Padua

What Padua does

Padua Solutions Pty Ltd is an Australian fintech founded in 2013 by Matthew and Anne-Marie Esler, headquartered in Sydney with operations in Kiama. The company sells a modular, AI-augmented SaaS platform and adjacent professional services to financial advisers, AFSL licensees, dealer groups, platforms, super funds and investment managers in Australia. Its stated mission is to address the supply-demand gap in Australian financial advice by giving advisers operational leverage through technology and onshore human support. Padua is 100% Australian onshore, ISO 27001 certified, and operates exclusively in the domestic market.

The core product is the Padua Portal, a compliance-gated workflow platform that runs the full advice journey from pre-discovery through compliance audit and cold storage. The Portal integrates proprietary AI and data modules — SteveAI (meeting transcription and ASIC-compliant file notes), WealthAI (personalised video and voice-over SOAs with voice cloning across 25+ languages), WealthX (CDR-accredited open banking connected to 100+ Australian institutions), WealthReview (client dashboard), Padua AQA and RAFA (three-stage quality assurance and ASIC/AFCA-aligned audit) — alongside standalone products WealthData (weekly ASIC-sourced adviser movement intelligence) and Research Manager (900+ platforms, 25,000+ investments). Layered on the technology, Padua sells onshore Paraplanning and Transition Management services that operate as a hybrid human-plus-machine offering. The platform supports Xplan as a first-class API integration and offers white-label/OEM configuration for licensees, platforms and super funds.

Padua's revenue model combines per-adviser subscription SaaS with tiered client-volume pricing (WealthX priced at a minimum of AUD 50/adviser/month for 50 clients, then AUD 1/client thereafter; WealthData at AUD 39 first-month trial), plus multi-year enterprise contracts for full-portfolio licensees and white-label OEM deals for platforms and super funds, and per-file or retainer professional services for Paraplanning and Transition Management. Distribution is direct sales-led, with a 30-minute demo as the primary conversion mechanism, HyperCare onboarding, and three targeted GTM streams — Advisers & Licensees, Platforms & Super Funds, and Investment Managers. The company raised AUD 9.8 million in November 2021; revenue has not been publicly disclosed.

Name

Padua

Legal name

Padua Solutions Pty Ltd

Website

https://paduasolutions.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Padua Solutions is an Australian fintech that provides modular SaaS and tech-enabled services — including the Padua Portal, WealthX open banking, WealthAI video SOAs, SteveAI meeting transcription, and WealthData intelligence — plus onshore paraplanning and transition management to financial advisers, licensees, platforms, super funds and investment managers in Australia.

Ownership category

akta.pro rank

Product category

Financial Advice Technology (WealthTech SaaS)

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Financial advice software
• Advice workflow platform
• Open banking solutions
• Paraplanning services
• Wealth management technology

Headquarters

HQ city

Kiama

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Subscriptions (Padua Portal): The Padua Portal is offered as a modular SaaS platform. Licensees and advice firms subscribe to access the full workflow or individual modules (WealthX, WealthAI, SteveAI, WealthReview). Modules can be used end-to-end or standalone alongside existing systems. Pricing is per adviser with client-volume-based tiers.
2. WealthX Subscription: WealthX is priced at a minimum of $50 per adviser per month for access to 50 clients, then $1 per additional client. This is a per-seat, volume-based subscription.
3. WealthData Subscription: WealthData provides weekly adviser movement dashboards, AFSL/adviser listings, and the Blue Book via a members lounge subscription. Free public dashboards and blog insights are available; full membership is paid. Trial available for $39 for the first month.
4. Paraplanning Services: Onshore paraplanning and advice generation services staffed by Australian advice guides, paraplanners, and QA specialists. Includes dedicated Advice Guides as single points of accountability. Charged per advice file or as a service retainer, delivering SOAs, research, and modelling with a three-stage quality gate.
5. Transition Management Services: End-to-end client transition support covering book analysis, fee comparison, account-by-account analysis, tax impact assessment, CRM integration, and implementation pack production. Project-managed by a dedicated Australian transition lead. Offered as a standalone service or as part of the Padua Portal suite.
6. White-label / OEM Licensing: Padua white-labels the Portal for both advisers and end clients, aligned to the licensee's brand guidelines across the adviser workspace, client dashboard, and video SOAs. Platforms and super funds can embed the full Portal under their own brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Padua is a fintech that provides a SaaS advice workflow platform (the Padua Portal) combined with tech-enabled paraplanning and transition management services to Australian financial advisers, licensees, platforms and super funds. The Portal integrates AI-driven modules (WealthX open banking, WealthAI personalised video, SteveAI meeting assistant, WealthReview client dashboard) and embeds ASIC/AFCA-aligned compliance gates (Padua AQA and RAFA) across the full advice journey from discovery through audit. Modules can be used standalone or end-to-end and are white-labelled for licensee and platform brands.

