Neuw
Neuw Denim is an Australian premium denim and apparel brand selling jeans, tops, shirts, and knitwear for men and women through a global Shopify DTC site, nine owned Service Denim retail stores in Australia and New Zealand, and wholesale distribution.
- Company typePrivate
- Founded2009
- HeadquartersMelbourne, Australia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Neuw does
Neuw Denim is an Australian premium denim and apparel brand operated by Threebyone Holdings Pty Ltd (ACN 616 443 022), headquartered in Fitzroy, Melbourne. Founded around 2009 and trading online as neuwdenim.com, the company designs, sources, and sells premium denim jeans across multiple fits (Skinny, Slim, Straight, Relaxed, Baggy) and stretch options, alongside complementary menswear and womenswear collections including t-shirts, shirts, henleys, and knitwear. Pricing is positioned at the premium tier, with jeans ranging from $74.50 (sale) to $230 (full price) and apparel from $79 to $169.
The business runs a three-channel distribution model: (1) a global direct-to-consumer Shopify storefront with localized sites for Australia, the US, the EU, Sweden, Norway, and the UK, accepting Visa, Mastercard, PayPal, Apple Pay, Shop Pay, and Afterpay; (2) nine owned retail stores trading under the related Service Denim brand across Victoria, NSW, and New Zealand, offering in-store repair and alteration services; and (3) a wholesale program for third-party retailers. The company emphasizes sustainability through GOTS-certified organic cotton, Australian grown cotton, Leather Working Group-rated leather, AFIRM RSL chemical compliance, ZDHC reporting, HIGG index use, water recycling (30% with a stated 50% target), and partnerships with Deakin University and RMIT on circular-economy research.
Neuw is privately held with no disclosed funding rounds, revenue, or headcount. It is one of four apparel brands under Threebyone Holdings, alongside Rolla's Jeans, Abrand Jeans, and the Service Denim Store. The operating geography covers Australia, New Zealand, the United States, Canada, the United Kingdom, and the European Union, with all orders shipped from Melbourne via Australia Post and SEKO Omniparcel.
Neuw firmographics
Firmographics- Name
- Neuw
- Legal name
- Threebyone Holdings Pty Ltd
- Website
- https://neuwdenim.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Neuw Denim is an Australian premium denim and apparel brand selling jeans, tops, shirts, and knitwear for men and women through a global Shopify DTC site, nine owned Service Denim retail stores in Australia and New Zealand, and wholesale distribution.
- Ownership category
- akta.pro rank
Neuw industry classification
Industry- Product category
- Premium Denim Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
- akta.pro secondary industries
- Denim & Casualwear Specialty Retail (CRAAABAN), Men’s Apparel Retail (CRAAABAC), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
Keywords
Where Neuw is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Neuw business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct product sales through neuwdenim.com website to consumer customers, selling premium denim jeans and apparel at full and discounted prices.
- Wholesale: B2B wholesale distribution to third-party retailers who stock Neuw Denim products through their own retail channels.
- Retail Store Sales: Revenue generated from owned retail locations trading as Service Denim stores across Australia and New Zealand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium denim jeans at full price |
| Unit Pricing | Pay-as-you-go | Sale and markdown items |
| Unit Pricing | Pay-as-you-go | Apparel tops and knitwear |
| Transaction based/ take rate | Pay-as-you-go | Afterpay payment option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Neuw product offering
Product offeringCore offering
Neuw designs, sources, and sells premium denim jeans and complementary apparel (menswear and womenswear) under its own Neuw Denim label. Products are sold directly to consumers through the Shopify-hosted neuwdenim.com e-commerce platform and through owned Service Denim retail stores in Australia and New Zealand, with additional wholesale distribution to third-party retailers. The offering emphasizes sustainable materials, signature design elements such as the Repair Stitch, and in-store repair services to extend product life.
Product overview
Neuw is a premium denim-focused fashion brand operating primarily through a Shopify e-commerce platform (neuwdenim.com) and physical Service Denim retail stores across Australia and New Zealand. The core product line centers on premium denim jeans available in seven distinct fits (Skinny, Slim, Straight, Relaxed, Baggy) with various stretch levels (rigid, comfort, power stretch). The product portfolio extends beyond denim to encompass complete menswear and womenswear collections including t-shirts, shirts, henleys, knitwear, and tops, with materials emphasizing organic cotton, Australian grown cotton, and sustainable sourcing. The brand differentiates through vertical integration with owned supply chain including laundries and mills, comprehensive sustainability commitments covering water recycling, chemical management (aligned with ZDHC and AFIRM RSL), and responsible materials (GOTS organic cotton, Leather Working Group rated leather). Services include wholesale distribution, e-commerce with global shipping, and in-store denim repair services. Payment options include Visa, Mastercard, PayPal, Apple Pay, and Afterpay. The parent company is Threebyone Holdings Pty Ltd (ACN 616 443 022), which also operates related denim brands Rolla's Jeans, Abrand Jeans, and Service Denim Store.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Denim Jeans Neuw's signature product line of premium denim jeans spanning multiple fits (Skinny/Iggy, Slim/Lou, Straight/Ray and Lou, Relaxed/Liam and Julian, Baggy/Austin) for men and women, with various stretch options (rigid, comfort stretch, power stretch), multiple washes, leg lengths, and colorways.
