Name

Orange Amplifiers

Legal name

Orange Music Electronic Co Ltd

Website

https://orangeamps.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Guitar and Bass Amplifiers

NAICS

Audio and Video Equipment Manufacturing (334310), Musical Instrument and Supplies Retailers (45914)

SIC

Musical Instruments (3931), Household Audio & Video Equipment (3651)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

akta.pro secondary industries

Musical Instruments (Acoustic & Electric) (MPAIAJAA), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

Keywords

• Guitar amplifiers
• Bass amplification
• Valve amplifiers
• Speaker cabinets
• Effects pedals

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Amplifier Sales: Sale of guitar and bass amplifiers including amp heads, combo amps, and complete amplifier systems.
2. Speaker Cabinets: Sale of standalone speaker cabinets in various configurations from 1x12 to 8x10.
3. Effects Pedals: Sale of guitar and bass effects pedals including overdrive, compression, EQ, and utility pedals.
4. Musical Instruments: Sale of Orange-branded bass guitars including signature artist models.
5. Audio Equipment: Sale of turntables, headphones, speakers and Bluetooth audio systems for music lovers.
6. Accessories and Cables: Sale of amplifier covers, footswitches, power supplies, instrument cables, and rack mount kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Orange Amplifiers manufactures and sells guitar and bass amplifiers, combo amplifiers, amplifier heads, and speaker cabinets built around valve (tube) and solid-state circuitry. The company also produces effects pedals, bass guitars, turntables, Bluetooth speakers, headphones, and related audio accessories, with products ranging from entry-level practice amps ($79) to handbuilt UK valve amplifiers and signature artist editions ($3,671).

Product overview

Orange Amplifiers is a British audio equipment company founded in 1968, producing a diverse portfolio of music gear organized across three main divisions: Play (amplifiers, cabinets, pedals, and instruments), Listen (turntables, headphones, speakers), and Wear (clothing and accessories). The Play division includes multiple product lines: Amp Heads and Combo Amps ranging from entry-level Crush Series solid-state amps to flagship all-valve amplifiers like the UK-built OR Series (OR60, OR30, OR15) and Rockerverb Series; Speaker Cabinets from compact 1x12 to massive 8x10 configurations; Bass Amps including the AD200 and Terror Bass; compact Pedals offering distortion, compression, EQ, and switching; and Instruments featuring O Bass guitars. Signature collaborations include Outlowd with Ed Sheeran and artist-specific editions with Marcus King, Glenn Hughes, and Orianthi. The Listen division expands the brand into consumer audio with Bluetooth speakers (Orange Box), turntables, and headphones. The company maintains its British heritage by building many amplifiers and cabinets domestically, with products distributed globally through dealers and direct online sales.

Differentiator

Problem solved

Functional benefit

Brands

• Outlowd: A portable speaker and amp range designed by Ed Sheeran, including ES3, ES60, and ES100 models for listening, playing, and performing.
• Orange Box

Products and services

• Amp Heads Professional guitar and bass amplifier heads known for their unmistakable Orange tone, ranging from vintage-voiced crunch to modern high-gain aggression. Built with premium components and intuitive controls for studio and stage use.
• Combo Amps All-in-one amplifier and speaker combinations delivering powerful, dynamic Orange sound in a compact format. Cover everything from crystal-clear cleans to classic Orange dirt for practice, gigging, and studio applications.
• Speaker Cabinets Premium speaker cabinets built with birch ply construction, tuned enclosures, and industry-leading speakers. Range from the tight punch of 1x12 to the room-shaking roar of 8x10 configurations for guitar and bass.
• Bass Amps Powerful, punchy bass amplifiers known for warm yet defined tone. Balance muscle with clarity, featuring intuitive controls and rock-solid construction for bass practice, studio, and live performance.
• Pedals Compact, rugged effect pedals distilling Orange's design philosophy of character, clarity, and durability. Include overdrive/distortion, compression, EQ shaping, and switching pedals for guitar and bass players.
• Instruments (Bass Guitars) Orange bass guitars combining vintage feel with modern performance. Solid construction and tonal versatility, including the O Bass signature model for players who value style and substance.
• Cables and Accessories High-quality cables and accessories delivering pristine sound and maximum reliability. Low-noise performance and road-ready construction for patch leads, instrument cables, amplifier covers, footswitches, power supplies, and rack mount kits.
• Valve Tester Professional valve testing equipment enabling players and technicians to test, match, and monitor amplifier valves with confidence. Compact, easy-to-use design trusted by touring techs and studio professionals.
• Outlowd (Ed Sheeran Series) Ed Sheeran collaboration line of portable amplifiers and speakers including ES3 (3W acoustic amp and Bluetooth speaker), ES60 (portable amp), and ES100 (flagship speaker). Designed for listening, playing and performing on the move.
• Orange Box Bluetooth Speaker Portable Bluetooth speaker delivering legendary Orange sound with iconic Orange styling, designed for home audio listening and on-the-move enjoyment.
• Turntables Premium turntables combining British engineering with unmistakable Orange style, designed to sound as good as they look for home listening.
• Headphones Hi-fi headphones delivering warm, detailed audio with unmistakable Orange character for music lovers seeking premium personal listening.
• Consumer Audio Speakers Audio speakers combining British engineering with iconic Orange styling, designed for home, studio, and on-the-move listening.
• Clothing and Apparel Branded apparel and accessories bringing the Orange brand into everyday life, made for musicians, roadies, and fans.

