Liqui-Mark
Liqui-Mark Corporation is a privately held U.S. manufacturer of writing instruments, school, and office supplies, founded in 1974 and headquartered in Hauppauge, New York. The company sells pens and markers through retail/commercial channels and a dedicated promotional products sub-brand targeting enterprise marketing buyers.
- Company typePrivate
- Founded2005
- HeadquartersHauppauge, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Liqui-Mark firmographics
Firmographics- Name
- Liqui-Mark
- Legal name
- Liqui-Mark Corporation
- Website
- https://liquimark.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Liqui-Mark Corporation is a privately held U.S. manufacturer of writing instruments, school, and office supplies, founded in 1974 and headquartered in Hauppauge, New York. The company sells pens and markers through retail/commercial channels and a dedicated promotional products sub-brand targeting enterprise marketing buyers.
- Ownership category
- akta.pro rank
Where Liqui-Mark is headquartered
LocationHeadquarters
- HQ city
- Hauppauge
- HQ country
- United States
- HQ region
- North America
Markets served
Liqui-Mark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Distribution channels2 records
Liqui-Mark product offering
Product offeringCore offering
Liqui-Mark Corporation manufactures quality writing instruments (such as pens and markers) along with school and office supplies. The company operates two product lines: a Retail & Commercial Products line sold through standard retail and commercial distribution channels, and a Promotional Products line targeting the branded promotional and marketing merchandise market via a dedicated sub-brand.
Differentiator
Problem solved
Functional benefit
Brands
- Liqui-Mark Promotional Products: Dedicated promotional products division operating at liquimarkpromo.com
Products and services
- Retail & Commercial Products Writing instruments (such as pens and markers) and related school/office supplies designed for retail and commercial distribution channels. Targeted at retailers, commercial distributors, and bulk office/school supply buyers.
- Promotional Products Customized writing instruments marketed for promotional and marketing merchandise purposes, including branded merchandise for campaigns, events, and corporate gifting. Targeted at enterprises seeking branded promotional products via a dedicated promotional channel/reseller structure.
Companies that use Liqui-Mark
Customer profileSegments2 records
Ideal customer profiles2 records
Liqui-Mark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Liqui-Mark competitors and assessment
Company assessmentDirect peers
- BIC: Global manufacturer of ballpoint pens, markers, and related writing instruments sold through mass-market and promotional channels. Directly comparable as a writing-instrument CPG manufacturer serving both retail and promotional end markets.
- Pilot Pen: Manufacturer of pens, markers, and writing instruments for retail, office-supply, and promotional distribution. Closely aligned with Liqui-Mark on core product (pens/markers), channel mix (retail + commercial), and target buyer (consumer and enterprise).
- Staedtler: German manufacturer of writing, marking, and artist instruments (pens, markers, pencils) sold through retail and promotional channels. Direct comparison on writing-instrument manufacturing with similar end markets and a quality positioning emphasis.
- Faber-Castell: Global manufacturer of writing instruments, colored pencils, markers, and art supplies for retail, education, and corporate/promotional channels. Comparable on product mix (pens, markers, school/art supplies) and quality-led brand positioning.
- Zebra Pen: U.S.-based manufacturer of ballpoint, gel, fountain, and marker pens as well as printer supplies. Closely comparable mid-sized writing-instrument manufacturer serving retail and commercial channels.
- Pentel: Manufacturer of pens, markers, pencils, and correction supplies distributed through retail, office-supply, and art channels. Direct overlap with Liqui-Mark across core writing-instrument and school/office-supply SKUs.
Broad incumbents
- Newell Brands: Large consumer-goods conglomerate owning Sharpie, Paper Mate, and Parker writing-instrument brands alongside broader home and office categories. Overlaps with Liqui-Mark in writing instruments but operates at vastly greater scale with a multi-category portfolio.
Emerging players
- Sharpie (Newell Brands): Iconic marker/pen brand owned by Newell Brands and known for premium permanent markers and pens. Comparable as a category-defining niche writing-instrument line with strong consumer pull, illustrating the brand equity Liqui-Mark would need to build.
- Crayola: Manufacturer of markers, crayons, and art supplies targeting schools, families, and creative consumers. Comparable on writing/marking instruments and strong school-channel distribution, though skews more toward art/craft than general office.
Others
- 4imprint: Large promotional-products distributor and reseller of customized pens and writing instruments. Comparable on the promotional/distributor side of Liqui-Mark's business as a buyer-channel counterpart rather than a manufacturer competitor.
Market position
Customer concentration
Liqui-Mark social profiles
Digital presenceLiqui-Mark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liqui-Mark leadership team
Management profileNumber of profiles
Liqui-Mark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liqui-Mark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liqui-Mark
What does Liqui-Mark do?
Liqui-Mark Corporation manufactures quality writing instruments (such as pens and markers) along with school and office supplies. The company operates two product lines: a Retail & Commercial Products line sold through standard retail and commercial distribution channels, and a Promotional Products line targeting the branded promotional and marketing merchandise market via a dedicated sub-brand.
Is Liqui-Mark a public or private company?
Liqui-Mark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liqui-Mark founded?
Liqui-Mark was founded in 2005. It employs 51 to 100 people.
Where is Liqui-Mark based?
Liqui-Mark is headquartered in Hauppauge, United States, in the North America region.
Who are Liqui-Mark's main competitors?
Direct peers on record are BIC, Pilot Pen, Staedtler, Faber-Castell, Zebra Pen and Pentel. Newell Brands is listed as a broad incumbent. Emerging players are Sharpie (Newell Brands) and Crayola. 4imprint is listed as an others.
Does Liqui-Mark have an API?
No public API is recorded for Liqui-Mark.