AnimeClick
AnimeClick is a news agency that provides daily up-to-date news.
- Company typePrivate
- Founded1999
- HeadquartersLugagnano, Italy
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What AnimeClick does
AnimeClick (AnimeClick.it) is an Italian-language non-profit online community platform dedicated to anime, manga, drama, light novels, and Japanese pop culture. It is owned and operated by Associazione NewType Media, a cultural association registered in Verona, Italy, under Italian Law n. 383/2000, with no profit distribution to members. The platform serves Italian-speaking fans as a one-stop destination combining a comprehensive searchable database of titles, daily news and reviews, a curated streaming directory linking to Crunchyroll, Netflix, Amazon Prime Video, and Disney+, a release calendar, an Italian comic book shop directory (fumetterie), user blogs, and social/community features including user reviews, ratings, wishlists, comments, achievements, and friend connections.
The underlying platform is web-based with standard user authentication (Google OAuth, Facebook login), a content management system for editorial publishing, embedded video widgets (YouTube, Vimeo), and affiliate commerce integrations (MangaYo, Amazon). The platform operates as the anchor of a network of related properties under the same association: Gamerclick (sister site covering videogames), Radio Animati (radio station), and FansubDB (fansub database). No mobile app, no commercial API, and no paid subscription tiers are offered; the service is free for all users.
The business model is ad-supported and donation-supported, with revenue derived from Google AdSense display advertising, Amazon and MangaYo affiliate commissions on manga and merchandise purchases, and Italy's 5 per mille tax designation that allows taxpayers to allocate a portion of taxes to the association. Go-to-market is community-led and organic: content marketing via daily editorial articles, SEO-optimized database pages, organic social presence, an email newsletter, community/UGC engagement (reviews, comments, blogs), and a Twitch channel with scheduled programming. The primary customer segment is Italian anime and manga enthusiasts seeking localized news, reviews, and community interaction.
AnimeClick firmographics
Firmographics- Name
- AnimeClick
- Legal name
- Associazione NewType Media
- Website
- https://www.animeclick.it
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AnimeClick is a news agency that provides daily up-to-date news.
- Ownership category
- akta.pro rank
AnimeClick industry classification
Industry- Product category
- Online Anime and Manga Community Platform
- NAICS
- Broadcasting and Content Providers (516), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
- akta.pro secondary industry
- Anime & Niche Genre Streaming Platforms (Horror/Faith/Indie/etc.) (MPACAAAH)
Keywords
Where AnimeClick is headquartered
LocationHeadquarters
- HQ city
- Lugagnano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
AnimeClick business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Amazon Affiliation: The site participates in Amazon's affiliate program, earning commissions when users purchase products through affiliate links displayed on the site for manga and related merchandise.
- Google AdSense: Display advertising through Google AdSense, generating revenue from banner advertisements shown across the website.
- 5 per Mille Donations: As a non-profit association, AnimeClick receives support through Italy's 5 per mille tax designation, allowing taxpayers to allocate a portion of their taxes to the organization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
AnimeClick product offering
Product offeringCore offering
AnimeClick is a free, ad-supported Italian-language community website and database covering anime, manga, light novels, drama, and Japanese culture. It provides daily news, editorial reviews, a searchable database of titles with user ratings and reviews, a streaming availability directory linked to external platforms (Crunchyroll, Netflix, Disney+, Amazon Prime Video), a release/event calendar, and community features such as user blogs, comments, and profiles. The site is operated as a non-profit cultural association and monetizes via Google AdSense and Amazon affiliate commissions.
Product overview
AnimeClick is a non-profit community platform and comprehensive database for anime and manga content, managed by Associazione NewType Media. The platform consists of a searchable database of anime, manga, light novels, live-action series, and video games; a streaming directory linking to external platforms; a news section with reviews and previews; a user community system with comments, blogs, and social features; a calendar for releases and events; and an RSS feed for content syndication. The site is ad-supported and free to use, with no commercial API offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Gamerclick: Part of the AnimeClick network, dedicated to videogame coverage
- Radio Animati
- FansubDB
Products and services
- Anime and Manga Database Searchable database of anime, manga, light novels, live-action series, and video games with detailed entries (synopses, episode listings), user reviews, ratings, user lists (wishlists, watched/read tracking), and editorial commentary. Free to access for Italian-speaking users.
- Streaming Availability Directory (Lista Streaming) Aggregated directory listing currently streaming anime episodes across multiple external platforms (Crunchyroll, Netflix, Disney+, Amazon Prime Video), including release dates and audio/subtitle availability, with links to the streaming platforms. Free for users.
- Anime, Manga, and Japan News (News e anteprime) Daily-updated editorial news, previews, and reviews covering anime, manga, video games, live-action, and Japan-related topics in Italian. Free to read.
- Community Platform and User Profiles User registration and authentication system (Google OAuth, Facebook login) supporting profiles, friend connections, comments on editorial and database content, and social media-style sharing within the platform. Free to join.
