CloudRF
CloudRF is a UK-based, bootstrapped SaaS provider of cloud and self-hosted radio frequency propagation modelling software, serving thousands of operators, engineers, and developers across defence, telecom, emergency services, UN/NGOs, agriculture, and research.
- Company typePrivate
- Founded2011
- HeadquartersGloucester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CloudRF does
CloudRF (trading name of Farrant Consulting Ltd, registered in Gloucester, UK) is an API-first SaaS platform for radio frequency (RF) propagation modelling, covering the 2MHz to 100GHz spectrum. The platform exposes empirical and deterministic propagation models — including ITU-R P.1812, Longley-Rice, Okumura-Hata, COST 231-Hata, Ericsson 9999, Egli, and ITU-R P.525-based General Purpose — through a web interface, REST API, and a self-hosted Docker product called SOOTHSAYER. Underlying engines include the SLEIPNIR CPU engine, a CUDA-based GPU propagation engine, and a GPU-accelerated 3D Phase Tracing interface that supports ray tracing, multipath, and reflections on glTF 3D models. CloudRF ships with pre-installed global terrain, clutter, building, and (in Europe and the US) Meta-sourced tree canopy data, and integrates with ATAK, Blender, Cesium, KrakenSDR, RFEye, Meshtastic, Pix4D, and VOACAP.
The business operates as a bootstrapped micro SME with 1–10 employees. Revenue is generated through three streams: a freemium public cloud SaaS with paid Silver and Gold annual subscription tiers, self-hosted SOOTHSAYER licences (sold through regional resellers) for defence and field operators requiring offline operation, and custom professional services/contracts with dedicated servers for customers requiring SLAs and data sovereignty. Distribution is primarily self-serve via cloudrf.com and api.cloudrf.com, complemented by apps on Google Play (ATAK plugin) and GitHub, plus field demonstrations at industry trade shows.
CloudRF serves thousands of registered users across government and defence, telecommunications operators, emergency services, UN and NGOs (disaster relief), universities, motorsport, agriculture, oil and gas, radio manufacturers, and IoT/emerging technology firms. The company holds Cyber Essentials Plus and JOSCAR registrations, is a member of NVIDIA Inception, and claims sub-5dB modelling error when tuned against ITU datasets and field measurements.
CloudRF firmographics
Firmographics- Name
- CloudRF
- Legal name
- Farrant Consulting Ltd
- Website
- https://cloudrf.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CloudRF is a UK-based, bootstrapped SaaS provider of cloud and self-hosted radio frequency propagation modelling software, serving thousands of operators, engineers, and developers across defence, telecom, emergency services, UN/NGOs, agriculture, and research.
- Ownership category
- akta.pro rank
CloudRF industry classification
Industry- Product category
- RF Network Planning Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)
Keywords
Where CloudRF is headquartered
LocationHeadquarters
- HQ city
- Gloucester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CloudRF business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- SaaS Subscription (Cloud-hosted): Cloud-hosted SaaS platform with tiered subscription plans (Silver, Gold) providing access to web interface, API, and varying levels of terrain data resolution, analysis tools, and support. Plans are published publicly with clear pricing. Free tier available for testing below 10km.
- Self-hosted SOOTHSAYER License: On-premise/self-hosted Docker-based deployment of SOOTHSAYER with simplified licensing. License keys describe customer, expiry, and permitted seats per server instance. Targeted at edge computing users (military, defence, field operations) who require offline capability.
- Custom Professional Services / Contracts: For concerned customers about liability and SLAs, CloudRF offers custom contracts and/or dedicated server deployments. Also offers server hosting as a managed service option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free / Starter Tier |
| Subscription | Annual | Silver Plan |
| Subscription | Annual | Gold Plan |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
CloudRF product offering
Product offeringCore offering
CloudRF is a cloud-hosted SaaS radio frequency (RF) propagation modeling platform that provides browser-based access to empirical and deterministic propagation models across the 2MHz to 100GHz spectrum. It combines pre-installed global terrain and clutter data with GPU-accelerated engines (SLEIPNIR CPU engine, GPU Propagation Engine, 3D Phase Tracing) to deliver coverage analysis, network planning, and best-site optimization via web interface, REST API, and a self-hosted edge compute server (SOOTHSAYER) for offline and on-premise deployments.
Product overview
CloudRF is an online radio planning SaaS platform that disrupted the traditional desktop RF planning software market. The core CloudRF Platform provides browser-based RF propagation modeling from 2MHz to 100GHz, integrating with the SLEIPNIR CPU engine and GPU Propagation Engine for scalable performance. SOOTHSAYER is the self-hosted edge computing version (available as Docker VM or cloud deployment) offering offline capabilities for military and field operations. The 3D Phase Tracing interface extends indoor modeling with GPU ray tracing for multipath simulation. The ecosystem includes specialized plugins for ATAK (military/first responder situational awareness) and Blender (professional 3D workflows), plus a comprehensive Open API for developer integration. The platform supports diverse radio technologies including LTE, 5G, WiFi, LoRa, MANET, RADAR, HF, VHF, and satellite systems.
Differentiator
Problem solved
Functional benefit
Products and services
- CloudRF Platform Cloud-hosted SaaS radio propagation modeling platform covering 2MHz to 100GHz, accessible via web browser and REST API. Provides coverage analysis, path loss, multi-link mesh/MANET modeling, Best Site Analysis, satellite and noise planning for operators, engineers and developers across telecommunications, defence, emergency services and IoT.
