Woodlands Home & Garden Group

Name

Woodlands Home & Garden Group

Legal name

Woodlands Home & Garden Group Ltd

Website

https://woodlandsgroup.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

101–250 employees

Short description

Woodlands Home & Garden Group is a UK family-owned manufacturer of timber garden buildings (sheds, summerhouses, log cabins, modular rooms) operating six brands across D2C e-commerce, franchised showsites, trade wholesale, and a DIY superstore.

Ownership category

akta.pro rank

Product category

Garden Buildings Manufacturing

NAICS

Sawmills (321113), Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110)

SIC

Sawmills & Planting Mills, General (2421), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Sawmilling & Lumber Production (IMADADAA)

akta.pro secondary industries

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA), Custom/Contract Sawing & Portable Sawmilling (IMAMABAC)

Keywords

• Timber garden buildings
• Garden shed manufacturing
• Log cabin production
• Modular garden rooms
• Machined timber supply

Headquarters

HQ city

Rodley

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce (Tiger Brand): Direct-to-consumer online sales of Tiger sheds, summerhouses, log cabins and modular garden rooms via tigersheds.com and tigermodular.com, with nationwide home delivery.
2. Trade / Wholesale Sales: White label garden building supply to independent and specialist retailers and trade partners.
3. Franchised Showsite Network: Revenue from franchised Tiger showsites operated by trained garden building retailers across the UK.
4. DIY Superstore & Timber Merchant: In-store retail sales at the Leeds-based Woodlands DIY Superstore and trade timber sales via Woodlands Timber.
5. Bespoke Design Service: Custom garden building design service for unique or heavily modified structures, offered as a premium service.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Woodlands Home & Garden Group manufactures and sells timber garden buildings including sheds, summerhouses, log cabins, and modular garden rooms. The group operates a vertically integrated business spanning in-house timber sawmilling, CNC machining, factory-applied timber treatments, product design, e-commerce (Tiger and Tiger Modular brands), a franchised showsite retail network, a physical DIY Superstore, and wholesale trade supply to independent retailers.

Product overview

Woodlands Home & Garden Group is a UK-based manufacturer and e-commerce company operating a portfolio of six interconnected brands. The core offering centers on Tiger, the flagship B2C e-commerce brand for timber garden buildings (sheds, summerhouses, log cabins) with nationwide home delivery. Tiger Modular extends the portfolio into premium modular garden rooms. Woodlands Garden Spaces serves the trade/B2B market with white-label garden buildings, while the Tiger Showsite Network provides physical retail touchpoints through franchised show sites. Woodlands Timber supports both internal manufacturing and external trade customers with machined timber products. The Woodlands DIY Superstore functions as a physical retail location. Key product differentiators include the TigerFlex configurable/modular range, TigerFelt roof covering, and TigerSkin protective treatment. The group manufactures over 32,000 buildings annually across four UK sites with approximately 180 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Tiger: B2C garden building e-commerce website, supplying sustainably sourced timber sheds, summerhouses and log cabins. Award winning builders of lifeproof garden buildings.
• Woodlands Garden Spaces
• Woodlands Timber
• Tiger Modular
• Tiger Showsite Network
• Woodlands DIY Superstore

Products and services

• Tiger (B2C Garden Buildings E-commerce) Direct-to-consumer e-commerce brand supplying sustainably sourced timber sheds, summerhouses, and log cabins to homeowners nationwide, with home delivery included. Tiger is positioned as the UK's market leader in garden buildings.
• Tiger Modular Modular garden rooms offering stylish, innovative, and personalised outdoor living solutions for homeowners, including garden offices and studios, with installation services provided via a network of specialists.
• Woodlands Garden Spaces (Trade) Trade/B2B division focused on manufacturing and wholesale supply of premium-quality garden buildings to independent retailers, specialist garden centre operators, and trade partners, including white label arrangements.
• Woodlands Timber Specialist supplier of superior-quality machined timber (cladding, framework, decking, timber mouldings) sold to external trade customers and used for internal garden building production.
• Tiger Showsite Network Franchised physical show sites operated by trained and experienced garden building retailers across the UK, enabling consumers to view and purchase Tiger garden buildings in person with advice, support, and service.
• Woodlands DIY Superstore Leeds-based physical DIY store and timber merchant that also houses the national Tiger display site, supplying everything required for home and garden projects and offering in-person sales.
• Bespoke Design Service Premium in-house design and technical service producing custom garden buildings for trade professionals and larger commercial buyers; positioned as the only major UK manufacturer offering bespoke building design.

