The Heart House

What The Heart House does

The Heart House and Vascular Care (legal entity: Cardiovascular Associates of The Delaware Valley) is a private, multi-subspecialty cardiovascular medicine practice headquartered in Haddon Heights, New Jersey, with five additional offices across Southern New Jersey in Elmer, Marlton, Sewell, Vineland, and Woodbury. The practice employs 51–100 staff and operates as a subsidiary of Cardiovascular Associates of America (CVAUSA), a national cardiovascular network that provides corporate, compliance, and back-office infrastructure. Its service portfolio spans six clinical lines: Invasive & Interventional Cardiology (CABG, TAVR, angioplasty, diagnostic and therapeutic cardiac catheterization); Nuclear Imaging, anchored by Cardiac PET — a modality for which it claims sole Southern New Jersey provider status; Electrophysiology & Pacing (atrial fibrillation ablation with 3D mapping catheters, EP studies, pacemakers); Clinical Cardiology & Chronic Care (cholesterol, hypertension, congestive heart failure); a Vein Center (varicose veins, spider veins, DVT); and Cardiac Rehabilitation. Supporting diagnostics include echocardiography (2D/M-mode/Color Doppler, stress echo), treadmill/pharmacologic/nuclear stress testing, vascular ultrasound, carotid imaging, AAA screening, and arterial/venous Doppler studies.

Technology assets are clinical rather than software-native. The core technology stack comprises Cardiac PET imaging hardware/software, 3D electrophysiology mapping systems, cardiac catheterization labs, and vascular ultrasound imaging. Proprietary differentiators are the unique Cardiac PET capability and the use of advanced 3D mapping catheters for AFib ablation, both of which depend on specialized equipment and physician training rather than on in-house intellectual property. A digital patient-acquisition channel — the free online PAD Risk Self-Assessment screening tool — is deployed on the practice website to feed vascular consultations. No public API, mobile application, or AI/ML capabilities are disclosed; the only external integration is Google Analytics for website performance and marketing analytics.

Revenue is generated almost entirely through fee-for-service patient medical services billed to insurance plans and patients across its Southern New Jersey geography. The practice offers same-day appointments, a patient portal, and self-pay options; specific procedure pricing is not publicly disclosed. The go-to-market model is direct-to-consumer with referral support from primary care physicians, supported by a website featuring educational blog content, a newsletter subscription, online appointment requests, and physician listings. Patient segments are horizontally defined around cardiovascular and vascular conditions rather than by industry verticals, with primary users being individual patients requiring arrhythmia, cardiomyopathy, coronary, valvular, vascular, and chronic cardiovascular care. HIPAA compliance is maintained at the practice level with privacy oversight coordinated through CVAUSA's corporate compliance function.

Name

The Heart House

Legal name

Cardiovascular Associates of The Delaware Valley

Website

https://www.hearthousenj.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Heart House provides arrhythmias, cardiomyopathy, high cholesterol, hypertension, and valvular heart disease treatments.

Ownership category

akta.pro rank

Product category

Cardiology Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Cardiology (Consultative) (HLAKABAA)

akta.pro secondary industries

Interventional Cardiology (PCI/Structural Heart) (HLAKABAB), Vascular Medicine (Peripheral Arterial/Venous Disease) (HLAKABAG), Cardiovascular / Cath Lab & Electrophysiology Centers (HLAFAIAI), Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

Keywords

• Cardiology services
• Interventional cardiology
• Cardiac electrophysiology
• Vascular care
• Cardiac imaging

Headquarters

HQ city

Marlton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Patient Medical Services: The practice generates revenue through providing cardiovascular medical services billed to insurance plans and patients directly. Services include consultations, diagnostic testing, interventional procedures, electrophysiology treatments, and ongoing cardiac care management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Heart House and Vascular Care is a multi-location cardiology practice that diagnoses, treats, and manages cardiovascular and vascular disease. Its core offering combines invasive and interventional cardiology, cardiac electrophysiology, nuclear imaging (Cardiac PET), vascular specialties, clinical cardiology, and cardiac rehabilitation, delivered across six Southern New Jersey offices by a multidisciplinary team of board-certified cardiologists, advanced practitioners, sonographers, and nuclear technicians.

Product overview

The Heart House and Vascular Care is a cardiovascular and vascular care practice operating as a unified service offering rather than a platform-plus-modules architecture. The practice delivers its care through distinct clinical service lines: Invasive & Interventional Cardiology (CABG, TAVR, angioplasty, cardiac catheterization); Nuclear Imaging, specifically Cardiac PET scanning, which they are the only provider to offer in Southern New Jersey; Electrophysiology & Pacing including atrial fibrillation ablation and pacemaker services; Clinical Cardiology & Chronic Care; a dedicated Vein Center for varicose and spider vein treatments; and Cardiac Rehabilitation. Supporting these clinical services are diagnostic offerings including diagnostic cardiac catheterization, echocardiography, stress testing, and vascular ultrasound. The practice also provides a PAD Risk Self-Assessment tool for patient screening. All services are delivered across multiple New Jersey locations (Elmer, Haddon Heights, Marlton, Sewell, Vineland, Woodbury) with a patient-first philosophy focused on compassionate, personalized cardiovascular care.

