Lanzone Morgan

What Lanzone Morgan does

Lanzone Morgan, LLP is a California-based plaintiff law firm founded in 2009 by Anthony Lanzone and James Morgan, specializing in elder abuse and nursing home neglect litigation. The firm operates from four offices (Long Beach headquarters, Los Angeles, Oakland, and Phoenix) and represents elderly and dependent adult victims of abuse, neglect, bedsores, falls, medication errors, and wrongful death in nursing homes, assisted living, memory care, and skilled nursing facilities. Service delivery is attorney-driven across the full litigation lifecycle, from intake and investigation through settlement negotiation and trial.

The firm operates on a contingency fee model, charging clients no upfront fees and earning a percentage of settlements or verdicts recovered; complementary streams include free case evaluations and a formal attorney referral/co-counsel program. GTM is sales-led, combining direct consumer-facing marketing (SEO-optimized site, dedicated landing pages for ~20 California cities, podcasts, social media, community involvement) with B2B referral relationships. Customer acquisition is supported by a 24/7 intake line and Spanish-language services.

Cumulative client outcomes exceed $250 million recovered across the firm's history, including a $7.6M August 2025 jury verdict in Alameda County and a unanimous 2024 California Supreme Court victory in Harrod v. Country Oaks Partners LLC establishing that health care powers of attorney cannot waive an elderly resident's right to a jury trial. The firm has no proprietary technology platform, no external funding, and operates as a privately held limited liability partnership with 11-50 employees.

Name

Lanzone Morgan

Legal name

Law Offices of Lanzone Morgan, LLP

Website

https://lanzonemorgan.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lanzone Morgan, LLP is a privately held plaintiff law firm specializing in elder abuse and nursing home neglect litigation, representing elderly victims and their families on a contingency fee basis across California, Arizona, and Nevada from four offices, with $250M+ historically recovered for clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Contingency Fees: Personal injury law firm operating primarily on contingency fee arrangements where attorneys receive a percentage of settlements and verdicts recovered for clients. No upfront costs to clients for legal representation in elder abuse cases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Lanzone Morgan, LLP is a plaintiff-side law firm that provides contingency-fee legal representation to victims of nursing home abuse, elder abuse, and neglect in California, Arizona, and Nevada. The core offering encompasses intake and free case evaluation, full investigation and evidence gathering, expert testimony, settlement negotiation, and trial litigation against long-term care facilities including nursing homes, assisted living, memory care, and skilled nursing facilities. The firm also provides Spanish-language legal services and formal co-counsel and attorney referral arrangements for other law firms handling elder abuse matters.

Product overview

Lanzone Morgan, LLP is a law firm offering legal services for nursing home abuse, elder abuse, and neglect cases throughout California, Arizona, and Nevada. The firm's primary offering is its nursing home and elder abuse legal representation service, which encompasses multiple service modules including abuse and neglect case types (emotional, physical, verbal, sexual, financial abuse, neglect, abandonment), injury-related legal services (bedsores, falls, fractures, wrongful death, sepsis), and services across various facility types (nursing homes, assisted living, memory care, skilled nursing, adult day care). The firm also provides Spanish-language services and attorney referral/co-counsel partnerships. With over 75 years of combined experience and $250+ million recovered, the firm operates from offices in Long Beach (main), Los Angeles, Oakland, and Phoenix.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursing Home and Elder Abuse Legal Representation Core contingency-fee legal representation for victims of nursing home abuse, elder abuse, and neglect throughout California, Arizona, and Nevada, covering case evaluation, investigation, evidence gathering, expert testimony, settlement negotiation, and trial litigation against nursing homes, assisted living, memory care, skilled nursing, and other long-term care facilities. Handles abuse types including physical, emotional, verbal, sexual, and financial abuse, neglect, abandonment, bedsores, falls and fractures, broken bones, wrongful death, sepsis, medication errors, restraint injuries, urinary tract infections, dehydration, malnutrition, wandering and elopement, and understaffing.
• Spanish-Language Elder Abuse Legal Services (Servicios de Abuso en Hogares de Ancianos) Bilingual Spanish-language version of the firm's elder abuse and nursing home neglect representation, providing intake, consultation, and litigation services for Spanish-speaking elderly victims and their families throughout California.
• Attorney Referral and Co-Counsel Services Formal referral partnerships and co-counsel arrangements offered to other attorneys and law firms seeking specialized representation or collaboration on nursing home abuse and elder neglect cases across California, leveraging the firm's trial expertise and elder abuse specialization.

