What Groupe Plus does

Groupe Plus is a Swiss independent financial advisory firm headquartered in Lausanne that delivers a coordinated 360° offering spanning mortgage brokerage, insurance, fiduciary/accounting, tax and legal, and family office services to individuals, families, and SMEs across French-speaking Switzerland. Founded in 2011 by Douglas Bergström, Livio Campagna, and Paulo de Sousa in Ecublens, the firm has since grown to operate seven branch offices (Lausanne HQ, Geneva, Fribourg, Neuchâtel, Nyon, Rolle, Bulle) under FINMA-licensed entities (PLUS-SA SA F01055633, Plus Financement immobilier SA F01430133, Plus Corporate Services F01254855) and ACA/Cicero-certified insurance specialists.

The firm's core products are organized into five sub-brands: Plus Real Estate Financing (mortgage brokerage and renewal), Plus Insurance & SMEs (brokerage for individuals and businesses), Plus Fiduciary (accounting, payroll, year-end closing), Plus Tax & Legal (personal and corporate tax advisory), and Plus Family Office (wealth structuring and estate planning), complemented by digital tools including a mortgage calculator, a WüestPartner-powered property valuation tool, and a real estate development coordination platform. Technology differentiation is primarily in self-serve feasibility tooling rather than proprietary core systems.

Groupe Plus generates revenue primarily through transaction-fee commissions on mortgage and insurance placements and professional-services fees for fiduciary, tax, legal, and family office engagements. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and direct-to-consumer, relying on branch-office advisory, a referral network across professional associations (ACA, Cicero), real estate agents and notaries, plus digital marketing (website, blog, Facebook, Instagram, LinkedIn) and TV/media appearances. The firm is privately held with no disclosed external institutional investors, no funding rounds, and no M&A activity, and continues to be operated by its partner base following co-founder Paulo de Sousa's departure.

Name

Groupe Plus

Legal name

PLUS-SA SA

Website

https://plus-group.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Plus is a Swiss independent financial advisory firm operating seven branches across French-speaking Switzerland, delivering coordinated mortgage brokerage, insurance, fiduciary, tax, legal, and family office services to individuals, families, and SMEs.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Portfolio Management and Investment Advice (523940)

SIC

Loan Brokers (6163), Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Family Office Advisory (Single/Multi-Family) (FSAEAAAI)

akta.pro secondary industry

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

Keywords

• Mortgage brokerage services
• Insurance advisory services
• Fiduciary accounting services
• Tax legal advisory
• Family office wealth management

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Mortgage Brokerage Commissions: Commission-based revenue from arranging mortgage financing between clients and banking partners. The company acts as an independent intermediary, negotiating favorable terms on behalf of clients.
2. Insurance Brokerage Services: Commissions from insurance products for individuals and businesses, operating through Plus Corporate Services (PCS). Certified by ACA and Cicero associations.
3. Fiduciary and Accounting Services: Fee-based services including bookkeeping, year-end closing, tax returns, payroll management, and company incorporation support.
4. Family Office Services: Comprehensive wealth management services including wealth structuring, estate planning, asset management supervision, and coordination of specialized advisors.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Groupe Plus is an independent financial advisory firm in French-speaking Switzerland offering a 360° approach to financial services. Its core offerings include mortgage brokerage (real estate financing), insurance brokerage for individuals and SMEs, fiduciary and accounting services, tax and legal advisory, and family office wealth management. Services are delivered through FINMA-licensed entities (PLUS-SA SA and Plus Financement immobilier SA) across seven branch offices, with supplementary digital tools such as a mortgage calculator and WüestPartner property valuation tool.

