What Fizz Creations does

Fizz Creations Ltd is a UK-based, privately held wholesale supplier of licensed novelty gifts and kidult products headquartered in Lancing, West Sussex. Founded in 2010, the company sells exclusively through B2B channels — independent retailers, key accounts, and distributors — across the UK, the European Union (via a German distribution centre established in January 2022), and North America (via a USA distribution centre opened in 2023, with sourcing operations supported from Hong Kong). The product portfolio is built on officially licensed intellectual property and spans five core categories: retro arcade gaming (Tetris, PAC-MAN, Galaga, Asteroids, Street Fighter II, Commando) across multiple formats including Plug & Play, Arcade-in-a-Tin, Desktop Arcade, Handheld, Keyring Arcade, and Duel; licensed mood and neon lighting (Squishmallows, Harry Potter, PAC-MAN, Sonic, NASA); licensed kitchen and homeware (SLUSH PUPPiE slush machines and syrups, Tetris and Squishmallows waffle makers, Squishmallows home and pet ranges); licensed seasonal gifts (The Grinch Christmas range including advent calendars, stationery, travel mugs, and pet toys); and own-brand collections including Mr Creations, The Games Room, and DISCO lighting. Underlying operations are product-design and licensing-driven rather than technology-platform-driven: there is no consumer-facing app, no API or SDK offering, and no disclosed software stack beyond standard e-commerce/wholesale account tooling (fizzcreations.com for the UK and us.fizzcreations.com for North America).

The business model is wholesale product sales combined with licensing royalty economics: revenue is generated by selling licensed and own-brand SKUs to retail partners at wholesale prices that sit roughly 35–65% below recommended retail prices (for example, the Tetris Arcade in a Tin wholesales at £10.41 vs. RRP £27.99; the PAC-MAN Plug & Play at £14.58 vs. RRP £34.99; the SLUSH PUPPiE Slushie Machine at £27.02 vs. RRP £49.99). Pricing is tiered with a minimum-order-value threshold for free carriage (£150 + VAT in UK mainland), and wholesale pricing requires account registration. Go-to-market is event-driven: the company participates in major European toy and gift trade shows including Spielwarenmesse, Spring Fair, Distoy, and Astra, supported by UK and EU product catalogues, an email/newsletter channel, and social presence on Facebook, LinkedIn, and X. Named enterprise customer relationships include Primark for an exclusive The Gruffalo baby range (Magic Light Pictures license). The company is privately held with no disclosed institutional investors, no funding rounds, and no M&A activity in the data; it appears to be founder/management controlled and likely bootstrapped or organically funded. Industry recognition includes the 2024 Spielwarenmesse Toy Award (Teenage and Adult Category), the 2022 Brand & Lifestyle Licensing Awards (B&LLA) Inspired Innovation Award for the Tetris Tetrimino Waffle Maker, and Gift of the Year shortlists across 2021, 2022, 2023, and 2024.

Name

Fizz Creations

Legal name

Fizz Creations Ltd

Website

https://fizzcreations.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Licensed Novelty Gifts & Wholesale Gift Distribution

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912), Electronics and Appliance Retailers (4492)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945), Electronic Components & Accessories (3670)

akta.pro primary industry

Digital/Interactive Toys & Accessories Distribution (CRAOAMAJ)

akta.pro secondary industries

Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), 3D Puzzles & Model Puzzles Retail (CRALALAK)

Keywords

• Licensed gift products
• Retro gaming merchandise
• Wholesale novelties
• Licensed brand merchandise
• Novelty gift distribution

