Cashback.me

What Cashback.me does

Cashback.me is a Dubai-headquartered consumer cashback and deals aggregation platform founded in 2010 and operating across 11 markets spanning the Middle East and Turkey (UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Egypt, Jordan, Oman, Iraq, Lebanon, and Turkey). The platform is designed to return a portion of affiliate commissions earned from partnered merchants directly to online shoppers as cashback, with disclosed rates ranging from 0.6% on categories such as electronics aggregators up to 55.2% on AliExpress, and typical fashion/health-and-beauty merchants sitting in the 4–16% band.

The company's core product surface consists of three client applications — a responsive website, native iOS and Android mobile apps, and a free Chrome browser extension that automatically locates and applies coupon codes at checkout — backed by affiliate-tracking infrastructure provided through the Awin affiliate network. The platform supports Facebook, Google, and Apple Sign-In for onboarding, and PayPal and Bank Transfer for cashback payouts. The merchant catalog includes global brands such as H&M, Adidas, Sephora, Samsung, Emirates, Farfetch, Bloomingdale's, Myprotein, and Booking.com across categories including Fashion, Health & Beauty, Baby & Kids, Furniture & Décor, Electronics, and Travel, with over 5,000 active coupons and offers.

Cashback.me operates a free, product-led, affiliate-referral revenue model: consumers pay nothing to use the platform, and the company monetizes exclusively by retaining a fraction of merchant commissions on transactions attributed through its tracked links. The company claims 450,000 registered customers and over 1 million coupon redemptions. Distribution is multi-channel, combining SEO and direct website traffic, mobile app stores, the Chrome extension, a Refer-and-Earn program, and an Influencer Program for top-of-funnel acquisition. The company is private, founded in 2010, employs 101–250 people, and has not disclosed any external funding rounds.

Name

Cashback.me

Legal name

Cashback.me

Website

https://cashback.me

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Cashback.me is a Dubai-based consumer cashback and deals platform, founded in 2010, serving 450,000 registered shoppers across 11 Middle Eastern and Turkish markets. The free, affiliate-funded service partners with brands such as H&M, Adidas, Samsung, and Emirates via its website, mobile apps, and Chrome browser extension.

Ownership category

akta.pro rank

Product category

Cashback and Coupon Aggregation Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Cashback rewards platform
• Affiliate marketing network
• Online shopping deals
• Coupon aggregation service
• Consumer savings platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Affiliate Commission Revenue: Cashback.me earns commissions from merchants and e-commerce brands when users make purchases through affiliate links on the platform. A portion of this commission is returned to users as cashback while the company retains the remainder as revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cashback.me is a consumer-facing cashback and deals aggregation platform that enables shoppers in the Middle East and Turkey to earn real money back on online purchases made through tracked affiliate links at partner merchants. The service is delivered through a responsive website, native iOS and Android mobile applications, and a Chrome browser extension that automatically locates and applies promotional codes during checkout. The platform aggregates over 5,000 coupons and offers from 5,000+ partner retailers across categories including fashion, electronics, travel, health and beauty, baby and kids, and furniture and decor.

Product overview

Cashback.me operates as a cashback and deals aggregation platform offering a unified website and mobile application. The core product consists of a website (web platform) and mobile apps (iOS and Android) that track user purchases through affiliate links to partner merchants and return a percentage of spending as cashback. A complementary Chrome browser extension automatically detects and applies available coupon codes during checkout. The platform covers multiple store categories including Fashion, Health & Beauty, Baby & Kids, Furniture & Décor, Electronics, Travel, and more, with over 5,000 coupons and offers available across 8+ regions in the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashback.me Website Platform Responsive web platform enabling consumers in the UAE, Saudi Arabia, Turkey and other Middle Eastern markets to discover cashback offers, browse 5,000+ coupons and deals across categories like fashion, electronics, travel, health and beauty, baby and kids, and furniture and decor, and earn cashback on purchases made through tracked affiliate links to partner merchants.
• Cashback.me Mobile Application Native mobile application available on Android (Google Play) and iOS (Apple App Store) that gives Middle East consumers mobile access to browse cashback offers, retrieve coupons and earn cashback on online purchases from partner merchants.
• Cashback.me Chrome Browser Extension Free Chrome browser extension that automatically detects and applies available cashback offers, deals and promotional codes during online shopping checkout at supported merchants, so consumers do not need to manually search for and enter coupons.