Product overview

Groupe Plus operates as a multi-service financial advisory group offering a coordinated 360° approach to financial services. The core offering centers on Plus Real Estate Financing (mortgage brokerage), complemented by insurance brokerage (Plus Insurance & SMEs), fiduciary/accounting services (Plus Fiduciary), tax and legal advisory (Plus Tax & Legal), and family office wealth management. The company also provides digital tools including a mortgage calculator and WüestPartner property valuation. Services are delivered through multiple branded divisions under FINMA-licensed entities (PLUS-SA SA and Plus Financement immobilier SA) across seven agency locations in French-speaking Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Plus Real Estate Financing: Mortgage brokerage and real estate financing services
• Plus Insurance & SMEs
• Plus Fiduciary
• Plus Family Office
• Plus Tax & Legal

Products and services

• Plus Real Estate Financing (Courtier en prêt hypothécaire) Mortgage brokerage service offering acquisition financing, mortgage renewal, and real estate development support for individuals and investors across French-speaking Switzerland, acting as an independent intermediary negotiating favorable terms with banking partners.
• Plus Insurance & SMEs Insurance brokerage services for individuals and businesses, covering health, property, liability, professional risks, and employee benefits, delivered by ACA- and Cicero-certified specialists.
• Plus Fiduciary Accounting and bookkeeping services including year-end closing, payroll management, and VAT compliance for businesses and individuals.
• Plus Tax & Legal Tax advisory and legal support services covering personal and corporate taxation, estate planning, and dispute representation.
• Plus Family Office Wealth management service providing comprehensive financial coordination, wealth structuring, estate planning, asset management supervision, and coordination of specialized advisors for high-net-worth individuals and families.
• Real Estate Development (Développement immobilier) Project management and coordination service for property development, including feasibility studies, financial structuring, administrative permitting, and commercialization support for real estate developers and investors.

Quantifiable outcome

• Testimonials indicate mortgage approvals in as little as 2 weeks with favorable banking offers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Swiss Banking Partners (Multiple Banks)coreChannel Partner/ Reseller/ DistributorPartnership network with Swiss banking institutions enabling mortgage brokerage services. The company works with multiple banks to compare offers and negotiate favorable terms for clients.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AXA Switzerland: Major Swiss insurer offering property, life, and health products plus pension and wealth solutions. A relevant incumbent in non-life and life insurance, with growing broker and digital advisory channels that intersect with Plus Insurance & SMEs' value proposition.
• Zurich Insurance Group: One of the world's largest insurance groups with a major Swiss retail and commercial insurance business. Serves as both a potential carrier partner and a broader incumbent in the insurance and financial advisory space Groupe Plus operates in.
• Swiss Life: One of Switzerland's largest insurance and pension providers, offering life insurance, wealth, and biometric pension products. A potential carrier partner for Plus Insurance & SMEs and a broader incumbent in adjacent product categories.
• Helvetia Insurance: Major Swiss insurance group offering non-life, life, and pension solutions, including SME-targeted products. A potential insurance carrier partner and a broader competitor in the Swiss insurance distribution ecosystem.
• Aon Switzerland: Global insurance brokerage and advisory firm with a substantial Swiss presence serving corporate and SME clients. Operates in the same insurance brokerage space as Plus Insurance & SMEs but at significantly larger scale and with broader international capabilities.

Direct peers

• Verlingue: French-headquartered insurance and employee benefits broker with Swiss operations (formerly AGERIP/Verlingue Suisse), serving SMEs and individuals. Comparable to Groupe Plus's Plus Insurance & SMEs division.
• Vermögenszentrum (VZM): Independent Swiss financial advisor offering mortgage, insurance, tax, and wealth planning services to individuals. Closely comparable multi-line independent advisory model serving the same Swiss retail and HNW segments.
• Moneypark: Swiss online mortgage and insurance brokerage platform that intermediates between consumers and Swiss banks/insurers, offering comparison and advisory tools. Highly comparable to Groupe Plus's mortgage brokerage and insurance divisions, though with a more digital-led model.
• Comparis: Switzerland's leading price-comparison portal covering mortgages, insurance, banking, and telecom. Direct competitor for consumer mindshare in mortgage and insurance brokerage across Suisse romande.

Others

• Wüest Partner: Leading Swiss real estate advisory and data firm whose property valuation tool is integrated into Groupe Plus's offering (Evaluation sommaire WüestPartner). Not a direct competitor but a strategic partner and adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@plusgroup-ch
• Facebookfacebook.com/Groupe.Plus
• LinkedInlinkedin.com/company/plus-sa
• Instagraminstagram.com/groupe.plus_

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Plus