Headquarters

HQ city

Lancing

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Product Sales: B2B wholesale model selling licensed novelty gifts, gaming products, and seasonal items to independent retailers, key accounts, and distributors across UK and European markets.
2. Licensed Product Revenue: Revenue generated through sale of products featuring licensed brands including Tetris, PAC-MAN, Harry Potter, Squishmallows, SLUSH PUPPiE, The Grinch, Sonic the Hedgehog, Stranger Things, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fizz Creations is a UK-based wholesale supplier that designs, sources, and distributes licensed novelty gifts, retro arcade gaming products, mood lighting, kitchen appliances, and seasonal gift ranges to retailers and distributors across the UK, EU, and USA. The portfolio is built around official licences with major entertainment brands (Tetris, PAC-MAN, Squishmallows, SLUSH PUPPiE, Harry Potter, Sonic, The Grinch, NASA) and is sold exclusively through B2B wholesale channels, not directly to consumers.

Product overview

Fizz Creations is a UK-based wholesale gift and novelty product company that creates market-leading licensed products, novelty gifts, and kidult products for the UK and European retail market. The product portfolio spans five main categories: (1) Licensed Retro Gaming Products including Tetris, PAC-MAN, Galaga, Asteroids, Street Fighter II, and Commando branded arcade games in various formats (Plug & Play, Keyring Arcade, Handheld Arcade, Desktop Arcade, and Arcade in a Tin); (2) Licensed Brand Products including SLUSH PUPPiE drink machines and syrups, Squishmallows themed lighting (mood lights, neon lights, string lights), homeware (waffle makers, lap trays, storage baskets, pancake pans), and accessories (keyrings, wristlets, pin badges, iron-on patches); (3) Licensed Entertainment Brands including Harry Potter (potion lamps, wall lights), The Grinch (Christmas gifts, pet toys, travel mugs), and Sonic the Hedgehog (mood lights, mugs, stress toys); (4) Games Room including board games (Billionaires Race to Space, Sherlock Bones), escape room games (Solve the Case, Help Save Christmas), and party games (Trick Shot); (5) Lighting and Novelty including mood lights, LED accessories, disco products, and novelty gift items. The company also launched a NASA SPACE collection featuring 11 products including lighting, puzzles, and productivity items.

Differentiator

Problem solved

Functional benefit

Brands

• The Games Room: Game collection featuring products like Billionaires Race to Space, Solve the Case escape room game, and Trick Shot.
• Mr Creations
• DISCO

