What Salute does

Salute Better Solutions Pty Ltd is a privately held, family-owned B2B distributor of commercial cleaning, washroom, hand hygiene, food packaging, industrial packaging, and hospitality supplies, headquartered in Hahndorf in the Adelaide Hills of South Australia. Founded in 1989 (with one source citing 1986) and owned by Bronte and Nicole Hough, the company operates an owned delivery fleet from a Central Distribution Centre at Direk and, since April 2024, a regional branch in Port Augusta acquired from Bagman Distribution Services. Its product portfolio spans more than a dozen categories including eco-friendly cutlery, napkins, takeaway containers, sugarcane plates, cleaning chemicals, PPE, washroom paper, and industrial packaging, with a deliberate emphasis on FSC-certified, home-compostable, and PFAS-free alternatives.

The business model is account-based wholesale distribution to South Australian customers across multiple verticals: food processing, service and hospitality; health, disability and aged care; industrial and manufacturing; education and childcare; facility management and events; and sports and recreation. Pricing is not publicly disclosed and is gated behind business account registration. Distribution is omnichannel, combining an e-commerce storefront, account representatives, and direct fleet delivery. Salute is a member of The Collective Australasia (TCA), a buying group of independent cleaning, packaging and hygiene distributors whose combined group turnover exceeds A$100M, providing collective purchasing power and industry standing. The company is small (1-10 employees per firmographics) and continues to grow organically and via regional acquisitions rather than through external capital.

Name

Salute

Legal name

Salute Better Solutions Pty Ltd

Website

https://wesalute.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Salute Better Solutions is a family-owned B2B distributor of cleaning, hygiene, food packaging, industrial packaging, and hospitality supplies serving South Australian businesses across hospitality, healthcare, education, industrial, and facility management verticals via owned fleet and e-commerce channels.

Ownership category

akta.pro rank

Product category

Commercial Cleaning & Hygiene Distribution

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Broom, Brush, and Mop Manufacturing (339994), Sanitary Paper Product Manufacturing (322291)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Bathroom All-Purpose Cleaners (Multi-Surface) (CRAJAMAF)

akta.pro secondary industries

Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG), Appliance & Specialty Hard Surface Cleaners (Oven/BBQ/Cooktop) (CRAJACAH), Cleaning Tool Handles, Refills & Replacement Heads (CRAJAIAH), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

Keywords

• Commercial cleaning supplies
• Food packaging distribution
• Hygiene product supply
• Industrial packaging wholesale
• Washroom hygiene solutions

Headquarters

HQ city

Mount Barker

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Distribution of commercial cleaning, washroom, hand hygiene, food packaging, and industrial packaging supplies to businesses. Revenue generated through product sales with pricing based on order value and customer account terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Salute Better Solutions is a B2B distributor of commercial cleaning chemicals, food packaging, washroom and hand hygiene products, industrial packaging, personal protective equipment, and hospitality supplies to businesses across South Australia. Products are delivered via an owned fleet and ordered through an account-based online store, with a strong emphasis on environmentally sustainable alternatives including compostable, recyclable, and FSC-certified options.

