Recliners

What Recliners does

Recliners, operating as Suite Options Ltd T/A Recliners (UK Companies House No. 04773929), is a privately held UK manufacturer specialising in bespoke electrical and manual rise and recline furniture. Founded over 30 years ago and headquartered at Old Griffin Field, Windsor Street, Pentre, Rhondda Cynon Taff, Wales, the company designs, develops, manufactures, and supplies made-to-measure seating across six product ranges: Healthcare Seating (MultiCare Plus, Eco-Flex, Tempo, Concerto, Melody, Symphony, Harmony, Harmony-Flex, Highbridge Care), Express Seating with 24-48 hour dispatch, Bariatric Seating supporting up to 70 stone, Domestic Seating, the premium Seminar Motion Furniture line (Manor and Coastal Collections), and the newly launched Easy Motion Economy Collection.

Core technical capabilities include proprietary Tilt-in-Space mechanisms that maintain constant back angles while redistributing pressure, interchangeable pressure care systems (Posture Visco, Gel, Air, and Dynamic Air solutions with vapour-permeable removable seat wraps), pocket-sprung seating, modular designs with quick-release turn wheels for seat height and depth adjustment, and QR code integration enabling chair users to access digital documentation. Manufacturing is conducted in-house in Wales, and products are tailored to individual clinical or domestic specifications through made-to-measure configuration and size matrices.

The company operates a hybrid B2B/DTC revenue model. Trade customers (healthcare equipment retailers, nursing/care home suppliers, local authorities) are served on 30-day payment terms via a dedicated Client Portal and a UK-wide distribution network, while individual consumers and families purchase directly through recliners.org.uk with quote-based pricing. Marketing combines website content, monthly Inside Recliners newsletter, social media (Facebook, Twitter, LinkedIn), free product demonstrations, and annual participation in OT Show and OTAC trade events. Strategic partnerships with the Assistive Technologies Innovation Centre (ATIC) at University of Wales Trinity Saint David (2019) and OT consultancy Promoting Independence (2019) support ongoing clinical product development. Distribution is restricted to UK mainland.

Name

Recliners

Legal name

Suite Options Ltd T/A Recliners

Website

https://recliners.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Recliners is a UK-based manufacturer of bespoke electrical and manual rise and recline furniture, serving healthcare facilities, domestic consumers, and trade retailers across UK mainland with made-to-measure clinical and domestic seating solutions.

Ownership category

akta.pro rank

Product category

Specialist Furniture Manufacturing

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127)

SIC

Household Furniture (2510), Public Bldg & Related Furniture (2531)

akta.pro industry

PRIMARYHLAHAMAB

Seating & Positioning Systems (Cushions, Backs, Pressure Relief)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Rehabilitation & Mobility Aids (DME)

Keywords

• Bespoke rise recline chairs
• Healthcare seating solutions
• Pressure care furniture
• Made-to-measure recliners
• Mobility assistance chairs

Headquarters

HQ city

Treorchy

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Furniture Manufacturing: Design, development, and manufacturing of bespoke electrical and manual rise & recline furniture. Products are sold as one-time purchases with made-to-measure customization options.
2. Trade/Wholesale Supply: Supply of furniture to trade customers including retailers and healthcare facilities. Payment terms are typically 30 days from invoice date.
3. Customization and Accessories: Revenue generated from additional extras, soft accessories, and made-to-measure options on chairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Recliners designs, develops, manufactures, and supplies bespoke electrical and manual rise and recline furniture. Their portfolio spans healthcare seating with clinical pressure care and postural management, domestic rise and recline chairs for home use, bariatric chairs for higher weight capacities, and a rapid 24–48 hour dispatch Express range, with made-to-measure customisation across all product lines sold to both trade/healthcare customers and individual consumers.

Product overview

Recliners is a UK-based manufacturer specializing in bespoke rise and recline furniture. Their portfolio spans multiple product ranges: Healthcare Seating (MultiCare Plus, Eco-Flex, Tempo, Concerto, Melody, Symphony, Harmony, Harmony-Flex, Highbridge Care) for clinical environments with pressure management and postural support; Express Seating (Express Domestic, HCE 1-8) offering rapid 24-48 hour dispatch for urgent needs; Bariatric Seating for higher weight capacity requirements; Domestic Seating (Devon, Wiltshire, Newbury, Buckingham, Surrey, Cheltenham, Warminster, Highbridge) for home environments; Seminar Motion Furniture (Manor Collection and Coastal Collection) premium motion furniture; and Easy Motion (Sonnet, Rhyme) for accessible everyday comfort. All products feature adjustable mechanisms, pressure care options, and multiple back styles to accommodate diverse user needs.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Motion: Rise and recline chairs designed in the UK offering comfort, quality, and practicality
• Seminar Motion Furniture
• Express Seating
• Healthcare Seating
• Domestic Seating
• Bariatric Seating

Products and services

• MultiCare Plus Versatile and adaptable healthcare chair with built-in Tilt-in-Space movement operated from a rear push handle, featuring width-adjustable arm pads and interchangeable pressure seating options for clinical postural and pressure management in care environments.
• Eco-Flex Adjustable healthcare chair with quick-release turn wheels for seat height and depth adjustments, featuring modular component design for replacement and sustainability focus, intended for multi-user care settings.
• Tempo Portable healthcare chair with interchangeable back and pressure seating options, designed for diverse posture and pressure management needs with standing position assistance capability for clinical and domestic care.
• Concerto Modern, stylish healthcare recliner with pressure management and postural support, featuring multiple back options and a removable vapour-permeable seat wrap for infection-control cleaning in care environments.
• Melody Long-term postural and pressure management seating solution with height and angle adjustability, designed for individuals requiring precise and tailored support in care environments.
• Symphony Healthcare chair combining posture and pressure management with a stylish design, featuring medium pressure care as standard and accommodation for high-risk air and gel seating solutions.
• Harmony Modern-design healthcare chair suitable for home and healthcare environments, offering pressure management with postural support and waterproof fabric options for infection control.
• Harmony-Flex Adaptable healthcare chair with quick-release turn wheels for seat height and depth adjustments, designed for local authority care settings with a sustainability focus and multi-user adaptability.
• Highbridge Care Versatile healthcare chair with height and depth adjustment, tool-free adjustments, and a smart medium-risk pressure cushion that accommodates high-risk gel solutions for clinical seating.
• Express Domestic Versatile domestic chair dispatched within 24 hours, featuring hand-pleated scroll arms and a 3-tier drop back designed for users with Kyphosis or scoliosis.
• HealthCare Express 1 (HCE 1) Express healthcare chair with modern arm and wing design and medium pressure care standard, dispatched within 48 hours for urgent healthcare seating requirements.
• HealthCare Express 2 (HCE 2) Express healthcare chair with Tilt-in-Space manual gas strut mechanism and independent foot and back adjustment, dispatched within 48 hours.
• HealthCare Express 3 (HCE 3) Express healthcare chair with Dual Motor Tilt-in-Space mechanism and independent adjustments, featuring 75mm twin-wheel locking castors for transport; dispatched within 48 hours.
• HealthCare Express 4 (HCE 4) - Bariatric Express bariatric chair with Dual Motor lift and recline mechanism supporting up to 40 stone weight capacity and 25 stone leg lift system; dispatched within 48 hours.
• HealthCare Express 5 (HCE 5) Express healthcare chair with quick-release fittings for tailored comfort and medium-risk pressure care seat in black vapour-permeable fabric; dispatched within 48 hours.
• HealthCare Express 6 (HCE 6) Express healthcare chair with adjustable seat heights and depths and a tapered hoist-friendly arm design; dispatched within 48 hours.
• HealthCare Express 7 (HCE 7) Express healthcare chair with adjustable design offering a range of seat heights and depths, featuring a Single Tilt-in-Space system with 20 stone lift capacity; dispatched within 48 hours.
• HealthCare Express 8 (HCE 8) Express healthcare chair with traditional pleated arm and wing design, medium pressure care standard with high-risk gel and air solution capability; dispatched within 48 hours.
• Bariatric Robust bariatric chair built for maximum comfort and support, offering posture and pressure care solutions with weight capacities up to 70 stone depending on the mechanism selected.
• Devon Modern, elegant domestic recliner with a luxurious cushion backrest, ergonomic arm design and piped facing for home use.
• Wiltshire Luxurious domestic recliner combining modern styling with a premium seat design featuring kinked spring and top-tier Reflex Foam.
• Newbury Luxurious domestic recliner with elegant scroll arms and multiple back options, featuring an optional heat and massage system.
• Buckingham Traditional yet stylish domestic recliner with wooden knuckles, piped arms and wings, featuring an optional heat and massage system.
• Surrey Traditional domestic recliner with hand-pleated scroll arms and matching hand-pleated wings, featuring an optional heat and massage system.
• Cheltenham Traditional domestic recliner with crafted upholstered wings, piped arms and quality padded seating using Reflex Foam spring cushions.
• Warminster Matrix Sleek contemporary domestic recliner with modern flat arm design, fixed chaise seat and footrest for full comfort and support.
• Highbridge (Domestic) Versatile domestic chair with quick-release fittings for personalised comfort, featuring a premium seat design and optional wings.
• Stourhead Manor Collection chair with Single (1) Motor Tilt-in-Space mechanism offering smooth, supportive motion for premium domestic seating.
• Montacute Manor Collection chair with Dual (2) Motor control and Tilt-in-Space functionality for independent backrest and legrest adjustment.
• Belton Manor Collection chair with Dual (2) Motor Tilt-in-Space functionality for separate backrest and legrest adjustments.
• Petworth Manor Collection Tilt-in-Space Quad (4) Motor Recliner with dual independent recline and integrated powered headrest and lumbar.
• Longleat Manor Collection Tilt-in-Space Quad (4) Motor Recliner with dual independent recline and integrated powered headrest and lumbar.
• Hanbury Manor Collection chair with independent Dual (2) Motor rise and recline control for precise backrest and legrest adjustment.
• Arbury Manor Collection chair with independent Dual (2) Motor rise and recline control for precise adjustment.
• Pennan Coastal Collection Tilt-in-Space Dual (2) Motor Recliner designed for luxury, support, and long-lasting comfort.
• Cullen Coastal Collection Tilt-in-Space Dual (2) Motor Recliner designed for superior comfort and effortless relaxation.
• Lymington Coastal Collection Tilt-in-Space Quad (4) Motor Recliner epitomising luxury.
• Bridlington Coastal Collection Tilt-in-Space Quad (4) Motor Recliner with dual independent recline, integrated powered headrest and lumbar, backed by a 5-year warranty.
• Sonnet Rise and recline chair designed in the UK combining modern functionality with timeless comfort, featuring a pocket-sprung seat and 3-tier drop back.
• Rhyme Rise and recline chair designed in the UK offering a balance of comfort, quality, and practicality, featuring piped arm design and supportive lateral back.
• Bespoke Rise & Recline Furniture Manufacturing Design, development, manufacture and supply of electrical and manual furniture, including bespoke made-to-measure options tailored to individual specifications.