Products and services

• Tetris Arcade in a Tin Mini retro arcade game in a collectible tin case featuring official Tetris gameplay with two modes (sprint and marathon) and original sounds; pocket-sized portable gaming product sold wholesale to retailers.
• Tetris Desktop Arcade Desktop-sized arcade gaming device featuring Tetris gameplay in a compact form factor for home or office use, sold through wholesale channels.
• Tetris Plug & Play Plug-and-play Tetris arcade game that connects to a TV for instant retro gaming, sold wholesale to retailers.
• Tetris Duel Two-player competitive Tetris arcade game for head-to-head gaming, sold through wholesale channels.
• Tetris Keyring Arcade Mini Tetris arcade game attached to a keyring for portable gaming, sold wholesale to retailers.
• Tetris Brainteaser Puzzle 3D wooden puzzle featuring Tetrimino shapes that must be arranged to fit inside the game board, sold wholesale to retailers.
• Tetris Waffle Maker Tetrimino-shaped waffle maker for creating novelty breakfast treats, sold wholesale to retailers.
• Tetris Flow Light Dynamic LED light that creates flowing Tetris-inspired visual effects for home decor, sold wholesale to retailers.
• Tetris Neon Lights Tetris-themed neon wall lights in various colours, hung on walls or placed using an included stand, sold wholesale to retailers.
• PAC-MAN Plug & Play Plug-and-play PAC-MAN arcade game that connects to a TV for classic gaming, sold wholesale to retailers.
• PAC-MAN Colour Changing Mood Light Ghost-shaped colour-changing mood light featuring PAC-MAN characters, sold wholesale to retailers.
• PAC-MAN Gaming Watch Wristwatch with built-in PAC-MAN arcade game, sold wholesale to retailers.
• PAC-MAN Arcade Game in a Tin Mini PAC-MAN arcade game in collectible tin packaging, winner of the Spielwarenmesse Toy Award, sold wholesale to retailers.
• PAC-MAN Keyring Arcade Mini PAC-MAN arcade game on a keyring for portable gaming, sold wholesale to retailers.
• PAC-MAN Crystal Ball Light Crystal ball-shaped light featuring PAC-MAN imagery, sold wholesale to retailers.
• Galaga Plug & Play Plug-and-play Galaga arcade game that connects to a TV for classic space shooter gaming, sold wholesale to retailers.
• Galaga Keyring Arcade Mini Galaga arcade game on a keyring for portable gaming, sold wholesale to retailers.
• Asteroids Keyring Arcade Mini Asteroids arcade game on a keyring for portable retro gaming, sold wholesale to retailers.
• Asteroids Handheld Arcade Handheld arcade device featuring the Asteroids retro space shooter game, sold wholesale to retailers.
• Street Fighter II Duel Head-to-head Street Fighter II fighting game for competitive arcade gaming, sold wholesale to retailers.
• Commando Keyring Arcade Mini Commando arcade game on a keyring for portable retro gaming, sold wholesale to retailers.
• Commando Colour Handheld Colour-screen handheld device featuring the Commando retro game, sold wholesale to retailers.
• Sonic Mood Light Sonic the Hedgehog branded LED mood light with colour-changing functionality, sold wholesale to retailers.
• Sonic Mug & Sock Set Gift set featuring a Sonic the Hedgehog mug and matching socks, sold wholesale to retailers.
• Sonic Stress Squeezer Sonic the Hedgehog themed stress relief squeezer toy, sold wholesale to retailers.
• SLUSH PUPPiE Slushie Machine At-home slush drink-making machine for creating frozen beverages under the SLUSH PUPPiE licence, available with UK and EU plug variants; sold wholesale to retailers.
• SLUSH PUPPiE Syrups Flavour syrups for SLUSH PUPPiE machines, available in glycerol-free formulas in packs of 2 or 4; sold wholesale to retailers.
• SLUSH PUPPiE Cup & Bendy Straw SLUSH PUPPiE branded paper cups and bendy straws for serving slush drinks, sold wholesale to retailers.
• Squishmallows Mood Light - Winston the Owl Winston the Owl character-shaped colour-changing mood light from the Squishmallows collection, sold wholesale to retailers.
