio than Insurance Revolution but a comparable specialist distribution model in the same verticals.
• Hastings Direct: UK direct insurer with a strong non-standard and price-comparison-led motor book; a scale competitor in the non-standard auto space where Insurance Revolution operates as a broker intermediary.

Direct peers

• A-Plan Insurance: UK insurance broker with strong commercial and motor trade specialism, providing directly comparable commercial vehicle, fleet, and motor trade coverage to sole traders and SMEs.
• Swinton Insurance: Large UK high-street and online insurance broker offering commercial vehicle, fleet, and SME business insurance, overlapping with Insurance Revolution's business vehicle, fleet, and commercial lines product set.
• Adrian Flux: UK-based specialist insurance broker focused on non-standard and high-risk motor insurance including convicted drivers, modified cars, and specialist vehicles — the closest direct competitor to Insurance Revolution's convicted driver and non-standard auto proposition.
• MCE Insurance: UK specialist motorcycle insurance broker using direct-to-consumer phone and online sales — directly analogous business model to Insurance Revolution's specialist auto, just applied to two-wheeled non-standard risks.
• Quote Me Today / Quoteline: UK-based online insurance comparison and broker intermediary focused on commercial and specialist vehicle cover, competing for the same direct-to-customer, quote-driven traffic as Insurance Revolution.

Emerging players

• Bennetts (Saga plc): UK specialist motorcycle insurance broker owned by Saga plc, sharing the specialist-niche, direct-to-consumer, phone-led broking model that defines Insurance Revolution's go-to-market approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WellDunnInsurance
• LinkedInlinkedin.com/company/insurance-revolution
• Xx.com/WellDunnIns

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well Dunn Insurance Services