Nissan New Zealand

Name

Nissan New Zealand

Legal name

Nissan New Zealand Limited

Website

https://nissan.co.nz

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Automotive Retail (Passenger Vehicles and Light Commercial)

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Passenger vehicle sales
• Automotive retail
• Hybrid powertrains
• Vehicle financing
• Fleet management

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from sales of new Nissan vehicles including passenger cars, SUVs (X-TRAIL, QASHQAI, Patrol), utes (Navara), and sports cars (Nissan Z).
2. Servicing and Parts: Revenue from scheduled maintenance, repairs, and sale of Nissan Genuine Parts and Accessories through authorized dealers.
3. Financial Services: Nissan Financial Services and Nissan Future Value finance solutions offered through Automotive Lending Solutions New Zealand Pty Ltd trading as Nissan Financial Services.
4. Accessories: Sale of Nissan Genuine Accessories including canopies, snorkels, bonnet protectors, and other aftermarket items.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Nissan New Zealand is the authorized distributor and retailer of Nissan vehicles in New Zealand, selling passenger cars, SUVs (X-TRAIL, QASHQAI, Patrol), utes (Navarra), and sports cars (Nissan Z) through a national dealer network and the Shop@Home digital platform. The company also provides scheduled servicing, Nissan Genuine Parts and Accessories, vehicle financing through Nissan Financial Services, the Nissan Future Value guaranteed residual program, the Nissan More extended warranty, and fleet solutions for business customers. Many models are offered with Nissan's proprietary e-POWER hybrid powertrain.

Product overview

Nissan New Zealand offers a diverse vehicle portfolio spanning multiple segments: sports cars (Nissan Z), SUVs (X-TRAIL, QASHQAI, Patrol), and commercial utes (Navarra). The core differentiator is e-POWER hybrid technology available across multiple models, providing an electric driving experience without charging needs. Nissan Intelligent Mobility serves as the overarching technology framework encompassing safety, powertrain innovation, and connected services. Supporting offerings include Nissan Financial Services for financing, Future Value for guaranteed residual values, and the Nissan More extended warranty program. The brand also participates in Formula E racing through the Nissan Formula E Team to showcase electric vehicle technology.

Differentiator

Problem solved

Functional benefit

Brands

• Nissan Financial Services: Finance and lending services offered by Nissan New Zealand through Automotive Lending Solutions New Zealand Pty Ltd
• Nissan Intelligent Mobility
• e-POWER
• NISMO

Products and services

• All-New Nissan Navarra Light commercial ute/pickup truck available in single cab, king cab, and dual cab configurations (including PRO-4X and ST-X grades) for tradespeople, commercial operators, and fleet buyers needing towing, payload, and off-road capability.
• Nissan X-TRAIL Mid-size SUV available with e-POWER hybrid powertrain or traditional engine options, featuring Nissan Intelligent Mobility technologies, ProPILOT, and e-4ORCE. Achieved 5-star ANCAP safety rating (91% Adult Occupant, 90% Child Occupant, 97% Safety Assist).
• Nissan QASHQAI
• Nissan Patrol (MY25)
• Nissan Z
• Nissan Financial Services
• Nissan Future Value
• Nissan More (Extended Warranty / 10-Year 300,000km Warranty)
• Nissan Scheduled Servicing & Genuine Parts
• Nissan Genuine Accessories
• e-POWER Hybrid Technology (New Zealand)
• Nissan Fleet
• Shop@Home Digital Platform

Quantifiable outcome

• 5-star ANCAP safety rating across QASHQAI range (91% Adult Occupant, 93% Child Occupant, 97% Safety Assist)
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Electromin (Petromin Corporation)majorGTM or Marketing Partner · 1 January 2024Leading mobility solutions provider in the Middle East and subsidiary of Petromin Corporation (one of Nissan's official importers in Saudi Arabia). Increased involvement to become Nissan Formula E Team's innovation partner with four-year strategic partnership commitment.
• CoralcoreGTM or Marketing Partner · 1 January 2024Sustainability partner specializing in offsetting carbon emissions. Helps Nissan Formula E Team assess, monitor and reduce its carbon footprint as part of environmental commitments.
• Coral EyewearminorGTM or Marketing Partner · 1 January 2024Sustainable fashion start-up supplying Nissan Formula E Team with distinctive product range crafted using recycled plastic and plant-based materials.
• Polyphony Digital Inc.coreTechnology or Integration · 1 January 2023Collaboration with Sony Interactive Entertainment makers of Gran Turismo video game. Partnership developed graphical user interface for Nissan Hyper Force concept featuring GT and R racing modes.
• McLaren RacingcoreTechnology or Integration · 1 January 2022Nissan supplies its Nissan EV powertrain technology to McLaren Racing for Formula E GEN3 era racing, demonstrating technology transfer capabilities.
• Zycus (Supplier Network)coreTechnology or IntegrationSupplier registration and management portal (ZSN - Zycus Supplier Network) used by Nissan for procurement processes including vendor registration, quote invitations, and purchase order management.
• PremcarcoreStrategic or Co-development PartnerAustralian engineering company that developed and quality assured suspension for Nissan Navarra D27, specifically tuned for Australian and New Zealand markets.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Mazda New Zealand: Distributor of Mazda passenger cars, SUVs (CX-5, CX-60), and utes (BT-50) in NZ via a dealer network, with comparable premium-brand positioning, model lineup, and customer profile to Nissan NZ.
• Kia New Zealand: Kia NZ sells SUVs (Sportage, Sorento), utes, and EVs (EV6, EV9) through an authorized dealer network with competitive 7-year warranty. Highly comparable brand positioning, product mix, and dealer economics to Nissan NZ.
• Subaru New Zealand: Authorized Subaru distributor in NZ with a strong dealer network selling SUVs (Forester, Outback) and all-wheel-drive passenger vehicles. Comparable to Nissan NZ in dealer-led model, AWD focus, and family-segment target market.
• Ford New Zealand: Distributor of Ford vehicles in NZ including Ranger ute, Everest SUV, and Mustang — directly comparable in commercial/fleet positioning, dealer network model, and shared segments with Nissan Navarra and Patrol.
• Toyota New Zealand: Market-leading authorized distributor of Toyota vehicles in New Zealand with a parallel dealer network, full model lineup (SUVs, utes, hybrids, BEVs), and captive finance — directly comparable to Nissan NZ's structure, customer base, and product strategy.
• Mitsubishi Motors New Zealand: Authorized Mitsubishi distributor in NZ selling SUVs (Outlander, ASX), utes (Triton), and PHEV models through a dealer network. Sister alliance brand under Renault-Nissan-Mitsubishi makes it a near-perfect structural and product peer.
• Hyundai New Zealand: Authorized Hyundai distributor in NZ offering SUVs (Tucson, Santa Fe), utes, and an expanding Ioniq EV lineup. Comparable dealer-led GTM, model breadth, and aggressive warranty/finance positioning to Nissan NZ.
• Volkswagen New Zealand: Volkswagen NZ distributes passenger cars, SUVs (Tiguan, Touareg), and EVs (ID.4) through an authorized dealer network with similar premium-leaning positioning and ICE-to-EV transition challenges to Nissan NZ.

Emerging players

• Tesla New Zealand: Tesla sells EVs in NZ via direct-to-consumer online and showroom model without franchised dealers. Represents the disruptive alternative to Nissan NZ's traditional dealer network that is gaining share in the BEV segment.
• BYD New Zealand: BYD is rapidly expanding in NZ with affordable BEVs (Atto 3, Dolphin, Seal) through a hybrid dealer-and-direct model. An emerging competitor that directly challenges Nissan NZ's pricing in the growing EV category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/NissanNZ
• YouTubeyoutube.com/user/NZNissan
• Facebookfacebook.com/nissanNZ
• Instagraminstagram.com/nissan_nz
• LinkedInlinkedin.com/company/nissan-new-zealand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan New Zealand