Quantifiable outcome

• Modular design extends chair lifespan and minimizes landfill waste through individual component replacement
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Assistive Technologies Innovation Centre (ATIC) at University of Wales Trinity Saint DavidcoreStrategic or Co-development Partner · 1 January 2019Collaboration with ATIC to create a fully interactive 3D CAD model of the MultiCare Plus chair. ATIC provided access to academic expertise and state-of-the-art technologies to develop virtual prototypes. The 3D model allows users to take a virtual tour of chair features and supports ongoing product innovation.
• Promoting Independence (Stuart Barrow)coreStrategic or Co-development PartnerCollaboration with OT consultancy firm Promoting Independence, headed by Stuart Barrow. The partnership aims to draw on expert clinical knowledge to help design new ranges of clinical chairs, ensuring products meet the needs of occupational therapists and their patients.
• OT ShowminorChannel Partner/ Reseller/ DistributorAnnual participation in The Occupational Therapy Show, one of Recliners' favourite events for meeting OTs who work with their chairs on a daily basis.
• OTACminorChannel Partner/ Reseller/ DistributorParticipation in OTAC (Occupational Therapy Association Conference) events, with shows starting in Llanelli offering CPD and networking opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Repose Furniture: UK-based specialist manufacturer of healthcare and pressure-care seating chairs (including rise & recline, bariatric and clinical ranges) — virtually identical product offering and target customer base (NHS, care homes, OTs) as Recliners.
• Sherborne Upholstery: Established UK manufacturer of upholstered recliner chairs and rise & recline furniture for domestic markets — directly comparable in domestic recliner segment, with overlapping dealer/trade distribution and UK manufacturing footprint.
• Kirton Healthcare (Joerns Healthcare UK): Long-established UK designer and manufacturer of specialist seating for healthcare, including postural support and pressure management chairs — directly competes with Recliners' MultiCare Plus, Eco-Flex and Symphony ranges.
• Cosi Chairs: UK specialist in rise & recline chairs and adjustable beds sold via trade and direct channels — overlaps directly with Recliners' domestic and healthcare recliner lines, with similar Tilt-in-Space and pressure-relief mechanisms.

Broad incumbents

• Arjo: Global medical-device company providing hospital and long-term care equipment including pressure-injury prevention and clinical seating — competes with Recliners in NHS/care-home markets but with broader portfolio and global scale.
• Hillrom (Baxter): Global medical technology company (now part of Baxter) providing hospital beds, surfaces and clinical seating solutions for pressure-injury prevention — overlaps with Recliners' healthcare pressure-care range but at enterprise-hospital scale.
• La-Z-Boy UK: Global recliner brand with UK retail and contract presence, offering powered and manual recliners for domestic and contract/hospitality use — competes with Recliners' domestic range at scale with strong consumer brand recognition.
• AKW Healthcare: UK specialist DME provider with focus on accessible bathroom, kitchen and daily-living products including some seating solutions — comparable channel and customer base (local authorities, housing associations, OTs) but adjacent rather than core.
• Drive DeVilbiss Healthcare (UK): UK arm of a global DME manufacturer offering a broad range of daily-living aids, mobility and seating products — competes with Recliners in healthcare seating and via NHS/DME retail channels but at much greater scale.
• Prism Healthcare: UK-based supplier of mobility, rehabilitation and DME products (including specialist seating) — overlaps with Recliners' healthcare segment, particularly through NHS framework contracts, but operates across a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wearerecliners
• Facebookfacebook.com/WeAreRecliners
• LinkedInlinkedin.com/company/recliners-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recliners