The ATS Team
The ATS Team is a privately held production services company that designs, builds, and line-produces physical competition and reality television formats for global broadcasters, streamers, and digital creators, anchored by 80+ seasons of Ninja Warrior worldwide.
- Company typePrivate
- Founded1999
- HeadquartersPacoima, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The ATS Team does
The ATS Team (also operating as ATS) is a privately held production services and creative development company founded in 1999, headquartered operationally in London with offices in Manchester, Los Angeles, and Lisbon. The company specializes in two interlocking service lines: (1) line production services for unscripted television — managing logistics, crew coordination, location operations, and on-set execution for reality and competition formats — and (2) obstacle course design, engineering, and construction for physical competition shows, with proprietary safety-engineered designs featuring foam padding, water landings, professional supervision, and pre-episode testing.
ATS's portfolio is anchored by a 14-year relationship with NBC's American Ninja Warrior (Seasons 4–13 since 2011) and extends to 80+ international Ninja Warrior seasons across the US, UK, Australia, the Arab world, Bahrain, Denmark, Sweden, France, Germany, Switzerland, Israel, and Turkey. The company has delivered line production and/or design services for Netflix's Celebrity Bear Hunt (2025, Costa Rica) and Ultimate BeastMaster (2017, six simultaneous international versions), Channel 4 / HBO Max's The Bridge (2023, Vietnam), ITV's Floor Is Lava (2021), RTL's Top Dog Germany (2023), CBS's Total Knock Out (2018), Prime Video's The Golden Bottle (2024), and MrBeast's World's Deadliest Obstacle Course (2024, YouTube). Core customer segments are broadcast networks, streaming platforms, and international TV production companies seeking specialized expertise in physical competition formats; a secondary segment is digital creators.
The business model is professional services revenue from project-based contracts, supplemented by a stated Original Format Development stream that hints at licensing/royalty potential. Pricing is custom-quoted per project and not publicly disclosed. Marketing is portfolio-driven through a project-website, LinkedIn, and Instagram — channels typical of a relationship-based B2B sales motion. The company has no disclosed external investors, no parent company, and no patent or AI/technology signals; its competitive position rests on brand association with the Ninja Warrior franchise, an embedded network of premium buyers, and an unusually high scale-to-headcount ratio enabled by distributed offices and local crew networks.
The ATS Team firmographics
Firmographics- Name
- The ATS Team
- Legal name
- ATS
- Website
- https://theatsteam.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The ATS Team is a privately held production services company that designs, builds, and line-produces physical competition and reality television formats for global broadcasters, streamers, and digital creators, anchored by 80+ seasons of Ninja Warrior worldwide.
- Ownership category
- akta.pro rank
Where The ATS Team is headquartered
LocationHeadquarters
- HQ city
- Pacoima
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The ATS Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Line Production Services: Managing end-to-end production for television shows, including logistics, crew coordination, location management, and on-set operations for international productions.
- Obstacle Course Design and Build: Designing, engineering, and constructing physical obstacle courses and sets for competition-based television productions.
- Original Format Development: Creating and developing proprietary television formats that can be licensed or produced internationally.
Distribution channels1 record
Marketing channels3 records
The ATS Team product offering
Product offeringCore offering
The ATS Team provides worldwide production solutions for entertainment and live events, specializing in line production services for television shows, obstacle course design and engineering, and original TV format development. The company manages end-to-end production for reality competition shows including Ninja Warrior, Ultimate BeastMaster, and Celebrity Bear Hunt, and designs and builds physical obstacle courses and sets for global networks and streaming platforms. Their work spans 80+ seasons of productions across the US, UK, Australia, the Middle East, and Europe.
Product overview
The ATS Team is a global television production and creative company that develops, creates, and produces TV formats trusted by leading platforms and networks. The company operates across two core service areas: (1) Line production services managing full production for reality shows and competition formats including Ninja Warrior, Ultimate BeastMaster, Celebrity Bear Hunt, The Bridge, Total Knock Out, Top Dog Germany, and MrBeast's World's Deadliest Obstacle Course; and (2) Development and design services creating original TV formats and designing and building obstacle courses and sets for productions. The portfolio spans obstacle course competitions (Ninja Warrior, Ultimate BeastMaster, MrBeast's World's Deadliest Obstacle Course), physical dog competitions (Top Dog Germany), reality survival shows (Celebrity Bear Hunt), and various other competition formats. The company has offices in London, Manchester, Los Angeles, and Lisbon.