Quantifiable outcome

• 32,000+ buildings manufactured per year across all product lines
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Smart Modular Ltd (t/a My Modular)coreStrategic or Co-development Partner · 6 December 2023Acquisition of Smart Modular Ltd (My Modular), an innovative modular garden building business with a network of skilled installation specialists based in Otley. Products rebranded as Tiger Modular. Founder Stuart Davison joined the Woodlands board as Commercial Director. Operation based at Thornbury alongside log cabin production.
• British Garden CentrescoreChannel Partner/ Reseller/ Distributor · 21 November 2023Exclusive partnership agreement between Tiger and British Garden Centres, the largest family-owned garden centre group in the UK. Over 3.5 years, 35 Tiger showsites will be opened at key British Garden Centres locations. A pilot programme was launched in April 2023 at BGC's flagship garden centre in Brigg, Lincolnshire, with an additional five-year agreement signed for that site.
• Merseyside ShedscoreChannel Partner/ Reseller/ Distributor · 15 November 2023Franchise partnership with Merseyside Sheds (with over 40 years of garden building expertise) to open a new Tiger showsite and franchise in Merseyside. The indoor two-floor showroom spans over 40 buildings on display, located at 198 Rimrose Rd, Bootle, Liverpool L20 4QS.
• Pallet LoopminorStrategic or Co-development Partner · 1 January 2022Woodlands Group is a founding member of Pallet Loop, a circular economy pallet re-use scheme for the UK's manufacturing and construction sector launched in 2022. The initiative transforms material distribution across Great Britain and Ireland with a circular approach to pallet use that is greener, safer and leaner.
• Ripple AfricaminorStrategic or Co-development PartnerPartnership with Ripple Africa to fund tree-planting missions to combat deforestation and poverty. For every Tiger shed order placed, Woodlands plants one tree and protects a further three in deforested nations. Over 21 million trees planted and 340 million+ km² of forest protected. Partnership employs people living in extreme poverty to plant, grow and protect trees.
• Tempus NovominorStrategic or Co-development PartnerPartnership with Tempus Novo to provide life-changing employment opportunities for highly motivated, risk-assessed ex-offenders across the Woodlands Group. Tempus Novo has proven that ex-offenders can become among the best employees in the business.
• Anchor Timber Garden BuildingsminorChannel Partner/ Reseller/ DistributorPartner managing the Glenrothes Tiger network show site and warehouse/distribution hub for Scotland, operated under the Anchor Timber Garden Buildings brand.
• Macmillan Cancer SupportminorOthersCharitable partnership supporting Macmillan Cancer Support, which offers emotional, physical and financial support for people affected by cancer, including carers, family members, volunteers and the community.
• Leeds MindminorOthersCharitable partnership with Leeds Mind, a local mental health charity supporting anyone in and around Leeds with mental health needs. Services include counselling, peer support, social prescribing, creative wellbeing activities, and employment support.
• Horsforth St Margaret's Women's Football TeamminorOthersWoodlands sponsors Horsforth St Margaret's Women's football team with shirt and training kit sponsorship. The club, established in 1921, celebrates its centenary year with over 75 teams and 1,000 players.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Forest Garden: One of the UK's largest manufacturers of timber garden buildings (sheds, summerhouses, log cabins, fencing). Directly comparable to Woodlands' Tiger brand in product range, UK manufacturing base, and trade/D2C distribution model.
• Shire Garden Buildings: UK manufacturer of timber garden sheds, summerhouses, log cabins, and outdoor buildings with comparable product portfolio, B2C and trade distribution channels, and UK manufacturing footprint.
• Rowlinson Garden Products: Established UK timber garden products manufacturer offering sheds, log cabins, summerhouses, and outdoor structures. Direct competitor in the timber garden building category with overlapping B2C and trade channels.
• Dunster House: UK-based manufacturer and online retailer of garden buildings including log cabins, summerhouses, and garden offices. Direct competitor with similar D2C e-commerce and bespoke design capabilities.
• BillyOh: UK online-first retailer of garden buildings, sheds, log cabins and outdoor structures. Direct competitor in the D2C garden buildings category competing for the same consumer segment via tigersheds.com-style e-commerce.
• Albion Park Homes: UK garden buildings manufacturer offering summerhouses, log cabins, sheds, and outdoor structures. Closely comparable product range and UK distribution model to Woodlands' Tiger range.

Broad incumbents

• Keter: Global manufacturer of resin/plastic outdoor storage, garden buildings, and home products. Competes in the same end-use category (garden storage/outdoor buildings) but with a different material base and broader portfolio.
• Palram Applications: Global manufacturer of polycarbonate and DIY outdoor structures including sheds, greenhouses, and garden buildings. Adjacent competitor in outdoor storage/outdoor buildings but with broader product portfolio.
• Marshalls plc: UK-listed manufacturer of landscaping and building products including garden structures and outdoor living solutions. A broader incumbent with adjacent outdoor/garden offerings rather than a specialist garden building competitor.

Regional players

• Garden Buildings Direct: UK-focused online retailer of garden sheds, summerhouses and log cabins competing primarily with Woodlands' Tiger e-commerce site for direct online consumers in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/woodlandsdiy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodlands Home & Garden Group