• Squishmallows Neon Wall Lights Squishmallows character neon-style wall lights (Fifi the Fox, Cam the Cat, Winston the Owl, Squish Squad), sold wholesale to retailers.
• Squishmallows String Lights Squishmallows character-themed decorative string lights, sold wholesale to retailers.
• Squishmallows Waffle Maker Squishmallows character-shaped waffle makers (e.g., Cam the Cat), available in UK and EU plug variants; sold wholesale to retailers.
• Squishmallows Lap Tray Lap desk with tablet trap featuring Squishmallows characters, sold wholesale to retailers.
• Squishmallows Woven Storage Basket Malcolm the Mushroom character woven storage basket from the Squishmallows collection, sold wholesale to retailers.
• Squishmallows Pancake Pan Winston the Owl character-shaped pancake pan for fun breakfasts, sold wholesale to retailers.
• Squishmallows Customisable Room Sign Customisable wall sign with Squishmallows decals, sold wholesale to retailers.
• Squishmallows Charm Keyring Squishmallows character charm attached to a keyring, sold wholesale to retailers.
• Squishmallows Wristlet Keyring Squishmallows character wristlet with keyring attachment, available in multiple characters, sold wholesale to retailers.
• Squishmallows Pin Badges Set of two Squishmallows character pin badges, sold wholesale to retailers.
• Squishmallows Iron-on Patches Sew-on or iron-on patches featuring Squishmallows characters, sold wholesale to retailers.
• Harry Potter Potion Lamp - Large Colour-changing potion bottle-shaped mood lamp featuring Harry Potter design, available in large size, sold wholesale to retailers.
• Harry Potter Golden Snitch Wall Light Harry Potter Golden Snitch themed wall light decoration, sold wholesale to retailers.
• The Grinch XL Travel Mug The Grinch themed insulated travel mug with straw, sold wholesale to retailers.
• The Grinch Advent Calendar The Grinch themed advent calendar with 24 doors revealing activities and decorations, sold wholesale to retailers.
• Grinch Pet Toy The Grinch shaped squeaky dog toy for pets, sold wholesale to retailers.
• Max Pet Toy Max the dog squeaky toy from The Grinch, sold wholesale to retailers.
• Grinch Stationery Set The Grinch themed stationery set for school or office, sold wholesale to retailers.
• Disco Decision Ball Interactive disco ball that helps make decisions at parties and gatherings, sold wholesale to retailers.
• Disco Cherries Mood Light Disco-themed cherries shape colour-changing mood light, sold wholesale to retailers.
• LED Bucket Hat LED-lit bucket hat accessory with light-up functionality, sold wholesale to retailers.
• Bar Neon Light Neon-style bar sign light for home decor, sold wholesale to retailers.
• Billionaires Race to Space Card-based racing game where players create game boards using 52 shaped cards and race to space, sold wholesale to retailers.
• Solve the Case Portable escape room game packaged in a suitcase format with 5 different plays and 3D puzzle support, sold wholesale to retailers.
• Trick Shot Competitive trick shot game with cups, ping pong balls, sticky darts, frisbee and 80 challenge cards, sold wholesale to retailers.
• Sherlock Bones Dog-themed detective board game combining problem solving and general knowledge, sold wholesale to retailers.
• Help Save Christmas Day Escape Room Family escape room game where players solve puzzles to save Christmas from mischievous elves, featuring 4 puzzles and 5 unique playthroughs, sold wholesale to retailers.
• NASA SPACE Range Range of 11 NASA-themed licensed products including lighting, puzzles, games, and productivity items (lava lamps, logo lights, puzzles, notebooks, mugs, water bottles, multi-tool pen, lunch bag, quiz); sold wholesale to retailers.
• Beard Buddy Shaving Bib Novelty shaving apron to protect clothing during grooming, sold wholesale to retailers.
• All Things Tiny Pocket Therapist Stress-squeezing toy featuring therapist character design, sold wholesale to retailers.