Product overview

Padua is a platform-plus-modules architecture built around the Padua Portal, a connected advice workflow for Australian financial advisers. The ecosystem combines software modules (WealthX, WealthAI, SteveAI, WealthReview, Research Manager, Compare) with advice generation services (Paraplanning, Transition Management). WealthX provides open banking data capture, WealthAI generates personalised video advice, SteveAI handles meeting transcription and AI assistance, and WealthReview presents client dashboards. Advisory services layer human expertise (Advice Guides, paraplanners, QA specialists) on top of the technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• WealthX: Open banking solution for advisers pulling verified cashflow, property and mortgage data from Australian institutions through Consumer Data Right framework.
• WealthAI
• SteveAI
• WealthData
• WealthReview

Products and services

• Padua Portal Integrated advice platform for licensees and advisers that runs the entire advice journey end-to-end from discovery through compliance, combining fact find, advice generation, presentation, audit and implementation in one compliance-gated workflow with API integration to Xplan, CRMs and platforms.
• WealthX CDR-accredited open banking module that pulls verified cashflow, income, expenses, property valuations and mortgage data from 100+ Australian institutions directly into the Padua fact find, saving 15-30 minutes per fact find and including a free client cashflow mobile app.
• WealthAI Generative AI module that produces personalised video SOAs, voice-overs and PowerPoint packs by dynamically inserting client names, goals, numbers and recommendations; supports 25+ languages and adviser voice cloning.
• SteveAI AI meeting assistant that records and transcribes client meetings across the full advice journey, converts transcripts into structured ASIC-compliant file notes and persists from pre-discovery through compliance audit.
• WealthData Standalone data intelligence product providing weekly adviser and licensee movement data drawn from three ASIC datasets (Financial Adviser Register, AFS Licensee, Authorised Representative) plus superannuation insights from APRA and ATO data, with the Blue Book of key person contacts.
• WealthReview Client-facing dashboard that consolidates family, goals, cashflow, capital, retirement, protection and portfolio data into one structured view, pre-populated from Padua fact-find data and branded per firm or white-labelled.
• Paraplanning Service Tech-enabled onshore paraplanning and advice generation service staffed by Australian advice guides, paraplanners and QA specialists, producing SOAs, research and modelling through a three-stage AQA quality gate and charged per file or as a service retainer.
• Transition Management End-to-end client transition support service covering book analysis, fee comparison, account-by-account analysis, tax impact assessment, CRM integration and implementation pack production, project-managed by a dedicated Australian transition lead.
• Padua Portal for Platforms White-labelled, embedded version of the Padua Portal for platform operators and super funds, providing closed-loop API integration, advice generation, compliance tooling and member engagement video for both advised and non-advised members.
• Research Manager Research database covering 900+ platforms across investment, super and pension, plus aggregated investment data on over 25,000 investments, used by advisers to evaluate and recommend platforms and investment strategies.
• Padua Recommend Advice strategy matching tool containing 880+ technical strategies and ~2,000 variations that matches the most appropriate advice strategy to a client's goals and objectives.
• Compare Product research comparison software enabling detailed comparison of platforms and investment management features and benefits to support platform switching decisions.

Quantifiable outcome

• Advisers can service 300+ clients with Padua's tools
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Finchley & KentcoreStrategic or Co-development Partner · 5 May 2025Finchley & Kent struck a strategic partnership giving its adviser network access to Padua's Paraplanning as a Service (PaaS) and Transition Management as a Service (TMaaS). The partnership is aimed at increasing adviser efficiency and assisting with practice growth. CEO Matthew Esler stated the partnership aligns with Padua's commitment to transforming financial advice through innovative technology.
• WealthXcoreTechnology or IntegrationPadua partnered with WealthX (Co-founded by Clint Howen) to integrate CDR-accredited open banking into the Padua Portal. WealthX's open banking technology pulls verified cashflow, property and mortgage data from 100+ Australian institutions directly into Padua's fact find and advice workflow. This integration is described as 'the foundation for the advice platform of tomorrow' and was supported by a capital raise, indicating mutual commercial commitment.
• Acorn CapitalminorOthersMatthew Sheehan, Non-Executive Director of Padua Solutions, also serves as Investment Director at Acorn Capital, a boutique fund manager. This is an individual-level overlap rather than a formal corporate partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Mason Stevens: Australian integrated investment and superannuation platform serving advisers, with some workflow and reporting overlap. Smaller scale than HUB24/Netwealth but pursues the same adviser-network embed Padua targets.

Broad incumbents

• HUB24: ASX-listed platform operator serving advisers, licensees and super funds. Recent acquisition of Class SMSF added admin depth, competing at the platform layer where Padua seeks to embed its Portal into platforms and super funds.
• Netwealth: ASX-listed wealth management platform serving advisers and their clients. Overlaps with Padua at the platform/super fund layer for advice generation, member engagement and reporting workflows.
• Praemium: ASX-listed platform provider with separately managed account (SMA) and advice tech capabilities. Competes with Padua in serving dealer groups, licensees and platform-style integrations.
• BT Panorama (Westpac): Westpac-owned advice platform serving one of Australia's largest adviser and licensee networks. Competes for the same platform/super-fund embedding use cases and member-engagement workflows Padua targets via its OEM channel.

Direct peers

• Midwinter Financial Services: Australian advice support provider founded by Padua CEO Matthew Esler in 2006, offering tech-enabled paraplanning and advice generation services to financial advisers and licensees. Most direct peer in paraplanning-as-a-service and overlapping on compliance/technical advice support.
• Iress (Xplan): Iress's Xplan is the incumbent Australian financial-advice CRM and workflow software for licensees and dealer groups. Padua both integrates with Xplan via API and competes against it at the compliance-gated advice workflow layer for the same customer base of Australian financial advisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/padua-solutions
• Facebookfacebook.com/Padua-Solutions-116972220989874

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Padua