Layers London

What Layers London does

Layers London is an independent fashion boutique operating as Layers International Ltd., a privately held UK company registered in 2010 and headquartered in London. The business curates and retails contemporary and avant-garde designer clothing, footwear, bags, and accessories for men and women through a single direct-to-consumer e-commerce storefront built on Shopify. The catalog spans more than thirty independent designer labels, including Maison Margiela, MM6, Hodakova (LVMH Prize 2024 Winner), Matières Fécales (Paris Fashion Week AW25 debut), Toogood, Alainpaul, By Walid, La Vaca Loca, Christian Wijnants, Diesel, ERL, and AIREI, among others. Unit-level pricing ranges from approximately $80 for entry accessories to $4,800 for couture-grade statement pieces, with discounts of 30-75% applied to sale inventory and a standing free-delivery threshold of £500.

The commercial model is direct-to-consumer fashion retail under a one-time transaction pricing model, with international reach fulfilled via DHL, FedEx, and regional carriers and paid in over twenty methods covering cards, mobile wallets (Apple Pay, Google Pay, Shop Pay), buy-now-pay-later providers (Klarna, Afterpay), regional methods across China, Hong Kong, Korea, Southeast Asia, and continental Europe, plus USDC cryptocurrency. Distribution is exclusively online; no physical retail footprint is disclosed. Marketing concentrates on the @layerslondon Instagram channel for top-of-funnel awareness, an email newsletter for offers and new-arrival announcements, and on-site editorial/lookbook content for mid-funnel conversion, supported by a FIRST10 promo code and the £500 free-shipping threshold. The company is independently owned with a single founder (Keven Mcdermott) referenced in the data, no disclosed external investment, and a headcount of 11-50.

Name

Layers London

Legal name

Layers International Ltd.

Website

https://layerslondon.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Layers London is an independent UK-based direct-to-consumer fashion boutique that curates and retails men's and women's clothing, footwear, and accessories from 30+ independent avant-garde designers (including Maison Margiela, Hodakova, and Matières Fécales) via a Shopify storefront with worldwide shipping and 20+ payment methods.

Ownership category

akta.pro rank

Product category

Designer Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Virtual Styling & Outfit Planning (HSACAJAF)

Keywords

• Designer fashion retail
• Avant-garde clothing
• Luxury footwear boutique
• Independent fashion brands
• Online fashion marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Fashion Retail Sales: One-time product transactions for curated designer fashion items including clothing, footwear, and accessories for men and women. Products range from luxury designer pieces to contemporary avant-garde fashion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Layers London is an independent fashion boutique that curates and retails avant-garde and contemporary designer clothing, footwear, bags, and accessories for men and women through its own Shopify-based e-commerce site. The assortment spans 30+ independent designer brands (including Maison Margiela, MM6, Hodakova, Mati\u00e8res F\u00e9cales, Toogood, By Walid, Alainpaul, and La Vaca Loca), with international express shipping worldwide and a Sale section offering up to 60% off.

Product overview

Layers London is an independent fashion boutique offering a curated selection of avant-garde designer fashion for women and men. The platform operates as a unified e-commerce storefront featuring women's clothing, men's clothing, footwear, and accessories across multiple designer sub-brands. The core product offering is organized by gender (Women/Men), then by category (Clothing, Footwear, Accessories), with featured designer sub-brands including Hodakova (LVMH Prize 2024 Winner), Toogood, Matières Fécales (Paris Fashion Week debut AW25), Maison Margiela, MM6, Alainpaul, La Vaca Loca, By Walid, and over 30 other independent designer brands. Additional services include Sale section with up to 60% discounts and Gift Cards. The company positions itself as supporting independent boutiques with international shipping via DHL and FedEx.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Curated selection of women's garments including dresses, coats, trousers, tops, knitwear, and shirts from avant-garde designers such as Maison Margiela, MM6, Hodakova, Alainpaul, By Walid, and Mati\u00e8res F\u00e9cales. Targeted at female consumers seeking contemporary and luxury designer pieces.
• Men's Clothing Curated selection of men's garments including tailored pieces, streetwear, coats, and shirts from contemporary designers such as Maison Margiela, Diesel, ERL, AIREI, and By Walid. Targeted at male consumers seeking contemporary and luxury designer pieces.
• Women's Footwear Avant-garde designer women's footwear including Maison Margiela Tabi shoes, ballerina slippers, heeled boots, and lace-up shoes from conceptual designers and fine makers worldwide. Targeted at female consumers seeking distinctive designer footwear.
• Men's Footwear Designer men's footwear sourced from conceptual designers and fine makers worldwide, including Phileo designs. Targeted at male consumers seeking distinctive designer footwear.
• Women's Bags & Accessories Luxury designer women's accessories including cross body bags, mini bags, hats, eyewear, and scarves from Maison Margiela, MM6, Mykita, Merryl Tielman, Tagliovivo, and artisanal jewellers. Targeted at female consumers.
• Men's Bags & Accessories Carefully selected men's accessories from artisanal jewellers and craftsmen alongside contemporary designers including Werkstatt:Munchen. Targeted at male consumers.
• Sale Discounted designer pieces with savings up to 60% off across women's and men's categories (with reported discount ranges of 30\u201375% on individual items). Targeted at price-conscious fashion shoppers seeking designer items at reduced prices.
• LAYERS Gift Card Digital gift card for purchasing products from the Layers London boutique. Targeted at gift purchasers and existing customers.

Quantifiable outcome

• Free shipping threshold of £500 balances conversion incentive with order value optimization
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Saks Fifth Avenue: Large US luxury department store and e-tailer carrying many of the same designer brands. Not a niche specialist but overlaps significantly on assortment.

Direct peers

• MatchesFashion: London-based multi-brand luxury fashion e-tailer (now under Frasers Group). Closest geographic and assortment peer to Layers, targeting the same avant-garde-leaning UK customer.
• Browns (Browns Fashion): London-based luxury boutique and e-tailer with a long-standing reputation for curating avant-garde designers. Highly comparable on brand mix and positioning.
• SSENSE: Montreal-based multi-brand luxury and avant-garde fashion e-tailer carrying overlapping brands (Maison Margiela, MM6, ERL, Hodakova). Directly comparable curated DTC model and customer base.
• Farfetch: Global multi-brand luxury e-tailer marketplace with a similar mix of independent and established designers. Competes for the same customer wallet and brand allocations.
• Net-a-Porter: Premium multi-brand luxury fashion e-tailer (part of Richemont/YOOX Net-a-Porter) carrying comparable designer labels. Direct competitor for high-AOV luxury shoppers.
• Mytheresa: Curated multi-brand luxury e-tailer focused on high-end designer fashion. Comparable assortment strategy and customer profile.
• END. UK-based multi-brand fashion retailer with strong designer and contemporary offering and global shipping. Comparable e-commerce-led model and customer overlap.
• LN-CC: London-based luxury fashion boutique (physical + online) specializing in avant-garde and conceptual designers. Directly comparable curation model and niche.
• Antonia: Milan-based luxury multi-brand boutique known for curating avant-garde designers (including several carried by Layers). Comparable concept-store positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/layerslondon
• Xx.com/LAYERS_LONDON
• Facebookfacebook.com/layerslondon
• LinkedInlinkedin.com/company/layerslondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Layers London