Metro Atlanta Auto Dealers Association

What Metro Atlanta Auto Dealers Association does

The Metro Atlanta Auto Dealers Association (MAADA), legally the Metro Atlanta Automobile Dealers Association, is a Georgia-based trade association (nonprofit) representing more than 90 franchised new car and truck dealers across the 18-county Metro Atlanta area, plus over a dozen associate (vendor) members. The association's stated mission is to uphold standards of honesty, integrity, quality, service, and customer satisfaction among its dealer members and to improve the car buying experience for Metro Atlanta consumers.

The organization delivers value through three primary product lines: (1) the Atlanta International Auto Show, a flagship four-day annual consumer event held at the Georgia World Congress Center "C" Building with over 400,000 square feet of display area, Ride & Drive programming, and exhibitor fees/sponsorship as the core economic engine; (2) On The Move, an award-winning quarterly publication distributed to dealer members with advertising inventory sold by an in-house Editor-in-Chief; and (3) a 40,000 square foot training facility at 440 Interstate North Parkway, Atlanta, comprising five classrooms with high-speed Internet and audiovisual integration plus a 16-bay fixed operations center with spray booth, frame machine, and detail workshop.

MAADA operates with 1-10 employees under a Board of Directors led by Chairman Austin Pugmire, Vice Chairman Derek Jackson, and President Shayne Wilson. Revenue is generated through four streams: franchised dealer membership dues (annual subscription, recurring), associate membership dues from vendors such as Cox Automotive, Wells Fargo Auto, and Clear Channel Outdoor (annual subscription, recurring), auto show exhibitor and sponsorship revenue (transaction-based), and On The Move advertising (periodic). Go-to-market is event-driven and relationship-driven, with member acquisition occurring through industry reputation, networking, and the benefits of collective advocacy rather than active sales motion. MAADA is a member show of the Automotive Experience Alliance, a coalition of 28 auto shows.

Name

Metro Atlanta Auto Dealers Association

Legal name

Metro Atlanta Automobile Dealers Association

Website

https://maada.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MAADA is a Georgia-based nonprofit trade association representing 90+ franchised new car and truck dealers across the 18-county Metro Atlanta area, delivering value through the annual Atlanta International Auto Show, a quarterly On The Move magazine, a 40,000 sq ft training facility, and advocacy services.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dealer Membership Dues: Franchised new car and truck dealers pay membership dues to join MAADA, gaining access to training facilities, industry advocacy, networking, and the annual auto show.
2. Associate Membership Dues: Over a dozen associate members (vendors and service providers to dealers) pay membership dues for visibility and access to the dealer network.
3. Atlanta International Auto Show: The association produces the annual Atlanta International Auto Show at the Georgia World Congress Center, generating revenue through exhibitor fees and sponsorship.
4. On The Move Magazine Advertising: The award-winning quarterly publication sells advertising space to companies wanting to reach over 90 franchised dealer members. Contact for advertising: Randy Nelson at (770) 916-1741.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MAADA is a regional trade association that represents more than 90 franchised new car and truck dealers across the 18-county Metro Atlanta area, along with over a dozen associate (vendor) members. It sells membership programs, produces the annual Atlanta International Auto Show at the Georgia World Congress Center, publishes the award-winning quarterly On The Move magazine, and operates a 40,000 sq ft training facility with classrooms and a 16-bay fixed operations center.

Product overview

MAADA is a trade association serving as a unified offering for Metro Atlanta's franchised new car and truck dealers. The organization provides multiple interconnected products and services: the Atlanta International Auto Show (the flagship annual event), On The Move Magazine (quarterly publication), dealer and associate membership programs, and a training facility. These offerings work together to support dealer operations, provide networking opportunities, and enhance the car buying experience for Metro Atlanta consumers.

Differentiator

Problem solved

Functional benefit

Brands

• On The Move Magazine: Award-winning quarterly publication of the Metro Atlanta Automobile Dealers Association containing industry-specific articles.
• Atlanta International Auto Show

Products and services

• Atlanta International Auto Show Annual four-day consumer auto show held at the Georgia World Congress Center with over 400,000 square feet of display area. Automakers exhibit new and pre-production vehicles and host Ride & Drive test drive events; MAADA sells exhibitor space and sponsorships to generate revenue.
• On The Move Magazine Award-winning quarterly print publication of MAADA containing industry-specific articles for the association's 90+ franchised new car and truck dealer members. The magazine sells advertising space to companies seeking to reach Metro Atlanta dealers; advertising inquiries handled by Randy Nelson.
• Training Facility 40,000 sq ft facility at 440 Interstate North Parkway in Atlanta offering five large classrooms with high-speed Internet and audiovisual integration, plus a fixed operations center with 16 service bays, a down draft spray booth, frame machine, and detail workshop. Used to deliver training programs to franchised dealer members.
• Dealer Membership Program Annual membership program for franchised new car and truck dealers across the 18-county Metro Atlanta area. Members gain access to training facilities, industry advocacy, networking events, the Atlanta International Auto Show, and the On The Move quarterly publication, and commit to MAADA standards of quality, service, and customer satisfaction.
• Associate Membership Program Annual membership program for over a dozen vendors and service providers (media, financial services, automotive technology, outdoor advertising) that serve MAADA's dealer members. Associate members receive a listing on the MAADA website with logo and direct link, and access to the dealer network.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Georgia World Congress CentercoreOthersThe Georgia World Congress Center hosts the annual Atlanta International Auto Show in its C Building on Northside Drive. The 400,000+ square foot exhibition area on street level provides public parking access and hosts Ride & Drive events.
• 11 Alive (WXXIA-TV)minorGTM or Marketing PartnerNBC affiliate and associate member of MAADA, providing media coverage and advertising to dealer members.
• Fox5 Atlanta (WAGA-TV)minorGTM or Marketing PartnerFox affiliate and associate member of MAADA, providing media coverage and advertising to dealer members.
• Clear Channel OutdoorminorGTM or Marketing PartnerOutdoor advertising company and associate member providing advertising services to dealer members.
• Cox AutomotiveminorGTM or Marketing PartnerAutomotive services company and associate member offering vehicle-related services to dealer members. Includes Central Dispatch for transportation.
• Wells Fargo AutominorGTM or Marketing PartnerFinancial services provider and associate member offering automotive financing solutions to dealer members through Wells Fargo Dealer Services.
• GuardianminorGTM or Marketing PartnerAutomotive protection products provider and associate member. Website: gpcorp.com | 4-auto.com
• Formula AutominorImplementation/ SI/ Consulting PartnerWarranty reimbursement audit services provider. Special offer for MAADA members includes complimentary warranty reimbursement rate audit. Contact: Nick Brunotte, President, [email protected]
• ForvisMazarsminorImplementation/ SI/ Consulting PartnerAccounting and advisory firm and associate member providing financial services to dealer members.
• ACP Car WashminorGTM or Marketing PartnerCar wash services provider and associate member offering products/services to dealer members.
• Automotive Experience Alliance (AEA)minorStrategic or Co-development PartnerCoalition of auto shows working to drive innovation and standardization throughout the auto show industry. MAADA's Atlanta International Auto Show is a member show. 28 auto shows have joined the alliance.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MAADA_ATL

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Atlanta Auto Dealers Association