Patrick County Family Practice

What Patrick County Family Practice does

Patrick County Family Practice is a privately held, multi-site family medicine practice headquartered in Stuart, Virginia, founded in 1991 by Dr. Richard Cole, a board-certified family physician. The practice operates two locations: the original office at 18877 Jeb Stuart Highway for primary care and a second office at 835 Woodland Drive housing Patrick County Urgent Care (walk-in, Wed–Fri 8am–7pm) and Patrick Med Spa (by appointment). Core services span family medicine (annual wellness exams, well-child exams, immunizations, physicals, chronic disease management), urgent care (on-site X-ray, STAT labs, IV therapy), and aesthetic/medspa treatments (ICON Laser, SculpSure body contouring, TempSure Envi RF skin tightening, MonaLisa Touch CO2 laser). The patient base is the rural Patrick County, Virginia population and surrounding communities, including uninsured and underinsured residents served through a Sliding Fee Discount Program scaled to Federal poverty guidelines.

Name

Patrick County Family Practice

Legal name

Patrick County Family Practice

Website

https://patrickcountyfamilypractice.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Family Medicine

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFAGAA

Independent Primary Care Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

Keywords

• Family medicine services
• Primary care clinic
• Urgent care services
• Aesthetic medspa treatments
• Preventive healthcare

Headquarters

HQ city

Stuart

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Primary Care and Family Medicine Services: Fee-for-service primary care consultations including annual wellness exams, well-child exams, physicals, immunizations, and preventive medicine for patients of all ages.
2. Urgent Care Services: Walk-in urgent care services for non-life-threatening conditions including X-ray, STAT labs, and IV therapy. Accepts both primary-care patients and walk-in patients.
3. Aesthetic/Medspa Services: Elective aesthetic procedures including ICON laser treatments, SculpSure body contouring, TempSure skin tightening, and MonaLisa Touch vaginal rejuvenation performed by Astrid Cole, RN.
4. Sliding Fee Discount Program: Discounted services for uninsured or underinsured patients based on household income and Federal poverty guidelines. Discount applies to clinic services but not external lab testing, drugs, or radiology interpretation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Patrick County Family Practice is a private rural medical practice operating two locations in Stuart, Virginia, providing family medicine/primary care, walk-in urgent care, and aesthetic/medspa services. The practice serves patients of all ages with annual wellness exams, well-child visits, immunizations, physicals, urgent care for non-life-threatening conditions, and elective aesthetic procedures including laser treatments, body contouring, and skin tightening.

Product overview

Patrick County Family Practice operates as a multi-service healthcare practice offering a unified platform of medical services. The core offering includes Family Medicine/Primary Care serving patients of all ages, complemented by Urgent Care walk-in services with on-site diagnostics (X-ray, STAT labs, IV therapy). The practice also offers specialized Aesthetic/MedSpa services as a separate sub-brand, including ICON Laser Skin Treatments, SculpSure body contouring, TempSure Envi skin tightening, and MonaLisa Touch vaginal rejuvenation treatments. Additional services include Well-Child Exams, Annual Wellness Visits, Physicals (DOT, sports, school, travel), Bone Density Testing, and COVID-19 Testing. A Sliding Fee Discount Program provides financial assistance for uninsured/underinsured patients. The practice is led by Dr. Richard Cole, MD, with a team of nurse practitioners, physician assistants, and supporting clinical staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Medicine / Primary Care Comprehensive primary care services for patients of all ages, including annual wellness exams, well-child exams, school/sports/DOT/pre-employment/travel physicals, immunizations, preventive medicine, chronic disease management, and treatment of common illnesses.
• Urgent Care

Quantifiable outcome

• SculpSure can reduce up to 24% of fat cells in treated areas per session
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• VillageMD: Primary care group backed by Walgreens that combines physician practices with on-site urgent care and ancillary services. Comparable in offering an integrated primary + acute care model, but at national scale and primarily in suburban markets.
• Oak Street Health (CVS Health): Value-based primary care provider focused on Medicare-eligible patients, now part of CVS Health. Comparable in being a primary care-led, community-rooted model with high-touch patient relationships, though it targets urban older-adult populations rather than rural family practices.
• One Medical (Amazon One Medical): Membership-based primary care platform acquired by Amazon. Represents the modern, technology-enabled primary care model that competes for the same patient relationships and visit volume, though its footprint is currently urban/suburban rather than rural.

Broad incumbents

• American Family Care (AFC): National urgent care chain with locations across the U.S., including Virginia. While not currently in Stuart, it is the prototypical walk-in urgent care competitor and represents the kind of scaled entrant that could enter Patrick County's underserved market.
• Sovah Health: Regional health system serving southern Virginia and northern North Carolina, including communities adjacent to Patrick County. Provides primary care, urgent care, and specialty services that overlap with Patrick County Family Practice's offerings, and is one of the closest alternative providers for patients in the catchment.
• Carilion Clinic: Large regional health system based in western Virginia that operates primary care clinics, urgent care, and specialty services across the same geography Patrick County Family Practice serves. It is a broad incumbent rather than a direct head-to-head competitor, but it is the dominant system patients are referred into from this practice.
• Centra Health: Regional health system in central Virginia operating primary care physician practices and urgent care sites. Comparable in offering a community-based primary care + ancillary services model, though at significantly larger scale and across a broader footprint.

Direct peers

• Ideal Image: National medspa chain offering laser hair removal, body contouring, skin tightening, and other aesthetic services that overlap with Patrick Med Spa's ICON, SculpSure, and TempSure offerings. Represents the scaled, branded version of the same aesthetic services category the practice operates as a side business.

Regional players

• Hugh Chatham Memorial Hospital: Community hospital and health network based in Elkin, North Carolina, just across the state line from Patrick County. Operates primary care clinics in rural communities directly comparable to Patrick County Family Practice's footprint, making it a regional competitor for cross-border patients.
• Concentra (Urgent Care / Occ Health): Large occupational health and urgent care provider with Virginia locations, offering walk-in care, X-ray, and lab services that overlap with Patrick County Urgent Care's core offerings. Currently concentrated in larger markets, so it is a regional rather than direct competitor in Patrick County.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/patrick-county-family-practice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patrick County Family Practice