Differentiator
Problem solved
Functional benefit
Products and services
- Line Production Services
- Obstacle Course Design and Build
- Original TV Format Development
Quantifiable outcome
- Produced 80+ seasons of Ninja Warrior across 8+ countries
- +2 more outcomes
Companies that use The ATS Team
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
The ATS Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The ATS Team partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
The ATS Team competitors and assessment
Company assessmentBroad incumbents
- Endemol Shine Group: Global content producer behind Big Brother, MasterChef and other franchise formats. Comparable to ATS as a producer of internationally traveling competition reality formats, though Endemol Shine operates at vastly greater scale and IP ownership.
- BBC Studios: Production and distribution arm of the BBC, producing entertainment and competition formats globally. Comparable to ATS as a producer of competition reality shows for major international buyers.
- Red Arrow Studios: International TV production and distribution company producing entertainment and format-based programming. Comparable to ATS in developing and producing traveling reality formats, though at broader scale and with owned IP.
- Fremantle: Major international production group producing competition, reality and entertainment formats (e.g., Got Talent, Idol franchises). Comparable to ATS in selling format-driven competition content to global networks and streamers, but with a much broader portfolio and deeper IP library.
- ITV Studios: UK-headquartered global production and distribution business producing entertainment, reality and competition formats. Comparable to ATS in producing format-driven shows for ITV and third-party networks, including physical game shows.
- Banijay: Largest independent content producer globally, with strong reality/competition format franchises (Survivor, Big Brother in many markets). Comparable to ATS as a producer of internationally traveling physical-competition formats, but at much greater scale.
- Warner Bros Television Studios: Major US scripted and unscripted studio producing competition and reality programming across HBO Max, network and cable. Comparable to ATS as a supplier of unscripted/competition content to premium platforms, though at vastly greater scale.
- All3Media: Independent UK TV production group with numerous labels producing entertainment, reality and competition shows. Comparable to ATS as a UK-rooted producer of competition formats for global streamers and broadcasters.
Direct peers
- Smart Dog Media: Production company specializing in animal and physical competition formats (Top Dog originator). Directly comparable to ATS in designing and producing physical/obstacle-based competition shows for major networks.
- Gurin Company: Reality and competition-format production company. Directly comparable to ATS as a boutique producer of physical challenge and competition reality shows, often partnering with networks on obstacle-course-style formats.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The ATS Team social profiles
Digital presenceThe ATS Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
The ATS Team leadership team
Management profileNumber of profiles
Profiles6 records
The ATS Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The ATS Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The ATS Team
What does The ATS Team do?
The ATS Team provides worldwide production solutions for entertainment and live events, specializing in line production services for television shows, obstacle course design and engineering, and original TV format development. The company manages end-to-end production for reality competition shows including Ninja Warrior, Ultimate BeastMaster, and Celebrity Bear Hunt, and designs and builds physical obstacle courses and sets for global networks and streaming platforms. Their work spans 80+ seasons of productions across the US, UK, Australia, the Middle East, and Europe.
Is The ATS Team a public or private company?
The ATS Team is a private company. It is classified as unknown and is currently operating.
When was The ATS Team founded?
The ATS Team was founded in 1999. It employs 11 to 50 people.
Where is The ATS Team based?
The ATS Team is headquartered in Pacoima, United States, in the North America region.
How does The ATS Team make money?
Three revenue lines are on record. Line Production Services are the primary driver. The others are obstacle Course Design and Build and original Format Development.
Who are The ATS Team's main competitors?
Broad incumbents on record are Endemol Shine Group, BBC Studios, Red Arrow Studios, Fremantle, ITV Studios, Banijay, Warner Bros Television Studios and All3Media. Direct peers are Smart Dog Media and Gurin Company.
Does The ATS Team have an API?
No public API is recorded for The ATS Team.