Curated Media
Curated Media operates a self-service programmatic media curation platform that enables media buyers, agencies, advertisers, and publishers to create PMP deals across CTV, display, video, DOOH, and YouTube via a no-code interface.
- Company typePrivate
- Founded2018
- HeadquartersLouisville, United States
- Headcount1–10
- GTM type—
- Offering—
What Curated Media does
Curated Media operates a self-service programmatic media curation platform branded as "Supply Side Trader®," enabling media buyers to access the supply-side ecosystem directly without coding. The platform is composed of two core modules — Curation (Performance & Quality) and Monetization (Demand Facilitation) — alongside five specialized ad channels spanning CTV, Display/Native, Video/Audio, DOOH, and YouTube. The company serves media agencies, direct advertisers, publishers, and ad tech companies seeking greater control and transparency over programmatic supply chains, with the platform positioning itself as a leading independent alternative to vertically integrated ad tech stacks.
The platform aggregates publisher first-party data with third-party audiences to enable audience-layered targeting and PMP (Private Marketplace) deal generation within seconds through a no-code interface. Distinct technical features include pre-packaged CTV inventory for genre-specific reach, performance-optimized placements tied to specific KPIs, and forecasting and bidding guidance intended to inform campaign activation prior to going live. The company has registered "Supply Side Trader®" as a trademark and maintains an IAB membership alongside a YouTube integration as core ecosystem anchors, supported by a public Partner Directory.
Commercially, Curated Media runs a product-led growth motion with a free entry tier and self-service onboarding, complemented by enterprise sales engagement via a "Book a Call" option. Revenue is generated through transaction-based economics on programmatic media spend facilitated through the platform, though no specific take rate or pricing tiers are publicly disclosed. Founded in 2018 and headquartered in Louisville with 1-10 employees, the company is privately held and operates without publicly disclosed funding, revenue figures, or named customer logos.
Curated Media firmographics
Firmographics- Name
- Curated Media
- Legal name
- Curated.Media
- Website
- https://curatedmedia.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Curated Media operates a self-service programmatic media curation platform that enables media buyers, agencies, advertisers, and publishers to create PMP deals across CTV, display, video, DOOH, and YouTube via a no-code interface.
- Ownership category
- akta.pro rank
Curated Media industry classification
Industry- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)
- akta.pro secondary industries
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)
Keywords
Where Curated Media is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Markets served
Curated Media business model
Business modelRevenue model
- Platform Access & PMP Deals: Self-service platform monetization through programmatic media trading. Buyers access curated supply packages and PMP deals. Platform likely takes a transaction fee or take rate on media spend facilitated through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free entry tier for self-service programmatic media curation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Curated Media product offering
Product offeringCore offering
Curated Media operates a self-service programmatic media curation platform branded Supply Side Trader®, enabling media buyers and sellers to curate, optimize, and monetize ad inventory across CTV, display/native, video/audio, DOOH, and YouTube channels. The platform combines performance and quality curation tools with demand facilitation, supporting both agencies and direct advertisers.
Product overview
Curated.Media operates as a unified self-service programmatic media curation platform branded as 'Supply Side Trader®'. The platform comprises two core modules — Curation (Performance & Quality) and Monetization (Demand Facilitation) — alongside five specialized ad channels: CTV, Display/Native, Video/Audio, DOOH, and YouTube. The platform enables programmatic buyers to access, customize, and transact PMP (Private Marketplace) deals, with features like audience-layered targeting, CTV packages, and performance-driven optimization. Users can pick packages, customize them, review forecasts, and generate PMP deals within seconds.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- PMP deals within seconds, go live within minutes
Companies that use Curated Media
Customer profileSegments3 records
Curated Media technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Curated Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- YouTubecoreIntegration with YouTube as a walled-garden channel option. Platform enables curated access to YouTube inventory with 'Relevant & Suitable' positioning for targeted advertising.
- IAB (Interactive Advertising Bureau)coreIAB membership/partnership indicated by logo presence on website footer, positioning platform within industry standards body for programmatic advertising.
Scale indicators1 record
Recent moves2 records
Expansion highlights4 records
Curated Media competitors and assessment
Company assessmentDirect peers
- OpenX: OpenX is an independent programmatic exchange operating across CTV, web, and mobile. Comparable supply-side platform competing in the same curation and monetization categories as Curated.Media.
- Pubmatic: Pubmatic is an independent programmatic SSP and monetization platform serving publishers and buyers. Comparable to Curated.Media's Monetization module and multi-channel supply offerings.
- The Trade Desk: The Trade Desk is the largest independent programmatic DSP, enabling media buyers to run cross-channel campaigns. It is a direct competitor to Curated.Media's buyer-side curation capabilities, though it is far larger and more established.
- Index Exchange: Index Exchange is an independent global SSP offering curation and supply-path optimization capabilities for buyers and publishers. Directly competes with Curated.Media in the curation/SSP layer.
- Magnite: Magnite is the largest independent sell-side advertising platform, specializing in CTV and video supply. It directly parallels Curated.Media's publisher-side Monetization module and CTV Packages, competing for the same supply-path optimization budgets.
Emerging players
- StackAdapt: StackAdapt is a self-serve programmatic DSP focused on multi-channel campaigns including native, display, video, CTV, and audio. Similar PLG motion and channel mix to Curated.Media, though primarily demand-side.
- MediaMath: MediaMath is a programmatic DSP historically positioned as an independent alternative to Google. Following its 2023 restructuring under InMobi ownership, it continues to operate as a buyer-side platform comparable to Curated.Media.
- Basis Technologies: Basis Technologies operates a programmatic advertising platform (Center) for agencies and advertisers, with curation and workflow automation. Adjacent peer with overlapping self-service programmatic positioning.
Broad incumbents
- Google Display & Video 360: Google DV360 is the dominant enterprise programmatic buying platform, integrated with Google Ad Manager/YouTube inventory. Represents the broad incumbent that Curated.Media's independent positioning is implicitly differentiated against.
- Yahoo DSP (Taboola-owned): Yahoo's former programmatic DSP business was acquired by Taboola. As a broader ad-tech incumbent with cross-channel programmatic capabilities, it overlaps with Curated.Media's curation and buyer-side tooling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Curated Media social profiles
Digital presenceCurated Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curated Media leadership team
Management profileNumber of profiles
Curated Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curated Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curated Media
What does Curated Media do?
Curated Media operates a self-service programmatic media curation platform branded Supply Side Trader®, enabling media buyers and sellers to curate, optimize, and monetize ad inventory across CTV, display/native, video/audio, DOOH, and YouTube channels. The platform combines performance and quality curation tools with demand facilitation, supporting both agencies and direct advertisers.
Is Curated Media a public or private company?
Curated Media is a private company. It is currently operating.
When was Curated Media founded?
Curated Media was founded in 2018. It employs 1 to 10 people.
Where is Curated Media based?
Curated Media is headquartered in Louisville, United States, in the North America region.
How does Curated Media make money?
One revenue line is on record: platform Access & PMP Deals.
Who are Curated Media's main competitors?
Direct peers on record are OpenX, Pubmatic, The Trade Desk, Index Exchange and Magnite. Emerging players are StackAdapt, MediaMath and Basis Technologies. Broad incumbents are Google Display & Video 360 and Yahoo DSP (Taboola-owned).
Does Curated Media have an API?
No public API is recorded for Curated Media.
What industry is Curated Media in?
Its primary akta.pro industry code is MPACAKAH, Content Curation & Bookmarking/Read-Later Platforms, with a secondary code of BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 541830.