ACT Appraisal, Inc.
ACT Appraisal is a full-service national appraisal management company that manages real estate appraisals for mortgage lenders across all 50 states, using its AppraisalVision AI platform and nationwide certified appraiser network to deliver ordering, quality control, and GSE-integrated delivery services.
- Company typePrivate
- Founded1998
- HeadquartersDundee, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ACT Appraisal, Inc. does
ACT Appraisal, Inc. is a privately held, full-service appraisal management company (AMC) founded in 1998 and headquartered in East Dundee, Illinois, with additional offices in Virginia and California. The company operates a national network of U.S.-certified and FHA-approved appraisers covering all 50 states, the District of Columbia, and Puerto Rico, fulfilling real estate appraisal assignments on behalf of mortgage lending institutions including banks, credit unions, and mortgage lenders. Its core offering is a centralized appraisal management platform that handles ordering, appraiser selection, tracking, manual quality control by in-house licensed appraisers, and delivery, with direct integrations into lender Loan Origination Systems and submission to the GSEs via the Uniform Collateral Data Portal (UCDP) and to FHA via Electronic Appraisal Delivery (EAD). Differentiated operational elements include the proprietary Call First Program for proactive order management, AppraisalQPM for appraiser transparency and performance scoring, and Dodd-Frank, UMDP/UAD, and FHA compliance positioning.
The company's technology stack has evolved toward AI-enabled capabilities through the 2024 launch of AppraisalVision Artificial Intelligence, which bundles Vision Order (predictive analytics), Vision Selection (prescriptive appraiser selection), Vision Analytics (operational dashboard), and Vision Connect (LOS/POS embedding). ACT has also expanded into alternative valuation products such as Fannie Mae's Value Acceptance + Property Data, Freddie Mac's ACE+ Property Data Report, HELOC Valuations, and Property Condition Reports, broadening the revenue mix beyond traditional appraisals. Under the DBA Accurate, Concise, Timely Appraisals, the company holds Oklahoma AMC license 60134AMC and complies with California AB 5 independent contractor rules.
ACT generates revenue on a transaction-fee basis per appraisal managed, with quote-based pricing tailored to lender clients. Go-to-market is direct B2B sales with designated team contacts assigned to each client, supported by a National Sales Manager with three decades of mortgage origination experience. Named customers include Stonegate Mortgage, Caliber Home Loans, and Abel Mortgage, with Stonegate's Third Party Originations channel alone channeling $180mm in business to ACT in 2014. The company is founder-controlled, with Bryan Franks as Founder and Erika Franks as Chief Operations Officer, and has received no external institutional funding.
ACT Appraisal, Inc. firmographics
Firmographics- Name
- ACT Appraisal, Inc.
- Legal name
- ACT Appraisal, Inc.
- Website
- https://actappraisal.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ACT Appraisal is a full-service national appraisal management company that manages real estate appraisals for mortgage lenders across all 50 states, using its AppraisalVision AI platform and nationwide certified appraiser network to deliver ordering, quality control, and GSE-integrated delivery services.
- Ownership category
- akta.pro rank
ACT Appraisal, Inc. industry classification
Industry- Product category
- Appraisal Management Services
- NAICS
- Offices of Real Estate Appraisers (531320), Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Real Estate Valuation & Appraisal (BPAHANAC)
- akta.pro secondary industries
- Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ), Real Estate Valuation & Appraisal Advisory (FSAEAJAI)
Keywords
Where ACT Appraisal, Inc. is headquartered
LocationHeadquarters
- HQ city
- Dundee
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
ACT Appraisal, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Appraisal Management Services: ACT Appraisal manages real estate appraisal assignments on behalf of mortgage lending institutions. The company handles the complete appraisal process including ordering, tracking, quality control, and delivery through integration with LOS systems, UCDP, and EAD. Revenue is generated through fees per transaction processed.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ACT Appraisal, Inc. product offering
Product offeringCore offering
ACT Appraisal is a full-service appraisal management company that manages the entire real estate appraisal lifecycle for mortgage lending institutions. The company orders, tracks, performs quality control, and delivers appraisals through a network of certified appraisers across all 50 states, with direct integration to lenders' LOS systems, UCDP, and FHA EAD. Its offering is augmented by proprietary technology (AppraisalQPM, AppraisalVision AI) and alternative valuation products such as Value Acceptance + Property Data, ACE+ PDR, HELOC Valuations, and Property Condition Reports.
Product overview
ACT Appraisal is a full-service appraisal management company (AMC) offering a centralized appraisal solution. The core platform manages the complete appraisal lifecycle from ordering through QC to delivery. Key products include AppraisalQPM (cloud-based business intelligence for appraiser transparency and performance), the Call First Program (appraiser outreach and process management), and AppraisalVision AI (AI-powered platform with Vision Analytics, Vision Selection, and Vision Connect modules). ACT also provides alternative valuations including Value Acceptance + Property Data (Fannie Mae), ACE+ Property Data Reports (Freddie Mac), HELOC Valuations, and Property Condition Reports. The company operates a national network of certified appraisers across all 50 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Appraisal Management End-to-end appraisal management service for mortgage lending institutions, handling ordering, appraiser assignment, tracking, quality control, and delivery via a nationwide network of certified appraisers, with direct submission to UCDP and FHA EAD.
- AppraisalVision AI AI-powered platform integrating predictive analytics, order management, payment processing, Vision Analytics, Vision Connect, and Vision Selection to reduce turn times and improve quality for mortgage lenders.
- AppraisalQPM Cloud-based business intelligence tool that focuses on appraiser transparency, quality, and performance management, enabling optimization of appraiser selection during engagement.
