ERAN

What ERAN does

ERAN (עמותת ער"ן - Mental Health First Aid) is a registered Israeli nonprofit charitable association (עמותה רשומה, association number 580030047) founded in 1971 and headquartered in Netanya. It operates a national, anonymous, 24/7 emotional first-aid crisis service for the general Israeli public, delivered primarily by a network of 1,800+ trained volunteers under professional supervision. Services are accessed via the 1201 telephone hotline and a multi-channel digital stack (WhatsApp, online chat, email, SMS, and the Camoni online forum), supported in seven or more languages (Hebrew, Arabic, English, Russian, Amharic, Spanish, French).

The product portfolio centers on the core 1201 hotline and online emotional-support suite, augmented by ten specialized community sub-lines targeting distinct population segments — youth, soldiers and their families, first responders, expectant and new parents, new immigrants (olim), Holocaust survivors and the second generation, the elderly, the Orthodox Jewish community, and the Arabic-speaking community. Supporting these are two add-on modules: a Knowledge Center (digital library of educational content on loneliness, suicide prevention, trauma, anxiety, cyberbullying, and related topics) and a Training Center (structured mental health first aid courses for managers, educators, mental health professionals, and the general public). Underlying technology is a multi-channel contact-center platform rather than a proprietary software product; no AI/ML systems are disclosed, and all interventions are explicitly human-delivered ("person to person").

The business model is that of a donation-funded nonprofit: all crisis services are provided free of charge and anonymously to end-users, with no tiered pricing or fee-for-service revenue. ERAN is funded primarily through public donations, supplemented by institutional partnerships — most notably with the Ministry of Aliyah and Integration for the multilingual olim helpline, with Amdocs for volunteer portal infrastructure, and via referral pipelines into National Resilience Centers for licensed therapeutic care. The organization also operates within an Israeli regulatory context, with its website certified to WCAG 2.2 Level AA and Israeli Accessibility Regulations 5568. Following the October 7, 2023 events, ERAN experienced a sustained surge in demand that drove the launch of additional war-trauma sub-lines and a measurable increase in youth and Holocaust survivor contacts.

Name

ERAN

Legal name

עמותת ער"ן - עזרה ראשונה נפשית (ע"ר)

Website

https://eran.org.il

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

ERAN is a 1971-founded Israeli nonprofit that provides anonymous, 24/7 emotional first-aid and crisis support via phone (1201), WhatsApp, chat, email, SMS, and forum in 7+ languages, serving all segments of the Israeli public plus ten specialized community sub-lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Natanya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations: ERAN is a nonprofit charity organization funded primarily through public donations and charitable contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

ERAN delivers anonymous, 24/7 mental health first aid and emotional crisis support to the Israeli public through a central phone hotline (1201) and online channels (WhatsApp, chat, email, SMS, and a peer forum). The portfolio also includes nine specialized community helplines for youth, soldiers, first responders, new parents, new immigrants, Holocaust survivors, the elderly, the Orthodox community, and the Arabic-speaking community. Supporting offerings include a Knowledge Center of educational articles and a Training Center that delivers mental health first aid programs to professionals and the public, all funded through donations and delivered by over 1,800 trained volunteers.

Product overview

ERAN operates a suite of anonymous mental health crisis services, combining a central 24/7 telephone hotline (1201) with multi-channel digital support (chat, WhatsApp, email, SMS). The portfolio includes 10 specialized community helplines targeting distinct populations (youth, soldiers, first responders, parents, new immigrants, Holocaust survivors, elderly, Orthodox and Arabic-speaking communities). Supporting these helplines are a Knowledge Center offering educational content and a Training Center providing professional mental health first aid programs. The core offering is the anonymous, human-delivered emotional first aid intervention across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Emotional Support Hotline (1201) ERAN's primary 24/7 telephone crisis hotline providing anonymous emotional first aid and mental health support, available across Israel to the general public and accessible in multiple languages including Hebrew, Arabic, English, Russian, Amharic, Spanish, and French.
• Online Emotional Support Digital emotional support service combining online chat, WhatsApp messaging, email, and SMS for anonymous crisis intervention and emotional first aid, serving users who prefer text-based or remote channels over the phone.
• Youth and Teenagers Helpline Specialized anonymous support line for young people experiencing emotional distress, difficulties with studies, family issues, bullying, or online concerns.
• Soldiers and Families Helpline Specialized 24/7 anonymous support line for IDF soldiers and their family members addressing military service stress, combat-related trauma, and family separation challenges.
• First Responders and Families Helpline Anonymous, discreet support line for police, firefighters, paramedics, and other emergency services personnel and their families experiencing occupational stress, critical incident stress, and cumulative trauma.
• Parents Helpline (9061*) Dedicated support line for expectant mothers and fathers during pregnancy, childbirth, and the early parenting years, addressing postpartum depression, parenting anxiety, and relationship strain.
• New Immigrants Support Line Multilingual support service for new immigrants available in five languages (English, Spanish, Russian, Amharic, French), operated in partnership with the Ministry of Aliyah and Integration, helping immigrants adjust culturally and emotionally to life in Israel.
• Holocaust Survivors and Second Generation Helpline Accessible support line for Holocaust survivors offering emotional support in Hebrew, English, and Russian, addressing trauma processing, intergenerational trauma, survivor guilt, and crisis-induced reactivation.
• Elderly Support Line (Third Age) Anonymous helpline for elderly individuals providing a space to share feelings and address questions that come with aging, including loneliness, health anxiety, and loss of purpose.
• Orthodox Community Helpline Anonymous, discreet support line for members of the Orthodox Jewish (Haredi) community, providing culturally sensitive emotional support that respects community norms around privacy and stigma.
• Arabic-Speaking Community Helpline Support line for Arabic-speaking members of Israeli society, operated in Arabic by trained volunteers to address community-specific mental health needs while reducing cultural access barriers.
• Knowledge Center Digital library of articles, tools, and tips covering mental health topics such as loneliness, suicide prevention, trauma, anxiety, cyberbullying, relationships, and self-harm, providing self-directed education and resource access to the general public.
• Training Center (Mental Health First Aid Programs) Professional mental health first aid training programs for managers, mental health professionals, educators, and the general public, covering volunteer management, emotional support, dialogue, life cycles, crisis response, and suicide prevention.
• ERAN Forum (Camoni) Online community forum for peer support and shared experiences among those seeking mental health assistance, providing ongoing written community engagement beyond individual hotline interactions.

