Times-standard

Name

Times-standard

Legal name

Times-Standard

Website

https://times-standard.com

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Newsstand & Single-Copy Distribution (MPAJAKAC)

Keywords

• Local newspaper
• Daily journalism
• News subscriptions
• Community news
• Classified advertising

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Subscriptions: Standard and Premium Digital subscriptions providing unlimited access to website content, e-Edition, newsletters, and exclusive subscriber content. Premium includes ad-free experience and ability to share with up to 4 family members.
2. Print Subscriptions: Print newspaper delivery subscriptions available in various tiers including All Access, Basic Digital & Print, and Print Only packages.
3. Advertising: Local and national advertising across multiple channels including display ads, classifieds, legal notices, job listings, real estate advertising, and branded content partnerships.
4. Obituary Services: Paid obituary submissions and death notices for community members.

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Times-Standard is a regional daily newspaper that publishes local journalism covering news, sports, business, courts, crime, lifestyle, opinion, and obituaries for Humboldt County, California. It sells this content to readers through print home delivery and tiered digital subscriptions (Standard and Premium), supported by advertising sales across display, classifieds, legal notices, jobs, real estate, and obituary placements.

Product overview

Times-standard is a local newspaper publisher offering both print and digital subscription products. The core offerings consist of three main subscription tiers: Standard Digital Subscription (ad-supported online access with e-Edition, newsletters, and Reader Rewards), Premium Digital Subscription (ad-free experience with multi-site access and family sharing), and Print Subscription (with digital access included). The e-Edition serves as a digital replica of the printed newspaper. All subscriptions provide access to local news coverage for Humboldt County, California, with the newspaper having published since 1854 under MediaNews Group ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Digital Subscription Digital subscription providing unlimited access to Times-Standard journalism on the website and apps, opinions and reviews, daily access to the digital e-Edition, Reader Rewards program, subscriber-only content, email newsletters, and curated state, national, and international news. Includes advertisements.
• Premium Digital Subscription Upgraded digital subscription that includes all Standard Digital features plus an ad-free browsing experience, access to a network of local news sites nationwide, and the ability to share the account with up to 4 friends or family members.
• Print Subscription Traditional print newspaper home delivery subscription available in three tiers: All Access & Print, Basic Digital & Print, and Print Only. Includes digital access unless otherwise noted, with delivery Tuesday through Sunday across Humboldt County.
• e-Edition Daily digital replica of the printed newspaper, accessible via enewspaper.times-standard.com. Subscribers receive an email notification (eNotify) when each new edition is available.
• Reader Rewards Program Subscriber loyalty program that provides exclusive deals, discounts, and special offers from local businesses to Times-Standard subscribers.
• Local Advertising (display, classifieds, legal notices, jobs, real estate, branded content) Advertising placements sold to local and national businesses across display ads, classifieds, legal notices, job listings, real estate ads, and branded content partnerships. Sold through advertising accounts executives and self-serve channels.
• Obituary and Death Notice Submissions Paid obituary and death notice placements for community members and families, handled via the [email protected] inbox and dedicated phone line.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Tri-City Herald: A small-market regional daily newspaper in Washington state owned by McClatchy; comparable in scale (sub-100k circulation county), subscription tiers, and mix of print + digital + advertising revenue.
• The Ukiah Daily Journal: Mendocino County daily newspaper under MediaNews Group covering an adjacent small Northern California county; directly comparable as a small-market regional daily with subscription and local advertising revenue mix.
• The Daily News (Red Bluff/Redding area): Northern California daily newspaper (Record Searchlight/Redding.com) covering a similar-sized rural county; same print+digital subscription, local advertising, and public notice revenue model.
• The Press Democrat: A Northern California daily newspaper serving Sonoma County; same product (daily print + digital subscription) and similar GTM (subscription tiers, local advertising, classifieds, public notices), making it a directly comparable regional daily under similar secular pressures.
• The Santa Cruz Sentinel: California regional daily newspaper owned by MediaNews Group covering Santa Cruz County; comparable daily print + digital subscription model, same parent, and directly comparable in size and operational structure to Times-Standard.

Broad incumbents

• Alden Global Capital (MediaNews Group parent): The direct parent company of Times-Standard and operator of MediaNews Group's portfolio of daily newspapers; relevant as the controlling entity that determines strategic and capital allocation across local titles like Times-Standard.
• Los Angeles Times: Larger California newspaper (owned by Patrick Soon-Shiong) with overlapping subscription and advertising model, but a metropolitan-scale product serving a much larger geography; relevant as a state-level peer on business model rather than market.
• McClatchy Company: National newspaper group operating regional dailies including The Sacramento Bee, The Modesto Bee, and the Tri-City Herald; overlapping subscription + advertising model with Times-Standard at portfolio scale.
• Gannett Co. National newspaper publisher (USA TODAY network) operating hundreds of local dailies including small-market papers; comparable at the business-model level (subscription + advertising + public notices) but vastly larger scale.

Emerging players

• CalMatters: California statewide nonprofit digital news outlet that competes for state and policy advertising/subscription dollars; partial overlap in California news audience but does not directly serve Humboldt County local journalism.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eurekaTS
• Facebookfacebook.com/TimesStandard

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Times-standard