- Release and Event Calendar (Calendario) Calendar tracking anime episode releases, manga publication dates, fumetteria (comic shop) release dates, conventions, and related events in Italy. Free to access.
- User Blog Platform (Blog utente) Platform for registered users to publish personal articles, reviews, and other content related to anime, manga, and Japanese culture. Free for registered users.
- Italian Fumetteria Directory (Elenco Fumetterie) Directory of physical comic book shops (fumetterie) in Italy where users can purchase manga volumes. Free to browse.
- Online Japanese Course for Beginners (Corso di Giapponese) Online Japanese language course for beginners hosted on the AnimeClick platform.
- RSS / Atom News Feed Atom/RSS feed for syndication of AnimeClick news and updates to third-party readers and aggregators.
Companies that use AnimeClick
Customer profileSegments1 record
Ideal customer profiles1 record
AnimeClick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AnimeClick partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- MangaYominorMangaYo is an online manga retailer integrated into AnimeClick through affiliate links. When users click 'Buy' buttons on manga pages, they are redirected to MangaYo to complete purchases, with AnimeClick earning affiliate commissions.
- GamerclickcoreGamerclick is a sister website within the AnimeClick network focused on video games. Both sites share ownership under Associazione NewType Media and cross-promote content.
- Associazione NewType MediacoreThe parent non-profit cultural association that operates AnimeClick.it and the entire AnimeClick/Gamerclick network. The association is registered in Italy and operates under non-profit status (L.n. 383/2000).
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
AnimeClick competitors and assessment
Company assessmentRegional players
- Multiplayer.it: Established Italian video games and entertainment media site. Sister-competitive property to Gamerclick and broader network, covering anime-adjacent pop culture for Italian audiences.
- Everyeye.it: Major Italian entertainment/gaming news and review portal. Comparable Italian-language competitor covering overlapping anime/gaming/pop-culture vertical content.
- IGN Italia: Italian edition of global gaming/entertainment media. Comparable as an Italian-language entertainment news platform covering anime-relevant content adjacent to Gamerclick's coverage.
Direct peers
- MyAnimeList: Largest global anime/manga database and community platform with user reviews, ratings, and tracking features. Directly comparable to AnimeClick's core database and community product, though operating globally versus AnimeClick's Italian focus.
- AniList: Modern anime/manga tracking platform with social features, reviews, and lists. Overlaps with AnimeClick's community-driven database model and competes for the same enthusiast audience.
- Anime News Network: Long-running English-language anime/manga news and database site with reviews and encyclopedia features. Closest analog to AnimeClick's news + database + reviews hybrid model in English-language markets.
- Kitsu: Anime/manga tracking and community platform with social features and database. Comparable open-community model with similar discovery and tracking functionality.
- MangaUpdates: Specialized manga release and group-tracking database. Comparable to AnimeClick's manga-side database and FansubDB integration focus.
- Anime-Planet: Anime/manga database and streaming recommendation platform with user lists and reviews. Overlaps with AnimeClick's discovery, database, and streaming-aggregation functions.
Broad incumbents
- Crunchyroll: Dominant global anime streaming platform owned by Sony. Comparable as a streaming-availability reference for AnimeClick's Lista Streaming and as a major news/news-coverage partner/sponsor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AnimeClick social profiles
Digital presenceAnimeClick financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnimeClick leadership team
Management profileNumber of profiles
AnimeClick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnimeClick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnimeClick
What does AnimeClick do?
AnimeClick is a free, ad-supported Italian-language community website and database covering anime, manga, light novels, drama, and Japanese culture. It provides daily news, editorial reviews, a searchable database of titles with user ratings and reviews, a streaming availability directory linked to external platforms (Crunchyroll, Netflix, Disney+, Amazon Prime Video), a release/event calendar, and community features such as user blogs, comments, and profiles. The site is operated as a non-profit cultural association and monetizes via Google AdSense and Amazon affiliate commissions.
Is AnimeClick a public or private company?
AnimeClick is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AnimeClick founded?
AnimeClick was founded in 1999. It employs 51 to 100 people.
Where is AnimeClick based?
AnimeClick is headquartered in Lugagnano, Italy, in the Europe region.
How does AnimeClick make money?
Three revenue lines are on record. Amazon Affiliation is the primary driver. The others are google AdSense and 5 per Mille Donations.
Who are AnimeClick's main competitors?
Regional players on record are Multiplayer.it, Everyeye.it and IGN Italia. Direct peers are MyAnimeList, AniList, Anime News Network, Kitsu, MangaUpdates and Anime-Planet. Crunchyroll is listed as a broad incumbent.
Does AnimeClick have an API?
No public API is recorded for AnimeClick.
What industry is AnimeClick in?
AnimeClick's product category is Online Anime and Manga Community Platform. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps, with a secondary code of MPACAAAH, Anime & Niche Genre Streaming Platforms (Horror/Faith/Indie/etc.). Its NAICS code is 516 and its SIC code is 7990.