- SOOTHSAYER Server Self-hosted Docker-based edge compute platform for offline RF propagation modeling. Delivers the full CloudRF API on-premise or in air-gapped environments for military, defence and field operations requiring offline capability. Version 1.11 (March 2026) consolidated from 7 to 4 containers, added Multi-link API for mesh/MANET, offline Cesium 3D terrain, and 3D tree canopy data.
- 3D Phase Tracing Interface GPU-accelerated 3D radio propagation simulation using ray tracing to model reflections, multipath effects and phase in complex 3D environments. Reads open-standard glTF models, supports VR/AR via WebXR and was influenced by the Grenfell Tower inquiry for first responder indoor communications planning.
- ATAK Plugin Android Team Awareness Kit (ATAK) plugin that enables military and first responder teams to run SOOTHSAYER RF propagation offline within the ATAK situational awareness platform. Includes the Co-Opt feature that automatically updates network coverage using live map data, akin to a moving weather layer.
- Blender Plugin for Radio Propagation 3D modeling plugin for Blender that integrates radio propagation simulation into professional 3D workflows using open-standard glTF models with configurable materials and reflections, available via GitHub for Gold tier subscribers.
Quantifiable outcome
- Below 5dB modelling error when tuned
- +5 more outcomes
Companies that use CloudRF
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
CloudRF technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature10 records
CloudRF partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
CloudRF competitors and assessment
Company assessmentDirect peers
- Forsk (Atoll): Forsk's Atoll is one of the most widely deployed RF planning and radio network simulation platforms for 2G–5G and is the direct desktop incumbent that CloudRF positions against on price and accessibility.
- Ranplan Wireless: Ranplan offers indoor/outdoor/heterogeneous RF planning with 3D ray tracing and AI optimization, overlapping directly with CloudRF's combined urban-macro and 3D Phase Tracing offering.
- EDX Wireless: EDX Wireless provides SignalPro and similar propagation-modeling software for fixed wireless, microwave and mobile network planning, targeting the same RF engineering buyer as CloudRF.
- Remcom (Wireless InSite): Remcom's Wireless InSite is a physics-based 3D ray-tracing RF propagation simulator used for urban and indoor planning, directly comparable to CloudRF's 3D Phase Tracing engine.
- Infovista (formerly Mentum): Infovista's Planet (built on acquired Mentum and Airtel assets) is a leading commercial radio planning suite for MNOs, directly competing with CloudRF for telecom planning workloads.
- iBwave (Corning): iBwave (now part of Corning) is the dominant in-building wireless network design tool, overlapping CloudRF's indoor 3D planning use cases for enterprise and venue customers.
- CelPlan: CelPlan provides wireless network design, RF planning and optimization services and software, serving similar operator and private-network customers as CloudRF.
Broad incumbents
- TEOCO (ASSET / AIRCOM): TEOCO's ASSET and AIRCOM heritage products provide carrier-grade RF and RAN planning as part of a broader telecom analytics portfolio, competing with CloudRF primarily in operator accounts.
- PCTEL (now part of Viavi Solutions): PCTEL (now within Viavi) provides RF measurement, drive-test and propagation tools used by operators and enterprises — adjacent to CloudRF's RF planning SaaS via shared drive-test and calibration workflows.
Emerging players
- AirHop Communications: AirHop focuses on RAN planning and self-organizing network optimization for 4G/5G, an adjacent but partially overlapping solution space to CloudRF's spectrum and coverage planning focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CloudRF social profiles
Digital presenceCloudRF compliance and trust
Trust signalCompliance2 records
CloudRF financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudRF leadership team
Management profileNumber of profiles
Profiles1 record
CloudRF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudRF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudRF
What does CloudRF do?
CloudRF is a cloud-hosted SaaS radio frequency (RF) propagation modeling platform that provides browser-based access to empirical and deterministic propagation models across the 2MHz to 100GHz spectrum. It combines pre-installed global terrain and clutter data with GPU-accelerated engines (SLEIPNIR CPU engine, GPU Propagation Engine, 3D Phase Tracing) to deliver coverage analysis, network planning, and best-site optimization via web interface, REST API, and a self-hosted edge compute server (SOOTHSAYER) for offline and on-premise deployments.
Is CloudRF a public or private company?
CloudRF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CloudRF founded?
CloudRF was founded in 2011. It employs 1 to 10 people.
Where is CloudRF based?
CloudRF is headquartered in Gloucester, United Kingdom, in the Europe region.
How does CloudRF make money?
Three revenue lines are on record. SaaS Subscription (Cloud-hosted) is the primary driver. The others are self-hosted SOOTHSAYER License and custom Professional Services / Contracts.
Who are CloudRF's main competitors?
Direct peers on record are Forsk (Atoll), Ranplan Wireless, EDX Wireless, Remcom (Wireless InSite), Infovista (formerly Mentum), iBwave (Corning) and CelPlan. Broad incumbents are TEOCO (ASSET / AIRCOM) and PCTEL (now part of Viavi Solutions). AirHop Communications is listed as an emerging player.
Does CloudRF have an API?
Yes. CloudRF offers a comprehensive Open API for RF propagation modeling. The API enables developers to automate radio coverage calculations, manage networks, perform interference analysis, and integrate RF planning capabilities into custom applications. Available endpoints include area calculations, path analysis, points analysis, multi-link API for mesh/MANET networks, BSA (Best Site Analysis), noise management, and 3D Phase Tracing. API version 3.33.0 with UI 3.26.0, CPU Engine 1.20.0, GPU Engine 1.15.0, 3D Engine 0.2.4. Developer documentation is at cloudrf.com/documentation/developer.
What industry is CloudRF in?
CloudRF's product category is RF Network Planning Software. Its primary akta.pro industry code is HDABAAAL, Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions). Its NAICS code is 54151 and its SIC code is 7372.