The Grief Centre
The Grief Centre is a nonprofit organization that provides loss and grief counseling and support services.
- Company typePrivate
- Founded2004
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Grief Centre does
The Grief Centre is a New Zealand-registered charitable trust (legal entity: Grief Support and Education Charitable Trust, registration CC38713) that provides loss and grief counselling, bereavement support, and professional education across New Zealand and Australia. Established in 2009 and headquartered at 97 Birkenhead Avenue, Auckland, with a secondary office in Caroline Springs, Victoria, the organisation employs 11–50 staff and serves youth, adults, families, and whānau experiencing any form of significant loss, including bereavement, relationship transitions, and major life changes. Its core offerings comprise in-person, online, and phone grief counselling; ACC-funded Sensitive Claims counselling for survivors of sexual abuse or violence; trauma-sensitive yoga; bereavement support delivered through funeral home partnerships; peer support groups; and a professional development catalogue that includes webinars, the self-paced 'Making the Difference' online course (NZ$154.35 + GST, 5 hours CPD accredited), professional supervision, and a free/paid grief booklet resource library covering topics such as sudden death, child bereavement, and post-traumatic growth.
The revenue model is hybrid and characteristic of an established social-services nonprofit. Funding sources include charitable donations and bequests channelled through Givealittle and Raisely, workplace giving, corporate sponsorship, ACC contract revenue for Sensitive Claims work, earned income from professional development courses and supervision, and modest booklet sales (NZ$2.30 per unit for bulk orders of more than 10). Distribution occurs through a direct online referral intake with 2–3 working day follow-up, referrals from a network of more than 20 funeral home partners across NZ and Australia (including Davis Funerals, Eagars Funerals, Nelson Funerals, Lamb & Hayward, and Simplicity Funerals), and a self-serve education platform at education.griefcentre.org.nz. The Grief Centre is not a technology company and operates no proprietary AI or platform technology; its technology stack comprises a content website, donation platforms, and a learning management system for course delivery. In its 2023/24 financial year the organisation reported 11,000+ counselling sessions and 1,000+ professionals trained across 15 years of operation, positioning it as one of the longest-running dedicated grief support charities in the Oceania region.
The Grief Centre operates as a private charitable trust, not a company, and so traditional commercial strategic moves (M&A, funding rounds, IPO) do not apply. Structurally significant moves have instead been mission and ecosystem expansions: the original establishment as a charitable trust in 2009, the launch of the funeral home bereavement partnership programme (Davis Funerals partnership since 2015), trans-Tasman expansion to Australia in 2019 with a Caroline Springs office, ACC Sensitive Claims supplier accreditation, the launch of the professional development platform including 'Making the Difference', and the deployment of Givealittle and Raisely digital fundraising infrastructure alongside a Gathered Here mutual partnership for bequest pipeline development. These moves are consistently defensive-build rather than disruptive, focused on widening the referral surface, securing stable government funding, and diversifying non-donation income.
The Grief Centre firmographics
Firmographics- Name
- The Grief Centre
- Legal name
- The Grief Support & Education Trust
- Website
- https://www.griefcentre.org.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Grief Centre is a nonprofit organization that provides loss and grief counseling and support services.
- Ownership category
- akta.pro rank
The Grief Centre industry classification
Industry- Product category
- Grief and Bereavement Counselling Services
- NAICS
- Other Individual and Family Services (624190), Death Care Services (8122)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Palliative Care, Hospice & Serious Illness Support (BPAGACAK)
- akta.pro secondary industries
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)
Keywords
Where The Grief Centre is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
The Grief Centre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Sponsorship: As a registered charity (CC38713), The Grief Centre relies on donations, sponsorships, workplace giving, bequests, and fundraising to fund their subsidised counselling sessions and support groups for those who cannot afford to pay.
- Professional Development Services: Revenue generated from webinars, online courses (such as 'Making the Difference' at $154.35 + GST), and professional supervision services provided to care and support professionals.