Quantifiable outcome

• Over 60,000 distress contacts from youth received in one year, indicating significant demand and utilization
• +2 more outcomes

Named customers7 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Ministry of Aliyah and Integration (משרד העלייה והקליטה)coreStrategic or Co-development PartnerPartnership for operating dedicated hotline services for new immigrants (olim) in 5 languages (English, Spanish, Russian, Amharic, French), providing culturally appropriate mental health support for immigrants adjusting to life in Israel.
• Resilience Centers (National)coreStrategic or Co-development PartnerReferral pathway for callers needing extended therapeutic care. ERAN provides initial crisis intervention and refers individuals to free therapeutic services at Resilience Centers staffed by licensed mental health professionals trained in trauma-focused treatment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• NATAL - Israel Trauma and Resiliency Center: Israeli nonprofit treating psychological trauma from terror, war, and major life events, with strong overlap on Holocaust-survivor and post-October 7 trauma populations ERAN serves. Comparable regional mental health peer operating in Israel with overlapping beneficiary segments.

Direct peers

• Crisis Text Line: US-headquartered 24/7 crisis counseling delivered primarily via text messaging with trained volunteer crisis counselors. Directly comparable to ERAN in its digital/text-first omnichannel crisis response, volunteer deployment, and anonymous support model.
• Kids Help Phone (Canada): Canada's 24/7 e-mental-health service for young people offering phone, text, and live chat support. Directly comparable to ERAN's youth helpline—specialized crisis intervention for youth via multi-channel delivery, with similar volunteer and clinician staffing.
• The Trevor Project: US-based crisis intervention and suicide prevention nonprofit for LGBTQ+ young people, operating 24/7 via phone, text, and chat with trained counselors. Comparable to ERAN in operating a specialized-segment crisis hotline at national scale with omnichannel delivery.
• Lifeline Australia: Australia's national 24/7 crisis support and suicide prevention service delivered via phone, text, and online chat by trained volunteers and professionals. Directly comparable in scope (national crisis helpline), delivery model, and volunteer/professional mix.
• Childline (UK, NSPCC): UK free, confidential helpline for children and young people offering phone, email, and 1-2-1 counselor chat. Closely comparable to ERAN's youth/teens sub-product—specialized emotional crisis support for minors via multi-channel, free, anonymous access.
• 988 Suicide & Crisis Lifeline (US): US federally-backbone national crisis hotline network providing 24/7 emotional support via call, chat, and text. Directly comparable to ERAN's role as Israel's national emotional crisis line (1201), with multi-channel crisis triage and multilingual support being central offerings.
• Befrienders Worldwide: A global network of 400+ emotional support centers in 40+ countries, each resembling ERAN in volunteer-led, anonymous crisis support delivery. Closely comparable in operating philosophy, volunteer model, and community-based service delivery structure.
• Samaritans (UK & Ireland): The UK's flagship volunteer-staffed emotional support helpline operating 24/7 since 1953. Directly comparable to ERAN in mission (anonymous emotional first aid), volunteer-driven delivery model, and 24/7 multi-channel (phone, email, letter) accessibility.

Broad incumbents

• Mental Health America: US community-based nonprofit addressing the needs of those living with mental illness and promoting overall mental health, with hotline, screening, and education services. Comparable to ERAN's broader nonprofit mental health advocacy and public education (Knowledge Center) mission, though with much broader scope across all mental illnesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eran1201
• Xx.com/eranhelp
• Facebookfacebook.com/eran.org.il
• LinkedInlinkedin.com/company/eran-emotional-first-aid-by-telephone-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERAN