Beston

What Beston does

Beston is a Chinese manufacturer of amusement rides providing full-cycle EPC (Engineering, Procurement, Construction) services for theme parks, urban recreation projects, and entertainment complexes. Founded in 2001 and headquartered in Zhengzhou with a 200,000 m² manufacturing facility in Jiaozuo, the company employs 501–1,000 staff, including a 20-person R&D team, and operates a Russian LLC subsidiary (ООО «Beston Аттракционы») alongside six overseas offices. The product portfolio spans steel roller coasters (extreme and family variants), free-fall towers, pendulum rides, Ferris wheels up to 103m, pirate ships, carousels, bumper cars, flight rides, Seventh Heaven rotating towers, children's rides, and bungee catapult attractions — with 2026 additions including a 35m free-fall ride and a foundation-free pendulum model.

The underlying technology is electromechanical rather than digital: 3D CNC tube bending for complex roller-coaster geometry, cold-climate adaptation engineering rated -35°C to +45°C, a programmable LED lighting system with 2,000+ individually controlled lights, gravity-balanced cabin suspension, and an 8-line safety architecture certified to GOST, EN, ASTM, CE, ISO, TUV, and Bureau Veritas standards. The company has completed 5,000+ projects across 80+ countries, with named flagship engagements in Russia, Kazakhstan, Kyrgyzstan, and Indonesia. No AI/ML, software platform, or recurring-revenue component is disclosed; revenue is generated from one-time equipment sales bundled with EPC professional services at project budgets ranging $30,000–$50,000 for small installations to $200,000+ for full theme-park builds.

Go-to-market is direct enterprise field sales supplemented by trade-show presence (RAPPA, DEAL, IAAPA, CAAPA) and a website inquiry form qualifying leads on budget and attraction preferences. Customer mix spans private theme-park developers and investors, government and municipal entities (urban parks, city landmarks), and mid-size entertainment operators primarily in CIS and emerging markets. The CAAPA–Association of Parks of Russia cooperation agreement signed October 21, 2025 represents a structural deepening of CIS market access, and 2026 product launches explicitly target lower civil-works budgets to broaden the addressable project base.

Name

Beston

Legal name

ООО «Beston Аттракционы»

Website

https://bestonamusementrides.ru

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Beston is a Chinese manufacturer of amusement rides and EPC turnkey park solutions, serving theme-park developers, municipal governments, and entertainment operators across 80+ countries from a 200,000 m² facility, with strong delivery concentration in CIS and emerging markets.

Ownership category

akta.pro rank

Product category

Amusement Ride Manufacturing

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Amusement ride manufacturing
• Theme park equipment
• Roller coaster production
• Ferris wheel supply
• EPC park solutions

Headquarters

HQ city

Henan

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Amusement Ride Equipment Sales: One-time sale of manufactured rides including roller coasters, Ferris wheels, pendulum rides, drop towers, pirate ships, carousels, and family/children's rides. Custom specifications (height, capacity, speed) are configured per customer requirements. Revenue is realized upon equipment delivery and installation acceptance.
2. EPC Full-Cycle Services: Engineering, procurement, construction and commissioning services covering park planning (CAD/3D layouts), equipment manufacturing, international logistics and customs clearance, on-site installation with safety inspection, operator training, and after-sales support. Offered as a complete turnkey package from greenfield site to grand opening.
3. Custom Design and Engineering: Individualized attraction design including cultural theming, localized aesthetics (e.g., Kazakh ornaments integrated into ride decoration), climate adaptation engineering, and custom color schemes. Revenue recognized as part of the equipment or EPC contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Beston manufactures a full portfolio of amusement rides — including roller coasters, Ferris wheels, free-fall towers, pendulum rides, pirate ships, carousels, bumper cars, and family/children's attractions — at its 200,000 m² facility in Jiaozuo, China. The company delivers these as standalone equipment or as part of a turnkey EPC service covering park planning, custom R&D and theming, international logistics, on-site installation, safety inspection, and operator training. Customers include theme park developers, municipal governments, and entertainment operators in 80+ countries.