Quantifiable outcome

• $250+ Million recovered in compensation for clients
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• CALA (California Assisted Living Association)minorOthersAnthony Lanzone spoke at the CALA Fall Conference & Trade Show in November 2025, sharing plaintiff-focused legal perspective and insights on leadership and risk awareness.
• National Association of Elder Law Attorneys (NAELA)minorOthersJames Morgan presented to NAELA in March 2024 on updates in California elder abuse cases.
• UC Law San Francisco (Legal Assistance for Seniors Conference)minorOthersJames Morgan spoke at the Legal Assistance for Seniors Conference on Elder Abuse at UC Law San Francisco in June 2024, focusing on elder abuse and legal protections.
• Community Organizations SupportedminorOthersFirm supports local organizations through donations including Orange County Ronald McDonald House, Jonsson Cancer, CANHR, Alzheimer Association, Consumer Attorneys Advocates Club, American Association for Justice, and others.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Krause & Kinsman: Plaintiff law firm specializing in nursing home abuse and neglect cases across multiple states. Directly comparable to Lanzone Morgan in practice area, contingency-fee model, and target client base of nursing home abuse victims.
• Law Office of Lessem, Newstat & Tooson: California-based plaintiff firm focused on elder abuse, nursing home neglect, and wrongful death claims. Direct competitor in the same California market with similar contingency-fee representation and elder care litigation expertise.
• Rosen Law Offices: California plaintiff firm specializing in elder abuse and nursing home neglect litigation. Comparable in target client base, case types, and contingency-fee structure.
• Bloom & Mechanik: Plaintiff trial firm handling nursing home abuse and neglect cases in California. Directly comparable in practice focus, trial-driven approach, and representation of elderly abuse victims and their families.
• Penney & Associates: Plaintiff firm focused on elder abuse, nursing home neglect, and personal injury cases. Comparable in case types, contingency model, and target demographic of elderly victims and their families.
• Nursing Home Law Center: Plaintiff practice specializing in nursing home abuse and neglect claims. Direct competitor offering similar services to Lanzone Morgan in the elder abuse plaintiff niche.
• The Law Offices of Jeffrey S. Glassman: Personal injury plaintiff firm with active nursing home neglect and elder abuse practice. Comparable in contingency-fee representation of elderly victims and trial-based case strategy.
• Law Office of Daniel W. Coyne: Plaintiff attorney focused on elder abuse and nursing home neglect in California. Direct comparable in practice focus, geography, and client demographic.

Broad incumbents

• Binder & Binder (now part of Allsup): Large national plaintiff firm specializing in Social Security disability claims, with adjacent exposure to elder-related benefits litigation. Broader in scope than Lanzone Morgan but overlapping in serving elderly client needs on a contingency basis.

Others

• American Association for Justice (AAJ) Nursing Home Litigation Group: Professional association of plaintiff trial lawyers — Lanzone Morgan's attorneys are members. Adjacent ecosystem participant that drives referral flow, education, and standards in the nursing home abuse plaintiff community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LanzoneMorganLLP
• Facebookfacebook.com/lanzonemorgan
• LinkedInlinkedin.com/company/lanzone-morgan-llp
• Instagraminstagram.com/lanzonemorgan
• Xx.com/LanzoneMorgan

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanzone Morgan