Achieving for Children

What Achieving for Children does

Achieving for Children is a not-for-profit community interest company (CIC) founded in 2014 and headquartered in Twickenham, United Kingdom. It is jointly owned by three local authorities: the Royal Borough of Kingston upon Thames, the London Borough of Richmond upon Thames, and the Royal Borough of Windsor and Maidenhead (which joined as co-owner in August 2017). The organisation delivers integrated statutory children's services across social care, education, health, and youth provision for children and young people aged 0-25 across the three boroughs, operating from 71 sites with approximately 1,256 FTE employees serving a population of 124,586 children and young people aged 0-19.

The organisation's core service portfolio includes Children's Social Care (child protection, children in care, care leaver support), Fostering and Adoption, SEND services including EHCPs, Mental Health Support Teams in schools, Youth Services, Family Hubs, and the Virtual School for looked-after children. Sub-brands include Anstee Bridge (for disengaged youth), Way2Work (apprenticeships), the Twickenham Training Centre, the AfC Learning Portal for CPD, the Services for Schools catalogue (including SPARK), and the Early Help Assessment digital tool. The technology stack includes borough-specific service portals (kr.afcinfo.org.uk, rbwm.afcinfo.org.uk), the Recite Me accessibility toolbar, and Google Gemini AI integration for summarisation, translation, and meeting transcription.

The revenue model is managed services through local authority commissioning, with all funding derived from the three owner-authorities and supplementary grants (e.g., Department for Education FUEL programme). Services are provided free at point of use to children, families, schools, and professionals; there is no consumer pricing. The go-to-market is government commissioning rather than sales, with services delivered through direct field operations across the three boroughs, the Twickenham Training Centre as a commercial training venue, and digital self-service portals.

Name

Achieving for Children

Legal name

Achieving for Children

Website

https://achievingforchildren.org.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Achieving for Children is a not-for-profit community interest company jointly owned by three UK local authorities (Kingston, Richmond, Windsor and Maidenhead) that delivers integrated statutory children's services, including social care, education, SEND, fostering, and youth services, to children and families across the three boroughs.

Ownership category

akta.pro rank

Product category

Children's Social Care Services

NAICS

Child and Youth Services (62411), Educational Support Services (6117), Child Care Services (6244)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Child Welfare, Foster Care & Adoption Services (BPAGAEAE), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)

Keywords

• Children's social care
• Fostering and adoption
• SEND services
• Youth services
• Family support services

Headquarters

HQ city

Twickenham

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Local Authority Commissioning: Achieving for Children is a community interest company jointly owned by three local authorities (Royal Borough of Kingston upon Thames, London Borough of Richmond upon Thames, and Royal Borough of Windsor and Maidenhead) and commissioned to deliver children's services and local authority statutory responsibilities.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Achieving for Children is a not-for-profit community interest company that delivers statutory and integrated children's services on behalf of three local authorities across Kingston, Richmond, and Windsor & Maidenhead. Its core services span children's social care, fostering, adoption, SEND, youth services, family hubs, mental health support in schools, virtual schooling for looked-after children, and workforce training. Services are delivered free to children, young people and families, funded through commissioning by its three owner councils.

Product overview

Achieving for Children is a not-for-profit community interest company providing a comprehensive portfolio of statutory and integrated children's services across three London boroughs: Kingston, Richmond, and Windsor & Maidenhead. The organization operates as a unified service delivery model supporting integrated services across education, health, and social care. Core offerings include Children's Social Care (child protection, children in care, care leaver support), Fostering and Adoption services, SEND services (including EHCPs and specialist provisions), Youth Services, Family Hub Services, Mental Health Support Teams in schools, Early Help Assessment tools, Virtual School for looked after children, Anstee Bridge for disengaged youth, Learning Portal for workforce development, and the FUEL holiday programme. Services are delivered through local borough-specific portals (kr.afcinfo.org.uk, rbwm.afcinfo.org.uk) and the main corporate website.

Differentiator

Problem solved

Functional benefit

Brands

• Way2Work: Apprenticeship vacancies and full-time job opportunities program
• AfC Virtual School
• Anstee Bridge
• Twickenham Training Centre
• AfC Learning Portal
• Services for Schools
• Early Help Assessment

