Magicbox
- Company typePrivate
- Founded1996
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Magicbox does
Magicbox (legal entity MAGIC BOX INT. TOYS, SLU) is a Barcelona-headquartered designer and manufacturer of children's toys, collectibles, and board games, founded in 1996 and operating through wholly-owned subsidiaries in the UK, Poland, Italy, France, and Portugal. The company's commercial portfolio spans nine sub-brands: Superthings (action figures and playsets in the Kaboom City universe), T-Racers (customizable vehicles), Piratix (pirate-themed collectibles), Cherry Pets, Kookyloos (mix-and-match dolls), BabyCool (infant toys), Mojipops (reversible-expression collectibles), Star Monsters (elemental-themed figures), and the Magicbox GAMES line of board and card games. Its most commercially validated product is the Sherlock investigation game, which has sold more than one million copies worldwide, earned a 2019 Spiel des Jahres nomination and a 2018 Hispa Award. The board games line carries a standardized PVPR of €59.90 across SKUs.
Magicbox firmographics
Firmographics- Name
- Magicbox
- Legal name
- MAGIC BOX INT. TOYS, SLU
- Website
- https://magicboxint.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Magicbox industry classification
Industry- Product category
- Toy Manufacturing
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (459120)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)
- akta.pro secondary industries
- Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK), Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM), Dolls, Plush & Action Figures Retail (CRALAFAD)
Keywords
Where Magicbox is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Magicbox business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Toys and Collectibles: Magicbox generates revenue through the sale of physical toys, action figures, playsets, and collectible figurines across multiple branded product lines including SuperThings, T-Racers, Piratix, Kookyloos, BabyCool, and Cherry Pets.
- Board Games: Revenue from the Magicbox GAMES line including titles like Sherlock, Hidden Games series, Pirate Clash, Hawaiki, Crack List, Approx, City Chase, Traitors aboard, Icon, Clap, Chef Umami, Fast & Fun, Oniro, and Knives Out.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Board Games at €59.90 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Magicbox product offering
Product offeringCore offering
Magicbox designs, manufactures, and distributes branded children's toys, collectible action figures, playsets, and board games. Products are organized under sub-brands including Superthings, T-Racers, Piratix, Cherry Pets, Kookyloos, BabyCool, Mojipops, Star Monsters, and the Magicbox GAMES line, and sold across major European retail chains and localized country e-commerce sites.
Product overview
Magicbox is a toy and entertainment company that creates imaginative and surprising products organized into multiple sub-brands. Its portfolio includes physical toys (Superthings action figures and playsets, T-Racers customizable vehicles, Piratix pirate collectibles, Cherry Pets, Kookyloos dolls, BabyCool baby toys, Mojipops expression-changing figures, Star Monsters collectibles) and the Magicbox GAMES line of board/card games. The company operates internationally since its founding in 1996, with headquarters in Sant Cugat del Vallès, Barcelona.
Differentiator
Problem solved
Functional benefit
Brands
- Superthings: Collectible action figures featuring everyday objects transformed into heroes and villains living in Kaboom City, with expandable universe including Superbots, Wild Vehicles, and Turbo Warriors.
- T-Racers
- Piratix
- Cherry Pets
- Kookyloos
- BabyCool
- Mojipops
- Magicbox GAMES
- Star Monsters
Products and services
- Superthings Collectible action figure line featuring everyday objects transformed into heroes and villains living in Kaboom City, with sub-lines including Ultra Strikers, Kazoom Power Mission, Superbots, Wild Vehicles, Turbo Warriors, and Rescue Force playsets for children.
- T-Racers Mix 'N Race toy vehicles that children can customize with interchangeable parts to create unique designs before racing them against each other.
- Piratix Pirate-themed collectible toy line featuring over 60 characters across series including Golden Treasure, Jungle Island, and Wild Kingdom, with playsets such as ships, fortresses, and vehicles activated with collector coins.
- Cherry Pets Pet-themed collectible toy line targeted at children and collectors.
- Kookyloos Doll and collectible toy line featuring Fairytale Mix & Match series with customizable fantasy-themed characters.
- BabyCool Baby and infant toy line.
- Mojipops Collectible figure line featuring characters that can be turned inside out to change facial expressions, including Rainbow Series (80+ figures) and Pearl Series with special finishes such as Mermaid Princess.
- Star Monsters Collectible alien-like figures that land on Earth and take various shapes, sizes, and personality types based on their environment (air, plants, water, stones), with 72 characters to collect including silver and gold variants.
- Magicbox GAMES Board and card game product line including detective games (Sherlock, Hidden Games series), party games (Icon, Clap), strategy games (Hawaiki, Approx, Crack List), and action games (City Chase, Traitors Aboard, Knives Out, Pirate Clash, Chef Umami, Oniro, Fast & Fun).
Quantifiable outcome
- Sherlock game has sold over 1 million copies worldwide
Companies that use Magicbox
Customer profileSegments2 records
Ideal customer profiles2 records
Magicbox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magicbox partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Magicbox competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Magicbox social profiles
Digital presenceMagicbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magicbox leadership team
Management profileNumber of profiles
Magicbox subsidiaries and ownership
Company hierarchySubsidiaries5 records
Magicbox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magicbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magicbox
What does Magicbox do?
Magicbox designs, manufactures, and distributes branded children's toys, collectible action figures, playsets, and board games. Products are organized under sub-brands including Superthings, T-Racers, Piratix, Cherry Pets, Kookyloos, BabyCool, Mojipops, Star Monsters, and the Magicbox GAMES line, and sold across major European retail chains and localized country e-commerce sites.
Is Magicbox a public or private company?
Magicbox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magicbox founded?
Magicbox was founded in 1996. It employs 51 to 100 people.
Where is Magicbox based?
Magicbox is headquartered in Barcelona, Spain, in the Europe region.
How does Magicbox make money?
Two revenue lines are on record. Toys and Collectibles are the primary driver. The others are board Games.
Does Magicbox have an API?
No public API is recorded for Magicbox.
What industry is Magicbox in?
Magicbox's product category is Toy Manufacturing. Its primary akta.pro industry code is CRALAFAI, Collectibles, Trading Cards & Blind Box Toys Retail, with a secondary code of CRALAGAK, Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.). Its NAICS code is 339930 and its SIC code is 3944.