Madison Museum of Contemporary Art

What Madison Museum of Contemporary Art does

Madison Museum of Contemporary Art (MMoCA) is an independent nonprofit art museum located at 227 State Street in Madison, Wisconsin, tracing its institutional roots to 1901 and operating from its current 51,500-square-foot César Pelli-designed facility since April 23, 2006. The museum's core function is presenting modern and contemporary art through rotating exhibitions and a permanent collection of nearly 6,000 objects across roughly 1,400 artists, including specialized study centers for Mexican Modernists and Chicago Imagists. It runs a broad education and community programming portfolio — Teen Forum, Art Cart, Saturday Sketching, Table Games in the Galleries, MMoCA Cinema, Rooftop Cinema, and the annual Art Fair on the Square (68th edition in 2026, ~200,000 visitors, 400+ exhibiting artists) — and convenes Madison's broader arts ecosystem through Gallery Night, which coordinates 100+ participating venues.

MMoCA operates a community-led go-to-market: general admission and most education programs are free, so the museum monetizes through membership dues at multiple tiers, individual and institutional donations, private event rentals (weddings, corporate receptions), paid cinema screenings at $7 for nonmembers, and the upcoming Tall Grass restaurant led by Executive Chef Elena Terry. Customer segments span the general public and art enthusiasts, teenagers, families with children, corporate and individual event clients, and professional artists exhibiting at Art Fair on the Square. The museum is governed by a Board of Trustees and an MMoCA Foundation Board, is supported by named philanthropists such as W. Jerome Frautschi, and is staffed by 30-40 full-time employees across administrative, curatorial, development, visitor engagement, communications, and facilities functions. There is no proprietary technology platform, app, or AI capability; the digital footprint is limited to a website, weekly MMoCA Notes newsletter, and Instagram (@mmocamadison).

Name

Madison Museum of Contemporary Art

Legal name

Madison Museum of Contemporary Art

Website

https://mmoca.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MMoCA is an independent nonprofit contemporary art museum in Madison, Wisconsin, offering free exhibitions, a 6,000-object permanent collection, education programs, and community events such as Art Fair on the Square and Gallery Night. It is funded through memberships, donations, event rentals, and the upcoming Tall Grass restaurant.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: MMoCA relies on membership revenue from individuals at various contribution levels, with members receiving benefits such as drink discounts at Muse at MMoCA, free or discounted admission to programs like Rooftop Cinema and MMoCA Cinema, and priority access to events.
2. Private event rentals: The museum generates revenue by renting its spaces for weddings, networking receptions, business presentations, and other private events. Discounted rates are available for museum members and select nonprofit groups.
3. Donations and contributions: Monetary gifts from individuals and organizations support exhibitions, education programs, and community events. All donations are stated to be fully tax deductible.
4. Tall Grass restaurant: A new dining experience coming to the museum's street level storefront, led by Executive Chef Elena Terry, will feature a menu rooted in local flavors, bridging contemporary art and culinary traditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Madison Museum of Contemporary Art operates as a non-profit contemporary art museum that provides free public access to rotating and permanent art exhibitions, educational programming, and community cultural events. Its offerings span museum exhibitions and a permanent collection of nearly 6,000 art objects across approximately 1,400 artists, film series (MMoCA Cinema and Rooftop Cinema), signature community events (Art Fair on the Square, Gallery Night, Muse at MMoCA), educational programs for adults, teens, and children, private event venue rentals, a tiered membership program, and an upcoming Tall Grass restaurant.

Product overview

Madison Museum of Contemporary Art (MMoCA) is an independent art museum offering a diverse portfolio of exhibitions, educational programs, and community events. The core offerings include rotating and permanent art exhibitions featuring modern and contemporary works, accessible free of charge to the public. MMoCA's programming spans cinema series (MMoCA Cinema and Rooftop Cinema), community events (Art Fair on the Square, Gallery Night, Muse at MMoCA), educational initiatives (Saturday Sketching, Table Games in the Galleries, Art Cart), and venue services (private events, Tall Grass restaurant). The museum operates a membership program and volunteer organization to support its mission of providing transformative art experiences to the Madison community.