Product overview

Salute Better Solutions is a B2B distributor of packaging, cleaning, and hygiene supplies operating in South Australia. The company offers a comprehensive product portfolio organized into seven main categories: Food Packaging (bags, containers, cups, tabletop products, wrappings), Chemicals & Cleaning (cleaning agents, disinfectants, floor care, equipment), Industrial Packaging (bubble wrap, pallet wrap, tapes), Personal Protective Equipment, Washroom & Hand Hygiene (sanitisers, soaps, paper products), and Hospitality Supplies. Key product sub-categories include biodegradable wooden cutlery (Biopak brand), eco-friendly napkins (Biopak BioNapkins), PFAS-free sugarcane packaging (Detpak Vanguard), and bamboo serving products. The company also offers branded products from Stella, Tork, Caprice, Castaway, and other manufacturers alongside their own private label offerings. The product strategy emphasizes environmentally sustainable alternatives to traditional plastic packaging and cleaning products.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Packaging Comprehensive food packaging including bags (cellophane, foil, paper, plastic), take-away containers, cups, pizza boxes, bakery products, and food wrappings for restaurants, cafes, caterers, and food processors in South Australia.
• Chemicals & Cleaning Professional cleaning chemicals including bathroom cleaners, disinfectants and sanitisers, floor care products, housekeeping supplies, kitchen cleaners, laundry products, industrial degreasers, plus cleaning equipment such as bins, brooms, mops, and cloths.
• Industrial Packaging Industrial packaging supplies including bubble wrap, pallet wrap, and tapes for shipping and packaging protection, targeted at manufacturing and industrial customers.
• Personal Protective Equipment (PPE) Safety and protective equipment including disinfection and sanitising products, gloves in various materials, and personal protection gear for workplace safety.
• Washroom & Hand Hygiene Complete washroom solutions including hand sanitisers (foaming), hand towels (controlled use, interleaved, roll), toilet paper (controlled use, interleaved, jumbo, standard), soaps (foaming, liquid, hair and body), air freshener systems, and bathroom cleaners.
• Hospitality Supplies Products for hospitality venues including bakery displays, cups, industrial dishwasher products, cutlery, and cleaning cloths and wipes.

Quantifiable outcome

• Donated over $20,000 to Growing with Gratitude program over 6 years, supporting mental health in 66+ schools

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Bagman Distribution ServicescoreOthers · 1 April 2024Acquisition of Port Augusta-based Bagman Distribution Services to expand Salute's reach into regional South Australia. Bagman operates as Salute's regional branch, servicing the northern regions of SA from the existing Port Augusta location with the existing team.
• TCA (The Collective Australasia)coreChannel Partner/ Reseller/ DistributorSalute is a proud member of TCA, a collective of Australia's strongest independent cleaning, packaging and hygiene distributors with group turnover exceeding $100M. The collective provides purchasing power, industry networking, and marketing benefits to member companies.
• Growing with GratitudeminorStrategic or Co-development PartnerESG partnership supporting positive education and mental health programs in schools. Through the 'green washroom program' and collective efforts with ESG Asia Pacific, Salute has donated over $20,000 over 6 years and helped 66 schools receive the program.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Others

• Biopak: Leading Asia-Pacific compostable foodservice packaging brand whose Biopak cutlery and BioNapkins are key SKUs in Salute's eco-friendly range — supplier/partner relationship analogous to Detpak.
• Detpak: Australian foodservice and packaging manufacturer (Detpak Vanguard sugarcane line) whose products Salute actively distributes — represents a key supplier/ecosystem partner rather than a competitor.

Direct peers

• Zenien: Australian commercial cleaning and hygiene supplies distributor with a strong online and field-sales B2B motion — directly comparable in product mix (chemicals, paper, hygiene) and target customers (hospitality, healthcare, facilities).
• Bunzl Australasia: Bunzl is a global B2B distribution specialist with a large Australian operation serving cleaning, hygiene, packaging and foodservice customers — directly comparable to Salute in product categories and customer verticals, but at national scale.
• Indigo Pacific: Australian distributor of cleaning chemicals, equipment and consumables to commercial customers — overlaps directly with Salute's Chemicals & Cleaning category and foodservice/hospitality customer base.
• Cater Industries: Australian family-owned distributor of cleaning chemicals, hygiene products and washroom supplies to commercial customers — a like-for-like regional B2B distributor competing in many of the same product categories as Salute.
• Kleen-Pak: Australian distributor of cleaning, hygiene and packaging supplies to commercial accounts — competes with Salute in the same mid-market B2B space with a comparable product portfolio.

Broad incumbents

• Ecolab: Global leader in water, hygiene and infection-prevention solutions, including cleaning chemicals and sanitisers that Salute distributes at smaller scale — operates as a large upstream manufacturer/brand rather than a regional distributor.
• Diversey: Global cleaning, sanitation and hygiene chemicals manufacturer whose products sit in Salute's catalogue — a much larger incumbent operating across institutional and industrial customers worldwide.

Regional players

• Winc Australia: Australian B2B distributor of workplace products including cleaning supplies, hygiene and packaging — broader in scope (including office supplies) but overlapping in key categories and serving similar commercial customers nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/salutebettersolutions
• LinkedInlinkedin.com/company/pak-rite-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salute