Quantifiable outcome

• Toy Award winner in Teenage and Adult Category at Spielwarenmesse Toy Fair 2024
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TetriscoreOEM/ Whitelabel/ Licensing PartnerLicensed partner for Tetris brand products including Plug & Play arcade games, Keyring Arcades, Gaming Watches, mood lights, waffle makers, and puzzles. Award-winning partnership producing market-leading retro gaming gifts.
• PAC-MAN (Bandai Namco)coreOEM/ Whitelabel/ Licensing PartnerLicensed partner for PAC-MAN brand products including Plug & Play arcade games, mood lights, and collectible gaming formats.
• Squishmallows (Jazwares)coreOEM/ Whitelabel/ Licensing PartnerLicensed partner for Squishmallows brand featuring plush characters extended into gifting range including waffle makers, neon lights, mood lights, accessories, and homeware products.
• SLUSH PUPPiEcoreOEM/ Whitelabel/ Licensing PartnerLicensed partner for SLUSH PUPPiE at-home drink makers including slushie machines, cups, syrups, and accessories.
• Harry Potter (Warner Bros. Discovery)coreOEM/ Whitelabel/ Licensing PartnerLicensed partner for Harry Potter brand featuring potion lamps, mood lights, puzzles, and gift sets.
• Sonic the Hedgehog (Sega)coreOEM/ Whitelabel/ Licensing PartnerLicensed partner for Sonic the Hedgehog brand featuring mood lights, stress squeezers, mugs, socks, and puzzles.
• The Grinch (Dr. Seuss Enterprises)coreOEM/ Whitelabel/ Licensing PartnerLicensed partner for The Grinch brand featuring Christmas gift range including pet toys, travel mugs, puzzles, stationery, advent calendars, and lighting.
• Magic Light PicturesminorOEM/ Whitelabel/ Licensing PartnerLicensor for The Gruffalo baby range featuring wooden toys, keepsake stationery, and feeding items sold exclusively through Primark.
• Penguin VenturesminorOEM/ Whitelabel/ Licensing PartnerLicensing arm of Penguin Random House partner for Peter Rabbit branded gifts featuring lighting and children's games.
• Universal Pictures and Amblin EntertainmentminorOEM/ Whitelabel/ Licensing PartnerLicensed partner for JAWS, Back to the Future, and E.T. the Extra Terrestrial featuring lighting products, water bottles, mugs, and puzzle gift sets.
• HARIBOminorOEM/ Whitelabel/ Licensing PartnerLicensed partner for HARIBO branded beauty gifting range finalist at 2024 B&LLA Awards.
• NASAminorOEM/ Whitelabel/ Licensing PartnerLicensed partner for NASA-inspired space collection featuring 11 products including lava lamps, logo lights, puzzles, notebooks, mugs, and water bottles.

Scale indicators2 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Paladone Products: UK-based wholesale supplier of officially licensed gift, novelty, gaming and lifestyle products sold to retailers worldwide. Closest direct peer to Fizz Creations given overlapping licensed-IP model, B2B wholesale GTM, and comparable retro-gaming and licensed merchandise categories.
• Character Group plc: UK-listed toy and gift company (Character Options, Character Building) that designs, develops and distributes licensed toys, games and collectibles to retailers. Directly comparable in B2B toy and licensed-product distribution with overlap in gaming and entertainment IP.
• Wild & Wolf: UK-based designer and wholesaler of gift, homeware and lifestyle products sold to retailers globally. Comparable on wholesale B2B gifting, licensed and novelty product mix, and multi-territory retail distribution.
• Widdop & Co: UK-based wholesale gift brand company producing licensed and branded giftware, lighting and homeware for independent retailers. Comparable to Fizz Creations on B2B gifting, licensed-IP products and lighting/decor categories.
• Half Moon Bay: UK-based wholesale gift company specialising in officially licensed pop culture and entertainment merchandise sold to retailers. Directly comparable on licensed gift/novelty products, retro and entertainment IP, and retail-channel focus.
• Danilo Promotions: UK-based licensed gift and calendar publisher supplying retailers with officially licensed merchandise across entertainment and lifestyle brands. Comparable to Fizz Creations in licensed B2B gifting and seasonal/calendar product lines.
• Poetic Brands: UK-based wholesale supplier of officially licensed apparel, gifts and accessories across entertainment and gaming IPs. Overlaps with Fizz Creations on licensed product design, wholesale distribution and gaming/entertainment IP mix.
• Character Options (Character Group subsidiary): UK toy and collectibles brand owned by Character Group, selling licensed action figures, gaming merchandise and children's toys to retailers. Closely comparable to Fizz Creations on licensed gaming and entertainment toy distribution.

Regional players

• JDS Industries: US-based manufacturer and wholesaler of licensed and branded gift, novelty and personal-care products sold primarily into North American retail. Comparable on licensed gifting model but serves a different geographic territory than Fizz's UK/EU core.

Broad incumbents

• Enesco: Established global giftware and home décor company with a broad portfolio including licensed character and collectibles ranges sold to retailers. Comparable as a broader incumbent in the licensed-gifting and home-decor retail-supply space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FizzCreations
• LinkedInlinkedin.com/company/fizz-creations
• Xx.com/fizzinyourbizz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fizz Creations