Meals on Wheels Central Texas
Meals on Wheels Central Texas is a 501(c)(3) nonprofit founded in 1972 that delivers daily hot meals, in-home care, home repairs, grocery assistance, pet support, and telehealth depression treatment to over 5,000 homebound seniors and individuals with disabilities across seven Central Texas counties.
- Company typePrivate
- Founded1972
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Meals on Wheels Central Texas does
Meals on Wheels Central Texas is a 501(c)(3) nonprofit organization founded in 1972 in Austin, Texas, originally as United Action for the Elderly, Inc. and later operating as Meals on Wheels and More before adopting its current name. The organization operates from a Central Kitchen headquarters at 3227 East 5th Street in Austin and runs a portfolio of nine programs serving more than 5,000 older adults and individuals with disabilities across seven Central Texas counties (Travis, Williamson, Bastrop, Caldwell, Fayette, Lee, and Hays). Core service delivery centers on in-house preparation and daily delivery of 3,000+ hot meals to homebound seniors, supported by 18 congregate lunch centers in the Austin-metro area. Beyond meal delivery, the organization provides 240,000+ hours of professional in-home care per year, $3.6M+ in home repairs enabling safe aging in place, grocery delivery (Groceries to Go), pet support (PALS, serving ~900 client pets annually), nutrition assessment with three-month outcome rescreening, and an integrated Tele-BA (Telehealth Behavioral Activation) depression treatment plus fall-prevention program built in research partnership with the UT Austin Steve Hicks School of Social Work.
The organization's operational backbone combines a paid staff of roughly 80 (organized into Neighbor Support, Volunteer, Distribution, and Congregate Services teams) with a force of more than 4,000 active volunteers. The technology stack is intentionally lean and human-centric — primarily video-conferencing for Tele-BA, an online donation platform, standard social media channels, and a content website — with no described AI/ML components, proprietary platform, or developer API. The notable technical differentiator is the Tele-BA program, in which bachelor's-level counselors deliver behavioral activation therapy for homebound clients aged 50+, clinically validated through university-led research.
The business model is a multi-channel nonprofit funding stack. Four primary revenue streams are reported: individual donations (one-time and recurring monthly), federal and state government grants, corporate and foundation support (e.g., St. Davids Foundation), and program service fees (in-home care at $35/hour, home-delivered meals valued at $12/day or $60/week, CARE packages). Pricing is communicated via standardized donor "gift tiers" rather than pure commercial billing. Distribution is entirely direct: volunteers deliver meals and conduct wellness checks in-home, congregate centers host group meals, and caregivers and home-repair crews travel to clients. The end customer is a long-tail base of 5,000+ individual beneficiaries; the institutional customer base comprises foundations, corporate volunteer partners, and government grant providers. The organization is an active member of the Meals on Wheels America national network and is governed by an independent Board of Directors with no parent company, no venture or private-equity ownership, and no disclosed external funding rounds.
Meals on Wheels Central Texas firmographics
Firmographics- Name
- Meals on Wheels Central Texas
- Legal name
- Meals on Wheels Central Texas
- Website
- https://mealsonwheelscentraltexas.org
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Meals on Wheels Central Texas is a 501(c)(3) nonprofit founded in 1972 that delivers daily hot meals, in-home care, home repairs, grocery assistance, pet support, and telehealth depression treatment to over 5,000 homebound seniors and individuals with disabilities across seven Central Texas counties.
- Ownership category
- akta.pro rank
Meals on Wheels Central Texas industry classification
Industry- Product category
- Senior Nutrition and Meal Delivery Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Community Food Services (624210), Food Service Contractors (722310), Other Individual and Family Services (62419)
- akta.pro primary industry
- Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC)
- akta.pro secondary industries
- Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Eating & Feeding Assistance (HSABABAE)
Keywords
Where Meals on Wheels Central Texas is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Meals on Wheels Central Texas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain
Revenue model
- Individual Donations: Tax-deductible donations from individuals supporting the organization's mission to address older adult hunger and isolation. Donations can be one-time or recurring monthly gifts.
- Government Grants: Federal and state grants that support meal programs and operations. The organization began receiving grants within five years of founding in 1972 and has grown with grant support.
- Corporate and Foundation Support: Corporate sponsorships, foundation grants, and workplace giving programs from partners like St. Davids Foundation.
- Program Service Fees: Fees for services including in-home care support, home repairs, and other CARE programs for qualifying neighbors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home-Delivered Meals - $12/day or $60/week per neighbor |
| Unit Pricing | Pay-as-you-go | In-Home Care - $35/hour |
| Other | Pay-as-you-go | CARE Programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Meals on Wheels Central Texas product offering
Product offeringCore offering
No factual source content was provided in the input. Based on limited planning notes found in the input, the organization is described as a 501(c)(3) nonprofit that provides meal delivery and additional services to seniors and people with disabilities across Central Texas.
Product overview
Meals on Wheels Central Texas operates as a multi-program non-profit lifeline for older adults and people with disabilities, offering a coordinated portfolio of services centered on nutrition and meal delivery. The core offering consists of Home Delivered Meals prepared in-house and delivered daily with safety checks, supplemented by Congregate Lunch Centers for group dining. The organization extends its 'More Than A Meal' approach through In-Home Care services (providing professional caregivers to prevent institutionalization), Home Repair programs, Groceries to Go, and the PALS pet support program. Health-focused offerings include Telehealth Treatment for Depression (video-conferenced behavioral activation therapy via partnership with UT Austin) and Fall Prevention programs. The organization serves over 5,000 neighbors across six Central Texas counties with more than 3,000 daily meals, powered by over 4,000 volunteers.