- Call First Program Proprietary two-step process that calls the highest-ranked appraiser on the order and then the contact, verifies contact information, and manages the appraisal process through completion with proactive follow-up.
- Value Acceptance + Property Data Fannie Mae offering that extends appraisal waiver benefits to more borrowers while identifying current subject property characteristics including condition.
- ACE+ Property Data Report (PDR) Freddie Mac collateral offering that permits lenders to use a property data report in lieu of an appraisal, completable by a non-appraiser, appraiser, or appraiser trainee.
- HELOC Valuations Value + Inspection Report combining real estate datasets with on-site property assessment by certified local data collectors, supporting exterior only, exterior plus interior, or full property condition reports for HELOC lending.
- Property Condition Reports (PCR) Third-party data collection reports for final inspections, disaster certifications, and condition verification, including photographs of interior and exterior with optional sketches or floor plans.
Quantifiable outcome
- Lenders report significant time and cost reduction in appraisal management
- +2 more outcomes
Companies that use ACT Appraisal, Inc.
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
ACT Appraisal, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature6 records
ACT Appraisal, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fannie MaecoreACT Appraisal provides UAD compliant appraisals and submits directly to Fannie Mae through UCDP in XML format. Also offers Value Acceptance + Property Data products for Fannie Mae.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ACT Appraisal, Inc. competitors and assessment
Company assessmentEmerging players
- Valcre (formerly a la mode appraisal software): Cloud appraisal platform focused on commercial and residential appraisal software with workflow and analytics tools. Competes with ACT's AppraisalQPM and Vision Analytics on the appraiser-facing software layer.
Broad incumbents
- ICE Mortgage Technology (formerly Black Knight): Dominant mortgage technology provider whose origination, servicing, and collateral solutions sit adjacent to and compete with ACT's LOS-integrated AMC platform.
- First American Mortgage Solutions: Title and mortgage solutions arm of First American offering appraisal and collateral risk services to lenders. Overlaps with ACT's enterprise appraisal management offerings as part of a broader portfolio.
- ServiceLink (Black Knight/ICE): Mortgage services platform owned by ICE offering appraisal management alongside title, closing, and default services. Broader incumbent competing with ACT in lender appraisal workflows.
Direct peers
- Consolidated Analytics: National AMC serving mortgage lenders with appraisal management, QC, and analytics; comparable in lender customer base and nationwide service model to ACT.
- Clear Capital: Technology-driven residential valuation and analytics provider offering appraisals, appraisals reviews, and AVM products to mortgage lenders. Overlaps with ACT's appraiser management and alternative valuation offerings.
- AMC Bridge (Bowman Consulting): National appraisal management company now part of Bowman Consulting, providing residential and commercial AMC services with lender integrations. Directly comparable in scale and product breadth to ACT.
- Solidifi U.S. National AMC owned by Stewart Title providing appraisal management, collateral valuation, and analytics to mortgage lenders. Competes head-to-head with ACT for enterprise lender mandates across the U.S.
- Class Valuation: One of the largest U.S. appraisal management companies offering nationwide residential and commercial appraisal management with technology-enabled ordering and analytics. Direct competitor to ACT in the lender-facing AMC space.
Regional players
- Phoenix Capital Management Group: Specialty appraisal management and field services company with significant lender relationships, particularly in the Western U.S. Regional AMC peer to ACT's national service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ACT Appraisal, Inc. social profiles
Digital presenceACT Appraisal, Inc. compliance and trust
Trust signalCompliance3 records
ACT Appraisal, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACT Appraisal, Inc. leadership team
Management profileNumber of profiles
Profiles4 records
ACT Appraisal, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACT Appraisal, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACT Appraisal, Inc.
What does ACT Appraisal, Inc. do?
ACT Appraisal is a full-service appraisal management company that manages the entire real estate appraisal lifecycle for mortgage lending institutions. The company orders, tracks, performs quality control, and delivers appraisals through a network of certified appraisers across all 50 states, with direct integration to lenders' LOS systems, UCDP, and FHA EAD. Its offering is augmented by proprietary technology (AppraisalQPM, AppraisalVision AI) and alternative valuation products such as Value Acceptance + Property Data, ACE+ PDR, HELOC Valuations, and Property Condition Reports.
Is ACT Appraisal, Inc. a public or private company?
ACT Appraisal, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ACT Appraisal, Inc. founded?
ACT Appraisal, Inc. was founded in 1998. It employs 11 to 50 people.
Where is ACT Appraisal, Inc. based?
ACT Appraisal, Inc. is headquartered in Dundee, United Kingdom, in the Europe region.
How does ACT Appraisal, Inc. make money?
One revenue line is on record: appraisal Management Services.
Who are ACT Appraisal, Inc.'s main competitors?
Valcre (formerly a la mode appraisal software) is listed as an emerging player. Broad incumbents are ICE Mortgage Technology (formerly Black Knight), First American Mortgage Solutions and ServiceLink (Black Knight/ICE). Direct peers are Consolidated Analytics, Clear Capital, AMC Bridge (Bowman Consulting), Solidifi U.S. and Class Valuation. Phoenix Capital Management Group is listed as a regional player.
Does ACT Appraisal, Inc. have an API?
No public API is recorded for ACT Appraisal, Inc..
What industry is ACT Appraisal, Inc. in?
ACT Appraisal, Inc.'s product category is Appraisal Management Services. Its primary akta.pro industry code is BPAHANAC, Real Estate Valuation & Appraisal, with a secondary code of FSAEAHAJ, Real Estate Valuation & Appraisal (commercial/residential). Its NAICS code is 531320 and its SIC code is 6500.