- Booklet and Resource Sales: Sale of grief support booklets to organisations, with bulk pricing available. For example, Post Traumatic Growth After Grief and Loss Booklet priced at $2.30 per unit for orders over 10.
- ACC-Funded Counselling: Free ACC-funded counselling for sexual abuse/violence survivors, provided as a contracted ACC Sensitive Claims supplier. This is fully funded by ACC rather than generating direct revenue.
- Funeral Home Partnership Services: Bereavement support services provided in partnership with funeral homes across New Zealand and Australia, enhancing funeral homes' service offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Grief counselling for individuals and families - pricing based on financial circumstance |
| One time/ perpetual license | Pay-as-you-go | 'Making the Difference' Online Course - self-paced professional development |
| Unit Pricing | Pay-as-you-go | Bulk booklet orders for organisations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Grief Centre product offering
Product offeringCore offering
The Grief Centre provides loss and grief counselling in-person, online, and by phone for individuals, youth, adults, families and whānau experiencing any form of significant loss. It also runs grief support groups, ACC-funded sensitive claims counselling for survivors of sexual abuse/violence, after-funeral bereavement support through funeral home partnerships, professional development offerings (webinars, online courses, professional supervision), and trauma-sensitive yoga. Resources include free downloadable and purchasable hard-copy grief booklets sold via an online shop.
Product overview
The Grief Centre offers a unified suite of grief support services rather than a modular platform product. The core offerings include in-person, online, and phone grief counselling, ACC-funded sensitive claims counselling for sexual abuse/violence survivors, and bereavement support partnered with funeral homes. Professional development offerings include webinars, the 'Making the Difference' online course, and professional supervision services. Physical products include grief support booklets sold through their shop covering topics like sudden death, partner loss, child death, living through loss, and post-traumatic growth. Free downloadable resources and trauma sensitive yoga sessions are also available. The organisation operates as a charitable trust primarily serving New Zealand and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Grief Counselling
- ACC Sensitive Claims Counselling
- Grief Support Groups
- After-Funeral Grief Care (Bereavement Support)
- Webinars
- Making the Difference Online Course
- Professional Supervision
- Grief Resources and Booklets
- Trauma Sensitive Yoga
Quantifiable outcome
- 11,000+ counselling sessions delivered in 2023/24
- +2 more outcomes
Companies that use The Grief Centre
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
The Grief Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Grief Centre partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Davis FuneralscoreLong-standing partnership since 2015. Davis Funerals refers bereaved families to The Grief Centre's bereavement support services, which include follow-up phone calls, unlimited phone support for up to a year, and complimentary counselling sessions for complex grief.
- Eagars FuneralscoreEagars Funerals offers The Grief Centre's bereavement support as a complementary service to families. Anonymous client feedback is gathered to help improve service quality.
- Funeral Homes Network (20+ partners)corePartnership with over 20 funeral homes across New Zealand and Australia including Aroha Funerals, Bay Cremation Care, Beauchamp, Dills, Gateway Funerals, Grahams Funerals, Galbraith Funeral Service, Grinters, Heartland Funerals, Howick Funeral Home, John Rhind, Lamb & Hayward, Legacy Funerals, Morris & Morris, Richmond Funeral Home, Robert J. Cotton, Rosetown, Rowley Funerals, Simplicity Funerals, Sowmans, V.J. Williams, Waikanae Funeral Home, Whitestone Funerals, and Hamilton Funeral Home.
- Gathered HereminorPartnered with Gathered Here, a trusted end-of-life services site, to offer supporters a free online will writing service. This helps supporters leave bequests to The Grief Centre.
- GivealittleminorOnline fundraising platform partnership through Givealittle.co.nz for donors to contribute to The Grief Centre. Social media tiles and QR codes provided for supporters.
- RaiselyminorDonation platform provider (donate-to-grief-centre.raiselysite.com) enabling online donations to The Grief Centre.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
The Grief Centre competitors and assessment
Company assessmentDirect peers
- Skylight: New Zealand-based charitable trust providing grief counselling, support groups, and resources for individuals, families, and whānau experiencing loss—directly comparable in mission, service mix, and target population to The Grief Centre's core counselling offering.