Differentiator

Problem solved

Functional benefit

Brands

• Gallery Night: A community-wide celebration of Madison's vibrant art scene, organized by MMoCA.
• Art Fair on the Square
• Muse at MMoCA
• MMoCA Cinema
• Rooftop Cinema
• Tall Grass

Products and services

• Art Exhibitions Rotating and permanent contemporary art exhibitions featuring modern and contemporary works by established and emerging artists, offered free of charge to the general public.
• Permanent Collection Curated permanent collection of nearly 6,000 art objects representing approximately 1,400 artists, including specialized holdings of Mexican Modernists and Chicago Imagists, accessible through the museum and an online portal.
• Education Programs Educational offerings for adults, teens, kids, and educators including workshops, tours, Teen Forum stipend program, Art Cart outdoor outreach, Saturday Sketching, and Table Games in the Galleries.
• Art Fair on the Square Annual outdoor art fair on Madison's Capitol Square featuring over 400 artists exhibiting paintings, prints, photographs, sculpture, jewelry, handmade clothing and accessories, and fine craft; free admission to the public.
• Gallery Night Community-wide celebration organized by MMoCA showcasing Madison's vibrant art scene through over 100 participating venues, free admission to all locations.
• Muse at MMoCA Elevated happy hour experience combining art, music, and mixology in the Rooftop Lounge, featuring DJ sets by Evan Woodward of Strictly Discs and specialty cocktails from Public Parking.
• MMoCA Cinema Film programming featuring critically acclaimed documentary and feature films, shown in the 230-seat lecture hall and rooftop sculpture garden; $7 for nonmembers and free for Student Members and above.
• Rooftop Cinema Outdoor film screenings held in the Rooftop Sculpture Garden during summer months; $7 for nonmembers, free for MMoCA members and ages 18 and younger.
• Membership Program MMoCA membership offering various annual tiers with benefits including free admission to programs, event discounts, drink specials at Muse at MMoCA, and priority access to events.
• Private Events and Weddings Event venue rental for weddings, networking receptions, and business presentations in museum spaces, offering distinctive settings with access to world-class exhibitions and views; discounted rates for members and select nonprofit groups.
• Tall Grass Restaurant Upcoming dining experience at the museum's street level storefront led by Executive Chef Elena Terry, featuring a menu rooted in local flavors that bridges contemporary art and culinary traditions.

Quantifiable outcome

• Nearly 200,000 visitors annually to Art Fair on the Square
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Overture Center for the ArtscoreStrategic or Co-development Partner · 1 January 2006The Madison Museum of Contemporary Art is located in a brand new facility connected to Overture Center for the Arts. This partnership provides integrated access to Madison's premier performing arts center, creating a cultural destination in downtown Madison.
• Visual AIDSminorStrategic or Co-development PartnerMMoCA partners with Visual AIDS for Day With(out) Art, presenting programs that use art to fight AIDS by provoking dialogue, supporting HIV+ artists, and preserving a legacy.
• Public ParkingminorChannel Partner/ Reseller/ DistributorBartending partner for Muse at MMoCA events, providing craft cocktails at the rooftop lounge events. MMoCA Members at student level and above receive drink discounts.
• DJ Evan Woodward of Strictly DiscsminorChannel Partner/ Reseller/ DistributorMusic curation partner for Muse at MMoCA events, providing curated music sets inspired by exhibitions. Partnership enhances the multisensory experience combining art, music, and mixology.
• Madison Jazz FestivalminorGTM or Marketing PartnerPartnership with Madison Jazz Festival 2026 for presentation of Köln 75 film screening, part of the citywide celebration of Jazz taking place June 19-27, 2026.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/madison-museum-of-contemporary-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Museum of Contemporary Art