The Ultra HD Forum

What The Ultra HD Forum does

The Ultra HD Forum is an industry consortium founded in 2015 and headquartered in Fremont, California, that convenes market leaders across the Ultra HD ecosystem — broadcasters, streaming and pay-TV service providers, consumer electronics manufacturers, and technology vendors — to collaboratively solve deployment challenges for 4K/8K, HDR, and next-generation video technologies. The organization's core deliverables are its UHDF Guidelines and Specifications (widely referenced implementation documents for Ultra HD production and delivery), the Ultra HD Service Tracker (a deployment monitoring tool), working groups, masterclasses, and white papers. Technology focus areas documented by the Forum include Ultra HD (4K/8K), HDR, the VVC/H.266 codec, full-IP live production workflows, and AI-enhanced content processing demonstrated through member companies.

The Forum operates a tiered membership model with Founder, Charter, Contributor, and Associate levels, generating revenue through recurring membership fees from industry companies. Members include Disney, Comcast, Dolby, Harmonic, and LG at the Founder tier, with Charter/Contributor members spanning Amazon Prime Video, Brightcove, InterDigital, Fraunhofer, NAB, and others. The organization's go-to-market is community-led, anchored by presence at major industry trade shows (NAB Show, IBC) and supported by editorial content, masterclasses, and the website. The Forum is led by President Yasser Syed, with Madeleine Noland serving as Guidelines Chair.

In 2025, the Forum entered two significant structural transactions: announced merger intent with the Streaming Video Technology Alliance (SVTA) on September 30, and active merger discussions with the UHD Alliance (UHDA) announced April 3. These moves represent consolidation of competing standards bodies and would expand the Forum's organizational scope under the SVTA umbrella. The Forum is otherwise privately held with no disclosed funding rounds, revenue figures, or external investors.

Name

The Ultra HD Forum

Legal name

Ultra HD Forum

Website

https://ultrahdforum.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

The Ultra HD Forum is a 2015-founded industry consortium that convenes broadcasters, service providers, CE manufacturers, and tech vendors to develop Ultra HD (4K/8K/HDR) guidelines, specifications, and deployment tools via a tiered membership model.

Ownership category

akta.pro rank

Product category

Broadcasting Industry Consortium

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Remote Workstations & Virtual Desktops for Media (GPU VDI, secure access) (MPAHANAE)

akta.pro secondary industries

Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE), HDR & Mini-LED/OLED Monitors (HDACADAI)

Keywords

• Ultra HD standards
• Broadcasting consortium
• HDR deployment
• Video codec guidelines
• Next-gen video delivery

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: The organization generates revenue through membership fees from industry companies including broadcasters, service providers, consumer electronics manufacturers, and technology vendors. Membership tiers include Founder, Charter, and Associate levels with varying engagement levels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Ultra HD Forum is an industry consortium that develops and publishes widely referenced implementation guidelines, technical specifications, and a service tracker for Ultra HD (4K/8K) content production and delivery. It brings together broadcasters, service providers, consumer electronics manufacturers, and technology vendors through tiered membership (Founder, Charter, Contributor, Associate) and working groups to accelerate Ultra HD ecosystem deployment.

Product overview

The Ultra HD Forum is an industry consortium rather than a traditional product company. Its core offerings consist of UHDF Guidelines and Specifications for Ultra HD deployment standards, the Ultra HD Service Tracker for documenting service implementations, Working Groups for industry collaboration, and educational resources including Masterclasses and White Papers. The organization facilitates technology showcases and demos at major industry events like IBC and NAB, featuring member company technologies including AI-powered video enhancement, VVC encoding/decoding, and IP-based production workflows. The Forum announced plans to merge with the Streaming Video Technology Alliance in 2025, which will expand its organizational scope under the SVTA umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• UHDF Guidelines & Specifications

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship.

• Streaming Video Technology Alliance (SVTA)flagshipStrategic or Co-development Partner · 30 September 2025The Ultra HD Forum and SVTA have confirmed plans to integrate their organizations, with the UHDF banner moving under the SVTA umbrella. The union aims to broaden industry participation in the Forum's work and expand adoption of the widely referenced UHDF Guidelines for content production and delivery.
• UHD Alliance (UHDA)flagshipStrategic or Co-development Partner · 3 April 2025The UHD Alliance and Ultra HD Forum have entered discussions regarding a potential merger. This strategic move aims to unify efforts to advance Ultra HD, HDR, and the next-generation entertainment experience for consumers and the industry.

Scale indicators1 record

Recent moves8 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ultrahdforum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ultra HD Forum