Quantifiable outcome

• Cashback rates ranging from 0.6% to 55.2% depending on merchant

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AliExpresscoreChannel Partner/ Reseller/ DistributorMajor e-commerce platform partnership offering up to 55.2% cashback on purchases
• H&McoreChannel Partner/ Reseller/ DistributorFashion retailer partnership with up to 16% cashback on clothing purchases
• AdidascoreChannel Partner/ Reseller/ DistributorSportswear brand partnership with up to 8% cashback on storewide purchases
• SephoracoreChannel Partner/ Reseller/ DistributorHealth & beauty retailer partnership with 4.4% cashback on beauty products
• SamsungcoreChannel Partner/ Reseller/ DistributorElectronics brand partnership with deals and cashback on mobile phones, tablets, and appliances
• EmiratescoreChannel Partner/ Reseller/ DistributorAirline partnership with 0.8% cashback on flight reservations
• FarfetchcoreChannel Partner/ Reseller/ DistributorLuxury fashion e-commerce partnership with 5.6% cashback
• MyproteincoreChannel Partner/ Reseller/ DistributorHealth and nutrition retailer with 6.4% cashback on supplements and fitness products
• Booking.comcoreChannel Partner/ Reseller/ DistributorTravel booking platform partnership offering up to 4% cashback on hotel bookings
• Influencer Program PartnersminorGTM or Marketing PartnerContent creators and influencers who promote Cashback.me in exchange for referral rewards
• AwincoreTechnology or IntegrationAffiliate network platform used for tracking and attributing cashback transactions with merchants

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShopBack: Largest cashback platform in Southeast Asia, operating across multiple markets with merchant affiliate commissions and a browser extension. Highly comparable business model and GTM motion (referral, influencer, merchant partnerships) to Cashback.me, with regional rather than global focus.
• TopCashback: UK-headquartered global cashback platform with affiliate network integration, browser extension, and mobile apps. Directly comparable category-leading cashback aggregator serving online shoppers across multiple geographies with similar merchant partnership model.

Broad incumbents

• Rakuten Cashback: Cashback and shopping rewards arm of Rakuten, a global internet services conglomerate. Operates the same cashback-plus-extension-plus-affiliate model Cashback.me uses, but as part of a broader ecosystem with deeper capital and brand recognition — a key competitor for global merchants evaluating MENA distribution.
• Honey (PayPal): PayPal-owned coupon and cashback browser extension with massive user base. While primarily US-focused, Honey is the most credible global entrant into MENA cashback/coupon aggregation given PayPal's resources — directly comparable browser-extension-led product experience.
• Capital One Shopping: Capital One's browser extension and shopping comparison platform offering coupons and rewards. Comparable product experience (extension + affiliate revenue model) but backed by a major US financial institution with significantly greater resources for user acquisition.
• RetailMeNot: Established North American coupon and cashback platform with browser extension and merchant partnerships. Highly comparable product offering (coupon + cashback aggregation) for online shoppers, and a relevant incumbent benchmark for category economics and merchant contracts.

Regional players

• GoCashback (MENA): MENA-focused cashback platform with comparable merchant partnerships and affiliate-tracking model. Operates in similar markets (UAE, Saudi) with the same affiliate-tracked transaction value proposition, making it the closest head-to-head regional competitor.

Emerging players

• Slickdeals: US-focused coupon and deal aggregation community with affiliate links. Comparable in category (deal aggregation with affiliate monetization) but relies on community-driven content rather than a cashback payout structure — partial overlap in user use case.
• Honeygain / iGrauity (MENA players): Coupons.com and adjacent international deal aggregators represent comparable coupon-discovery platforms with affiliate revenue models. Partial overlap in user benefit (saving money on online shopping) but generally lack true cashback payout infrastructure.

Others

• Awin (Affiliate Network): Global affiliate network that powers Cashback.me's transaction tracking and attribution (per partnership data). Not a competitor but a critical infrastructure counterpart — represents the underlying technology rail that all cashback platforms in this category depend on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cashbackdotme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashback.me