- Menswear Collection Men's apparel collection including denim jeans, t-shirts (Cave Tee, Warp Tee, Vintage Layer Tee), shirts (Cavalry Shirt, Standard Shirt), knitwear (Chain Knit Zip Thru), and henleys (Maskin Henley), made with premium fabrics including organic cotton and comfort stretch denim.
- Womenswear Collection Women's collection including denim jeans (Freja Straight, Amber Barrel, Eva Wide, Eva Low, Coco Relaxed) and apparel (Worn Tank, Spirit Shirt, Resort Stripe Juno Tee, Warp Tee), with both rigid and stretch denim options in various washes.
- Denim Repair Services Free in-store repair and alteration services offered at all Service Denim stores, equipped with sewing machines and trained staff. The service repaired more than 1,200 pairs of jeans in 2020, extending product life and supporting the brand's sustainability commitments.
Quantifiable outcome
- Water recycling rate of 30% at manufacturing facilities with goal of 50% within 12 months
- +2 more outcomes
Companies that use Neuw
Customer profileSegments3 records
Ideal customer profiles3 records
Neuw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Neuw partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Deakin UniversitycorePartnership supporting Deakin University's circular economy research through donation of denim and textile materials. Assisted Deakin in winning a Global Change Award for designing a process that allows one used pair of jeans to dye ten new pairs with zero water usage. Also partnered on Sustainability Victoria submission for recycling denim for concrete reinforcement in building and construction.
- RMIT UniversityminorOngoing support for RMIT University fashion students through donation of textiles, fabrics, and denim offcuts for use in their studies.
- Tex Rex Australia (Textile Recyclers Australia)minorPartnership to send denim waste to textile recyclers who use materials to make furnishings, furnishing stuffing, and re-purpose textiles into new yarn.
- Young DesignersminorSupport for young designers interested in upcycling processes by providing offcuts and leg panels for development process, helping foster next generation of sustainable fashion innovators.
- Australia PostcorePrimary shipping carrier for domestic and international order fulfillment, providing tracking and delivery services for all Neuw Denim orders shipped from Melbourne, Australia.
- SEKO OmniparcelcoreInternational shipping and logistics partner for global order fulfillment, working alongside Australia Post for international delivery services.
- AfterpaycoreBuy now, pay later payment solution partner allowing customers to split purchases into four interest-free installments. Promoted as a key payment option on the website.
- Service Denim StorecoreRelated retail brand operated by Threebyone Holdings. Service Denim stores offer in-store repair and alteration services for Neuw Denim products, with sewing machines available at all locations.
- Local Council (Melbourne)minorEngagement with local Melbourne council members to develop responsible denim waste donation programs and sustainable disposal solutions.
Scale indicators4 records
Expansion highlights5 records
Neuw competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Neuw social profiles
Digital presenceNeuw compliance and trust
Trust signalCompliance8 records
Neuw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neuw leadership team
Management profileNumber of profiles
Neuw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neuw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neuw
What does Neuw do?
Neuw designs, sources, and sells premium denim jeans and complementary apparel (menswear and womenswear) under its own Neuw Denim label. Products are sold directly to consumers through the Shopify-hosted neuwdenim.com e-commerce platform and through owned Service Denim retail stores in Australia and New Zealand, with additional wholesale distribution to third-party retailers. The offering emphasizes sustainable materials, signature design elements such as the Repair Stitch, and in-store repair services to extend product life.
Is Neuw a public or private company?
Neuw is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neuw founded?
Neuw was founded in 2009.
Where is Neuw based?
Neuw is headquartered in Melbourne, Australia, in the Oceania region.
How does Neuw make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale and retail Store Sales.
Does Neuw have an API?
No public API is recorded for Neuw.
What industry is Neuw in?
Neuw's product category is Premium Denim Apparel. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands, with a secondary code of CRAAABAN, Denim & Casualwear Specialty Retail. Its NAICS code is 458110 and its SIC code is 5600.