Products and services

• Children's Services for Kingston Statutory and integrated children's services for the Royal Borough of Kingston upon Thames, including social care, education support, and early help services, delivered to children, young people and families in the borough.
• Children's Services for Richmond Statutory and integrated children's services for the London Borough of Richmond upon Thames, including social care, education support, and early help services, delivered to children, young people and families in the borough.
• Children's Services for Windsor and Maidenhead Statutory and integrated children's services for the Royal Borough of Windsor and Maidenhead, including social care, education support, and early help services, delivered to children, young people and families in the borough.
• Fostering Service providing safe, nurturing homes for children whose parents are unable to care for them, including recruitment, training, and support for foster carers across the three boroughs.
• Adoption Service bringing together children with safe, secure, loving and permanent families through adoption services across Kingston, Richmond, and Windsor & Maidenhead.
• AfC Virtual School Service supporting the education of all children looked after who come into care in Kingston, Richmond, and Windsor & Maidenhead, and those previously looked after, through Virtual School provision.
• Way2Work Apprenticeship vacancies and full-time job opportunities programme for young people, providing career pathways and training across the three boroughs.
• Anstee Bridge Support service for young people disengaged in school because of complex situations, working intensively with 11 to 16 year-olds in Kingston and Richmond.
• AfC Learning Portal Continuing professional development (CPD) opportunities for the children's workforce through face-to-face training days, e-learning, workshops, network meetings, and briefings.
• Twickenham Training Centre Training venue at 53 Grimwood Road, Twickenham, with seven versatile rooms accommodating two to 100 delegates, equipped with data projection, interactive whiteboard, wireless internet, and garden access.
• Early Years Services Resources and support for Early Years professionals in Kingston and Richmond, including a provider portal for early education entitlements and funding.
• Early Help Assessment Early assessment and planning digital tool that facilitates coordinated multi-agency support, enabling professionals to identify emerging needs of children and young people at risk of poor outcomes.
• Services for Schools Full catalogue of services to schools including School Performance Alliance for Richmond and Kingston (SPARK), children missing education support, and school improvement services.
• Special Educational Needs and Disability Service (SEND) Comprehensive SEND services including education, health and care plans (EHCP), SEND support plans, and personal education plans for children with special educational needs across the three boroughs.
• Children's Social Care Statutory children's social care services including child protection, children in care, and care leaver support delivered across Kingston, Richmond, and Windsor & Maidenhead.
• Family Hub Service Integrated family support services bringing together children's centres, youth centres, and parenting services for families with children aged 0-19 (up to 25 for SEND).
• Youth Service Youth services for young people aged 11-19 (up to 24 for those with SEND) providing personal, social and development opportunities, information, advice, guidance, and positive activities.
• Mental Health Support Teams (MHSTs) Mental health support teams established in primary, secondary, and special schools providing individual and group therapy access to children and young people.
• FUEL Holiday Activities and Food Programme Department for Education-funded Holiday Activities and Food (HAF) programme providing engaging activities and meals to children aged 5-16 eligible for benefits-related free school meals during school holidays.
• Short Breaks Service Respite care and breaks for children and young people with disabilities and their families across the three boroughs.
• SENDIASS Special Educational Needs and Disabilities Information, Advice and Advocacy Service providing support and information for parents and carers of children with SEND.

Quantifiable outcome

• 100% of schools in Kingston, Richmond, and Windsor & Maidenhead judged 'Good' or 'Outstanding' by Ofsted
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Refugee Action Kingston (RAK)coreStrategic or Co-development Partner · 1 December 2024Collaboration with schools and local organisations to effectively support refugee pupils, including guidance for those arriving post-14, and support for successful Bright Futures project funding bid.
• Growbaby CharitycoreStrategic or Co-development PartnerPartnership with Growbaby charity in Kingston to support young parents and hard-to-reach families through weekly outreach worker attendance providing information, guidance, and parenting support.
• MencapcoreStrategic or Co-development PartnerPartnership for supported internships delivering employment opportunities for learners with EHCPs, with some interns securing employment at host organisations.
• Orchard Hill CollegecoreStrategic or Co-development PartnerPartner in supported internship programme for learners with education, health and care plans.
• Project SearchcoreStrategic or Co-development PartnerPartner in supported internship programme helping young people with disabilities gain employment skills and experience.
• Department for EducationcoreStrategic or Co-development PartnerFunding provider for FUEL (Feed Ur Everyday Lives) holiday activities and food programme and mentoring scheme for unaccompanied asylum seeking children.
• St Mary's Ukrainian SchoolminorStrategic or Co-development PartnerPartnership offering provision that celebrates Ukrainian culture while informing students about the wider FUEL programme for Ukrainian refugees.
• Doxa Deo ChurchminorStrategic or Co-development PartnerPartnership for stay and play sessions at Tolworth Recreation Centre as part of support for isolated families.
• The Linus ProjectminorStrategic or Co-development PartnerProvider of handmade quilts included in Baby Packs project for care leaver parents.
• Way2WorkcoreStrategic or Co-development PartnerApprenticeship vacancies and full-time job opportunities programme for young people.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/aforchildren
• Facebookfacebook.com/AfCinfopage
• LinkedInlinkedin.com/company/achieving-for-children

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achieving for Children