Fermiers du Sud-Ouest

Name

Fermiers du Sud-Ouest

Legal name

Les Fermiers Du Sud-Ouest, Société par Actions Simplifiées

Website

https://fermiers-so.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Free-range Label Rouge Poultry Production

NAICS

Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320), Other Animal Food Manufacturing (311119), Poultry and Poultry Product Merchant Wholesalers (42444), Turkey Production (112330)

SIC

Poultry Slaughtering And Processing (2015), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Grower Feed (Poultry Grow-out) (AFADACAI), Breeder Feed (Broiler Breeders & Layer Breeders) (AFADACAD), Finisher Feed (Poultry Finishing) (AFADACAJ)

Keywords

• Free-range poultry production
• Label Rouge poultry
• IGP certified poultry
• Cooperative poultry farming
• Poultry slaughtering processing

Headquarters

HQ city

Saint-sever-du-moustier

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Poultry Products Sales: Sale of Label Rouge free-range poultry, IGP protected poultry, and related products including whole birds, cuts, and festive poultry (capon, turkey, pullet). Products sold through multiple channels including retail, traditional trade, hospitality, and export.
2. Brand Products: Sale of branded products under national brands (St Sever, Menu Volaille, Marie Hot, Poulet d'ici, Le gemmeur) and regional IGP brands (Landes, Gers, Périgord) through GMS, traditional butchers, and hospitality sectors.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Fermiers du Sud-Ouest is a cooperative poultry group that produces, processes, and distributes Label Rouge and IGP-certified free-range poultry (chicken, guinea fowl, turkey, capon, pullet, duckling, coquelet) raised under traditional free-range and forest farming methods in the South-West of France. The group controls a fully integrated supply chain — from selection centers, hatcheries, feed manufacturing, and member farms to four slaughterhouses — and sells the finished products under national and IGP-protected regional brands through retail, traditional trade, foodservice, wholesale, and international export channels.

Product overview

Fermiers du Sud-Ouest is a cooperative group specializing in Label Rouge free-range poultry from the southwest of France. The company operates as a unified platform combining three regional IGP brands (IGP Landes, IGP Gers, IGP Périgord) representing the Landes, Gers, and Périgord territories, alongside four national brands (St SEVER, Menu Volaille, Marie Hot, Poulet d'ici, Le Gemmeur) serving different distribution channels from traditional butchers to GMS and professional catering. The product portfolio spans core poultry offerings including Poulet Fermier Jaune (flagship Label Rouge product), Poulet Fermier Blanc, Poulet Fermier Noir, organic chicken, guinea fowl, and seasonal festive products (turkey, capon, pullet, guinea fowl capon). The cooperative model integrates the entire supply chain from breeding to distribution, ensuring 100% southwest origin and complete traceability.

Differentiator

Problem solved

Functional benefit

Brands

• IGP Landes: Label Rouge free-range poultry from Landes region, raised in total freedom in the Landes forest.
• IGP Gers
• IGP Périgord
• St SEVER
• Menu Volaille
• Marie Hot
• Poulet d'ici
• Le gemmeur