Product overview

Beston is a manufacturer of amusement rides offering a comprehensive portfolio of mechanical thrill and family attractions alongside full-cycle EPC (Engineering, Procurement, Construction) services. The core product line includes roller coasters (Amerikanskiye Gorki) in extreme and family variants, free-fall towers (Svobodnoye Padeniye), pendulum rides (Mayatnik) including the new Cosmic Turbo 360° foundation-free model, pirate ships (Korabl), Ferris wheels (Koleso Obozreniya) ranging 30–103 m, carousels and chain carousels (Karusel), bumper cars (Avtodrom), flight rides (Polet), Seventh Heaven rotating towers (32–55 m variants), children's rides (Gusenitsa caterpillar, Drakon dragon, Osminog octopus), and the Catapult/Rogatka bungee launch attraction. New 2026 launches include the 35m Lift Nol-G free-fall attraction and the Cosmic Turbo 360° pendulum. Beyond equipment, Beston provides turnkey park solutions spanning 3D park planning, custom R&D and theming, manufacturing to international standards (GOST/EN/ASTM/CE/ISO/TUV), global logistics, and on-site installation with engineering supervision and staff training. Notable reference projects include the 55m MUNARA Seventh Heaven in Bishkek (2025), the 6-ring ULAN roller coaster in Bishkek (2025), a 32m Seventh Heaven in Kazakhstan, and the 50m Zvezda Cherepovtsa Ferris Wheel in Russia.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Coasters (Amerikanskiye Gorki) Steel roller coasters available in extreme variants (with 4/6 loops, suspended, dual-track configurations) and family/children variants. Customers can choose capacity and configuration. Designed for theme park developers and entertainment operators.
• Free Fall Tower (Attraktsion Svobodnoye Padeniye) Vertical drop ride offering rapid lift and free-fall experience. Heights available: 31 m, 43 m, 55 m, or custom. Targets thrill-seekers.
• Pendulum Ride (Attraktsion Mayatnik) Swinging attraction with adjustable oscillation angle: 60° / 120° / 360° configurations. Delivers a sensation of weightlessness and rapid rotation.
• Pirate Ship (Attraktsion Korabl) Viking-ship style swinging ride. Capacity: 24–70 seats. Delivers sweeping pendulum motion for groups and families.
• Ferris Wheel (Koleso Obozreniya) Observational ferris wheel offering panoramic city views. Heights range from 30 m to 103 m. Available with enclosed or open cabins, climate control, and LED lighting.
• Carousel (Attraktsion Karusel) Classic rotating platform ride. Capacity: 16–92 seats. Available in single-level and double-story configurations. Suitable for family and children audiences.
• Seventh Heaven (Attraktsion Sedmoye Nebo) Tower ride combining lift, rotation, and panoramic views. Available heights: 32 m, 44 m, 53 m, or custom. Features rotating cabins with a floating sensation.
• Caterpillar Children's Roller Coaster (Attraktsion Gusenitsa) Children's roller coaster with a caterpillar-shaped train. Capacity: 20 / 24 seats. Gentle speeds and smooth turns designed for young children.
• Catapult / Bungee Launch Ride (Attraktsion Katapulta) Bungee/catapult attraction that launches passengers up to 32–36 m in the air at up to 97 km/h using elastic bungee cords. Available in fixed (with foundation) and mobile (trailer-mounted) versions.
• Lift Nol-G 35m Free-Fall Attraction 35-meter free-fall attraction featuring rapid vertical lift and drop for extreme adrenaline experiences. Marketed as an innovative development under the New Attraction Day 2026 initiative.
• Cosmic Turbo 360° Foundation-Free Pendulum Attraction Foundation-free pendulum attraction with 360° rotation capability. Designed for space-themed installations; no foundation required reduces installation complexity. Part of the New Attraction Day 2026 lineup.
• EPC Turnkey Park Solutions Full-cycle Engineering, Procurement, and Construction services covering park planning (CAD/3D layouts), custom R&D and theming, manufacturing to international quality standards, global logistics and customs clearance, and on-site installation with engineering supervision, safety checks, and staff training. Offered as a turnkey package from greenfield site to grand opening.