Differentiator
Problem solved
Functional benefit
Products and services
- Home-Delivered Meal Program Daily meal delivery to homebound seniors and individuals with disabilities across Central Texas.
Quantifiable outcome
- 97% of clients report being happier, healthier, and safer after beginning to receive Meals on Wheels
- +3 more outcomes
Companies that use Meals on Wheels Central Texas
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Meals on Wheels Central Texas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Meals on Wheels Central Texas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Meals on Wheels AmericacoreNational organization providing membership, resources, best practices, and brand affiliation for local Meals on Wheels programs across the country.
- Austin Founders Lions ClubminorService club whose members volunteer at MOWCTX's Central Kitchen and deliver meals to homebound neighbors in need, especially during disruptions like the pandemic.
- Steve Hicks School of Social Work - University of Texas at AustincoreResearch partnership with Dr. Namkee Choi's team for Telehealth Treatment for Depression program. The Steve Hicks School of Social Work provides clinical expertise and conducts randomized clinical trials to evaluate Tele-BA effectiveness for homebound older adults.
- Austin EnergyminorCorporate partner whose employees (Dream Team) volunteer during lunch hours to deliver meals, connection, and care to homebound neighbors.
- Metz GO Project (Austin)minorStudent volunteer group from Austin that supports older adults in their community through service activities.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Meals on Wheels Central Texas competitors and assessment
Company assessmentBroad incumbents
- AARP Foundation: National nonprofit operating programs addressing senior hunger, isolation, and economic security — including direct food distribution and advocacy. Broad incumbent with overlapping mission areas (senior hunger, isolation) though operating at very different scale and breadth.
- Meals on Wheels America: National membership organization for the Meals on Wheels network of which MOWCTX is a member. Provides brand standards, advocacy, and program resources to all local MOW affiliates. Directly comparable as the umbrella entity governing MOWCTX's branding and operating standards.
Emerging players
- Silver Cuisine by BistroMD: For-profit senior-focused meal delivery service portion-controlled for older adult dietary needs. Competes in the same senior-nutrition category but uses a national shipping/delivery model rather than volunteer-led local delivery.
Direct peers
- God's Love We Deliver: Nonprofit that cooks and home-delivers medically tailored meals to people living with serious illness in the NYC metropolitan area. Directly comparable nonprofit mission, hot-meal preparation, volunteer-driven delivery, and illness/disability-focused client base.
- Mom's Meals: Leading for-profit provider of home-delivered meals to seniors, Medicaid managed care plans, and post-acute populations. Direct competitor targeting the same senior nutrition category with scale and managed-care contracts.
- Project Angel Food: Los Angeles-based nonprofit providing home-delivered meals and nutrition services to critically ill neighbors. Direct peer in mission, model, volunteer-powered delivery, and medically tailored nutrition offerings.
Regional players
- Area Agency on Aging of the Capital Area: Government-designated Area Agency on Aging serving the same Central Texas region as MOWCTX. Comparable as a regional senior-services coordinator that overlaps on case management, in-home support, and congregate meals in overlapping counties.
- San Antonio Food Bank / Meals on Wheels of San Antonio: Regional Meals on Wheels affiliate and broader food-assistance program serving a different Texas metro. Comparable in operating model (meals-on-wheels delivery, in-home services, volunteers) but in a distinct geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Meals on Wheels Central Texas social profiles
Digital presenceMeals on Wheels Central Texas compliance and trust
Trust signalCompliance2 records
Meals on Wheels Central Texas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meals on Wheels Central Texas leadership team
Management profileNumber of profiles
Profiles1 record
Meals on Wheels Central Texas subsidiaries and ownership
Company hierarchySubsidiaries1 record
Meals on Wheels Central Texas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meals on Wheels Central Texas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meals on Wheels Central Texas
What does Meals on Wheels Central Texas do?
No factual source content was provided in the input. Based on limited planning notes found in the input, the organization is described as a 501(c)(3) nonprofit that provides meal delivery and additional services to seniors and people with disabilities across Central Texas.
Is Meals on Wheels Central Texas a public or private company?
Meals on Wheels Central Texas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Meals on Wheels Central Texas founded?
Meals on Wheels Central Texas was founded in 1972. It employs 51 to 100 people.
Where is Meals on Wheels Central Texas based?
Meals on Wheels Central Texas is headquartered in Austin, United States, in the North America region.
How does Meals on Wheels Central Texas make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are government Grants, corporate and Foundation Support and program Service Fees.
Who are Meals on Wheels Central Texas's main competitors?
Broad incumbents on record are AARP Foundation and Meals on Wheels America. Silver Cuisine by BistroMD is listed as an emerging player. Direct peers are God's Love We Deliver, Mom's Meals and Project Angel Food. Regional players are Area Agency on Aging of the Capital Area and San Antonio Food Bank / Meals on Wheels of San Antonio.
Does Meals on Wheels Central Texas have an API?
No public API is recorded for Meals on Wheels Central Texas.
What industry is Meals on Wheels Central Texas in?
Meals on Wheels Central Texas's product category is Senior Nutrition and Meal Delivery Services. Its primary akta.pro industry code is HSABAAAC, Meal Preparation & Nutrition Support (Non-Medical), with a secondary code of HSABANAM, Meals, Nutrition & Congregate Dining Day Programs. Its NAICS code is 62412.