Products and services

• Poulet Fermier Jaune (Label Rouge flagship) Flagship Label Rouge yellow free-range chicken from the South-West, raised for 81 days on a 100% plant-based diet with 80% cereals (no GMOs) using the slow-growing 'cou nu' rustic strain. Sold whole or in cuts to retail, traditional artisans, and foodservice buyers.
• Poulet Fermier Blanc Label Rouge white free-range chicken distinguished by white legs and a different strain from the yellow chicken. Particularly smooth meat, fed 100% plant-based diet with 80% cereals without GMOs, raised for a minimum of 81 days.
• Poulet Fermier Noir Label Rouge black free-range chicken with shiny plumage, prized by gastronomes for its refined meat. From the 'cou nu' slow-growing rustic strain, fed a 100% plant-based diet with 80% cereals without GMOs.
• Poulet Fermier Biologique Organic-certified free-range chicken from the 'cou nu' slow-growing strain. Fed with cereals from 95% organic agriculture, raised free-range for a minimum of 81 days (exceeding the 60-day organic regulation).
• Pintade fermière Label Rouge Label Rouge free-range guinea fowl with wild character requiring outdoor farming. Brown meat with a slightly gamey taste, from a slow-growing rustic strain, fed a 100% plant-based diet with 75% cereals, raised for a minimum of 94 days.
• Dinde fermière Label Rouge Label Rouge festive turkey, yellow strain with black plumage; only females raised for more tender meat. Fed 80% cereals including regional maize, raised free-range for a minimum of 150 days.
• Chapon fermier Quintessential festive Label Rouge capon from the 'cou nu' strain, raised free-range for a minimum of 150 days and finished with dairy products for 25 days for firm yet moist meat.
• Poularde fermière Festive Label Rouge pullet (young hen that has never laid eggs), from the 'cou nu' rustic slow-growing strain. Distinguished by delicate and moist meat, raised free-range for a minimum of 120 days and finished with dairy products (minimum 5%) for 21 days.
• Chapon de Pintade fermier Label Rouge guinea fowl capon, the noblest festive poultry combining delicacy and strength with a taste and aroma close to game. Fed 75% cereals then finished with dairy products (minimum 5%) for 24 days, raised free-range for a minimum of 154 days.
• Mini Chapon fermier Festive mini capon from a rustic slow-growing strain with a naturally small size, combining all qualities of the traditional capon in a more modest caliber. Fed 80% cereals, raised free-range for a minimum of 150 days.
• Coquelet Small naturally fine-meated free-range chicken with very thin flesh and crispy skin when cooked. Fed 100% plants, minerals, and vitamins including 65% cereals, raised for an average of 40 days.
• Canette de barbarie Muscovy duckling from a South American wild duck species raised on the Chalosse hillsides. Fed 75% cereals from the terroir with minerals and vitamins, raised in Landes for approximately 70 days.
• St Sever brand range Pioneer Label Rouge national brand offering free-range poultry (fermier jaune chicken, guinea fowl, festive poultry) with distinctive taste, raised free-range in the South-West using the traditional 'cou nu' rustic strain with 81+ day growth period and locally produced maize-based feed.
• Marie Hot brand range Historic national brand exclusively serving traditional butchers, charcutiers, and traiteurs. Features manual sorting, calibration, and plucking, with a full range including poultry, rabbits, whole or cut portions, preserves, and fine grocery items.
• Menu Volaille brand range National brand providing quality free-range poultry for professional chefs in the restaurant and hospitality sector (RHF). Raised free-range in the South-West using a rustic slow-growing strain over 81 days, offering firm, flavorful meat rich in protein.
• Poulet d'ici brand range National brand offering 100% local chicken sourced from Nouvelle-Aquitaine and Occitanie. Fed with 100% plants, minerals, and vitamins without GMOs (<0.9%), with maize, wheat, and soy produced locally by 100% South-West farmers.
• Le Gemmeur brand range Traditional presentation national brand for supermarket butcheries, featuring red or black ribbon and rigid cardboard labels, offering poultry raised in the South-West tradition including chicken, guinea fowl, cockerel, squab, and quail.
• IGP Landes regional range Regional IGP (Indication Géographique Protégée) brand for Landes poultry products, featuring free-range farming in the Landes forest. Products include whole poultry and cuts distributed through GMS self-service outlets.
• IGP Gers regional range Regional IGP brand for the Gers region, Label Rouge certified since 1977. Raised free-range with natural feed composed mainly of cereals (75-80% minimum), distributed through GMS and catering channels.
• IGP Périgord regional range Regional IGP brand for the Périgord region, raised free-range on grassy ranges. Products carry Label Rouge and IGP certifications, with feed distributed partly by hand.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Maïsadour Agricultural CooperativecoreStrategic or Co-development PartnerParent company cooperative structure. Fermiers du Sud-Ouest is a subsidiary of the Maïsadour agricultural cooperative's Poultry Division. The cooperative follows democratic 'one member, one vote' governance with a Board of Directors composed of elected farmers.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Les Fermiers de Loué: French cooperative producing Label Rouge free-range poultry from Sarthe, operating a similar integrated model of farmer-owned, premium-certified, traditional free-range chickens and turkeys. Closest direct comparable in product, certification regime, and cooperative structure.
• Galliance (Terrena): Poultry division of French agricultural cooperative Terrena (formerly Gastronome), producing fresh and Label Rouge poultry (e.g., Fermiers d'Ancenis) with cooperative governance and multi-channel retail/foodservice distribution. Direct structural and product comparable.
• M. Poult (Lesieur/Poult): French industrial biscuit/snack group that also operates a poultry and eggs business historically linked to southwest France. Overlaps in the southwest poultry footprint and traditional product positioning.
• Fermiers du Gers (Volaille du Gers): Direct regional Label Rouge and IGP Gers poultry producer, in fact historically part of the Fermiers du Sud-Ouest group via the Fermiers du Gers subsidiary. Tightest geographic and product overlap in the Gers basin.

Broad incumbents

• LDC (Lambert Dodard Chancereul): France's largest poultry processor (Le Gaulois, Maître CoQ, Loué), offering a broad portfolio across standard, Label Rouge, and festive poultry. Overlaps directly with FSO in Label Rouge and festive categories but competes at significantly greater scale and across price tiers.
• Maître CoQ (LDC group): LDC's flagship poultry brand covering standard, free-range, and festive poultry across French retail and foodservice. Competes with FSO across most product lines and channels, including Label Rouge and festive turkey/capon.
• Duc (Agrial): Poultry and charcuterie brand of French agricultural cooperative Agrial, with poultry production including free-range and festive ranges. Competes in the same retail channels and is owned by a similar cooperative parent.
• Arrivé/Agrial Poultry Brands: French poultry and agribusiness assets historically associated with the Arrivé Group, now under Agrial cooperative control, producing standard and free-range poultry. Competes in French retail and foodservice with overlapping geographic and product coverage.

Regional players

• Plukon Food Group: Leading European poultry processor headquartered in the Netherlands, active across fresh, frozen, and convenience poultry for retail and foodservice across Western Europe. Comparable in scale and integrated model, but operates outside France's Label Rouge ecosystem.
• Moy Park: One of the UK's largest poultry processors (Pilgrim's Pride subsidiary), producing fresh, frozen, breaded, and free-range poultry for retail and foodservice. Comparable in integrated processing and multi-channel distribution, with focus on UK and Ireland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/8691223

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fermiers du Sud-Ouest