Quantifiable outcome

• 5,000+ projects completed across 80+ countries
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CAAPA (China Association of Amusement Parks)coreStrategic or Co-development Partner · 21 October 2025Strategic cooperation agreement signed between CAAPA and the Association of Parks of Russia on October 21, 2025 in Zhengzhou. CAAPA represents China's amusement park industry under the Ministry of Culture and Tourism, covering the entire industry chain from investment and planning to equipment manufacturing and operational management. The partnership facilitates mutual experience exchange, standards harmonization, market matching, joint events, and personnel training between China and Russia.
• Association of Parks of RussiacoreStrategic or Co-development Partner · 21 October 2025Strategic cooperation agreement signed between CAAPA (China) and the Association of Parks of Russia. The Russian association is the most influential national industry organization for public spaces, connected to parks, municipal authorities, and professional educational resources. Partnership focuses on professional experience exchange, technical standards harmonization, investment matching, joint events, and workforce development.
• RAPPA (Russian Association of Parks)minorStrategic or Co-development PartnerRAPPA is Russia's leading association for amusement parks and entertainment equipment. Beston Rides participates in RAPPA EXPO exhibitions and collaborates on industry events in Russia and CIS markets.
• IAAPA (International Association of Amusement Parks and Attractions)minorStrategic or Co-development PartnerGlobal industry association for amusement parks and attractions. Beston Rides participates in IAAPA Expo events as an exhibitor, maintaining international industry presence and credibility.
• DEAL (Dubai Entertainment and Amusement League)minorStrategic or Co-development PartnerLeading Middle East entertainment industry exhibition and association. Beston Rides participates in DEAL trade show to access Middle East and North Africa markets.
• DisneyminorStrategic or Co-development PartnerListed as a strategic partner on Beston Rides website. Nature of partnership not detailed in available source material.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mack Rides: Family-owned German manufacturer of steel/metal coasters, dark rides, and water rides with multi-decade history. Competes with Beston across the roller coaster and full-park EPC categories and has a stronger European park-operator reference base.
• Vekoma (Sansei Technologies): Dutch coaster and thrill-ride manufacturer with a broad global portfolio (family coasters to full-scale installations). Directly competes with Beston in the international ride-sale and turnkey EPC market and benefits from longer Western-market reference accounts.
• Zamperla: Italian family-owned manufacturer of family and thrill rides, including roller coasters, towers, and family flat rides. Overlaps with Beston's full product line and EPC scope, with deeper presence in North and Latin American theme park operators.

Emerging players

• Dynamic Attractions: Canadian designer/manufacturer of next-generation themed attractions, including motion-based and rotating rides. Smaller and more focused than Beston but overlaps on premium custom installation projects for major parks.

Direct peers

• Premier Rides: US-based designer/manufacturer of steel roller coasters and custom thrill rides. Competes with Beston's roller coaster and custom-thrill segments, particularly for premium Western tier customers and complex custom installations.
• S&S Worldwide (S&S Sansei): US manufacturer of extreme and amusement rides including drop towers, pendulum rides, and coasters. Direct overlap with Beston's pendulum, drop tower, and thrill categories, with comparable project-based EPC delivery model.
• Huss Park Attractions: German manufacturer of classic and thrill amusement rides (pendulum, tower, and rotating rides). Direct competitor to Beston's pendulum, swing, and family ride categories with a long history in Western park operator relationships.
• Golden Horse Technology (Guangzhou Jinma Group): Large Chinese manufacturer of amusement rides with broad product lineup and global exports. Closest domestic peer to Beston with similar pricing tiers, EPC-style project delivery, and emerging-market focus.
• Jinli Rides: Chinese manufacturer of amusement rides targeting international park developers. Direct domestic competitor offering a comparable ride portfolio and EPC services to Beston, often at overlapping price points.
• Martin & Vleminckx Rides: Canadian design/build firm specializing in custom wooden and steel roller coasters and turnkey ride installations. Competes with Beston on complex custom coaster and family coaster builds for North American operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AmusementridesBeston
• Facebookfacebook.com/beston666
• LinkedInlinkedin.com/company/amusementrides
• Instagraminstagram.com/bestonamusementride
• Pinterestpinterest.ru/amusementridesforsale
• Xx.com/Bestongao

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beston