- Hospice New Zealand: National body representing NZ hospice providers, many of which deliver bereavement support programmes—comparable to The Grief Centre in grief/bereavement service delivery and as a referral partner ecosystem within the NZ palliative care landscape.
- Australian Centre for Grief and Bereavement: Victoria-based specialist grief and bereavement service offering counselling, education, and professional training—comparable to The Grief Centre's Australian operations and a direct regional competitor for the same client and B2B training market.
- Compassionate Friends New Zealand: NZ support organisation specifically focused on bereaved parents and siblings following the death of a child—overlapping with The Grief Centre's child bereavement resources and family-focused grief support segments.
- GriefLine: Australian national bereavement helpline and counselling service offering phone and online grief support—directly comparable to The Grief Centre's phone/online counselling delivery and operating in the same Australian market.
Broad incumbents
- Cruse Bereavement Support: UK's largest bereavement charity delivering counselling, support groups, and professional training at national scale—a larger, established incumbent in the same grief support category with comparable service mix and education arm.
- Tragedy Assistance Program for Survivors (TAPS): US national military survivor bereavement support organisation—comparable as a large, established charity operating bereavement counselling, peer support, and professional training programmes with a similar multi-service model.
Emerging players
- Cancer Society NZ: NZ not-for-profit providing bereavement support for those affected by cancer loss—overlaps with The Grief Centre's grief support offering in a specific loss category and shares the NZ nonprofit/funder ecosystem.
- Victim Support New Zealand: NZ organisation providing support for trauma and sexual violence survivors, including ACC-referred clients—comparable to The Grief Centre's ACC Sensitive Claims service and shared trauma-counselling capability.
Regional players
- StandBy Support After Suicide: Australia-based bereavement support service following suicide loss—comparable grief support and postvention service with a specific loss focus, operating in the same Australian geography as The Grief Centre's Australian expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Grief Centre social profiles
Digital presenceThe Grief Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Grief Centre leadership team
Management profileNumber of profiles
Profiles2 records
The Grief Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Grief Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Grief Centre
What does The Grief Centre do?
The Grief Centre provides loss and grief counselling in-person, online, and by phone for individuals, youth, adults, families and whānau experiencing any form of significant loss. It also runs grief support groups, ACC-funded sensitive claims counselling for survivors of sexual abuse/violence, after-funeral bereavement support through funeral home partnerships, professional development offerings (webinars, online courses, professional supervision), and trauma-sensitive yoga. Resources include free downloadable and purchasable hard-copy grief booklets sold via an online shop.
Is The Grief Centre a public or private company?
The Grief Centre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Grief Centre founded?
The Grief Centre was founded in 2004. It employs 11 to 50 people.
Where is The Grief Centre based?
The Grief Centre is headquartered in Auckland, New Zealand, in the Oceania region.
How does The Grief Centre make money?
Five revenue lines are on record. Donations and Sponsorship is the primary driver. The others are professional Development Services, booklet and Resource Sales, ACC-Funded Counselling and funeral Home Partnership Services.
Who are The Grief Centre's main competitors?
Direct peers on record are Skylight, Hospice New Zealand, Australian Centre for Grief and Bereavement, Compassionate Friends New Zealand and GriefLine. Broad incumbents are Cruse Bereavement Support and Tragedy Assistance Program for Survivors (TAPS). Emerging players are Cancer Society NZ and Victim Support New Zealand. StandBy Support After Suicide is listed as a regional player.
Does The Grief Centre have an API?
No public API is recorded for The Grief Centre.
What industry is The Grief Centre in?
The Grief Centre's product category is Grief and Bereavement Counselling Services. Its primary akta.pro industry code is BPAGACAK, Palliative Care, Hospice & Serious Illness Support, with a secondary code of HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent). Its NAICS code is 624190 and its SIC code is 8300.