What Koch Gruppe does

Koch Gruppe Automobile AG is a family-owned multi-brand automotive dealership group headquartered in Berlin, operating nine locations across the Berlin and Brandenburg region since its founding on November 20, 1993. The company is authorized to sell and service vehicles from over a dozen brands, including Mazda, Volvo, Skoda, Seat, Cupra, MG, Lynk & Co, Polestar, Volkswagen, Subaru, Opel, Citroen, DS, and Peugeot. It serves two primary customer segments — private individuals seeking personal or family vehicles, and commercial fleet customers ranging from sole proprietors to medium-sized enterprises — with a dedicated Gewerbekunden (business customer) sales team providing field-based fleet consulting.

The core offering spans new vehicle sales, a used vehicle inventory of more than 1,000 cars immediately available through both standard sales and the themed Koch Gebrauchtwagen Store format, and certified workshop services (typenoffen and brand-authorized) for multiple marques. The technology backbone is an integrated e-commerce platform at autoskauftmanbeikoch.de that bundles an online vehicle configurator with real-time pricing, a free online vehicle valuation tool supporting VIN and KBA queries, online scheduling for workshop appointments and test drives, an online parts and accessories shop with click-and-collect, a delivery-date tracking system, and a vehicle registration service including Wunschkennzeichen reservation. These are conventional web tools rather than proprietary AI/ML systems, but they enable online purchase and home delivery across Germany capped at €500.

Koch Gruppe operates an integrated retail-and-services business model. Revenue derives from one-time new and used vehicle sales, workshop service and repair fees, parts and accessories transactions, financing and leasing commissions arranged with bank partners, insurance services with full claims handling, and dedicated commercial fleet solutions including maintenance packages, replacement vehicles, and accident management. The company employs 500 staff including 90 apprentices, processes 70,000 workshop orders per year, sells approximately 10,000 vehicles annually, and generates €290 million in annual revenue. Distribution runs through nine physical dealerships plus the online storefront and field sales for fleet customers. Thomas Koch serves as CEO (Vorstandsvorsitzender), the Koch family retains ownership, and shares (WKN: A1JKDU / ISIN DE000A1JKDU8) trade on the VEH AG secondary market platform rather than on a major public exchange.

Name

Koch Gruppe

Legal name

Koch Gruppe Automobile AG

Website

https://autoskauftmanbeikoch.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Koch Gruppe Automobile AG is a family-owned multi-brand automotive dealership group operating nine locations across Berlin and Brandenburg, selling and servicing new and used vehicles from 14+ brands for private and commercial fleet customers, with an integrated online sales platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used vehicles from multiple brands including Mazda, Volvo, Skoda, Seat, Cupra, MG, Lynk & Co, Polestar, Volkswagen, Subaru, Opel, Citroen, DS, Peugeot. Both retail and commercial fleet sales.
2. Vehicle Service and Repair: Workshop services for vehicle maintenance, repair, inspections (HU/AU), glass repair, and accident damage repair. Certified quality equivalent to authorized workshops.
3. Parts and Accessories: Sale of original parts and accessories for all represented brands including winter wheels, roof racks, child seats, floor mats, trailer hitches, and care products.
4. Financing and Leasing: Vehicle financing and leasing services with bank partners offering competitive rates. Individual financing terms with custom rates and durations.
5. Insurance Services: Vehicle insurance services including comprehensive coverage, liability, and legal protection. Full damage management and claims handling.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Koch Gruppe is a multi-brand authorized automotive dealer operating 9 locations across Berlin and Brandenburg, selling new vehicles from 14+ brands (Volvo, Skoda, Mazda, Seat, Cupra, MG, Polestar, VW, Subaru, Opel, Citroen, DS, Peugeot, Lynk & Co) and a large used-vehicle inventory with branded Koch Gebrauchtwagen Stores. The company provides certified workshop repair and maintenance, original parts and accessories, vehicle financing and leasing, insurance, registration, and electric mobility services (including Wallbox home charging) as an integrated one-stop shop for both private and commercial fleet customers.

Product overview

Koch Gruppe Automobile AG is a multi-brand automotive dealership group operating as an integrated car dealership with 9 locations in Berlin and Brandenburg. The company operates a unified platform-plus-services model comprising: (1) Core vehicle sales including New Cars (Neuwagen) from 14+ brands and Used Cars (Gebrauchtwagen) with over 1,000 vehicles in stock across dedicated Gebrauchtwagen Stores; (2) Workshop services with certified maintenance and repair for multiple brands plus typenoffen service for all other brands; (3) Parts and accessories e-commerce with Click & Collect; (4) Financial services including individual financing, leasing, and commercial fleet solutions; (5) Insurance services; (6) Electric mobility solutions including EV sales and Wallbox ordering; (7) Digital tools such as vehicle configurator and delivery tracking. The company serves both private and business customers with approximately 10,000 vehicles sold annually and 70,000 workshop orders per year.

