What Adresseavisen does

Adresseavisen AS is a Norwegian regional newspaper headquartered in Trondheim, serving readers across the Trøndelag region with local news, sports (including Rosenborg BK coverage), cultural content, debate, and video. The company has operated since 1767, making it one of Norway's oldest continuously published newspapers, and is wholly owned by Polaris Media, a media conglomerate listed on the Oslo Børs (Oslo Stock Exchange).

The product portfolio centers on the core Adresseavisen newspaper (print + digital at adressa.no) and extends into a digital ecosystem: Adressa Play provides video streaming via web and a dedicated Apple TV application featuring live sports and interviews; Hjernetrim offers interactive brain-training games (Sudoku, Ordjakt, Tallknuser, Ordkrig, Ordsøk) to drive habitual engagement; Strømprisen delivers real-time electricity price tracking for the Mid-Norway (NO3) region sourced from ENTSOE; and sub-brands MN24 (business/economy) and TRDBY (urban Trondheim culture) segment the audience. Distribution is digital-first through adressa.no, mobile apps, Apple TV, and the e-edition, supplemented by the UkeAdressa print magazine, with a SecureDrop channel for confidential source tips.

The business model is a hybrid of subscription-based paywalled content (B2C, individual subscribers and SMB advertisers) and advertising sales across digital, print, and video, with editorial leadership under Editor-in-Chief Kirsti Husby and News Editor Andreas Haakonsen Ravlo. The company's value proposition rests on its century-old local brand, exclusive regional sports rights, and infrastructure leverage from its Polaris Media parent.

Name

Adresseavisen

Legal name

Adresseavisen AS

Website

https://adressa.no

Company type

Private

Founded year

1767

Operating status

Operating

Headcount range

251–500 employees

Short description

Adresseavisen is a Norwegian regional newspaper in Trondheim serving Trøndelag readers with local news, sports, culture, and video via its adressa.no digital platform, Adressa Play streaming, and print magazine, operating as a subsidiary of Oslo Børs-listed Polaris Media.

Ownership category

akta.pro rank

Product category

Regional News Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News Streaming Platforms (MPACAAAF)

Keywords

• Regional newspaper publishing
• Digital news media
• Video streaming platform
• Local journalism
• News subscription services

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels1 record

Core offering

Adresseavisen publishes a regional newspaper for Trondheim and the Trøndelag region of Norway, delivered digitally via adressa.no and in print, with sections covering local news, sports (including Rosenborg football), culture, debate, and a video streaming service called Adressa Play. It also operates reader-engagement products (Hjernetrim brain training games, Strømprisen electricity price tracker) and sub-brands MN24 (business news) and TRDBY (urban Trondheim news).

Product overview

Adresseavisen is a Norwegian regional newspaper based in Trondheim, offering a comprehensive digital platform alongside its traditional print offering. The product portfolio includes the core Adresseavisen newspaper covering Trondheim and Trøndelag, the Adressa Play video streaming service (available via web and Apple TV app), interactive brain training games (Hjernetrim), real-time electricity price tracking (Strømprisen), and specialized sub-brands including MN24 for business news and TRDBY for urban Trondheim coverage. The company operates under the Polaris Media media group.

Differentiator

Problem solved

Functional benefit

Products and services

• Adresseavisen regional newspaper (adressa.no and print) Norwegian regional newspaper covering Trondheim and Trøndelag, offering digital news, local journalism, sports coverage (including football), debate sections, and culture content for readers in the Trøndelag region.
• Adressa Play video streaming (web + Apple TV app) Video streaming platform for Adresseavisen content, available on the web and as a dedicated Apple TV app, featuring live sports coverage including Rosenborg football matches, news videos, and interviews.
• MN24 business news sub-brand Business and economy-focused news sub-brand of Adresseavisen covering financial news, company reports, and economic developments in Mid-Norway.
• TRDBY urban Trondheim sub-brand Trondheim-focused urban news sub-brand of Adresseavisen covering local city news, culture, and events in Trondheim.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Polaris MediacoreOthersAdresseavisen is part of the Polaris Media media group, which is listed on Oslo Børs (Oslo Stock Exchange). This is a parent-subsidiary relationship within the media conglomerate.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adresseavisen
• LinkedInlinkedin.com/company/adresseavisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adresseavisen