What Neogard does

Neogard Construction Coatings is a Dallas, Texas-based manufacturer of high-performance concrete waterproofing coatings and membrane products, founded in 1962 and operating today as a subsidiary of the Danish Hempel Group. The company's portfolio spans four primary coating system categories — traffic coatings (Auto-Gard, Peda-Gard, RTS PMMA/PUMA), roof coatings (Elasta-Gard, Elastacryl, Silicone, Permathane), floor coatings (CG Series, FTS MMA, Neocrete, Neoflake, NeoQuartz, Novolac, SkyGard, KitchenGard), and wall coatings (Wall-Gard HD, Neoflex, Neocrylic). Underlying chemistries include urethane, epoxy, methyl methacrylate (MMA), polyurethane methacrylate (PUMA), cementitious polyurethane, acrylic, and silicone technologies, with products designed for vehicular/pedestrian decks, parking garages, stadium concourses, food/pharmaceutical processing floors, kitchens, and roofs across various substrates.

Neogard sells exclusively through a direct field sales force of 25+ account managers covering US, Canada, and Mexico, organized by territory with specialized Flooring Divisional Sales Manager and National Architectural Manager roles. The go-to-market is specification-driven: account managers work with architects, engineers, consultants, and contractors to get Neogard products written into construction specifications during project design. Specification influence is reinforced through free AIA continuing education courses (ROOF101, WATPRF1, FLR101), extensive technical documentation, project case studies at marquee installations (FSU Doak Campbell Stadium, Petco Park, Cotton Bowl, Bayshore Shopping Center, Marriott Gateway Atlanta), trade show presence at events like the International Roofing Expo, and paid annual applicator training in Dallas priced at $110 per day per person. Pricing for coating products is not publicly disclosed and is quote-based for B2B sales.

Revenue is generated primarily through one-time product sales of coating systems to construction projects (new construction and renovation), with a secondary revenue stream from applicator training fees. The company holds a substantial portfolio of third-party certifications and code approvals — ISO 9001, Factory Mutual Approval, Energy Star, Miami-Dade County Product Approval, Florida Building Code, City of Los Angeles Building Code Approval, UL Listing, SWR Institute Validation, Master Painters Institute Approval, and Cool Roof Rating Council ratings — which collectively function as regulatory entry barriers and procurement prerequisites in the construction specification process.

Name

Neogard

Legal name

Neogard Construction Coatings

Website

https://neogard.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Neogard is a Dallas-based manufacturer of high-performance concrete waterproofing coatings and membrane systems (traffic, roof, floor, wall), serving architects, engineers, and contractors across US, Canada, and Mexico as a subsidiary of the Hempel Group.

Ownership category

akta.pro rank

Product category

Protective Coatings and Waterproofing Membranes

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial Protective Coatings (IMAEAHAB)

akta.pro secondary industries

Concrete & Masonry Coatings (IMADAKAE), Exterior Coatings & Surface Protection (Anti-corrosion, Fireproofing, Protective/Reflective Coatings) (IMAFAMAJ), Industrial Protective Coatings (IMADAKAB)

Keywords

• Concrete waterproofing coatings
• Traffic coating systems
• Roof coating membranes
• Resinous floor coatings
• Protective coating manufacturer

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Coating Products and Systems: Neogard generates revenue through the manufacture and sale of high-performance concrete waterproofing coatings, membrane products, and coating systems including traffic coatings, roof coatings, floor coatings, and wall coatings. Products are sold directly through account managers to architects, engineers, contractors, and building owners for use in new construction and renovation projects.
2. Applicator Training: Revenue generated from paid training programs for applicators and flooring contractors, with registration fees of $110 per day per person for annual applicator training events

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Neogard manufactures and sells high-performance concrete waterproofing coatings and membrane products used in commercial and institutional construction. Its portfolio covers traffic coatings for parking decks and walkways, seamless roof coatings for multiple substrates, resinous floor coatings for industrial and sanitary environments, and elastomeric wall coatings, sold via specification through architects, engineers, contractors, and building owners.

Product overview

Neogard manufactures high-performance concrete waterproofing coatings and membrane products organized into four main coating system categories: Traffic Coating Systems (vehicular and pedestrian traffic coatings for parking decks, walkways, and decks), Roof Coating Systems (protective coatings for built-up, modified bitumen, concrete, metal, single-ply, and spray foam roofs), Floor Coating Systems (seamless resinous flooring including epoxy, MMA, cementitious polyurethane, and decorative flake/quartz systems), and Wall Coating Systems (interior and exterior elastomeric wall coatings). The portfolio includes brand families such as Auto-Gard, Peda-Gard, and RTS PMMA/PUMA for traffic; Elasta-Gard, Elastacryl, Silicone, and Permathane for roofing; CG Series, FTS MMA, Hybri-Gard, KitchenGard, Neocrete, Neoflake, NeoQuartz, Novolac, and SkyGard for flooring; and Wall-Gard HD, Neoflex, and Neocrylic for walls. As a part of Hempel, Neogard serves markets including stadiums, parking garages, food/beverage, healthcare, high-rises, and manufacturing facilities. The company offers AIA continuing education courses, applicator training, and various warranty programs.