Differentiator

Problem solved

Functional benefit

Brands

• Koch Gebrauchtwagen: Used car brand offering certified pre-owned vehicles with 95-point technical inspection, warranty options, and financing solutions.
• Koch Gebrauchtwagen Store

Products and services

• New Cars (Neuwagen) Sale of new vehicles from 14+ represented brands (Volvo, Skoda, Mazda, Seat, Cupra, MG, Polestar, VW, Subaru, Opel, Citroen, DS, Peugeot, Lynk & Co) for private and commercial customers, with online configurator and stock vehicle listings.
• Used Cars (Gebrauchtwagen) Sale of pre-owned vehicles with over 1,000 cars immediately available, including a 95-point technical check, warranty options, best price guarantee, and online search/configurability.
• Koch Gebrauchtwagen Store Premium used car retail concept with themed showrooms, Driver's Lounges, and VIP vehicle delivery experiences, operating at Biesdorf, Hohenschönhausen, and Moabit locations.
• Vehicle Valuation & Purchase (Fahrzeugbewertung & Ankauf) Free online vehicle valuation using detail query, FIN (VIN) query, or KBA key number query, with instant results and immediate purchase offers from Koch Gruppe.
• Workshop Service (Werkstatt) Certified workshop services for maintenance, repair, inspections (HU/AU), glass repair, and accident damage repair across VW, VW Nutzfahrzeuge, Opel, Polestar, Lynk & Co and typenoffen service for all other brands.
• Parts and Accessories Shop (Teile und Zubehör) Original accessories and parts e-commerce shop for all represented brands including winter wheels, roof racks, child seats, floor mats, trailer hitches, navigation updates, and care products, with Click & Collect or home delivery.
• Financing and Leasing (Finanzierung & Leasing) Individual financing and leasing solutions for private and business customers with bank partners, offering custom rates, terms, special payments, early repayment options, and promotional 0% financing for selected EV models.
• Commercial Fleet Services (Gewerbekunden) Commercial fleet management and B2B services including commercial leasing, dedicated advisors (Gewerbekundenberater), fleet consulting, maintenance packages, replacement vehicles, pickup/delivery service, and accident management for business customers.
• Insurance Service (Versicherungsservice) Vehicle insurance services with comprehensive and compact protection packages, including purchase price replacement, foreign damage protection, expert damage management, and claims handling through partner insurers.
• Electric Mobility Services (Elektromobilität) Electric mobility offering including EV sales, home charging solutions, Wallbox ordering through the Wall-E partner, and customer consulting on transitioning to electric vehicles.
• Stock Vehicles (Lagerwagen) Immediately available stock vehicles including new cars, demonstration vehicles, and day registrations (Tageszulassung) from €17,880 with promotional financing from €179/month.
• Vehicle Registration Service (Zulassungsservice) Vehicle registration and license plate services including custom plate (Wunschkennzeichen) reservation and full registration processing for purchased vehicles.
• Polestar Brand Launch at Koch Gruppe Addition of Polestar as a new represented brand at Koch Gruppe, with a Polestar showroom in the Moabit location, expanding the EV offering within the multi-brand portfolio.
• Skoda Elroq (New Model Launch) New Skoda Elroq electric SUV made available for sale and B2B business leasing at Koch Gruppe as a new model launch.
• Mazda CX-6e (New Model Launch) New Mazda CX-6e electric vehicle made available at Koch Gruppe with an introductory 20% advance sale bonus for orders placed at launch.

Quantifiable outcome

• Best price guarantee on all used vehicles
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 1. FC Union BerlinminorGTM or Marketing Partner · 1 January 2025Premium Sponsor for the 2025/26 season. The football club's Supervisory Board is chaired by Thomas Koch, Vorstandsvorsitzender (CEO) of Koch Gruppe Automobile AG, creating a personal and corporate connection.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Senger Gruppe: German family-owned multi-brand automotive dealership group operating across multiple brands and regions. Directly comparable to Koch Gruppe in scale, business model (new/used sales, service, financing), and family-ownership structure.
• Knubel Gruppe: Family-owned German automotive dealer group with multi-brand portfolio. Similar in size, regional concentration, and breadth of services from sales to leasing and workshop.
• Hahn Gruppe: German automotive retail group operating multi-brand dealerships with strong focus on VW Group and Asian brands. Directly comparable for multi-brand authorized dealer operations and aftersales integration.
• AVAG Holding: Austrian/German multi-brand automotive dealer group with full-service operations. Directly comparable in authorized dealership model, multi-brand franchise mix, and service/parts integration.
• Hedin Mobility Group: Large European (DACH-focused) automotive retail and distribution group. Comparable multi-brand dealer operations at larger scale, particularly relevant for EV brand distribution partnerships.
• Dello Gruppe: Northern German multi-brand automotive retailer with full-service offerings across sales, workshop, and financing. Comparable in dealership network breadth, multi-brand franchise model, and integrated service operations.

Broad incumbents

• Emil Frey Group: One of Europe's largest automotive retail groups with broad multi-brand portfolio across multiple countries. Larger and more geographically diversified, but operates the same integrated multi-brand dealer model Koch Gruppe follows.
• Volkswagen Group Retail Deutschland: OEM-affiliated retail arm operating VW Group brand dealerships across Germany. Direct competitive overlap with Koch Gruppe's VW/Skoda/Seat/Cupra franchise locations and a benchmark for OEM captive retail strategy.
• Stellantis Retail (PSA Retail Deutschland): OEM-affiliated retail operation for Stellantis brands (Opel, Citroen, DS, Peugeot) in Germany. Comparable for the Stellantis-brand portion of Koch Gruppe's portfolio and a key reference point for agency-model transition risk.

Emerging players

• Auto1 Group: Digital-first European used-car platform (Autohero) competing for the same used-vehicle demand Koch Gruppe serves via Koch Gebrauchtwagen. Relevant peer as the structural disruptor in the used-car retail space and a reference for online configurator and valuation tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@KochGruppeAutomobileAG
• Facebookfacebook.com/KochAG
• LinkedInlinkedin.com/company/koch-gruppe-automobile-ag
• Instagraminstagram.com/koch.automobile.ag
• TikToktiktok.com/@koch.gruppe
• Xx.com/KochAutomobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koch Gruppe