Quantifiable outcome

• Trusted by iconic artists including Jimmy Page, Stevie Wonder, Slipknot, Mastodon, and Ed Sheeran

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Ed SheeranflagshipStrategic or Co-development PartnerEd Sheeran collaborated with Orange to develop the Outlowd ES Series - a complete line of portable amplifiers and speakers (ES3, ES60, ES100) designed specifically for the artist's touring and practice needs. This represents a deep co-development partnership resulting in signature products bearing the Outlowd by Ed Sheeran branding.
• Backstage IPA / Signature BrewminorGTM or Marketing PartnerPartnership with craft beer brand to support grassroots music ecosystem. Backstage IPA collaboration puts real support back into grassroots music through a pint-at-a-time initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marshall Amplification: Direct British rival in guitar and bass amplification, with a comparable heritage, signature valve/solid-state amp lines, and growing consumer-audio lifestyle products (Bluetooth speakers, headphones). They occupy the same premium-amp category and increasingly the same adjacency into consumer audio.
• Vox Amplification: Another iconic British amplifier maker (AC30 heritage) competing in the same valve combo/head category, with similar artist endorsement patterns and a parallel move into consumer audio and lifestyle products. Comparable product breadth from practice amps to high-end valve amps.
• Mesa/Boogie: Premium US-built valve amplifier specialist competing head-to-head with Orange in the high-gain, professional/prosumer amp-head and combo market. Comparable customer base (pro players and serious enthusiasts) and similar high-end ASPs.
• Blackstar Amplification: UK-based competitor specializing in guitar amplifiers and pedals, sharing a similar British identity and multi-tier (entry to pro) product strategy. Most directly comparable newer-generation competitor in terms of positioning and target customer.
• Ampeg: Bass-amplification specialist with a heritage almost as deep as Orange's and dedicated bass-amp lines. Directly comparable on the bass amplification side of Orange's portfolio and on the artist-endorsement-led marketing playbook.
• Laney Amplification: Another UK-based amplifier manufacturer with comparable guitar and bass amplification heritage. Competes head-to-head in practice, gigging, and pro tiers and shares a dealer network overlap with Orange globally.

Broad incumbents

• Fender Musical Instruments: Massive incumbent in electric guitars that also fields a full amplifier line (Fender Amp), pedals, and consumer audio (e.g., Bluetooth speakers, headphones). Comparable because it is one of the dominant players in guitar amplification and is aggressively expanding into adjacent Orange-style consumer audio SKUs.
• Boss / Roland: Roland's guitar-focused subsidiary that dominates the pedals and modeling amp category. As software/modeling amps become a substitute for traditional valve amps, Boss is the most relevant adjacent competitor—and a long-standing player in effects (a category Orange now also competes in).

Emerging players

• Neural DSP: Software-amp-modeling company that emulates classic and modern amplifier tones via plugins. A critical competitive threat to traditional amp makers including Orange because it offers near-equivalent tones at a fraction of cost and is rapidly winning in recording and live-performance workflows.
• Positive Grid: Software-amp-modeling and smart hardware competitor (Spark amp). Important peer in the modeling amplifier and consumer audio-for-musicians segment and a proxy for how the digital/software alternative is encroaching on Orange's moat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OrangeAmps
• Facebookfacebook.com/OrangeAmps
• Instagraminstagram.com/orangeamplifiers
• TikToktiktok.com/@orangeamplifiers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Amplifiers