Differentiator

Problem solved

Functional benefit

Brands

• Auto-Gard Systems: Vehicular traffic coating systems including Auto-Gard, Auto-Gard Aliphatic, Auto-Gard Aliphatic T, Auto-Gard E, Auto-Gard F, Auto-Gard FC, and related variants
• Peda-Gard Systems
• Elasta-Gard
• Decorative Peda-Gard
• RTS PMMA/PUMA Systems
• CG Series
• FTS MMA Systems
• Neocrete
• Neoflake
• NeoQuartz
• Hybri-Gard
• KitchenGard
• SkyGard
• Novolac
• Wall-Gard HD
• Neoflex
• Neocrylic

Products and services

• Auto-Gard Systems Single-component, solvent-based urethane vehicular traffic coating systems for parking garages and lots. Variants include aliphatic versions, fast-cure FC versions, and E/F variants for high-traffic applications, used by architects, engineers, contractors, and building owners.
• Peda-Gard Systems Single and two-component urethane pedestrian traffic coating systems for walkways, balconies, and recreational areas. Includes FC fast-cure variants, FC recreational deck, FR fire-rated plywood version, and decorative flake/quartz options.
• RTS PMMA/PUMA Systems Fast-cure methyl methacrylate/polyurethane methacrylate systems offering rapid turnaround (as little as one hour) in low-temperature environments. Includes vehicular, pedestrian, helipad, decorative flake/quartz, under-tile, and buried waterproofing systems.
• Decorative Peda-Gard Systems Pedestrian traffic coating systems utilizing decorative quartz aggregate or flakes with clear finish coats. Available in single-component and FC fast-cure two-component versions for plazas, balconies, and recreational decks.
• TrafficTuff Non-Waterproof System Non-waterproof 100% solids epoxy vehicular/pedestrian system for slabs-on-grade or substrates without waterproofing requirements.
• Perma-Gard III Moisture Containment Solvent-borne modified urethane system for below-grade, split-slab waterproofing applications requiring protection course.
• Elasta-Gard Roof Coating Systems Aliphatic urethane topcoat systems (70620-CA/7490-CA series) for built-up, modified bitumen, concrete, metal, single-ply, and SPF roofs. Available as emulsion variants.
• Elastacryl Roof Coatings Acrylic coating systems for various roof substrates including BUR/MB, concrete, metal, single-ply, and SPF roofs. Provides weatherproofing and color retention.
• Silicone HS Roof Coatings High-solids silicone roof coating systems (7870 series) for built-up/modified bitumen, concrete, metal, single-ply, and SPF roofs. Provides superior weatherproofing and long-term protection.
• Silicone Roof Coatings Silicone roof coating systems (7860-LO series) for multiple roof types. Low-odor formulations for odor-sensitive environments.
• Permathane Aliphatic II Aliphatic urethane topcoat two-coat system (70620-CA/7490-CA series) for sprayed polyurethane foam roofs.
• Metal Roof Coating Decorative acrylic urethane system (57010 Acrylithane HS2) for metal roof applications.
• CG Series Epoxy Flooring Systems 100% solids, high-performance epoxy flooring systems ranging from thin film (CG-16) to 1/4-inch trowel applications (CG-250). Fully customizable with various colors, textures, and gloss levels for industrial and commercial facilities.
• FTS MMA Flooring Systems Methyl methacrylate (MMA) flooring systems (1/8 inch to 3/8 inch thickness) for kitchens, pharmaceutical, and food processing environments. Features one-hour cure, high impact/wear/abrasion resistance, chemical resistance, and thermal shock tolerance.
• Hybri-Gard Flooring Hybrid flooring systems combining epoxy and polyurethane technologies for enhanced performance characteristics.
• KitchenGard Flooring Specialized flooring system for commercial kitchen environments with 3/16-inch thickness. Resistant to thermal cycling, grease, and heavy equipment.
• Neocrete Cementitious Polyurethane Flooring Cementitious polyurethane flooring systems available in SL (self-leveling), Trowel, RT (heavy duty), V (vertical/cove base), and broadcast versions. Excellent chemical and impact resistance for industrial and commercial applications.
• Neoflake Decorative Epoxy Flooring Decorative epoxy flake flooring system with color chips broadcast to rejection or random application, providing aesthetic appeal with durable performance.
• NeoQuartz Decorative Aggregate Flooring Decorative quartz aggregate flooring system available in broadcast and trowel applications, including HD (high-density) version for heavy-duty use.
• Novolac Chemical-Resistant Flooring Novolac epoxy flooring systems (32 and 125 mil thickness) with superior chemical resistance for aggressive environments in industrial facilities.
• SkyGard Water-Based Urethane Floor Coatings Water-based urethane floor and wall coating systems available in LD (light duty), MD (medium duty), HD (high duty), and MRO variants. Provides gloss, semi-gloss, or satin finishes.
• Epoxy Cove Base UV Flooring Transitions Troweled integral cove base system using 100% solids epoxy with UV-resistant topcoats. Provides seamless transition between floor and wall with anti-microbial properties for healthcare, pharmaceutical, and food & beverage facilities.
• Wall-Gard HD Interior Wall Coating High-performance interior wall coating with optional fabric reinforcement for impact protection against carts, equipment, and rolling racks.
• Neoflex Exterior Wall Coating Exterior wall coating with elastomeric properties for weatherproofing and aesthetic finishing on commercial building envelopes.
• Neocrylic Acrylic Wall Coatings Acrylic wall coating systems including standard, HB (high-build) anti-carbonation, and LR (light reflective) variants for exterior applications.
• Annual Applicator Training Program Paid hands-on and classroom training for applicators and flooring contractors held annually at Neogard's Dallas, Texas facility. Registration is $110 per day, per person, and covers installation of Neogard coating systems.

