Impact Programs

Name

Impact Programs

Legal name

Impact Programs LLC

Website

https://impactprograms.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Specialty Liability Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Finance and Insurance (52)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Liability insurance programs
• Entertainment insurance
• Specialty insurance coverage
• Managing general agent
• Event liability coverage

Headquarters

HQ city

Kansas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Premium Administration: As an MGA, Impact Programs earns revenue by underwriting and administering insurance policies for fairs, festivals, rodeos, fun centers, and single attractions. The company operates in partnership with an A++ XV rated admitted carrier and provides claims resolution and loss control services as part of their comprehensive offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Impact Programs is a Managing General Agent (MGA) that underwrites and administers specialized liability insurance programs for the entertainment and amusement industries, including fairs, festivals, rodeos, family fun centers, and single attractions. The company operates Entertainment Services Inc. (ESI), a national risk purchasing group, and provides in-house claims resolution, loss control services, and access to coverage through an exclusive partnership with an A++ XV rated admitted carrier.

Product overview

Impact Programs is a Managing General Agent (MGA) offering a portfolio of industry-specific liability insurance programs for the entertainment and amusement sector. The core product line includes five specialized insurance programs: Fair & Agricultural Exposition Insurance, Festival & Event Insurance, Rodeo Insurance, Family Entertainment Center (Fun Center) Insurance, and Single Attractions Insurance. These programs are complemented by a User Policy add-on that enables event organizers to provide short-term coverage to vendors, concessionaires, exhibitors, parade units, and facility renters. All programs utilize Entertainment Services, Inc. (ESI), the company's national risk purchasing group, to leverage volume buying power and provide competitive pricing. Coverage types include Commercial General Liability (CGL), Excess Liability, Liquor Liability, Catastrophe Management, Athletic Participant Liability, and specialized coverage for fireworks and mechanically operated amusement devices. Impact Programs also provides in-house claims resolution and loss control services.

Differentiator

Problem solved

Functional benefit

Brands

• Entertainment Services Inc. (ESI): National risk purchasing group created to enhance products, services and pricing for specialty insurance programs.

Products and services

• Fair & Agricultural Exposition Insurance
• Festival & Event Insurance Liability insurance coverage for festivals, parades, and special events, providing protection for organizers against common claims associated with large public gatherings, including liquor liability, security risks, and event-specific exposures.
• Rodeo Insurance Specialized liability insurance for rodeos, rodeo stock contractors, horse shows, sanctioning organizations, barrel racing, roping events, and other non-rough stock events. Minimum CGL premium of $750 annually.
• Family Entertainment Center (Fun Center) Insurance Liability insurance for fun centers with attractions including games of skill, arcade games, kiddie rides, miniature golf, bumper cars, batting cages, go-karts, virtual reality, laser tag, paintball, and escape rooms. Minimum CGL premium ranges from $1,500 to $6,000 annually depending on mechanically operated devices.
• Single Attractions Insurance Liability insurance coverage for individual or single attractions not part of larger fair, festival, or fun center operations, providing flexible solutions for special situations.
• Entertainment Services, Inc. (ESI) Risk Purchasing Group A national risk purchasing group that leverages volume buying power to negotiate competitive liability insurance products. ESI provides CGL and excess liability coverage forms designed specifically for the entertainment and amusement industry, filed and approved in 49 states and the District of Columbia.

Quantifiable outcome

• Financial strength backed by exclusive partnership with an A++ XV rated admitted carrier
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Philadelphia Insurance Companies (PHLY): Philadelphia Insurance Companies (a Tokio Marine company) writes specialty entertainment and event liability coverage as part of its broader commercial specialty portfolio. It overlaps with Impact Programs' festivals, fairs, and special-events products but serves a wider range of commercial classes.
• AXA XL: AXA XL offers entertainment, sports, and event liability coverage as part of its global specialty insurance portfolio. It competes with Impact Programs for large entertainment and amusement risks but serves them within a much broader commercial and specialty book.
• Hiscox: Hiscox is a specialty insurer serving small and mid-market commercial risks, including entertainment and event businesses, with online and broker-distributed policies. It is comparable to Impact Programs as a specialty commercial liability provider but does not focus exclusively on entertainment/amusement lines.
• Markel Corporation: Markel is a major specialty insurer with a dedicated entertainment and events practice offering general liability, accident, and event cancellation coverage. It competes with Impact Programs in entertainment/amusement liability but operates as a broader specialty carrier rather than an MGA focused exclusively on this niche.
• Tokio Marine HCC: Tokio Marine HCC is a specialty insurance group offering entertainment, sports, and event liability coverage through multiple underwriting platforms. It is comparable to Impact Programs in entertainment/amusement risk appetite but operates at materially larger scale across many specialty lines.
• Beazley: Beazley is a global specialty insurer with a sports and entertainment liability practice covering events, venues, and participants. Its event liability product overlaps with Impact Programs' festival and special-events programs, though Beazley operates across many other specialty lines.

Direct peers

• Glatfelter Insurance Group: Glatfelter Insurance Group operates as a specialty program administrator/MGA serving niche commercial risks with tailored coverage forms. Its program-administration model and focus on specialty commercial segments are directly comparable to Impact Programs' MGA structure in entertainment/amusement lines.
• K&K Insurance Group: K&K Insurance Group is a specialty insurance provider focused on sports, leisure, entertainment, and amusement risks. It offers program-based liability and accident coverage directly comparable to Impact Programs' fairs, festivals, rodeos, and fun center products, making it the closest direct competitor in the entertainment/amusement specialty niche.
• Sadler & Company: Sadler & Company is an entertainment and sports insurance broker/MGA specializing in event cancellation, liability, and accident coverage for live events. Its product set directly competes with Impact Programs' festival, rodeo, and special-events liability offerings.

Others

• RPS (Risk Placement Services): RPS is a national wholesale insurance brokerage with a dedicated entertainment and events practice placing specialty liability coverage with carriers and MGAs. It is comparable to Impact Programs as a distribution intermediary in the entertainment/amusement space but operates as a wholesale broker rather than an MGA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/impactprogramks
• Facebookfacebook.com/100081677508524
• LinkedInlinkedin.com/company/impact-programs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Programs