Differentiator

Problem solved

Functional benefit

Products and services

• Invasive & Interventional Cardiology Complete invasive and interventional heart care including CABG, TAVR, angioplasty, and cardiac catheterization procedures for diagnosing and treating coronary artery disease and blockages, delivered to patients with suspected or confirmed coronary disease.
• Nuclear Imaging (Cardiac PET) Cardiac Positron Emission Tomography (PET) imaging service for advanced cardiac assessment; The Heart House is the only provider in Southern New Jersey offering this nuclear imaging modality.
• Electrophysiology & Pacing Diagnostic and treatment procedures for heart rhythm disorders, including atrial fibrillation ablation, electrophysiology studies, pacemaker implantation, and catheter ablation using advanced 3D mapping catheters.
• Clinical Cardiology & Chronic Care Comprehensive cardiovascular care covering cholesterol management, congestive heart failure management, hypertension treatment, and ongoing cardiac monitoring for chronic cardiac conditions.
• Vein Center Specialized treatment for venous disease including varicose veins, spider veins, deep vein thrombosis, and chronic venous insufficiency, using sclerotherapy, laser therapy, radiofrequency ablation, and minimally invasive surgical options.
• Cardiac Rehabilitation Cardiac therapy and rehabilitation services supporting patient recovery following cardiac events or procedures.
• Diagnostic Cardiac Catheterization Minimally invasive diagnostic procedure using cardiac catheterization (coronary angiography) to evaluate blood vessels of the heart, identify blockages or narrowing in coronary arteries, and assess heart valve problems and congenital heart defects.
• Atrial Fibrillation Ablation Ablation procedure using targeted radiofrequency or cryoablation energy to eliminate abnormal heart tissue causing atrial fibrillation, utilizing advanced 3D mapping catheters to identify arrhythmia triggers within the pulmonary veins.
• Cardiac Imaging & Diagnostics Comprehensive cardiac imaging including echocardiograms (2D, M-mode, Color Doppler, Stress Echo), stress tests (treadmill, nuclear, pharmacological), vascular ultrasound, carotid imaging, AAA screening, and arterial/venous Doppler studies.
• PAD Risk Self-Assessment Free online self-assessment tool for patients to determine their risk for Peripheral Arterial Disease (PAD), consisting of yes/no questions to identify candidates who should schedule further evaluation with vascular specialists.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Cardiovascular Associates of America (CVAUSA)coreStrategic or Co-development PartnerThe Heart House is a proud member of CVAUSA (Cardiovascular Associates of America), a national cardiovascular care network. The practice operates under the parent organization Cardiovascular Associates of America. Privacy notices and compliance information reference CVAUSA's corporate structure located at 610 Sycamore Street, Suite 220, Celebration, FL 34747.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cardiovascular Associates of America (CVAUSA): CVAUSA is the parent organization and national cardiovascular network that owns The Heart House. Comparable as a multi-state cardiology practice platform with overlapping subspecialty services (interventional, EP, vascular) and shared back-office infrastructure.
• Virtua Cardiology: Virtua is a major South Jersey health system with a large cardiology program serving many of the same communities (Marlton, Voorhees, etc.) as The Heart House, offering overlapping interventional and general cardiology services.
• Cooper Heart Institute: Cooper Heart Institute is a Camden County, NJ-based cardiovascular specialty practice offering interventional, EP, vascular, and heart failure services in the same Southern NJ market.
• Deborah Heart and Lung Center: Deborah is a specialty cardiac hospital in Burlington County, NJ offering interventional cardiology, EP, and cardiac surgery in overlapping Southern NJ geographies, competing for the same patient population.
• Cardiology Consultants of Philadelphia: CCP is a large multi-office independent cardiology practice in the greater Philadelphia/Southern NJ region offering general, interventional, and EP cardiology — directly comparable business model and geographic adjacency.
• Cardiology Associates of Delaware Valley: An independent cardiology group serving NJ/PA suburbs with general, interventional, and nuclear cardiology services; comparable as a peer private practice operating in overlapping geographies with similar multi-subspecialty structure.

Broad incumbents

• Penn Cardiology (Penn Medicine): Penn Medicine operates a large academic cardiology program across NJ and PA with the full spectrum of cardiovascular subspecialties. Comparable as a regional incumbent in the broader NJ cardiology market with deeper hospital integration.
• Hackensack Meridian Heart & Vascular Hospital: Hackensack Meridian operates a large NJ-based cardiovascular program with comprehensive cardiac services. Comparable as a broad incumbent providing overlapping interventional and EP services statewide.
• Jefferson Health Cardiology (NJ): Jefferson Health has expanded cardiology services across Southern NJ following its merger with Einstein and others, providing overlapping general and interventional cardiology with hospital-employed physicians.

Regional players

• Inspira Health Heart and Vascular: Inspira provides cardiovascular services across South Jersey (Vineland, Mullica Hill, Woodstown), overlapping several of The Heart House's office geographies with comparable interventional and vascular offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HearthouseNJ
• Facebookfacebook.com/hearthousenj
• LinkedInlinkedin.com/company/heart-of-the-house

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heart House