Quantifiable outcome

• Fast return-to-service with one-hour cure times for PMMA/PUMA systems
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• HempelcoreOthersNeogard is a part of Hempel, a world-leading supplier of trusted coating solutions. Hempel is a global company working with customers in protective, marine, decorative, container, and yacht industries. Founded in Copenhagen, Denmark in 1915.
• Hempel FoundationcoreOthersThe Hempel Foundation is the sole shareholder of the Hempel Group. The foundation supports cultural, social, humanitarian and scientific purposes around the world, with focus on education of children in need, research into sustainable coatings technology, and protecting the planet's biodiversity.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stonhard (RPM International): Stonhard manufactures seamless resinous floor, wall, and lining systems for industrial and commercial facilities. It directly competes with Neogard's CG Series epoxy, Neocrete polyurethane, and decorative flooring products in food, pharma, and manufacturing environments.
• BASF Master Builders Solutions: BASF's Master Builders Solutions division offers construction chemicals including waterproofing, concrete protection, and flooring systems. It serves similar architectural and infrastructure specification channels and competes with Neogard in concrete protection and floor coatings for commercial projects.
• Soprema: Soprema is a major manufacturer of waterproofing membranes, roofing systems, and protective coatings for commercial and infrastructure projects. It directly overlaps with Neogard's roof coating and below-grade waterproofing product lines in the specification channel.
• Sika AG: Sika is a global specialty chemicals company with a major waterproofing, sealing, and roofing systems business. It directly competes with Neogard in concrete waterproofing, traffic deck coatings, and roof membranes for commercial construction, making it the closest functional peer.
• Mapei Corporation: Mapei manufactures adhesives, sealants, and chemical products for the construction industry, including waterproofing systems and resinous floor coatings. It competes with Neogard across commercial construction waterproofing and flooring applications in North America.
• Tremco Incorporated: Tremco is a building envelope solutions provider offering waterproofing, roofing, sealants, and traffic coatings through specification-driven channels. Its product mix and go-to-market approach closely mirror Neogard's architectural specification strategy across North American commercial construction.
• Kemper System America: Kemper System specializes in cold liquid-applied waterproofing membranes and coatings for roofing, balconies, and plaza decks. Its product focus and specification-driven sales approach to commercial building envelope projects make it a direct peer to Neogard's waterproofing portfolio.

Broad incumbents

• PPG Industries: PPG is a global coatings major with significant architectural, industrial, and protective coatings divisions. While much broader than Neogard, PPG's protective and marine segment competes on high-performance coatings for infrastructure, commercial, and industrial customers.
• GAF: GAF is a leading North American roofing manufacturer offering commercial roof coatings, membranes, and waterproofing systems. Its commercial roofing and coating portfolio directly competes with Neogard's roof coating product line in the specification channel.
• Carlisle Construction Materials: Carlisle is a large, established player in commercial roofing and waterproofing systems with a broad product portfolio including EPDM, TPO, and coating systems. While larger and more diversified than Neogard, its roof coating division competes directly with Neogard's Elasta-Gard and silicone systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/neogardcoatings
• Facebookfacebook.com/neogardcoatings
• LinkedInlinkedin.com/company/neogardcoatings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neogard